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Lottie

Free care home and retirement-property finder

Overview

Lottie helps families and retirees in the UK find the best care homes and retirement living communities. It offers a free, expert-vetted matching service that selects care homes and properties based on care quality, customer experience, and ethical practices. The process is simple and personalised in three steps: users share their needs, budget, location, and move-in date; Lottie’s intelligent search engine suggests the most compatible options; and users can enquire directly or get help from Lottie’s care and retirement experts. Lottie differentiates itself by providing honest, impartial advice from experienced professionals and by allowing customers to meet real happy customers, not just take the company’s word. The service is free for families and retirees, and revenue comes from connecting customers with care homes and retirement properties. The goal is to reduce time and stress in finding the right care option while helping families and retirees make informed decisions.

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About Lottie

Simplify's Rating
Why Lottie is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsConsultingConsumer SoftwareHealthcare

Company Size

201-500

Company Stage

Series A

Total Funding

$32.9M

Headquarters

London, United Kingdom

Founded

2021

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What believers are saying

  • Florence partnered with Lottie on 10 August 2026, validating cross-sell into providers.
  • Lottie's October 2026 CareMaster deal targets £3 billion annual invoicing by mid-2027.
  • Bounce Watch shows hiring resumed in October 2026, signaling post-deal expansion capacity.

What critics are saying

  • Found still lacks live credit-control AI in November 2026, leaving collections manual.
  • CareMaster migration remains unfinished, risking churn across 75 providers during 2027.
  • KareHero and other care-match platforms keep pressure on Lottie's marketplace moat.

What makes Lottie unique

  • Lottie now spans marketplace demand and Found software, linking enquiries to billing.
  • Found serves nearly 2,500 care services by end-2026, up from under 100 in 2022.
  • CareMaster adds 25 years of billing rules across 750+ care homes.

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Funding

Total Funding

$32.9M

Above

Industry Average

Funded Over

4 Rounds

Notable Investors:
Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
$15M
$21M
$30M

Benefits

  • Stock Options
  • 401(k) Retirement Plan
  • Hybrid Work Options
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Paid Vacation
  • Paid Holidays
  • Unlimited Paid Time Off
  • Flexible Work Hours
  • Remote Work Options
  • Company Equity

Growth & Insights and Company News

6 month growth

1%

1 year growth

0%

2 year growth

-2%
Newsquest Media Group Ltd
Oct 6th, 2026
Windsor Court shortlisted for care home of the year award.

Windsor Court shortlisted for care home of the year award. 5th October CELEBRATIONS: Windsor Court could be named Care Home of the year at the National Care Awards 2026 (Image: Windsor Court) A WORCESTERSHIRE care home has been shortlisted for a prestigious national award. Windsor Court, Great Malvern, is a finalist in the Care Home of the Year category at the National Care Awards 2026. The 51-bed home on Lansdowne Crescent offers residential, nursing, and dementia care. Lisa Ferneyhough-Moss, home manager at Windsor Court, said: "Ledbury Reporter is thrilled to be shortlisted for Care Home of the Year. "This nomination is down to the incredible dedication and compassion of its entire team, who put everything into making Windsor Court a warm, vibrant, and welcoming place to live. "Ledbury Reporter is more than a care home - Ledbury Reporter is like a family. "Whether it is its chefs catering to individual tastes, its carers sharing a dance down the corridor, or its housekeeping team taking time out to chat with the people who live here, everyone gives all of themselves to this community. "To have that whole-home ethos recognised on a national stage means the absolute world to all of us." Judges praised its "whole-home approach" to care and wellbeing, where staff from all departments work together to support daily activities and spend meaningful time with residents. The home offers a varied, personalised activities programme, including weekly "drum fitness" classes, cultural events, and community outings. Residents help with daily routines such as peeling vegetables or joining the tea round. Windsor Court also runs specialised dementia support schemes, including an on-site Dementia Hub and the "Let's Talk Together" support group for families. It is not the first time Windsor Court has received acclaim this year. The home was recently named one of the Top 100 Care Homes in 2026 by elderly care platform Lottie, and lifestyle lead April Walwyn has also been recognised nationally, having been a finalist at the National Activity Providers Association (NAPA) Awards for two years running. Facilities at the home include en-suite bedrooms, private dining, a bistro, cinema room, landscaped gardens, and a hair and beauty salon. The winner of the Care Home of the Year award will be announced at a black-tie ceremony on Friday, November 6, at the Park Plaza London Westminster Bridge.

