L

Lottie

Free care home and retirement-property finder

Overview

Lottie helps families and retirees in the UK find the best care homes and retirement living communities. It offers a free, expert-vetted matching service that selects care homes and properties based on care quality, customer experience, and ethical practices. The process is simple and personalised in three steps: users share their needs, budget, location, and move-in date; Lottie’s intelligent search engine suggests the most compatible options; and users can enquire directly or get help from Lottie’s care and retirement experts. Lottie differentiates itself by providing honest, impartial advice from experienced professionals and by allowing customers to meet real happy customers, not just take the company’s word. The service is free for families and retirees, and revenue comes from connecting customers with care homes and retirement properties. The goal is to reduce time and stress in finding the right care option while helping families and retirees make informed decisions.

Work here?Claim your company

About Lottie

Simplify's Rating
Why Lottie is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsConsultingConsumer SoftwareHealthcare

Company Size

201-500

Company Stage

Series A

Total Funding

$32.9M

Headquarters

London, United Kingdom

Founded

2021

Get referred to Lottie

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • On 2 October 2026, Lottie acquired CareMaster, adding 750 care-home locations.
  • Found is scaling to nearly 2,500 care services by end-2026.
  • Lottie's Q2 2026 listings grew 17% year over year, strengthening marketplace reach.

What critics are saying

  • CareMaster integration on 2 October 2026 risks churn and migration delays through 2027.
  • Lottie depends on UK care providers facing fee pressure and budgeting restraint now.
  • A failed platform consolidation would wreck trust and collapse the operating-system thesis.

What makes Lottie unique

  • Lottie combines consumer care search with provider software across enquiries, occupancy, billing.
  • Its Q2 2026 Care Index uses first-party data from 2,852 live homes.
  • Found and CareMaster give Lottie AI-native workflows from intake through credit control.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$32.9M

Above

Industry Average

Funded Over

4 Rounds

Notable Investors:
Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
$15M
$21M
$30M

Benefits

  • Stock Options
  • 401(k) Retirement Plan
  • Hybrid Work Options
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Paid Vacation
  • Paid Holidays
  • Unlimited Paid Time Off
  • Flexible Work Hours
  • Remote Work Options
  • Company Equity

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

0%

2 year growth

0%
Tech.eu
Oct 2nd, 2026
Lottie snaps up CareMaster as AI push moves deeper into care operations

After scaling Found from fewer than 100 care homes to nearly 2,500 care services, Lottie is turning its attention to billing, payments, and credit control.

Florence
Aug 10th, 2026
Florence x Lottie partnership.

Florence x Lottie partnership. Florence and Lottie join forces to help care providers do more with their workforce We're thrilled to announce a new partnership between Florence and Lottie - two of the most trusted names in social care technology, coming together to make life easier for care providers across the UK. At Florence, we've always believed that great care starts with a well-supported team. Lottie shares that mission from a different angle, helping care providers fill their homes and run their operations smarter through Found, its AI-native CRM, occupancy and billing platform. Bring the two together and you get a joined-up view that connects the residents you care for with the workforce who care for them. Here's what this partnership means for you. An exclusive 15% discount, both ways. We want every customer on both sides to feel the benefit straight away. If you're a Lottie customer, you'll get 15% off when you sign up to Florence's rostering, HR and learning platforms - the tools that help you build rotas in minutes, manage your people, and keep your team compliant. And if you're already part of the Florence family, you'll get 15% off Found by Lottie, the UK's leading revenue management software helping more than 2,000 care services power their full customer lifecycle - from first enquiry and marketing through to occupancy and resident billing. A partnered approach across our teams. Our teams are working closely together to bring you joint events, shared expertise and new ways for our communities to connect. That means opportunities to meet other providers, swap ideas, and learn from people solving the same challenges you face every day. When the best minds in care come together, everyone raises their game. We can't wait to get these conversations started. Smarter integrations are on the way. The most exciting part is what's coming next. We're building integrations between the Florence and Lottie platforms that will give you a clearer, connected picture of your operation helping you plan and control your workforce costs based on the real, changing needs of your residents. This is just the beginning. We started this partnership with one goal: to make running a care service a little bit easier, and to help you spend more time on what matters most; delivering brilliant care. This is the first step of many, and we're genuinely excited to build it alongside you. Want to take advantage of your discount or hear more? Get in touch with Florence today

EU-Startups
Oct 10th, 2023
10 European Startups Improving The Quality Of Life For Senior Citizens

Population ageing is a well-established trend that the world has witnessed over several decades. Eurostat reports that more than half of Europe’s population now exceeds the age of 44.4 years. This shift is the outcome of increased life expectancy and declining birth rates, leading to significant transformations in societal structures and dynamics.In response to this demographic change, the realm of elder tech has emerged as a new arena for technological advancement. With a growing number of seniors aiming to maintain their independence and social engagement, the demand for elder-tech solutions has been rising. From wearable health monitors and smart home systems that facilitate daily tasks to digital platforms combating senior isolation, technology is stepping in to address the unique challenges posed by an ageing population.On that note, we have meticulously curated a selection of 10 promising startups that have been founded from 2018 up until today, all with a strong emphasis on elder tech. These startups are dedicated to providing the elderly population with tools and resources to empower them and contribute to improving their quality of life.Patronus Based in Berlin, Patronus Group is an elderly well-being solution

FinSMEs
Oct 9th, 2023
Lottie Raises $21M in Series A Funding

Lottie, a London, UK-based free online marketplace that connects care seekers and retirees to UK care homes and care services, raised $21M in Series A funding.

UK Tech News
Oct 9th, 2023
Elderly care marketplace Lottie raises £17m Series A

Elderly care marketplace Lottie raises £17m Series A.

Recently Posted Jobs

Sign up to get curated job recommendations

Lottie is Hiring for 5 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs