MNTN and Klaviyo have launched an integration connecting performance TV advertising with email and SMS marketing workflows. The two-way integration allows marketers to activate Klaviyo customer audiences—including repeat buyers and cart abandoners—on MNTN's Connected TV platform, then automatically trigger personalised email and text campaigns after viewers see TV ads. The partnership addresses the historical disconnect between television advertising and digital marketing channels. Brands can now use a single customer data source across Connected TV, email, and SMS without manually rebuilding audiences. MNTN CEO Mark Douglas said the integration "unlock[s] the credibility and scale that TV can deliver for brands of any size". Klaviyo's Eddie O'Brien noted that marketing automation can now extend to TV, allowing brands to reach audiences "on the biggest screen in the home".

MNTN reported second quarter 2026 revenue of $82.5 million, representing 21% year-over-year growth, and adjusted EBITDA of $21.5 million, up 48% year-over-year. Both metrics came in at the high end of company guidance. Chief executive officer Mark Douglas said the company is reiterating its full-year 2026 outlook. He noted that MNTN's Performance TV category is transitioning from early adopters to mainstream marketing use. The company began expanding its sales organisation in Q4 2025 and is focusing on three priorities: expanding products with continued AI investment, broadening access to premium television inventory, and strengthening its go-to-market organisation. Douglas said the moves represent execution at greater scale rather than a strategic shift.

MNTN Inc. has entered a strategic collaboration with Upwave to integrate brand measurement capabilities into its Connected TV advertising platform. The partnership will enable MNTN advertisers to measure and optimise Brand Lift for their campaigns through a streamlined click-to-measure process. The integration will provide marketers with faster access to data on how their MNTN Performance TV advertisements impact brand awareness, consideration and other key indicators. Advertisers will be able to evaluate brand outcomes and access results more quickly through a simplified setup process. MNTN operates a technology platform connecting performance marketing with Connected TV, offering self-serve technology that enables advertisers to broadcast TV commercials whilst driving measurable conversions and site visits.