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METRO/MAKRO

Wholesale food for HoReCa and traders

Overview

METRO supplies food and related products to professionals, including hotels, restaurants, caterers (HoReCa) and independent traders, through large physical stores and a delivery network. Its product access combines in-store shopping with Food Service Distribution (FSD) and a digitally connected experience, plus METRO MARKETS, an international online marketplace for professional customers that has grown since 2019. The company’s approach extends across more than 30 countries and relies on a multichannel model to reach about 15 million customers, supported by a workforce of over 85,000 and a 2023/24 sales figure of €31 billion. METRO prioritizes sustainability and reports recognition from indices like MSCI, Sustainalytics and CDP. The goal is to meet professional customers’ needs with reliable, scale-enabled wholesale distribution and digital marketplaces that enable efficient purchasing while expanding international reach.

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About METRO/MAKRO

Simplify's Rating
Why METRO/MAKRO is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Düsseldorf, Germany

Founded

1964

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Simplify's take

What believers are saying

  • September 2026 TCS partnership targets simpler systems, lower complexity, and scalable growth.
  • METRO Germany's food-waste insect pilot cuts disposal costs and strengthens circular-economy credentials.
  • October 2026 sCore reset keeps focus on profitability, cost efficiency, and digital execution.

What critics are saying

  • Eric Riegger took over CEO on October 1, 2026 after Steffen Greubel's exit.
  • TCS is centralizing METRO IT in 2026; failure would trap costs and complexity.
  • EPCG controls METRO after delisting; minority influence and liquidity disappeared, raising strategic complacency risk.

What makes METRO/MAKRO unique

  • METRO/MAKRO serves 15 million customers across 30 countries with wholesale scale.
  • Its multichannel model combines stores, delivery, and digital platforms; delivery hit 30% sales.
  • METRO's Czech Michelin partnership and gastronomy programs deepen chef and restaurant loyalty.

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Benefits

  • Health Insurance
  • Gym Membership
  • Employee Discounts
  • Flexible Work Hours
  • Remote Work Options
  • Meal Benefits
  • Paid Vacation
  • Paid Holidays
  • Professional Development Budget
  • Training Programs
  • Wellness Program

Company News

Prague.FM
Nov 2nd, 2026
Discover the latest MICHELIN Guide: new restaurant selections from Czechia - will we see more stars?

