Overview

M1 Finance provides a technology-driven platform for investment and lending services. Its main product is an investment platform that allows users to invest in various financial instruments, with incentives like cash bonuses to encourage participation. The platform prioritizes security by utilizing advanced information security technologies to protect clients' investments. Additionally, M1 Finance offers margin loans, enabling clients to borrow against a portion of their portfolio at competitive rates, and a credit card called the Owner’s Rewards Card, which offers up to 10% cash back on purchases that can be reinvested into their investment portfolios. Unlike many competitors, M1 Finance combines investment management with lending and rewards, creating a comprehensive financial service. The company's goal is to empower clients to grow their investments while providing a secure and user-friendly experience.

Simplify's Take

What believers are saying

• M1 Finance raised $150M in Series E funding for expansion and innovation in 2023.
• Integration with Thought Machine enhances platform scalability and efficiency, attracting more users.
• New solutions like Send Check and Custodial Accounts diversify product offerings.

What critics are saying

• Increased competition from fintech startups could erode M1 Finance's market share.
• Reliance on third-party tech providers may expose M1 Finance to operational risks.
• Rapid growth may attract regulatory scrutiny, leading to compliance challenges.

What makes M1 Finance unique

• M1 Finance offers a unique Finance Super App™ for investing, borrowing, and spending.
• The Owner's Rewards Card provides up to 10% cash back, reinvestable into portfolios.
• M1 Finance integrates advanced security technologies to protect client investments.

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Funding

Total Funding

$323.2M

Above

Industry Average

Funded Over

6 Rounds

Notable Investors:

Coatue ManagementSoftBank

Notable Investors:

Coatue ManagementSoftBank

$150,000,000

Series E

Jul 2021

Series E funding typically includes additional rounds after Series D if the company needs more capital. The business is usually stable, and these rounds are typically used for further expansion or to address market challenges.

Series E Funding Comparison

Above Average

Industry standards

Ind Avg. $100M

$30M

$150M

$245M

$250M

$1250M

$1500M

View all funding stages