Loopio

Loopio

RFP response software with content management

Overview

Loopio provides RFP response software for business-to-business teams. It helps medium to large enterprises streamline responses to Requests for Proposals, Information, Due Diligence, and Security questionnaires by centralizing a company’s knowledge into a smart content management system, enabling easy collaboration, task assignment, and review. The product works as a subscription-based SaaS platform that houses an up-to-date knowledge base and uses automation and workflow tools to speed up drafting and improve the quality of responses. Compared with competitors, Loopio emphasizes enterprise-scale use with a centralized content library and integrated collaboration and workflow features designed for cross-functional teams, aiming to deliver faster, more polished proposals. The company’s goal is to help clients win more business by making RFP responses faster and more competitive.

About Loopio

Simplify's Rating
Why Loopio is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

201-500

Company Stage

Growth Equity (Venture Capital)

Total Funding

$208.7M

Headquarters

Toronto, Canada

Founded

2014

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Simplify's Take

What believers are saying

  • Loopio's March 2026 restructuring cut 12% of staff, tightening costs after slowdown.
  • Eight AI features unveiled October 1, 2025 target faster drafts and better answer quality.
  • HubSpot integration, updated June 11, 2026, strengthens sales-to-proposal handoffs inside CRM.

What critics are saying

  • Twelve percent layoffs in March 2026 show demand pressure and management reset.
  • Microsoft or Salesforce can bundle competing response tools, shrinking Loopio's differentiation by 2027.
  • If Copilot or CRM-native rivals win, Loopio becomes a feature, not a platform.

What makes Loopio unique

  • Loopio's Microsoft 365 Copilot Agent, launched April 21, 2026, embeds answers inside daily workflows.
  • Avnio acquisition gives Loopio Salesforce-native workflows and CRM-integrated RFx automation.
  • Its 2026 report and 1,700-plus customers signal category leadership in response management.

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Funding

Total Funding

$208.7M

Above

Industry Average

Funded Over

2 Rounds

Growth Equity VC funding comparison data is currently unavailable. We're working to provide this information soon!
Growth Equity VC Funding Comparison
Coming Soon

Benefits

Remote Work Options

Hybrid Work Options

Phone/Internet Stipend

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

0%

2 year growth

0%
Meditation Affinity
Apr 21st, 2026
Loopio becomes the first response management provider to launch a Microsoft 365 Copilot Agent.

Loopio becomes the first response management provider to launch a Microsoft 365 Copilot Agent. Posted On April 21, 2026 New integration brings trusted Loopio content into the flow of work across Microsoft 365 TORONTO-Loopio, the leading response management platform trusted by enterprises, announced today its release of the Loopio Copilot Agent for Microsoft 365, the first of its kind from any RFP software provider. The Loopio Copilot Agent brings approved, trusted content from Loopio directly into the Microsoft 365 applications teams use every day, helping proposal and sales teams work faster without leaving their existing workflows. This is especially crucial at a time when RFPs account for 40% of company revenue, raising the stakes for every response. With the Loopio Copilot Agent, users can search, summarize and transform proposal answers and sales responses in real time across Microsoft Teams, PowerPoint, Word, Outlook and OneNote. "Loopio is building the transformative intelligence layer for revenue responses. As the first, and only, solution integrated with Microsoft 365 Copilot, we're bringing trusted response knowledge directly into the modern AI workspace," explains Eugene Ho, Chief Product Officer at Loopio. "This initial experience unlocks seamless access to the best answers today - and lays the foundation for agent-driven workflows that will transform how teams respond and win." Instead of switching between systems to find the right response, teams can access Loopio content in the flow of work, making it easier to maintain consistency, reduce friction and move opportunities forward. They can also add new content to Loopio for their peers to use - creating a powerful feedback loop. The launch also reflects Loopio's deepening relationship with Microsoft and its broader strategy to build a connected ecosystem around the tools enterprise teams rely on most. Through the Microsoft Copilot ecosystem, Loopio is extending its response management capabilities into the applications where work already happens, from internal collaboration to customer-facing deliverables. "Our partnership with Microsoft highlights how Copilot can unlock real productivity gains in day-to-day response workflows," explains Beth Beese, Director of Partnerships at Loopio. "By using the Loopio Copilot agent, teams can harness AI to streamline complex questionnaires, maintain consistency and focus more time on strategic work. It's a strong example of how Loopio's commitment to our partner ecosystem is driving practical, enterprise-ready AI innovation."