Discover the latest MICHELIN Guide: new restaurant selections from Czechia - will Prague see more stars? November 2, 2026 4 minutes read Czechia: A Destination for World-Class Gastronomy The recommendations found in the MICHELIN Guide reflect the hard work of talented restaurants and chefs who continually elevate the culinary scene in Czechia. The first nationwide selection highlighted the country's diverse dining options, demonstrating that high-quality cuisine is present throughout the region. "The past year has proven that the nationwide MICHELIN Guide has significant influence well beyond our borders. It has allowed Czechia to make a noteworthy entry onto the global culinary stage, solidifying its reputation among places known for world-class gastronomy. We are capitalizing on this potential by promoting Czech cuisine and its restaurants through various campaigns. Our teams in international offices are dedicated to raising visibility for them. We invite foreign journalists and influencers for familiarization trips, illustrating that exceptional dining extends beyond just Prague. In fact, high-quality regional restaurants draw affluent travelers, eager to discover good food and explore hidden gems they might not have visited otherwise," shares Tereza Hofmanová, Director of the Czech Tourist Authority - CzechTourism. She adds: "The impact of this culinary tourism extends beyond restaurants. Guests come for dinner, often stay overnight, and engage with local attractions and businesses. Gastronomy thus plays a vital role in boosting tourism across the region. The MICHELIN Guide exemplifies the effective collaboration between the Czech Tourist Authority, its partners, and ongoing tourism support. Without these concerted efforts, we wouldn't have such a comprehensive nationwide guide. Its benefits are already becoming apparent, which motivates us to continue our efforts and pursue further projects that attract visitors, assist restaurants, and benefit entire regions." At the European level, a major partner in this project is the METRO AG group, which collaborates with the MICHELIN Guide in several countries. In Czechia, this partnership is represented by makro ČR, which has been an advocate for the advancement of local gastronomy, including initiatives for young talent such as MakroGEN and the České pole project, aimed at reintroducing Czech local produce into the culinary world. "Czech gastronomy today demonstrates that it can compete with Europe's finest. This success is not the result of one night or one award; it's due to the relentless efforts of restaurateurs, chefs, and their teams every day. The MICHELIN Guide shines a light on the best, while imparting a crucial message to the entire industry: it's worthwhile to focus on quality ingredients, genuine craftsmanship, a distinct style, and the courage to create something exceptional. These are exactly the types of entrepreneurs we aim to support at makro, whether they're awarded by Michelin or are simply dedicated to fostering a culture of high-quality gastronomy in their community," emphasizes CEO of makro ČR Jiří Nehasil. The release of the updated selection will culminate in the MICHELIN Guide (MICHELIN Guide Restaurant Plaques Presentation Event), scheduled for December 14, 2026, at Pragovka in Prague. The Culinary Allure of Tourism Travelers worldwide seek out fantastic cuisine, and Czechia is no exception. The country boasts a varied culinary landscape that merges traditional Czech flavors with influences from neighboring nations and global trends. Restaurants inspire guests to explore new cities and regions, which leads to overnight stays and additional spending on accommodations, transportation, cultural experiences, sightseeing, and local goods. Collaborative promotion aids businesses outside Prague in reaching potential guests from far-off markets that would be challenging to engage independently. The CzechTourism agency conducted surveys of restaurants regarding the impact of the inaugural nationwide selection, evaluating results immediately after the publication and again around six months later. The findings represent approximately half of the surveyed establishments, indicating positive effects on foot traffic, reservations, and guest interest. Most establishments noted a foot traffic increase of 10 to 15 percent, with some experiencing over 30 percent. Representatives of the La Villa Restaurant in Zlín noted that previously, guests were mostly from within a 40-kilometer radius. Now, people travel from as far away as 300 kilometers, including visitors from Slovakia, some of whom even secure local accommodations for their stay. The U Matěje restaurant in Prague experienced a significant shift in its customer demographics post-Bib Gourmand award, with foreign visitors now representing about one-fifth of its clientele, a notable increase from before. Likewise, the Strakonice restaurant Sůl a Řepa reported a 30 percent increase in revenue and heightened interest from guests from Austria, Germany, and other regions of Czechia. During the period from December 11 to 31, 2025, 152 media stories emerged, reaching more than 15.3 million people. Within less than three weeks, this first nationwide selection greatly heightened awareness of Czechia and its culinary offerings. Collaboration with the MICHELIN Guide The three-year partnership between Czechia and the MICHELIN Guide kicked off in 2025. Through this collaboration, inspectors compile an annual digital edition highlighting the top domestic restaurants, and the MICHELIN Guide manages and refreshes the Czech section of the website https://guide.michelin.com/cz/en. The partnership also encompasses the creation of articles, paid social media campaigns, and apromotional video showcasing Czech gastronomy. The total value of this three-year collaboration amounts to 1,361,250 euros. CzechTourism is spearheading the implementation of this initiative, having negotiated the partnership with the MICHELIN Guide, and is responsible for promoting the guide within Czechia and abroad. This collaboration has positioned Czechia alongside esteemed culinary destinations like France, Italy, Spain, and Slovenia, where the MICHELIN Guide promotes culinary tourism. The MICHELIN Guide: A Benchmark for Quality, Passion, and Integrity Anonymous inspectors evaluate restaurants based on stringent international standards. They award MICHELIN stars - one, two, or three - along with the prestigious Bib Gourmand award to establishments offering top-notch food at reasonable prices. Each year, the MICHELIN Guide updates its recommended dining options, helping diners discover quality cuisine across the nation. The First Czech MICHELIN Guide At a Glance Last year, 79 restaurants were highlighted in the first-ever nationwide edition of the MICHELIN Guide Czechia. Among them, more than thirty received awards, including: Two MICHELIN Stars - 1 restaurant One MICHELIN Star - 8 restaurants Bib Gourmand - 18 restaurants MICHELIN Green Star - 4 restaurants This selection included establishments from across the country, emphasizing the rising quality of Czech gastronomy even outside of the capital. November 2, 2026 4 minutes read

Yumda
Oct 13th, 2026
METRO is testing an alternative to a biogas plant for food waste.

