MANSCAPED(R) debuts The Beard Hedger(R) Plus and refreshed Beard Care Routine. Business Wire A Design-Led Beard Grooming System Built for Precision, Simplicity, and Everyday Style SAN DIEGO, May 12, 2026-(BUSINESS WIRE)-MANSCAPED(R), the global men's grooming company and lifestyle consumer brand, today announced the launch of The Beard Hedger(R) Plus alongside a reimagined collection of beard care essentials designed to support a complete grooming routine. Serving as the foundation of The Beard Hedger line, The Beard Hedger Plus offers an accessible entry point into MANSCAPED's growing facial hair portfolio, while complementing the original trimmer, The Beard Hedger, which delivers expanded control for more advanced styling needs. The launch further extends MANSCAPED's "Mancare Your Everywhere(TM)" platform, bringing the brand's signature engineering to facial hair with the same precision and performance trusted across the body. "Beard grooming means something different for every man. It can be quick upkeep or a more detailed styling routine," said Joshua Giberson, Sr. Product Manager, Hard Goods at MANSCAPED. "With The Beard Hedger Plus, we wanted to support both approaches with a tool designed for ease of use and reliable performance." The Beard Hedger Plus: Precision in Every Pass The Beard Hedger Plus ($79.99) is a streamlined electric beard trimmer designed for a consistent, uncomplicated grooming experience. It features a built-in adjustment system that allows for seamless transitions between styles and two comb attachments for added range. Key Product Features: * Sleek & Stainless Design: A premium stainless-steel blade with a full metal guard engineered for effortless trimming, no oiling required. * The Quick-Adjust Slider: Switch between 14 different length settings (1mm to 20mm) for control across a full range of beard lengths. * SkinSafe(R) Technology*: Helps reduce the risk of nicks and cuts while you sculpt. * Waterproof** Versatility: Waterproof for easy cleaning under the tap. * Intuitive Power: Li-ion battery with up to 60 minutes of runtime, tri-level charge indicator, and USB-C charging for everyday convenience. "With this launch, we saw an opportunity to think beyond the individual tool and build out a more complete beard care system," said Taylor Beatty, Sr. Product Manager, Wet Goods at MANSCAPED. "Each formulation was developed to support different moments in the grooming process, helping create a routine that feels more intentional from start to finish." A Complete Beard Care Routine For those looking to go beyond trimming alone, MANSCAPED introduces a full grooming system designed to cleanse, prep, and style facial hair for a consistent, well-maintained look. The collection includes a range of grooming and care essentials that can be used individually or together as part of a daily regimen.

The Lawn Mower(R) 5.0 Ultra by MANSCAPED(R) wins Best in Men's Grooming at the CEW Beauty Awards. MANSCAPED(R), the global men's grooming company, and lifestyle consumer brand is proud to announce that its best-selling groin and body hair trimmer, The Lawn Mower(R) 5.0 Ultra, has been named Best in Men's Grooming in the 2025 CEW Beauty Awards, the industry's highest honor and ultimate recognition in beauty. "MANSCAPED took on a white space in men's grooming by creating the first trimmer designed specifically for men's sensitive areas," said Paul Tran, Founder and CEO of MANSCAPED. "Today, we're honored to see that innovation and performance recognized by the beauty industry's most respected experts. This award validates our commitment to elevating men's grooming through thoughtful design and cutting-edge technology." Recognized as one of the most prestigious honors in the beauty and personal care industry, the CEW Beauty Awards celebrate product innovation and excellence, with winners selected by a distinguished panel of beauty insiders and professionals. Since its debut, The Lawn Mower(R) 5.0 Ultra has earned widespread praise from customers and editors alike for its precision, comfort, and ease of use. The trimmer's standout features include dual interchangeable SkinSafe(R)*] Foil and Trimmer blade heads, a dual LED spotlight, and a lightweight, ergonomic design that delivers a premium grooming experience unlike anything else on the market. This recognition follows a series of product innovations from MANSCAPED, reinforcing the brand's position at the forefront of the men's grooming industry and its ongoing commitment to introducing high-quality, head-to-toe self-care solutions for men. *SkinSafe(R) technology does not guarantee cut protection. Founded by Paul Tran in 2016, San Diego, California-based MANSCAPED(R) is the global men's lifestyle consumer brand and male grooming category creator trusted by over thirteen million men worldwide. The product range includes a diversified line of premium tools, formulations, and accessories designed to introduce and elevate a whole new self-care routine for men. The collection is available globally in 40 countries on manscaped.com, on Amazon in more than 100 countries worldwide, and in major retailers including Target(R), Walmart, CVS, Best Buy, Men's Wearhouse, Jos. A. Bank, Military Exchanges, and many more internationally. For more information, visit manscaped.com or follow on Facebook, Instagram, X, TikTok, Tumblr, and YouTube.

Manscaped hires Quality Meats for its first Super Bowl campaign. Quality Meats is tackling an ad around the Super Bowl after winning Manscaped's pitch for a national spot, Ad Age has learned. The Chicago independent agency made its Big Game debut this year with GoDaddy. That campaign went on to win the Creative B2B Grand Prix at the Cannes Lions International Festival of Creativity in June. Manscaped's ad may run on the game itself, or might run just before the coin toss. The marketer said "it was in negotiations with NBC for our final spot placement." (Ad Age's definition of a Super Bowl commercial includes all national spots between the coin toss and end of play.) "This is our biggest media play yet, and we knew the right partner had to be just as strong as the creative concept itself," said Marcelo Kertész, chief marketing officer of Manscaped. "There's something about Quality Meats and Manscaped that feels like a natural fit." This will be Quality Meats' first work for Manscaped, which has worked with a range of agencies, including independents Special US and Pereira O'Dell. The appearance comes as the brand - best known for its cheeky marketing around below-the-belt grooming - seeks to broaden its image, emphasizing that it now offers a full range of men's grooming products. Earlier this year, Manscaped launched a campaign called "Send Face Pics Instead," created with Special US, showcasing its expanded line of facial grooming tools. "Manscaped was born as a groin-first brand. We knew since day one of this company existing that this is not the end goal," Kertész said on Ad Age's Marketer's Brief podcast in September. "This whole new campaign that we just launched is about communicating to the world how the Manscaped that you probably know and love for the groin is actually pretty good at serving your face." Founded in 2016, Manscaped's advertising has traditionally leaned into edgy humor. Last year, for example, the brand ran a TV spot from Pereira O'Dell that depicted a man's unshaved nether regions as a pair of hairy little men. That style may be a sweet spot for Quality Meats, which has a history of creating bold campaigns. The selection of Quality Meats for the Feb. 8 campaign also comes as Manscaped boosts its retail presence both in North America and internationally. "We're super excited to partner with Manscaped for their first-ever Super Bowl campaign and show the world how Manscaped helps men care for all their body parts, not just the manly ones," said Brian Siedband, co-founder and co-chief creative officer, Quality Meats.