Luma and Dumbstruck Launch Creative Intelligence for Advertising. Pairing Dumbstruck's emotion analytics with Luma Agents' AI-powered video, the partnership brings the missing layer to advertising, setting a new standard for optimized, market-ready content at unprecedented speed. August 13, 2026 Luma and Dumbstruck Launch Creative Intelligence, the Missing Decision Layer for Advertising PALO ALTO, Calif. - Luma, a multimodal general intelligence platform, and Dumbstruck, a leader in emotion analytics, today announced a first-of-its-kind partnership to define and build Creative Intelligence, a new category in advertising that applies AI and human response to the content itself. Together, the companies are giving advertisers the ability to turn audience insight directly into optimized, market-ready assets - transforming it from a one-time deliverable into a continuously improving system. Performance marketing optimized distribution. Creative Intelligence optimizes decisions. While brands can now generate more creative, more variations, and more versions than ever before, abundance has created a new problem. In a world where AI makes production virtually limitless, the bottleneck is no longer creating more ads - it's knowing which content will earn attention, drive emotion, and perform before it ever enters the market. When anything is possible, the hardest question is no longer what a brand can make - it's what it should make, what will resonate, and what deserves to reach the market. That is the problem Luma and Dumbstruck are joining forces to solve. "AI is changing the economics of advertising creative," said Jeff Tetrault, CEO of Dumbstruck. "For most of the industry's history, creative content was expensive and slow. The hardest question was how much a brand could afford to produce. That constraint is gone. Today, the challenge isn't creating more. It's deciding what deserves to exist. That's the discipline of Creative Intelligence." How Creative Intelligence works Creative Intelligence brings together two capabilities that have historically lived apart: * Dumbstruck measures how audiences respond to advertising - emotionally, behaviorally, and cognitively - and turns those responses into clear intelligence about what's working, what isn't, and where the content can be improved. * Luma puts precise, frame-by-frame editing control in creative teams' hands, letting them make fast, production-grade changes to existing video - the kind of granular refinement that once took a full reshoot, now possible in a single sitting. Together, the two technologies form a closed loop: Dumbstruck first identifies where content can be improved and optimized for target audiences, Luma Agents then execute approved changes without the need for a time-intensive reshoot or edits. Finally, Dumbstruck validates the results before media dollars are spent. "Human creativity is not the bottleneck here - uncertainty is," said Caroline Ingeborn, COO of Luma. "Creative Intelligence removes that uncertainty. It doesn't replace the idea. It tells you which idea deserves to win and gets it to market fast enough to matter." Forward-thinking brands like Wayfair are already exploring the potential of combining emotion analytics and AI-powered video production. High-impact personalization and localization at scale The same closed loop that powers rapid creative optimization also unlocks the ability for brands to personalize and localize creative for specific audiences and markets. Rather than running one version of an ad against every demographic or market, Dumbstruck can identify precisely what needs to change for a piece of creative to resonate with a specific audience segment. Luma Agents then make those targeted changes fast, resulting in a scalable path to content that feels locally relevant everywhere it runs. "Storytelling has always evolved with new technology, but its purpose has never changed - to create work that moves people," said Sandro Corsaro, Global Head of Creative and Content at Wayfair. "Every major technological shift has expanded the creative toolkit, and AI is no different. By combining Dumbstruck's emotional intelligence platform with Luma AI, our creative team can better understand emotional response and continuously refine creative, helping us tell more effective stories while maximizing every production and media investment. We are excited to continue our creative partnership with Dumbstruck and harness Luma AI's incredible new technologies." About Dumbstruck Dumbstruck is a leader in emotion analytics, using AI-powered facial coding to measure how consumers respond emotionally and behaviorally to video advertisements before a campaign is launched. Dumbstruck's technology has powered numerous award-winning campaigns for many of the world's leading brands, including back-to-back No. 1 Super Bowl advertisements. About Luma Luma builds unified multimodal AI systems that combine reasoning and generation within a single model architecture. Its Unified Intelligence platform powers Luma Agents, AI collaborators capable of planning and executing end-to-end creative work across text, image, video, and audio, serving teams at leading advertising agencies, global enterprises, and entertainment studios. The company is backed by HUMAIN, Andreessen Horowitz, AWS, AMD Ventures, NVIDIA, Amplify Partners, Matrix Partners, and leading investors across technology and entertainment. For more information, visit: lumalabs.ai.

