Lottie

Lottie

Free care home and retirement-property finder

Overview

Lottie helps families and retirees in the UK find the best care homes and retirement living communities. It offers a free, expert-vetted matching service that selects care homes and properties based on care quality, customer experience, and ethical practices. The process is simple and personalised in three steps: users share their needs, budget, location, and move-in date; Lottie’s intelligent search engine suggests the most compatible options; and users can enquire directly or get help from Lottie’s care and retirement experts. Lottie differentiates itself by providing honest, impartial advice from experienced professionals and by allowing customers to meet real happy customers, not just take the company’s word. The service is free for families and retirees, and revenue comes from connecting customers with care homes and retirement properties. The goal is to reduce time and stress in finding the right care option while helping families and retirees make informed decisions.

About Lottie

Simplify's Rating
Why Lottie is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

Consumer Software

Healthcare

Company Size

201-500

Company Stage

Series A

Total Funding

$32.9M

Headquarters

London, United Kingdom

Founded

2021

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Simplify's Take

What believers are saying

  • Florence partnered with Lottie on 2026-08-10, expanding workforce-linked product distribution.
  • Lottie.org announced 2025/2026 Farnham Town FC and Birdie collaborations, widening brand reach.
  • Found serves 2,000+ care services, giving Lottie recurring software revenue beyond lead generation.

What critics are saying

  • Birdie, Florence, and Right at Home compress Lottie's marketplace margins with adjacent bundles.
  • Found depends on care-home occupancy and billing workflows; provider churn would hit revenue immediately.
  • If UK care providers bypass marketplaces, Lottie's consumer funnel loses relevance and negotiating power.

What makes Lottie unique

  • Lottie combines consumer search with Found, an AI-native CRM, billing, and occupancy stack.
  • Right at Home joined Lottie in February 2026, adding 80+ UK home-care locations.
  • Sunday Times Tech 100 ranked Lottie Britain's 20th fastest-growing private tech company in 2026.

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Funding

Total Funding

$32.9M

Above

Industry Average

Funded Over

4 Rounds

Notable Investors:
Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$21M
Lottie
$30M
Kalshi

Benefits

Stock Options

401(k) Retirement Plan

Hybrid Work Options

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

Paid Holidays

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

Company Equity

Health Savings Account/Flexible Spending Account

Mental Health Support

Wellness Program

Gym Membership

Conference Attendance Budget

Professional Development Budget

Family Planning Benefits

Fertility Treatment Support

Adoption Assistance

Childcare Support

Phone/Internet Stipend

Home Office Stipend

Pet Insurance

Parental Leave

Other

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

3%
Florence
Aug 10th, 2026
Florence x Lottie partnership.

Florence x Lottie partnership. Florence and Lottie join forces to help care providers do more with their workforce We're thrilled to announce a new partnership between Florence and Lottie - two of the most trusted names in social care technology, coming together to make life easier for care providers across the UK. At Florence, we've always believed that great care starts with a well-supported team. Lottie shares that mission from a different angle, helping care providers fill their homes and run their operations smarter through Found, its AI-native CRM, occupancy and billing platform. Bring the two together and you get a joined-up view that connects the residents you care for with the workforce who care for them. Here's what this partnership means for you. An exclusive 15% discount, both ways. We want every customer on both sides to feel the benefit straight away. If you're a Lottie customer, you'll get 15% off when you sign up to Florence's rostering, HR and learning platforms - the tools that help you build rotas in minutes, manage your people, and keep your team compliant. And if you're already part of the Florence family, you'll get 15% off Found by Lottie, the UK's leading revenue management software helping more than 2,000 care services power their full customer lifecycle - from first enquiry and marketing through to occupancy and resident billing. A partnered approach across our teams. Our teams are working closely together to bring you joint events, shared expertise and new ways for our communities to connect. That means opportunities to meet other providers, swap ideas, and learn from people solving the same challenges you face every day. When the best minds in care come together, everyone raises their game. We can't wait to get these conversations started. Smarter integrations are on the way. The most exciting part is what's coming next. We're building integrations between the Florence and Lottie platforms that will give you a clearer, connected picture of your operation helping you plan and control your workforce costs based on the real, changing needs of your residents. This is just the beginning. We started this partnership with one goal: to make running a care service a little bit easier, and to help you spend more time on what matters most; delivering brilliant care. This is the first step of many, and we're genuinely excited to build it alongside you. Want to take advantage of your discount or hear more? Get in touch with Florence today

EU-Startups
Oct 10th, 2023
10 European Startups Improving The Quality Of Life For Senior Citizens

Population ageing is a well-established trend that the world has witnessed over several decades. Eurostat reports that more than half of Europe’s population now exceeds the age of 44.4 years. This shift is the outcome of increased life expectancy and declining birth rates, leading to significant transformations in societal structures and dynamics.In response to this demographic change, the realm of elder tech has emerged as a new arena for technological advancement. With a growing number of seniors aiming to maintain their independence and social engagement, the demand for elder-tech solutions has been rising. From wearable health monitors and smart home systems that facilitate daily tasks to digital platforms combating senior isolation, technology is stepping in to address the unique challenges posed by an ageing population.On that note, we have meticulously curated a selection of 10 promising startups that have been founded from 2018 up until today, all with a strong emphasis on elder tech. These startups are dedicated to providing the elderly population with tools and resources to empower them and contribute to improving their quality of life.Patronus Based in Berlin, Patronus Group is an elderly well-being solution

FinSMEs
Oct 9th, 2023
Lottie Raises $21M in Series A Funding

Lottie, a London, UK-based free online marketplace that connects care seekers and retirees to UK care homes and care services, raised $21M in Series A funding.

UK Tech News
Oct 9th, 2023
Elderly care marketplace Lottie raises £17m Series A

Elderly care marketplace Lottie raises £17m Series A.

TechCrunch
Oct 9th, 2023
Accel leads $21M investment in UK care home marketplace Lottie | TechCrunch

UK care home marketplace Lottie raised $21 million in a Series A round of funding from VC juggernauts including Accel and General Catalyst.

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