Luma Labs launches new AI video model with improved motion and physics.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More. Luma AI made waves with the launch of its Dream Machine generative AI video creation platform last summer.Of course, while that was only seven short months ago, the AI video space has advanced rapidly with the release of many new AI video creation models from rival startups in the U.S. and China, including Runway, Kling, Pika 2.0, OpenAI’s Sora, Google’s Veo 2, MiniMax’s Hailuo and open source alternatives such as Hotshot and Genmo’s Mochi 1, to name but a few. Even Luma itself recently updated its Dream Machine platform to include new still image generation and brainstorming boards, and also debuted an iOS app.But the updates continue: Today, the San Francisco-based startup released Ray2, its newest video AI generation model, available now through its Dream Machine website and mobile apps for paying subscribers (to start).The model offers “fast, natural coherent motion and physics,” according co-founder and CEO Amit Jain says on his X account, and was trained with 10 times more compute than the original Luma AI video model, Ray1.“This skyrockets the success rate of usable production-ready generations and makes video storytelling accessible to a lot more people,” he added.Luma’s Dream Machine web platform offers a free tier with 720 pixel generations capped at a variable number each month: Paid plans begin at $6.99 per month: From “Lite,” which offers 1080p visuals, to Plus ($20.99/month), to Unlimited ($66.49/month) and Enterprise ($1,672.92/year).A leap forward in video genRight now, Ray2 is limited to tex-to-video, allowing users to type in descriptions that are transformed into 5 or 10 second video clips. The model can generate new videos in a matter of seconds, although right now it can take minutes at a time due to a crush of demand from new users.Examples shared by Luma and early testers in its Creators program showcase the model’s versatility, including a man running through an Antarctic snowstorm surrounded by explosions, and a ballerina performing on an ice floe in the Arctic.Impressively, all the motions in the example videos appear lifelike and fluid — and often, with subjects moving much faster and more naturally than videos from rival AI generators, which often appear to generate in slow motion.The model can even create realistic versions of surreal ideas such as a giraffe surfing, as X user @JeffSynthesized demonstrated