Lottie

Lottie

Free care home and retirement-property finder

Overview

Lottie helps families and retirees in the UK find the best care homes and retirement living communities. It offers a free, expert-vetted matching service that selects care homes and properties based on care quality, customer experience, and ethical practices. The process is simple and personalised in three steps: users share their needs, budget, location, and move-in date; Lottie’s intelligent search engine suggests the most compatible options; and users can enquire directly or get help from Lottie’s care and retirement experts. Lottie differentiates itself by providing honest, impartial advice from experienced professionals and by allowing customers to meet real happy customers, not just take the company’s word. The service is free for families and retirees, and revenue comes from connecting customers with care homes and retirement properties. The goal is to reduce time and stress in finding the right care option while helping families and retirees make informed decisions.

About Lottie

Simplify's Rating
Why Lottie is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

Consumer Software

Healthcare

Company Size

201-500

Company Stage

Series A

Total Funding

$32.9M

Headquarters

London, United Kingdom

Founded

2021

Simplify Jobs

Simplify's Take

What believers are saying

  • Lottie achieved 300% customer and revenue growth in past 12 months.
  • Accel and General Catalyst invested $21M Series A in 2024.
  • Seniorcare by Lottie leads UK eldercare employee benefits market.

What critics are saying

  • CQC single assessments from July 2025 disrupt Lottie's matching model.
  • Care Sourcer's AI tool launches February 2026, eroding Lottie's edge.
  • NHS App mandate by Q4 2026 bypasses Lottie, slashing commissions.

What makes Lottie unique

  • Lottie hand-picks care homes using expert vetting for quality and ethics.
  • Lottie offers impartial advice and customer meetups unlike competitors.
  • Lottie's Found suite enhances provider occupancy and customer relations.

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Funding

Total Funding

$32.9M

Above

Industry Average

Funded Over

4 Rounds

Notable Investors:
Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$21M
Lottie
$30M
Kalshi

Benefits

Stock Options

401(k) Retirement Plan

Hybrid Work Options

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

Paid Holidays

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

Company Equity

Health Savings Account/Flexible Spending Account

Mental Health Support

Wellness Program

Gym Membership

Conference Attendance Budget

Professional Development Budget

Family Planning Benefits

Fertility Treatment Support

Adoption Assistance

Childcare Support

Phone/Internet Stipend

Home Office Stipend

Pet Insurance

Parental Leave

Other

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

0%

2 year growth

1%
EU-Startups
Oct 10th, 2023
10 European Startups Improving The Quality Of Life For Senior Citizens

Population ageing is a well-established trend that the world has witnessed over several decades. Eurostat reports that more than half of Europe’s population now exceeds the age of 44.4 years. This shift is the outcome of increased life expectancy and declining birth rates, leading to significant transformations in societal structures and dynamics.In response to this demographic change, the realm of elder tech has emerged as a new arena for technological advancement. With a growing number of seniors aiming to maintain their independence and social engagement, the demand for elder-tech solutions has been rising. From wearable health monitors and smart home systems that facilitate daily tasks to digital platforms combating senior isolation, technology is stepping in to address the unique challenges posed by an ageing population.On that note, we have meticulously curated a selection of 10 promising startups that have been founded from 2018 up until today, all with a strong emphasis on elder tech. These startups are dedicated to providing the elderly population with tools and resources to empower them and contribute to improving their quality of life.Patronus Based in Berlin, Patronus Group is an elderly well-being solution

FinSMEs
Oct 9th, 2023
Lottie Raises $21M in Series A Funding

Lottie, a London, UK-based free online marketplace that connects care seekers and retirees to UK care homes and care services, raised $21M in Series A funding.

UKTN
Oct 9th, 2023
Elderly care marketplace Lottie raises £17m Series A

Elderly care marketplace Lottie raises £17m Series A.

TechCrunch
Oct 9th, 2023
Accel leads $21M investment in UK care home marketplace Lottie | TechCrunch

UK care home marketplace Lottie raised $21 million in a Series A round of funding from VC juggernauts including Accel and General Catalyst.

EU-Startups
Oct 9th, 2023
London-based Lottie bags €20 million Series A to improve the care seeker experience in the UK

Lottie, a free online marketplace that connects care seekers and retirees to UK care homes, home care services, and retirement living communities, announced that it has raised a €20 million Series A funding round led by Accel, with participation from previous investor General Catalyst.

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