M

MNY Ventures

Direct-to-consumer wellness supplements with subscriptions

Overview

Rosabella is a direct-to-consumer wellness brand offering whole-food–based supplements sold online and on Amazon. Its products include Organic Beetroot Capsules for circulation and stamina, Moringa Capsules and Gummies for daily nutrition, and Fast Hydration electrolyte powder, all made with clean ingredients in a GMP-certified U.S. facility. The company relies on online sales, a subscription option, and a large affiliate program using social media like TikTok to promote products. Its goal is to provide easy-access nutritional support for energy, circulation, and daily wellness while building trust through transparent ingredients, a U.S.-made GMP-certified line, and a 90-day satisfaction guarantee.

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About MNY Ventures

Simplify's Rating
Why MNY Ventures is rated
D
Rated D+ on Competitive Edge
Rated D+ on Growth Potential
Rated D- on Differentiation

Industries

HealthcareConsumer Goods

Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

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Founded

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Simplify's Take

What believers are saying

  • Rosabella still markets multiple products, including beetroot capsules and electrolyte powder, in 2026.
  • The company says it serves 1,000,000+ customers, signaling meaningful consumer demand.
  • Subscription portals and direct checkout support recurring revenue despite recent contamination scrutiny.

What critics are saying

  • FDA and CDC linked Rosabella moringa capsules to seven Salmonella illnesses in February 2026.
  • BBB logged 517 complaints through September 2026, including disputed subscriptions and refund fights.
  • A severe recall spiral could crush Rosabella’s brand and distribution within months.

What makes MNY Ventures unique

  • Rosabella sells whole-food supplements directly on tryrosabella.com, Amazon, and TikTok Shop.
  • Its 90-day guarantee and subscription infrastructure reduce friction for repeat online buyers.
  • Made-in-USA, GMP-certified positioning supports trust in crowded moringa and beetroot supplements.

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Company News

Epium Ltd
Jul 31st, 2026
Rosabella faces lawsuit over AI TikTok supplement ads.

Rosabella faces lawsuit over AI TikTok supplement ads. Rosabella's TikTok Shop marketing operation relied on AI-generated influencers, fake doctors and copied viral scripts to promote supplements, according to a lawsuit filed by Humann against Ambrosia Brands. The complaint alleges Rosabella used a network of paid creators and AI characters to make unfounded medical claims about beetroot products, with creators earning commissions when viewers bought through TikTok Shop links. Creator Harry Chang publicly described using tools including Google's VEO 3, HeyGen, ElevenLabs and CapCut to build videos designed for virality, including a Rosabella promotion that he said reached 1.3 million views and generated major affiliate revenue. In another video, he said elderly health was an extremely profitable niche and advised marketers to make avatars match target customers, including making an avatar 50 years old to sell to a 50-year-old. The lawsuit alleges Rosabella offered coaching through a private Discord channel and that many videos featured fictitious AI medical authorities or racially charged targeting. Ambrosia argues Humann has not plausibly shown that it induced or materially contributed to third-party conduct. Rosabella has previously denied using AI-generated accounts to promote its products, while founder Luca Washenko appeared in videos describing large creator payouts and a business built around AI video marketing.

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