The AI office race is on - here are the markets moving. 08.07.2026 By Team SHB AI company registrations in the UK have jumped 1,321% since ChatGPT launched. The UK AI sector now has 5,800 companies and generated £23.9bn in revenue in 2024. In Shoreditch, London's AI hub, Grade A space is being taken up faster than it can be built. London is the AI capital of Europe. Shoreditch and King's Cross are where its future is being built With 47% of all UK AI-named tech firms based in London, every one of those businesses will face the same critical question: what does its office strategy look like as SHB Real Estate Ltd scale? For the most ambitious, the answer increasingly points to two clusters. Shoreditch and the City Fringe for companies that need to be inside London's tech talent network while holding rents well below West End levels. And King's Cross, where the Knowledge Quarter has become the address of choice for the world's most consequential AI names. Google DeepMind, Meta, and Microsoft already anchor the area. OpenAI has since taken 88,500 sq ft at Regent's Quarter. Anthropic signed 158,000 sq ft at One Triton Square. According to CoStar, almost half of all AI lettings across London in April 2026 clustered in the King's Cross and Euston area - a concentration that reflects both proximity to Cambridge and a deliberate cluster effect among firms competing for the same engineers. Both zones are tightening fast. City tower vacancy averaged 2.9% in Q1 2026, with prime towers lower still. The firms moving now are not waiting for conditions to improve. They are moving because they understand what it costs to wait. Luma AI, backed by NVIDIA and valued at $4 billion, opened its first international office in London in December 2025, with plans to hire 200 people by early 2027. These companies are not choosing serviced offices. They are making long-term commitments. OpenAI at Regent's Quarter and Anthropic at One Triton Square: Estates Gazette, June 2026. King's Cross lettings share: CoStar, as reported May 2026. Luma AI: CNBC / Luma AI press release, December 2025. 7.4%. Central London vacancy rate in Q1 2026 Down from a 2025 peak of over 10% 78%. of Q1 2026 take-up was Grade A space Flight to quality is accelerating 2.9m sq ft. Average City tower vacancy rate in Q1 2026 Prime towers lower still, at under 1% 34%. AI-led share of London's tech take-up in 2025 The fastest-growing slice of the market What's driving demand. Unlike the previous wave of tech businesses that leaned into remote-first models, AI companies are driving a decisive return to premium, in-person collaboration. Researchers, engineers, and model trainers need to test, iterate, and build together. The office is their infrastructure, and Shoreditch or Midtown are the infrastructure of choice. Shoreditch sits at the centre of London's AI ecosystem The City Fringe, covering Shoreditch, Farringdon, and Clerkenwell, continues to see strong demand from the tech and AI sector. Grade A fitted rents run £60-£95 per sq ft, offering significant value against the West End's £175 per sq ft prime while keeping firms inside the talent network that matters most to AI hiring. SHB Real Estate, Q1 2026 Early-stage AI companies need agile real estate plans According to Property Week (March 2026), AI firms are moving from flexible spaces to traditional offices of 20,000 to 30,000 sq ft within 18 to 24 months of starting up. Some companies are increasing their space by up to 10 times as they compete for top talent. Property Week, March 2026 Structural change in AI-firm demand Research from CBRE reported by BE News in April 2026 found that AI-led occupiers accounted for 34% of London's tech sector take-up in 2025, up from just 4% in 2015. AI-led companies have taken around 1.5m sq ft of traditional office space across Central London since 2015, making up 11% of total tech sector take-up over the period, and more than half of that space has been taken since the start of 2022. Reported by BE News, April 2026 The occupiers who move are committing early Q1 2026 saw 2.5m sq ft transacted across Central London, close to the five-year quarterly average. Grade A space accounted for 78% of all take-up, with pre-letting hitting its highest Q1 level on record as occupiers secured the best buildings before they reached the open market. SHB Real Estate, Q1 2026 Real estate to facilitate scale. Most AI scale-ups approach their first major office search without a dedicated real estate team. That's where deals go wrong, not on the headline rent, but in the detail: break clauses, capital contributions, fit-out obligations, and the market intelligence to know whether the deal in front of you is actually the best one available. Its proprietary