Lunchbox

Lunchbox

Provides scalable restaurant operations platform

About Lunchbox

Simplify's Rating
Why Lunchbox is rated
A+
Rated A on Competitive Edge
Rated A on Growth Potential
Rated A+ on Rating Differentiation

Industries

Food & Agriculture

Data & Analytics

Consumer Goods

Company Size

51-200

Company Stage

Series B

Total Funding

$72M

Headquarters

New York City, New York

Founded

2019

Overview

Lunchbox provides a platform designed to improve restaurant operations for businesses in the food and beverage industry. It integrates with major point of sale (POS) systems to streamline ordering processes, making them more efficient and flexible. One of its standout features is a loyalty program that helps restaurants increase customer retention and revenue, reportedly generating three times more revenue over time compared to traditional methods. Lunchbox also consolidates third-party online orders into a single POS system, which simplifies in-store operations and allows restaurants to gather valuable data for targeted marketing. This data-driven approach enables Lunchbox's clients to achieve significantly higher first-party sales compared to industry averages. The company aims to enhance the overall guest experience while providing restaurants with tools to boost profitability.

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Simplify's Take

What believers are saying

  • AI-driven personalization enhances customer experiences, aligning with Lunchbox's loyalty focus.
  • The corporate catering market is growing, benefiting Lunchbox's new Cater platform.
  • Partnership with Finix offers seamless payment processing, improving client satisfaction.

What critics are saying

  • Increased competition in AI and automation could threaten Lunchbox's market share.
  • Reliance on DeliverThat for delivery services poses risks if operational issues arise.
  • Resource diversion to the Cater platform may affect the quality of existing services.

What makes Lunchbox unique

  • Lunchbox integrates with every major POS system, streamlining restaurant operations efficiently.
  • The platform offers a loyalty program that triples revenue, enhancing customer retention.
  • Lunchbox's Cater platform provides unique resources for catering managers and operators.

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Funding

Total Funding

$72M

Above

Industry Average

Funded Over

3 Rounds

Notable Investors:
Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$45M
Linktree
$50M
Lunchbox
$65M
Substack
$100M
ClickUp

Benefits

Remote Work Options

Home Office Stipend

Health Insurance

Dental Insurance

Vision Insurance

Mental Health Support

Unlimited Paid Time Off

Parental Leave

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

-1%

2 year growth

0%
PR Newswire
Mar 10th, 2025
Lunchbox Selects James Walker As Ceo And Announces New Funding Round Led By Shift4

Shift4 invests in Lunchbox. The news comes alongside Lunchbox's appointment of James Walker as its new CEO

Finsmes
Mar 10th, 2025
Lunchbox Secures Funding, Appoints New CEO

Lunchbox, a NYC-based restaurant technology provider, raised an undisclosed funding round led by Shift4. The funds will accelerate product development and enhance enterprise capabilities. The company appointed James Walker as CEO, who will work with Executive Chairman Nabeel Alamgir to drive growth, focusing on AI and automation. Lunchbox supports over 5,000 restaurant locations, including Firehouse Subs and Torchy’s Tacos.

Verdict Foodservice
Aug 26th, 2024
BRIX Holdings partners with Lunchbox for tech overhaul across brands

BRIX Holdings partners with Lunchbox for tech overhaul across brands.

PR Newswire
Jun 24th, 2024
Lunchbox Launches Cater, A First-Ever Community And Council For Catering Executives

The new Cater platform serves as an all-encompassing resource hub for catering managers, marketers, and operators in the space, curating the most up-to-date industry news, trend reports, and resources. As the demand for catering services continues to rise, with 48% of caterers reporting the largest area of growth coming from corporate events: Cater is positioned to help operators capitalize on these opportunities with resources like an interactive catering ROI calculator , market outlook reports , and more.The free hub also debuts the industry's first-ever Catering Council , a directory of experts that specialize in delivering revenue growth, marketing, and operational strategies for restaurants. The Cater community will have exclusive access to consulting services, council-published masterclasses and materials, and more. The brand notably appoints Kelly Grogan, Co-Founder of CRUMBS, and Aaron Hoffman, Co-Founder and Chief of Staff of DeliverThat, as its inaugural council members, with more announcements in the coming weeks."The industry is screaming that everyone needs to DO catering, but there aren't enough resources to inform operators HOW to do it," says Kelly Grogan. "The Cater Council is a dedicated forum to bring together the people who are in the day-to-day, who are experiencing the roadblocks preventing growth, and who are responsible for scaling catering programs inside their organizations."In addition to the online hub, Cater has established community pages on LinkedIn, launching a news page and a community page , which combined has garnered over 800 followers. These pages will be a central point for updates, networking, and community engagement, ensuring that members are always connecting on the latest developments in the industry."Even with catering being one of the biggest drivers of restaurant growth in 2024, catering is 10 years behind traditional takeout and delivery

PR Newswire
Apr 30th, 2024
Wow Bao Launches New Mobile App Experience With Lunchbox

The Wow Bao App Allows Users to Order Delivery, Purchase Grocery Store Products, Earn Hot Buns Club Rewards, and Enter Wow Bao's Roblox Dim Sum Palace Experience Directly from Mobile Devices, Platforming with LunchboxCHICAGO , April 30, 2024 /PRNewswire/ -- Wow Bao unveiled a new mobile app with a fresh interface and all-in-one navigation that allows guests to order delivery anywhere, anytime from its over 700 virtual kitchens. Platforming with Lunchbox , a leading enterprise restaurant technology solution provider, users can now purchase Wow Bao from over 6,000 retailers nationwide all from the palm of their hand, via a fully branded custom UI.Wow Bao launches app across 6,000 restaurant locations, platformed by leading enterprise restaurant technology solution provider, Lunchbox.A pioneer in technology, Wow Bao was one of the first in the industry to unveil a mobile ordering app in 2010. After several advances to its Hot Buns Club rewards program the brand required an app that consolidated ordering, earning, and tracking points and rewards. The app also incorporates Wow Bao's CPG vertical and through Smart Commerce, enables users to link to their local grocer to purchase the product from their personal device.Additionally, users can enter Wow Bao's exclusive Dim Sum Palace Roblox experience through the app. Once in the experience, they can uncover clues and claim a free box of Wow Bao and enter to win bao for a year."The launch of Wow Bao's new app couldn't have come at a better time in our technology evolution, as we have always aimed to provide our fans with the most delicious food and most seamless way to enjoy it, all while earning rewards for their loyalty," said Geoff Alexander, president and CEO of Wow Bao. "We partnered with Lunchbox because they're a best-in-class leader in restaurant loyalty, catering, and online ordering

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