M1 Finance

M1 Finance

Tech-forward investment platform with margin lending

Overview

M1 Finance provides a technology-driven platform for investing, lending, and credit rewards. It lets users invest in a range of instruments, borrow against 40% of their portfolio with margin loans, and earn up to 10% cash back through the Owner’s Rewards Card with automatic reinvestment. It stands out by offering an integrated platform that combines portfolio management, borrowing, and rewards in one place, supported by strong information security and scalable asset growth (about $7 billion under management). Its goal is to help clients grow wealth by making investing and borrowing tools easy to use on a single, secure platform.

About M1 Finance

Simplify's Rating
Why M1 Finance is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Fintech

Financial Services

Company Size

201-500

Company Stage

Series E

Total Funding

$323.2M

Headquarters

Chicago, Illinois

Founded

2015

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Simplify's Take

What believers are saying

  • M1 raised $150 million from SoftBank in July 2024, validating investor demand.
  • Proxy voting modernization with FIS in April 2026 improves operational efficiency and compliance.
  • M1’s help center stayed active through July 2026, signaling ongoing customer servicing.

What critics are saying

  • M1 discontinued the Owner’s Rewards Card in May 2025, shrinking product breadth.
  • FINRA fined M1 $850,000 in 2024 for misleading influencer promotions.
  • Multiple layoffs since 2022 gutted staffing; trust erosion can push accounts elsewhere by 2027.

What makes M1 Finance unique

  • M1 unifies investing, borrowing, and banking in one automated consumer platform.
  • FIS proxy voting modernization gives customers real-time governance, unlike legacy broker batch systems.
  • Thought Machine powers cloud-native banking, separating M1 from spreadsheet-era broker platforms.

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Funding

Total Funding

$323.2M

Above

Industry Average

Funded Over

6 Rounds

Notable Investors:
Series E funding typically includes additional rounds after Series D if the company needs more capital. The business is usually stable, and these rounds are typically used for further expansion or to address market challenges.
Series E Funding Comparison
Above Average

Industry standards

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$1.5B
Airbnb

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Disability Insurance

Life Insurance

Unlimited Paid Time Off

Stock Options

401(k) Company Match

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

0%

2 year growth

-4%
Business Wire
Apr 29th, 2026
M1 selects FIS to modernize proxy voting with real-time digital infrastructure

M1, a wealth management platform, has selected FIS Proxy Voting by Proxymity to modernise its proxy voting infrastructure. The cloud-based solution will replace legacy batch systems with real-time, transparent communication between issuers, intermediaries and investors. Part of FIS's Asset Servicing Management Suite, the platform digitises the entire voting lifecycle, addressing common issues like delays, errors and over-voting that plague traditional proxy voting systems. The solution provides real-time confirmation of vote submissions whilst helping M1 meet regulatory requirements. The deployment reflects broader industry movement away from outdated proxy voting processes. FIS developed the solution in collaboration with Proxymity, a digital investor communications platform backed by major financial institutions including BNP Paribas, Citi, Deutsche Bank and J.P. Morgan.

Artificial Intelligence +
Sep 16th, 2022
Best Robo Advisors in 2022

Best for Low Costs: M1 Finance also wins the Best for Low Costs category with no fees charged for trading or account management, putting more of your dollars to work by investing.

Benzinga
May 25th, 2022
Thought Machine Group signs new client M1 Finance

M1 Finance has selected Thought Machine, the cloud-native banking technology company, to power and grow its platform.

KPVI
Dec 14th, 2021
Formpipe Software AB signed new client M1 Finance on Dec 14th 21'.

Formpipe Software announced today that M1 Finance, The Finance Super App ™, has selected Lasernet to support its output and document management requirements as it rolls out its Invest, Borrow and Spend products for its hundreds of thousands of clients on the Temenos Banking Cloud.

The Motley Fool
Aug 16th, 2021
M1 Finance launched Owner's Rewards Card by M1 on Jul 16th 21'.

M1 Finance recently announced the launch of the Owner's Rewards Card by M1.

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