data platforms and market intelligence give clients a genuine competitive advantage. SHB Real Estate Ltd don't estimate market conditions. SHB Real Estate Ltd measure them. In 2025, SHB Real Estate Ltd saved clients £32.2m across relocations, renewals and negotiations. Its 360° model means SHB Real Estate Ltd stay with you from the search through to fit-out and ongoing management, so nothing falls between the gaps. A recent acquisition for a fast-scaling AI company demonstrates exactly what that means in practice: 27,000 sq ft on a 15-year lease in Shoreditch. In a sub-market where Grade A space is scarce, demand is intensifying, and most tech firms default to short-term flexibility, a long-term commitment of that scale demands specialist guidance. The result was a deal structured to support a decade and a half of growth, backed by data, extensively negotiated and delivered without friction. SHB's head of agency, Andy Guntrip, notes, "A 15-year lease from a fast-scaling AI company in Shoreditch is a statement of intent, and the kind of move that only happens with the right intelligence behind it." This isn't a short-term trend. BE News reported in April 2026 that AI-led office take-up in London could reach 4m sq ft by 2033, building on the 1.5m sq ft already taken since 2015. SHB's strategic support. If you're scaling an AI or tech business and starting to think about what your next office looks like - the window to act with confidence is narrowing. Supply continues to fall. Competition for the best Shoreditch and City Fringe buildings is only increasing. The firms that move decisively now will define where London's AI ecosystem is headquartered for the next decade. Contact its team (Required) SHB Real Estate Ltd will be in touch as quick as SHB Real Estate Ltd can 0 of 500 max characters

Riviera Partners acquires Lateral Labs, expanding its AI and machine learning talent search and placement capabilities. Acquisition unites industry's leading tech-focused executive search firm with pioneering AI-native recruiting organization. San Francisco, June 24, 2026 (GLOBE NEWSWIRE) - San Francisco, CA - June 24, 2026 - Riviera Partners, the leading global executive search firm specializing in technology leadership, today announced the acquisition of Lateral Labs, a specialized recruiting firm serving top AI startups. The acquisition comes as companies remain challenged to meet the demand of organizational AI readiness. Adding Lateral Labs positions Riviera Partners to help companies meet that challenge across the full arc of an AI company's growth, offering executive and technical talent search from seed-stage startup through IPO. Lateral Labs partners with some of the most demanding technical teams in AI, including Cursor, ElevenLabs, Runway, Scale AI and Luma Labs. Its embedded, retained and contingent search models meet the specific demands of machine learning and AI research roles through deep domain knowledge, talent relationships and repeatable processes to support high-growth startups with their most critical hires. The company was established in 2024 by Founder and CEO Rob Infantino, a veteran recruiter for leading AI labs including OpenAI and Amazon Web Services. "Our research shows as few as two percent of companies are organizationally ready to execute with AI, and the gap almost always comes down to talent," said Kyle Langworthy, Partner and Head of AI, ML & Data Practice at Riviera Partners. "This acquisition gives companies deeper access to the most in demand AI and machine learning talent their businesses need to execute." "The people who build great AI are rare and in high demand, and reaching them takes real relationships, infrastructure and know-how," said Lateral Labs Founder and CEO Rob Infantino. "Together, Riviera Partners and Lateral Labs can support an AI company's hiring across its full lifecycle - from its first technical hire through IPO - spanning research, science, infrastructure, engineering, product and leadership roles." About Riviera PartnersRiviera Partners is a global executive search firm specializing in technology and product leadership. With over two decades of experience and a proprietary platform that combines deep recruiting expertise with data-driven insights, Riviera is the go-to talent partner for venture capital, private equity, and public companies. Learn more at rivierapartners.com. About Lateral Labs Lateral Labs delivers bespoke hiring solutions for AI startups, operating as an embedded extension of clients' teams. Founded by former AI lab practitioners, Lateral combines rigorous search methodology with deep machine learning domain expertise to help startups build exceptional technical teams. Learn more at lateral-labs.com.