Overview
MATTE PROJECTS acts as a collective studio that blends hype, storytelling, and design to bring people together, create engaging experiences, and drive long-term progress for audiences worldwide. It partners with forward-thinking brands and institutions to help them move quickly and effectively while entertaining audiences and exploring new ways to engage. The product is a collaborative, project-based service that combines narrative development, experiential design, and brand storytelling to produce compelling campaigns and experiences. Unlike traditional agencies, MATTE emphasizes a multidisciplinary, collective approach that sits at the crossroads of culture, communication, and design, aiming for lasting impact and wide audience reach.
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Simplify's take
What believers are saying
- Joaquin Salim joined October 2026 as head of creative, strengthening top-tier creative leadership.
- Emily Yarbrough became head of client services in August 2026, improving account retention and scale.
- Nine open roles and recent projects like Moncler Grenoble and WorthlessStudios show active demand.
What critics are saying
- Christopher Sadowski sued Matte Projects for copyright infringement in March 2026; damages can compound quickly.
- The firm’s experiential-heavy business depends on discretionary brand spending, which brands cut first.
- Talent concentration risk is high: losing Neda Whitney, Matthew Rowean, or Joaquin Salim disrupts delivery.
What makes MATTE PROJECTS unique
- MATTE Projects blends culture, design, music, entertainment, and brand experiences in one shop.
- Its New York creative studio model ties strategy, production, and execution tightly together.
- Clients like Airbnb, Disney, Amazon, Four Seasons Yachts, and Marc Jacobs signal premium reach.
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