Strategic brand consultancy Open World has acquired influencer marketing platform Drope.me to expand its creator-driven marketing capabilities for games and brands. The deal enables Open World to coordinate large-scale campaigns involving hundreds or thousands of creators across platforms, moving beyond smaller influencer groups. Drope.me brings automation and campaign management tools that support creator activations whilst maintaining performance tracking and attribution visibility. Founder and CEO Dima Okhrimchuk will remain involved, contributing to product and engineering integration. Founded two years ago, Open World helps publishers, developers and brands navigate the growing role of creators in game discovery and community engagement. The acquisition transforms creator marketing into a more structured, data-driven growth channel for game launches and ongoing engagement.

Everreach Labs has partnered with the esteemed marketing agency Loaded.gg, known for its work on popular games such as Helldivers 2, Apex Legends, and Blocklords.