Overview

M1 Finance offers a technology-driven investment platform that allows users to invest in various financial instruments and provides incentives like cash bonuses. It also provides margin loans, enabling clients to borrow against a portion of their portfolio's value, and a credit card that offers cash back rewards that can be reinvested. M1 Finance stands out from competitors by combining investment options, lending services, and a rewards credit card to enhance financial growth. The company's goal is to build trust and effectively manage assets for a diverse range of clients.

Simplify's Take

What believers are saying

• M1 Finance raised $150M in Series E funding, enabling expansion and innovation.
• The launch of new solutions like Custodial Accounts diversifies M1's product offerings.
• Partnership with Lasernet improves document management, enhancing customer experience.

What critics are saying

• Increased competition from fintech startups could erode M1 Finance's market share.
• Reliance on third-party technology providers exposes M1 to operational risks.
• Regulatory scrutiny may arise from new financial products like the Owner's Rewards Card.

What makes M1 Finance unique

• M1 Finance offers a unique Finance Super App™ for investing, borrowing, and spending.
• The Owner's Rewards Card provides up to 10% cash back, enhancing customer value.
• M1 Finance integrates with Thought Machine for scalable, efficient cloud-native banking technology.

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Funding

Total Funding

$323.2M

Above

Industry Average

Funded Over

6 Rounds

Notable Investors:

Coatue ManagementSoftBank

Notable Investors:

Coatue ManagementSoftBank

$150,000,000

Series E

Jul 2021

Series E funding typically includes additional rounds after Series D if the company needs more capital. The business is usually stable, and these rounds are typically used for further expansion or to address market challenges.

Series E Funding Comparison

Above Average

Industry standards

Ind Avg. $100M

$30M

$150M

$245M

$250M

$1250M

$1500M

View all funding stages