Loora

Loora

AI-powered English conversation coach for learners

Overview

Loora is an Israeli edtech company that builds an AI English coach for practicing spoken English with real-time feedback on pronunciation, grammar, and fluency at a fraction of human tutor cost. Its products target both consumers and businesses and rely on a large proprietary dataset from hundreds of millions of interactions to train and improve the coaching experience. The platform engages users in conversation and provides instant feedback, using AI and data to tailor guidance, which helps it stand out from competitors with its massive dataset and dual consumer/B2B approach. Its goal is to expand access to high-quality English practice by growing the team, improving the learning experience, and broadening adoption across individuals and organizations.

Funded Recently

About Loora

Simplify's Rating
Why Loora is rated
B
Rated B on Competitive Edge
Rated A on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Enterprise Software

AI & Machine Learning

Education

Company Size

51-200

Company Stage

Series B

Total Funding

$43.3M

Headquarters

Tel Aviv-Yafo, Israel

Founded

2020

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Simplify's Take

What believers are saying

  • Loora’s September 16, 2026 Series B adds $22 million for hiring and R&D.
  • Revenue more than doubled, and ARR reached tens of millions by September 2026.
  • Android launched in August 2024 expanded access to billions of non-iOS learners.

What critics are saying

  • Duolingo, Speak, and ELSA compress pricing and features faster than Loora can.
  • Loora’s moat depends on data quality; generic AI tutors erase differentiation quickly.
  • If enterprise renewals stall after 2026, Loora loses its strongest growth engine.

What makes Loora unique

  • Roy Mor and Yonti Levin built Loora around proprietary learner conversations and corrections.
  • Loora targets real-world English for jobs, interviews, meetings, and business role-plays.
  • Loora scaled to 15 million learners and over 100 B2B customers by September 2026.

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Funding

Total Funding

$43.3M

Below

Industry Average

Funded Over

3 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↓ -1%

2 year growth

↑ 0%
VentureBurn
Sep 16th, 2026
Loora raises $22 million to build AI English tutor to help people get better jobs.

Loora raises $22 million to build AI English tutor to help people get better jobs. 16 September 2026 Key Takeaways * Loora secured $22M in Series B funding to scale its AI English tutor. * The app has 12 million downloads and a near five-star rating from over 300 reviews. * Loora is built for serious learners. Handles real-life conversations about work, interviews, and business. There are hundreds of English apps that teach you by matching words and tapping pictures. However, when you have to present a proposal to your boss, that is definitely not the best time to take pictures. Right now, more than 1 billion people are learning English because they want better pay. To solve this, Loora raises $22 million to build an AI tutor that can make people speak English fluently. Loora raises $22M in Series B funding. Loora, the AI English coaching app, has raised $22 million in Series B funding. The total raised for Loora is now over $43 million. The startup raised $12M Series A in 2023, led by QP Ventures and $9.25M seed before that. Loora was founded by Roy Mor and Yonti Levin. Both are engineers who worked on AI language models. The company is based in Tel Aviv and New York with a team of 25+ people. An AI coach that corrects you. Loora is not Duolingo. Here's how it works: Open the app, pick any topic. Loora has a real voice conversation with you. While you talk, it gives you live feedback. For example, the AI can respond, "You said 'I am working here 2 years.' Better: 'I have been working here for 2 years.'" It also scores your pronunciation and accent. Most AI apps just use ChatGPT. Loora says they built their own system. They only use their own learner data and their own training method. They call it LLMs - Language Learning Models, not Large Language Models. It remembers your mistakes and pushes you. It costs $15 per month or $120 a year. You can practice at 2 AM before an interview. Over 70% of users use it for work. According to CEO Roy Mor, Loora pushes beyond most apps that are limited and gamified. Mor explains that "Loora was built for serious learners trying to get fluent for personal and professional growth." 12 million downloads and growing fast. Loora has 12 million downloads on Google Play alone. 610k downloads in the last 30 days. 4.88 stars from 330,000 reviews and is ranked #2 in Education. 15,000 paying users in 2023, grew 8x in ARR that year. Now estimated in hundreds of thousands. There are no ads, purely subscriptions. Loora says their retention keeps improving because their AI keeps getting better from their own data. The $22M will make the AI better at remembering, understanding accents, and role-playing. Imagine practicing a full Google interview with follow-up questions. The round will enable the startup to expand beyond iOS and Android. They launched Android in 2024; now, they want B2B. English is still the internet's language. If you can't speak it fluently, you get paid less. You get fewer jobs. Old tutors cost $30 per hour. Old apps don't make you fluent. Loora wants to be in the middle. They're like a personal coach that costs less than $1 a day and is available anytime at all. If this works, millions of people will be able to speak English without shame or fear of anything. I'm a crypto writer with 4+ years of experience passionate about turning big, technical ideas into content anyone can understand. From blockchain to stablecoins to everything in between, I enjoy helping readers stay informed in a space that never stops moving. Disclaimer VentureBurn is a media platform covering the latest in cryptocurrency, artificial intelligence, venture capital, and the startup ecosystem. Opinions expressed on VentureBurn are for informational purposes only and do not constitute investment advice. Before making any high-risk investments in digital assets or emerging technologies, readers should conduct their own due diligence. All transactions and financial decisions are made at your own risk, and any losses incurred are solely your responsibility. VentureBurn does not endorse or recommend the buying or selling of any digital assets and is not a licensed investment advisor. Please note that VentureBurn may participate in affiliate marketing programs. Editor's Choice * News * 2 weeks ago

