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About mParticle
Industries
Data & Analytics
Consumer Software
AI & Machine Learning
Company Size
201-500
Company Stage
Acquired
Total Funding
$294.7M
Headquarters
New York City, New York
Founded
2012
Overview
mParticle enhances customer data for businesses in digital marketing and advertising by unifying customer interactions into a single profile. This allows companies to improve conversion rates and customer retention while using AI to predict outcomes and target users effectively. mParticle stands out by providing real-time audience segmentation and tools for analyzing user journeys, helping businesses make informed decisions. The company's goal is to empower businesses to engage customers better and adapt to the evolving technology and privacy landscape.
Simplify's Take
What believers are saying
- The merger with Rokt enhances real-time relevance in ecommerce and advertising.
- Growing demand for privacy-focused data management aligns with mParticle's offerings.
- Increased collaboration with ecommerce platforms boosts customer engagement and revenue growth.
What critics are saying
- Integration challenges with Rokt may lead to operational inefficiencies.
- Competition from Segment and Amplitude in real-time data processing is intensifying.
- Evolving data privacy regulations could increase compliance costs for mParticle.
What makes mParticle unique
- mParticle offers real-time audience segmentation and data activation for personalized experiences.
- The platform integrates AI-driven predictive analytics for proactive customer engagement strategies.
- mParticle provides a comprehensive view of the customer journey across all channels.
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Funding
Total Funding
$294.7M
Meets
Industry Average
Funded Over
9 Rounds
Battery Ventures
Greylock PartnersBenefits
Excellent benefits
Pawternity policy
401k
Unlimited time off
Bring your dog!
Commuter program
Flexible hours
Healthy snacks
Parental leave
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↓ -1%2 year growth
↓ -2%mParticle is thrilled to announce a strategic merger with Rokt, a global leader in ecommerce, to create an unparalleled offering that unlocks real-time relevance across ecommerce, advertising, and customer experience. Learn more today!
Rokt announced a $300 million investment in mParticle to merge and enhance real-time relevance in ecommerce, advertising, and customer engagement. This partnership combines Rokt's ecommerce expertise with mParticle's customer data platform, aiming to improve business outcomes while maintaining data privacy. The merger follows Rokt's significant growth, including a 40% revenue increase to $600 million. mParticle's founders will join Rokt's executive team, with Michael Katz continuing as CEO of mParticle.
NEW YORK, Jan. 16, 2025 /PRNewswire/ - Rokt, the global leader in ecommerce unlocking real-time relevancy in the moment that matters most, today announced a US$300 million investment in mParticle, a leading customer data platform (CDP), to create an unparalleled offering to unlock real-time relevance across ecommerce, advertising and customer experience.
mParticle is an enterprise-grade database software solutions provider. The company streamlines analytics, providing businesses deep insight into their customers' data. Since its launch, the firm helped multiple major corporations get the most from their data, increasing demand for its shares.Currently, mParticle is a privately owned company, meaning that pre-IPO shares are the only way to gain a stake in the firm. Notably, the company hasn't shared any plans to go public yet. However, as its revenue, client base, and partnerships expand, the prospect of a mParticle IPO continues to draw investors near. Here's what you need to do to access pre-IPO mParticle shares.What is mParticle?New York-based mParticle launched in 2012 as an advanced data management firm
The Hive Group, a leading pan-African data and consumer insights performance agency, is collaborating with global leaders like mParticle and StoryTeq to enhance its tools to help brands redefine their customer engagement ecosystem, to unlock efficiencies and insights.
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About mParticle
Industries
Data & Analytics
Consumer Software
AI & Machine Learning
Company Size
201-500
Company Stage
Acquired
Total Funding
$294.7M
Headquarters
New York City, New York
Founded
2012
There are no jobs for mParticle right now.
Find jobs on Simplify and start your career today