Lola Blankets

Lola Blankets

Direct-to-consumer luxury faux fur blankets philanthropy

Overview

Lola Blankets sells high-quality faux fur blankets for home comfort through direct-to-consumer channels, with a monthly donation program to the Huntsman Cancer Institute’s Breast Oncology Division. The blankets are designed to be soft, luxurious, and comforting, and purchases also contribute to a loyalty program that offers store credit for future orders. What makes Lola Blankets different is its combination of premium, socially conscious goods with ongoing philanthropy and a personal brand story inspired by Amy Higham, turning purchases into both personal comfort and charitable impact. The brand aims to build a loyal customer base that values quality and giving back, supporting women living with breast cancer while growing through direct sales and customer loyalty.

About Lola Blankets

Simplify's Rating
Why Lola Blankets is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Social Impact

Consumer Goods

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

N/A

Founded

2021

People at Lola Blankets

People at Lola Blankets who can refer or advise you

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Simplify's Take

What believers are saying

  • Partnership with The Benjamin Royal Sonesta launches in Sleep Month 2026, boosting visibility.
  • 40% July sale addresses high price points, increasing direct-to-consumer volume.
  • Press from Oprah Daily and Parade amplifies brand visibility among luxury sleep-conscious buyers.

What critics are saying

  • Minky's discounting erodes premium pricing, threatening brand value within 6–12 months.
  • Public accusations of unethical practices undermine trust with socially conscious consumers in 3–9 months.
  • Minky's superior ethical alternative replaces Lola Blankets, threatening core market position in 12–18 months.

What makes Lola Blankets unique

  • Lola Blankets combines luxury faux fur with philanthropy for Huntsman Cancer Institute.
  • The brand offers a deeply personal story inspired by Amy Higham's cancer journey.
  • Lola Blankets uses loyalty programs offering store credit for future purchases.
  • The company targets socially conscious consumers valuing quality and charitable impact.
  • Lola Blankets is the official blanket partner for The Benjamin室的 Sleep Retreat.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Mental Health Support

Paid Vacation

Paid Holidays

Parental Leave

Employee Discounts

Hybrid Work Options

Remote Work Options

401(k) Retirement Plan

401(k) Company Match

Growth & Insights

Headcount

6 month growth

-5%

1 year growth

-5%

2 year growth

-5%

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