METRO is testing an alternative to a biogas plant for food waste. The Aachen-based company Omnivore Recycling relies on material recovery rather than energy recovery using insect larvae. 13-Oct-2026 * Reducing food loss is a central component of METRO Germany's sustainability strategy. In addition to process optimizations, the company is focusing on innovative approaches to recycling unavoidable food waste that is no longer suitable for human consumption and therefore cannot be donated to food banks or other charitable organizations. * In a pilot project lasting several months with Omnivore Recycling, METRO Germany is testing a recycling process using black soldier fly larvae. The larvae convert organic food scraps into usable raw materials. * * The process returns nutrients from food scraps to the food and agricultural cycle, producing, among other things, raw materials for animal feed and organic fertilizer. Reducing food loss has been one of METRO Germany's key sustainability goals for years; to this end, the company relies, for example, on demand-based inventory management and optimized processes. For unavoidable food waste that is no longer suitable for human consumption and therefore cannot be donated to food banks or other charitable organizations, METRO is seeking innovative recycling solutions. A trial lasting several months has now begun in collaboration with the technology-focused Aachen-based company Omnivore Recycling: In this process, organic food waste is collected directly from the METRO wholesale market and fed into an innovative recycling process involving the larvae of the black soldier fly (BSF) - a technology used for the material recovery of organic waste. The goal of the partnership is to recover valuable nutrients from organic waste and return them to the food and agricultural cycle. Animal feed and fertilizer for the nutrient cycle. The organic waste generated at the wholesale market - including fruits, vegetables, and processed products such as yogurt or pasta - is first unpacked and sorted. Fish and meat waste are excluded from the process. The residues are then processed into an optimized feed substrate. This substrate serves as a food source for insect larvae, which are raised in special containers. The larvae convert the nutrients from the food waste into high-quality biomass, which can be used as an alternative feed ingredient for poultry, swine, or fish farming. At the same time, the larvae's excrement is turned into organic fertilizer for agriculture. Higher-value recovery according to the waste hierarchy. In accordance with the waste hierarchy, this innovative recycling process enables a higher level of material recovery from food waste compared to conventional energy recovery: Instead of using food waste, for example, in biogas plants to generate energy, the Omnivore Recycling process converts the nutrients it contains into alternative feedstock and organic fertilizer. This preserves valuable resources within the food and agricultural cycle. As a result, METRO can channel unavoidable food waste into higher-value recovery, conserve natural resources, and further advance the implementation of its sustainability and circular economy strategy. Partner with international expertise. Through its partnership with Omnivore Recycling, METRO Germany is collaborating with a company that specializes in the recycling of organic waste using insects. Omnivore Recycling supports projects worldwide in the field of black soldier fly technology and has extensive experience in the development and operation of related facilities for the circular economy. For more information about the company, visit: www.omnivore-recycling.com. Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

European Supermarket Magazine
Sep 23rd, 2026
Metro AG names new chief executive.

Metro AG names new chief executive. Wholesale giant Metro AG has named its current chief financial officer Eric Riegger as its next CEO, effective from 1 October. Riegger, who has been a member of Metro AG's management board since February 2024, will maintain responsibility for finance and IT in his new role, the group said. 'Extensive experience' Commenting on his appointment, Roman Šilha, chairman of the supervisory board of Metro AG, described Riegger as "not only a proven finance expert but [someone that] brings extensive operational retail and wholesale experience gained over many years. "Together with his management board colleagues and under the leadership of our outgoing CEO Dr Steffen Greubel, Eric Riegger has played a key role in returning Metro to a sustainable growth trajectory. At the same time, he has demonstrated exceptional expertise in the areas of cost efficiency and profitability." Metro added that Riegger has played a key role in implementing the group's 'sCore' strategy, while his other responsibilities have included advancing the company's digital transformation through closer business-IT alignment, harmonisation of systems and processes, multi-channel capabilities and the promotion of a value-driven AI strategy. Prior to joining Metro, he served as managing director of Aldi USA, also with responsibility for finance and HR, while he also previously served on Lidl US's executive management team, as CFO. Steffen Greubel. Metro's current chief executive, Dr Steffen Greubel, is stepping down from the role of CEO at his own request on 30 September. "Leading Metro has been a privilege," he said. "Together with an outstanding team, Checkout has transformed Metro into a growing wholesale company that is closer to its customers than ever before. After five years of successful transformation, Metro is entering a new phase. "There are differing views regarding the company's direction. I am convinced that this next chapter should be shaped by new leadership that can take full ownership from the outset." Metro added that Riegger, together with chief operating officer and labour director Christiane Giesen and chief customer and merchandise officer Guillaume Deruyter, will shortly begin a process to further develop the sCore strategy.