Tech.eu
Oct 2nd, 2026
Lottie snaps up CareMaster as AI push moves deeper into care operations

After scaling Found from fewer than 100 care homes to nearly 2,500 care services, Lottie is turning its attention to billing, payments, and credit control.

Florence
Aug 10th, 2026
Florence x Lottie partnership.

Florence x Lottie partnership. Florence and Lottie join forces to help care providers do more with their workforce We're thrilled to announce a new partnership between Florence and Lottie - two of the most trusted names in social care technology, coming together to make life easier for care providers across the UK. At Florence, we've always believed that great care starts with a well-supported team. Lottie shares that mission from a different angle, helping care providers fill their homes and run their operations smarter through Found, its AI-native CRM, occupancy and billing platform. Bring the two together and you get a joined-up view that connects the residents you care for with the workforce who care for them. Here's what this partnership means for you. An exclusive 15% discount, both ways. We want every customer on both sides to feel the benefit straight away. If you're a Lottie customer, you'll get 15% off when you sign up to Florence's rostering, HR and learning platforms - the tools that help you build rotas in minutes, manage your people, and keep your team compliant. And if you're already part of the Florence family, you'll get 15% off Found by Lottie, the UK's leading revenue management software helping more than 2,000 care services power their full customer lifecycle - from first enquiry and marketing through to occupancy and resident billing. A partnered approach across our teams. Our teams are working closely together to bring you joint events, shared expertise and new ways for our communities to connect. That means opportunities to meet other providers, swap ideas, and learn from people solving the same challenges you face every day. When the best minds in care come together, everyone raises their game. We can't wait to get these conversations started. Smarter integrations are on the way. The most exciting part is what's coming next. We're building integrations between the Florence and Lottie platforms that will give you a clearer, connected picture of your operation helping you plan and control your workforce costs based on the real, changing needs of your residents. This is just the beginning. We started this partnership with one goal: to make running a care service a little bit easier, and to help you spend more time on what matters most; delivering brilliant care. This is the first step of many, and we're genuinely excited to build it alongside you. Want to take advantage of your discount or hear more? Get in touch with Florence today

EU-Startups
Oct 10th, 2023
10 European Startups Improving The Quality Of Life For Senior Citizens

Population ageing is a well-established trend that the world has witnessed over several decades. Eurostat reports that more than half of Europe’s population now exceeds the age of 44.4 years. This shift is the outcome of increased life expectancy and declining birth rates, leading to significant transformations in societal structures and dynamics.In response to this demographic change, the realm of elder tech has emerged as a new arena for technological advancement. With a growing number of seniors aiming to maintain their independence and social engagement, the demand for elder-tech solutions has been rising. From wearable health monitors and smart home systems that facilitate daily tasks to digital platforms combating senior isolation, technology is stepping in to address the unique challenges posed by an ageing population.On that note, we have meticulously curated a selection of 10 promising startups that have been founded from 2018 up until today, all with a strong emphasis on elder tech. These startups are dedicated to providing the elderly population with tools and resources to empower them and contribute to improving their quality of life.Patronus Based in Berlin, Patronus Group is an elderly well-being solution

FinSMEs
Oct 9th, 2023
Lottie Raises $21M in Series A Funding

Lottie, a London, UK-based free online marketplace that connects care seekers and retirees to UK care homes and care services, raised $21M in Series A funding.

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