PR TIMES
Sep 16th, 2026
Loora raises $22M to tackle English learning inequality with AI tutoring

Israeli AI English learning platform Loora has raised $22 million in Series B funding led by Union Tech Ventures, with participation from Hearst Ventures, vgames, Emerge, and QP Ventures. The Tel Aviv-based company's total funding now reaches $43.25 million. Loora uses AI to provide personalised English tutoring at approximately $10 monthly, addressing learning accessibility gaps. The platform has attracted over 15 million users globally, generating more than 200 million AI conversations. Japan ranks among its top 10 markets by user count. The service targets working professionals aged 25-55, who comprise 72% of its user base seeking career advancement through English proficiency. Loora leverages conversation data to optimise instruction based on individual proficiency levels and learning objectives. The fresh capital will fund AI research and development, expand operations across the US, Europe, Asia, and South America, and strengthen data infrastructure supporting learning outcomes.

PR Newswire
Aug 11th, 2024
Loora Launches Android App To Expand Access To Its Ai English Tutor

The AI English language learning company's app will now become accessible to the 3.9 billion Android users around the worldTEL AVIV, Israel, Aug. 8, 2024 /PRNewswire/ -- Loora, the AI English language learning company, today announced the Android launch of its virtual AI English tutor app. Previously only available on iOS, Loora's Android launch will make the app available to a much larger audience of non-native English speakers across the globe, marking a significant milestone on Loora's continued journey to democratize access to English education through AI.Loora's AI is built, trained, and optimized specifically for personalized English learning to the point of fluency. The virtual tutor simulates the experience of naturally conversing with a native English speaker, without the availability and discussion topic limitations of a human. Loora is available 24/7 and provides real-time pronunciation and grammar feedback, all at an affordable cost. The app's conversational AI allows learners to hone their English skills using the subjects and situations that matter to them, whether that be real-life scenarios like job interviews, technical conversations around a career-related subject or other topic of interest, or social interactions

StartupHub AI
Aug 8th, 2024
Loora Launches Android App to Expand Access to its AI English Tutor

Loora launches android app to expand access to its AI english tutor.

PR Newswire
Jul 8th, 2024
Loora Wins Edtech Breakthrough Award For Best Language Learning App Of The Year

The AI English language learning company earned the prestigious industry recognition for its use of AI to democratize access to English fluency.TEL AVIV, Israel, July 8, 2024 /PRNewswire-PRWeb/ -- Loora, the AI English language learning company, announced today it has been named The Best Language Learning App of the Year by EdTech Breakthrough. This award was presented to Loora in recognition of the company's app-based platform that harnesses AI specifically built, trained, and optimized for achieving practical English fluency through personalized learning.The EdTech Breakthrough Awards aim to perform the industry's most comprehensive analysis and review of the global EdTech industry. Their mission is to honor excellence and recognize the creativity, hard work, and success of companies, technologies, and products in the field of educational technology around the world. The complete list of winners can be viewed on the EdTech Breakthrough website here.Loora addresses a massive gap in the language learning market with its virtual AI English tutor that enables genuine fluency and is available on-demand at an affordable cost. Loora offers real-time pronunciation and grammar feedback on any conversation topic. Its bespoke conversational AI enables learners to practice and improve their English skills using subjects and scenarios that are important to them

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