WirtschaftsWoche
Sep 23rd, 2026
CEO Steffen Greubel steps down.

CEO Steffen Greubel steps down. * home page * company * retail * Metro CEO Steffen Greubel steps down - ex-Aldi manager Eric Riegger follows. Metro CEO Steffen Greubel steps down after disagreements over strategy. Ex-Aldi manager Eric Riegger takes over the leadership of the wholesaler. 23.09.2026 - 13:55

Dalal Street Investment Journal
Sep 3rd, 2026
TCS partners with global wholesaler for ai-led technology transformation; key details inside.

TCS partners with global wholesaler for ai-led technology transformation; key details inside. The partnership will help the international wholesaler simplify its IT landscape, consolidate applications and build a scalable operating model across major markets. Key takeaways. On Thursday, Indian equity benchmark indices traded higher, with the benchmark Nifty 50 index rising 51.15 points (0.21 per cent) to 23,965.60. Amid the market movement, TCS share price fell 0.26 per cent to Rs 2,342.00 after the company announced a strategic partnership with international wholesaler METRO AG to support its technology transformation journey. TCS has been selected as a strategic technology partner by METRO AG to help the company simplify its application landscape, reduce operational complexity and transition towards a centrally governed technology environment. TCS to Help METRO Build Centralised Technology Framework Under the partnership, TCS will support METRO in moving away from a highly localised, country-specific IT structure towards a more unified technology environment. The transformation will leverage AI-based solutions to streamline operations, improve agility and support scalable growth across METRO's key markets in Europe and Asia. METRO has historically operated with strong local business units across different geographies. Through this engagement, TCS will help consolidate applications and technology operations across key markets, enabling the company to improve efficiency and focus resources towards customer growth, innovation and value creation. Partnership Includes Change Management Support The engagement extends beyond technology consolidation and includes change management initiatives to support METRO's transition towards a more integrated operating structure. The partnership is aimed at creating a technology framework that combines local business requirements with stronger central governance, allowing systems to become more scalable, measurable and efficient. TCS will bring its experience in managing large-scale transformation programmes and AI-led capabilities to support METRO's future growth plans. AI and Digital Transformation Remain Key Growth Areas The latest partnership highlights the growing focus among global enterprises on simplifying technology infrastructure and adopting artificial intelligence-led solutions. For technology service providers, large transformation programmes involving cloud, AI, data and enterprise applications have become an important growth area as businesses look to improve efficiency and modernise operations. TCS has been strengthening its presence in AI-led transformation services through multiple global engagements focused on digital infrastructure, automation and enterprise technology modernisation. TCS Strengthens Global Enterprise Relationships The partnership with METRO further strengthens TCS' role as a technology transformation partner for global enterprises. The company has extensive experience in delivering complex, multi-country transformation programmes and will support METRO in building a flexible and efficient IT operating model designed to support future growth and evolving customer requirements. TCS has maintained operations in Europe for over 45 years and has been present in Germany since 1991, supported by multiple offices and close to 15,000 employees in the region. Also Read - Penny Stock Below Rs 20: Steel Maker Achieves Record Re-Bar Production; Shares Jump 5% About METRO and TCS METRO AG is an international food wholesaler serving hotels, restaurants, caterers and independent merchants globally. The company serves around 15 million customers through a combination of physical stores, delivery services and digital platforms. The company operates across more than 30 countries and employs over 84,000 people worldwide. In the FY25, METRO generated sales of EUR 32.4 billion. Tata Consultancy Services is a global IT services, consulting and business solutions company offering technology solutions across industries. The company operates across 56 countries with 194 service delivery centres worldwide and reported consolidated revenues of over USD 30 billion for the financial year ended March 31, 2026. Disclaimer: The article is for informational purposes only and not investment advice.

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