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Lupa

B2B veterinary practice management SaaS

Overview

Lupa Pets offers Lupa OS, a veterinary-specific SaaS that unifies clinic management, client engagement, and a pet-parent mobile app into one system. The platform automates scheduling, clinical documentation, billing, and inventory, and includes an AI co-pilot named Jerry that suggests diagnostics and operational insights, plus Lupa Notes that transcribes consultations into structured notes. It differentiates itself by being an all-in-one, device- and supplier-integrated solution tailored to veterinary workflows, aiming to cut admin time and tech spend (claims 10 hours saved per week and 33% fewer missed appointments) and being quicker to learn than legacy systems, with a UK-exclusive Vetsure partnership. Its goal is to modernize veterinary clinics by centralizing operations and expanding its UK market presence.

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About Lupa

Simplify's Rating
Why Lupa is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise SoftwareAI & Machine LearningHealthcare

Company Size

51-200

Company Stage

Series A

Total Funding

$25.2M

Headquarters

London, United Kingdom

Founded

2023

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Simplify's take

What believers are saying

  • Lupa announced a $20 million Series A in October 2025 for international expansion.
  • Scribe usage doubled from 4.8% to 10% in four weeks after launch.
  • Capterra and G2 ratings stayed strong in November 2026, signaling customer satisfaction and retention.

What critics are saying

  • G2 reviews in November 2026 still flag clunky financial reporting and immature features.
  • ezyVet, Covetrus, and IDEXX own entrenched clinic systems and distribution, slowing Lupa’s replacement sales.
  • If large groups delay migrations, Lupa stays a niche tool and loses the platform war.

What makes Lupa unique

  • Lupa’s AI lab shipped veterinary-specific scribing benchmarks on real consults in August 2026.
  • Destination Pet selected Lupa on October 26, 2026, validating enterprise group sales.
  • Lupa now bundles records, billing, payments, AI notes, and MCP access in one platform.

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Funding

Total Funding

$25.2M

Above

Industry Average

Funded Over

3 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
$15M
$20M
$30M

Benefits

  • Hybrid Work Options

Growth & Insights and Company News

6 month growth

-4%

1 year growth

1%

2 year growth

2%
Vetsy
Oct 26th, 2026
Feature focus: PMS integration.

Feature focus: PMS integration. by Vetsy Team 26 October 2026 Vetsy completes the gap in communications between your calls and your PMS. That's possible because it's built to integrate seamlessly with the top PMS platforms that veterinary practices are already using. Every veterinary practice runs multiple software platforms to complete the client journey from call to consultation. * Practice website and social media channels * Internal communications and messaging channels * Phone system * PMS for clinical records and treatment scheduling * Accounting * Portals for third-party integrations, such as urgent care or insurance They all need to be able to talk to each other without veterinary receptionists having to jump through hoops each time to request permission, enter passwords, or add updates manually. With frictionless integration between the phone system and PMS, Vetsy allows all call data to flow freely between conversations and patient records. What PMS platforms does Vetsy integrate with? Vetsy integrates with Provet, Lupa, Merlin and Covetrus Ascend platforms. What are the benefits of platform integration? Integration allows your Vetsy AI phone system to communicate freely with the PMS, without you having to leave the Vetsy dashboard. Know who's calling before you answer When a call comes in, Vetsy can match it against the client or pet record in the PMS and pull up the details on the smart caller pop-up. Notes synced automatically The call recording, summary, transcript and notes are saved to the PMS at the end of the call, eliminating the need for manual note-taking. Easy appointment booking Your next steps and appointments are updated in the PMS, so you don't have to enter the same details twice. No manual data entry Save 2-3 minutes after every conversation. All your call notes pass directly to the PMS so busy receptionists can get on with their next task or take care of a client arriving at the front desk for their appointment. Missed Call Tracking No need to manually assemble your missed calls or voicemails and find the numbers. Vetsy allows you to complete your list with click-to-dial convenience from the client or pet record you're currently viewing. Performance overview Track team performance across each stage of the call and share examples of outstanding call-handling with the wider team for coaching purposes. How does integration set-up work? Adding Vetsy to your existing software and PMS stack doesn't cause any disruption to your ongoing processes. Most practices are up and running in a few days. Its team provides full support before and after integration. Is my data secure? Yes. You'll still manage data retention policies (eg. GDPR and confidential clinical records) from your PMS, but all data flowing between your Vetsy AI phone system and database is encrypted, with controlled access. Calls can't be used to access or change your PMS data outside the permissions you set. What if I don't use one of your listed PMS platforms? Tell Vetsy what you're using and Vetsy'll come up with a solution. In most cases, Vetsy can configure Vetsy to communicate with whatever platform(s) you're using. Want to know more about Vetsy and your PMS? View its partner pages using the link below.

Tech.eu
Oct 2nd, 2025
Lupa raises $20M for AI-powered OS to transform global petcare market

London-based Lupa, an AI-powered operating system for veterinary clinics, has raised $20 million in Series A funding to expand its AI agents, accelerate international growth, and launch what it describes as a Veterinary AI Lab.

Tech Funding News
Oct 2nd, 2025
Lupa Pets raises $20M for AI lab

Lupa has secured $20M to launch the world's first veterinary AI lab, addressing the $350B petcare market's lag in technology adoption. Many veterinary groups still use outdated systems from the 1990s, hindering productivity and business performance. Lupa aims to consolidate these into a single, enterprise-grade operating system, improving efficiency and user experience for both clinics and pet owners. This integration promises doubled ROI on software spend and significant time savings for vets.

BioPharmaTrend
Jan 16th, 2025
Lupa Raises $4M to Modernize Veterinary Care with AI

Lupa, a London-based startup developing an AI-powered veterinary operating system, has raised $4 million in seed funding from investors including firstminute capital, 2100 Ventures, and Exor Ventures.

Tech.eu
Jan 16th, 2025
Vet services platform Lupa raises $4M Seed

Lupa, a vet services platform, has raised a $4M seed from firstminute capital, 2100 Ventures and Vento by Exor Ventures.

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