Newswire
Dec 5th, 2023
Loopio Announces Hubspot Integration

Press Release •New integration empowers mutual customers to simplify workflows, enhance collaboration, and improve organizational efficiencyLoopio, the leading response management software company, has announced that it's integrating with HubSpot, a global leader in CRM.For Loopio customers using HubSpot as their go-to CRM, the new integration is designed to streamline the proposal process by improving visibility into the status of request for proposals (RFPs), due diligence questionnaires (DDQs), and security questionnaires, without ever leaving HubSpot.The integration of Loopio and HubSpot offers a unified solution, which simplifies the sales cycle. It empowers teams to efficiently manage their response management process by helping customers:Seamlessly create and manage Loopio projects directly in HubSpot deals. Ensuring a quick hand-off from sales to proposal teams, the integration leads to faster and higher-quality responses to RFPs, RFIs, and more.Ensuring a quick hand-off from sales to proposal teams, the integration leads to faster and higher-quality responses to RFPs, RFIs, and more. Stay informed with real-time win/loss updates for every HubSpot deal, directly within Loopio. Enhanced reporting provides visibility and helps teams to make more informed decisions.directly within Loopio. Enhanced reporting provides visibility and helps teams to make more informed decisions

Spend Matters
Nov 2nd, 2023
Sap Spend Connect – See The Bigger Picture

SAP held its annual Spend Connect conference (previously known as SAP Ariba Live) in Vienna, Austria from October 9 to 11, where they graciously hosted the Spend Matters team to get the latest on product announcements and catch up with clients and SAP executives (you can catch the “best of” follow-up here). The event illuminated both the firm’s strategic intents and tactical efforts (e.g., GenAI). We’ll cover the announcements made at the event and publish some follow-on insights to address “under the hood” progress on integrating the firm’s app/platform portfolio and integration with customer tech stacks and the broader tech partner ecosystem (e.g., EcoVadis, Fairmarkit, Scoutbee, ZIP and others).Spend Connect’s themes were generally focused on driving more value into SAP’s app stack and business network(s) individually. But collectively they focused on the UX (CEO Christian Klein said that the UX should “look like a consistent solution whether it’s S/4HANA, Ariba, Fieldglass or Concur”) integration (which is a story unto itself), ESG, business network synergy and of course, Generative AI.Here are some specific highlights:Rebranding and re-tooling SAP has rebranded and broadened ‘SAP Ariba’ to now include all of SAP’s core procurement products (i.e., SAP Ariba and SAP S/4HANA) such that the SAP S/4HANA procurement apps shall now be part of the ‘SAP Ariba’ brand and product family.This means that a CPO who wants to manage all spend will need not just these core SAP Ariba procurement apps within the broader Intelligent Spend [Management] and Business Network (ISBN) stack, and can also leverage the capabilities of SAP Business Network to go beyond their four walls and collaborate with suppliers (which includes all connectivity/integration and app-centric aspects of the network: core B2B, supply chain collaboration, logistics and asset management) and manage services and contingent labor spend within SAP Fieldglass. Travel and Expense management leveraging SAP Concur is an easy plug in for travel spend management and all spend flowing through expense reporting.This announcement isn’t just branding, though, because SAP Ariba Buying, base edition and SAP Ariba Central Invoice Management solutions are now embedded in SAP S/4HANA Cloud Public Edition that uses the expanded S/4HANA data model (based on the harmonized SAP One Domain Model) rather than the one from legacy SAP Ariba. This could also be an interesting starting point for going downmarket (beyond SAP Ariba SNAP) via ‘GROW with SAP’ and ‘RISE with SAP’ solutions that also have SAP S/4HANA Cloud ERP Public Edition as their ERP core.Similarly, the SAP Business Network Supplier Portal solution is also now embedded within SAP S/4HANA RISE Premium Plus Edition, providing access to key Network capabilities for PO and invoice automation.AI, GenAI and JouleSAP made some announcements about SAP Joule, its GenAI-powered copilot solution

Newswire
Oct 30th, 2023
Loopio Announces Addition Of Chris Litster To Board Of Directors

Chris Litster brings high-growth expertise and a deep understanding of the technology industry to help drive Loopio’s continued growth and innovation . .

Yahoo Finance
Oct 30th, 2023
Loopio Announces Addition of Chris Litster to Board of Directors

Loopio announces addition of Chris Litster to Board of Directors.

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