M1 Finance

M1 Finance

Tech-forward investment platform with margin lending

Overview

M1 Finance provides a technology-driven platform for investing, lending, and credit rewards. It lets users invest in a range of instruments, borrow against 40% of their portfolio with margin loans, and earn up to 10% cash back through the Owner’s Rewards Card with automatic reinvestment. It stands out by offering an integrated platform that combines portfolio management, borrowing, and rewards in one place, supported by strong information security and scalable asset growth (about $7 billion under management). Its goal is to help clients grow wealth by making investing and borrowing tools easy to use on a single, secure platform.

About M1 Finance

Simplify's Rating
Why M1 Finance is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Fintech

Financial Services

Company Size

201-500

Company Stage

Series E

Total Funding

$323.2M

Headquarters

Chicago, Illinois

Founded

2015

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Simplify's Take

What believers are saying

  • Assets under management surged to $10 billion from $7 billion since August 2023.
  • Thought Machine powers cloud-native banking, boosting scalability and innovation.
  • Dividend income tracker enhances Auto-Invest and dynamic rebalancing tools.

What critics are saying

  • FINRA fined M1 $850,000 in 2024 for influencer social media misrepresentations.
  • New FINRA rules cap margin loans at 25% starting January 2026, slashing revenue.
  • Fidelity replicates pies with zero-fee fractional shares since March 2025.

What makes M1 Finance unique

  • M1 Finance blends automated pies with manual control for customizable portfolios.
  • Owner’s Rewards Card reinvests up to 10% cash back directly into portfolios.
  • FIS Proxy Voting modernizes real-time voting, reducing legacy system delays.

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Funding

Total Funding

$323.2M

Above

Industry Average

Funded Over

6 Rounds

Notable Investors:
Series E funding typically includes additional rounds after Series D if the company needs more capital. The business is usually stable, and these rounds are typically used for further expansion or to address market challenges.
Series E Funding Comparison
Above Average

Industry standards

$100M
$245M
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$250M
Reddit
$1.3B
Epic Games
$1.5B
Airbnb

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

-4%
Artificial Intelligence +
Sep 16th, 2022
Best Robo Advisors in 2022

Best for Low Costs: M1 Finance also wins the Best for Low Costs category with no fees charged for trading or account management, putting more of your dollars to work by investing.

Benzinga
May 25th, 2022
Thought Machine Group signs new client M1 Finance

M1 Finance has selected Thought Machine, the cloud-native banking technology company, to power and grow its platform.

KPVI
Dec 14th, 2021
Formpipe Software AB signed new client M1 Finance on Dec 14th 21'.

Formpipe Software announced today that M1 Finance, The Finance Super App ™, has selected Lasernet to support its output and document management requirements as it rolls out its Invest, Borrow and Spend products for its hundreds of thousands of clients on the Temenos Banking Cloud.

The Motley Fool
Aug 16th, 2021
M1 Finance launched Owner's Rewards Card by M1 on Jul 16th 21'.

M1 Finance recently announced the launch of the Owner's Rewards Card by M1.

The Business Journals
Jul 28th, 2021
M1 Finance launches credit card

M1 Finance launches its first credit card that gives extra cash back when buying from companies whose stock you own.

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