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M1 Finance

Tech-forward investment platform with margin lending

Overview

M1 Finance operates a technology-first financial platform that combines investing, lending, and rewards. Its investing tool lets users buy various financial instruments and automatically reinvests cash back from the Owner’s Rewards Card into their portfolios. It also offers margin loans up to 40% of a portfolio’s value and a credit card that provides up to 10% cash back, with rewards reinvested. Its revenue comes from margin loan interest, M1 Plus subscriptions, and card interchange fees; the platform aims to help clients grow wealth through an integrated, automated investing and lending experience, backed by strong information security and scale (about $7 billion in assets as of August 2023).

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About M1 Finance

Simplify's Rating
Why M1 Finance is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

FintechFinancial Services

Company Size

201-500

Company Stage

Series E

Total Funding

$323.2M

Headquarters

Chicago, IL

Founded

2015

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Simplify's take

What believers are saying

  • November 2026 site claims 400,000+ clients and $14B+ client assets.
  • April 29, 2026 FIS partnership improves governance UX and lowers operational friction.
  • November 2026 launches highlight expansion into AI advice and high-yield cash accounts.

What critics are saying

  • M1 Finance LLC drew on its $50M revolving credit line in June 2026.
  • Apex clearing dependence leaves M1 exposed to custody, execution, and vendor concentration failures.
  • Regulatory or litigation shocks at its broker-dealer could freeze growth and damage trust.

What makes M1 Finance unique

  • M1 bundles investing, cash, borrowing, and rewards into one automated wealth app.
  • September 2026 platform scale reached 400,000+ clients and $14B+ client assets.
  • April 2026 FIS proxy-voting modernization shows operational depth beyond basic brokerage.

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Funding

Total Funding

$323.2M

Above

Industry Average

Funded Over

6 Rounds

Notable Investors:
Series E funding typically includes additional rounds after Series D if the company needs more capital. The business is usually stable, and these rounds are typically used for further expansion or to address market challenges.
Series E Funding Comparison
Above Average

Industry standards

$100M
$245M
$250M
$1.3B
$1.5B

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Disability Insurance
  • Life Insurance
  • Unlimited Paid Time Off
  • Stock Options
  • 401(k) Company Match

Growth & Insights and Company News

6 month growth

0%

1 year growth

0%

2 year growth

-6%
Business Wire
Apr 29th, 2026
M1 selects FIS to modernize proxy voting with real-time digital infrastructure

M1, a wealth management platform, has selected FIS Proxy Voting by Proxymity to modernise its proxy voting infrastructure. The cloud-based solution will replace legacy batch systems with real-time, transparent communication between issuers, intermediaries and investors. Part of FIS's Asset Servicing Management Suite, the platform digitises the entire voting lifecycle, addressing common issues like delays, errors and over-voting that plague traditional proxy voting systems. The solution provides real-time confirmation of vote submissions whilst helping M1 meet regulatory requirements. The deployment reflects broader industry movement away from outdated proxy voting processes. FIS developed the solution in collaboration with Proxymity, a digital investor communications platform backed by major financial institutions including BNP Paribas, Citi, Deutsche Bank and J.P. Morgan.

Artificial Intelligence +
Sep 16th, 2022
Best Robo Advisors in 2022

Best for Low Costs: M1 Finance also wins the Best for Low Costs category with no fees charged for trading or account management, putting more of your dollars to work by investing.

Benzinga
May 25th, 2022
Thought Machine Group signs new client M1 Finance

M1 Finance has selected Thought Machine, the cloud-native banking technology company, to power and grow its platform.

KPVI
Dec 14th, 2021
Formpipe Software AB signed new client M1 Finance on Dec 14th 21'.

Formpipe Software announced today that M1 Finance, The Finance Super App ™, has selected Lasernet to support its output and document management requirements as it rolls out its Invest, Borrow and Spend products for its hundreds of thousands of clients on the Temenos Banking Cloud.

The Motley Fool
Aug 16th, 2021
M1 Finance launched Owner's Rewards Card by M1 on Jul 16th 21'.

M1 Finance recently announced the launch of the Owner's Rewards Card by M1.

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