Lola Blankets

Lola Blankets

Direct-to-consumer luxury faux fur blankets philanthropy

Overview

Lola Blankets sells high-quality faux fur blankets for home comfort through direct-to-consumer channels, with a monthly donation program to the Huntsman Cancer Institute’s Breast Oncology Division. The blankets are designed to be soft, luxurious, and comforting, and purchases also contribute to a loyalty program that offers store credit for future orders. What makes Lola Blankets different is its combination of premium, socially conscious goods with ongoing philanthropy and a personal brand story inspired by Amy Higham, turning purchases into both personal comfort and charitable impact. The brand aims to build a loyal customer base that values quality and giving back, supporting women living with breast cancer while growing through direct sales and customer loyalty.

About Lola Blankets

Simplify's Rating
Why Lola Blankets is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Social Impact

Consumer Goods

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

N/A

Founded

2021

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Simplify's Take

What believers are saying

  • ABC News covered Lola's Animal Print Collection launch on May 8, 2026.
  • McKinsey reported 2025 donations above $500,000, strengthening brand goodwill.
  • Utah Business said Lola sold over one million blankets in 2025.

What critics are saying

  • The Guardian found Alibaba lookalikes and called Lola's value proposition exaggerated on January 22, 2026.
  • Trustpilot rated lolablankets.com 3.3 stars, with shipping-delay complaints and refund disputes.
  • If TikTok virality fades, Lola becomes a commodity blanket seller fighting Amazon dupes.

What makes Lola Blankets unique

  • Amy Higham's breast-cancer story gives Lola Blankets an emotionally resonant founder narrative.
  • Blankets for the Brave donates monthly blankets through Huntsman Cancer Institute.
  • The Benjamin Royal Sonesta named Lola its official blanket partner on March 26, 2026.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Mental Health Support

Paid Vacation

Paid Holidays

Parental Leave

Employee Discounts

Hybrid Work Options

Remote Work Options

401(k) Retirement Plan

401(k) Company Match

Growth & Insights and Company News

Headcount

6 month growth

-8%

1 year growth

-8%

2 year growth

-8%
Trazee Travel
Mar 30th, 2026
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Trazee Travel
Mar 26th, 2026
Lola Blankets named official blanket partner at The Benjamin Royal Sonesta New York.

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