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Overview
MSM Inc. designs and executes custom experiences for tradeshows, events, retail spaces, and permanent installations for B2B brands. It turns brand messages and product solutions into engaging live and digital experiences, guiding projects from strategy and design through fabrication and logistics. The firm differentiates itself by evolving from exhibit builder to a full-service partner with offerings like the LiVi virtual-events platform and The Experience Shop, and by its Fortune 500 client roster and industry recognitions. Its goal is to deliver personalized, story-driven experiences that connect brands with audiences across live and digital channels, extending beyond the tradeshow floor.
About MSM
Industries
Consulting
VR & AR
Design
Entertainment
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Webster, New York
Founded
1993
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Simplify's Take
What believers are saying
- MSM won Rochester Top Workplace again on April 30, 2026.
- It ranked among Rochester and Finger Lakes fastest-growing firms in 2024.
- PepsiCo and Tropicana award wins at NACS 2024 prove category momentum.
What critics are saying
- Trade-show budgets from Cisco and PepsiCo can vanish before 2027 renewals.
- AI and virtual-product launches reduce demand for physical exhibit builds.
- A major client loss would hit fabrication utilization and threaten Rochester headcount.
What makes MSM unique
- MSM combines strategy, custom fabrication, digital engagement, and execution.
- It has won EXHIBITOR and Event Marketer awards in 2024.
- Top Workplace wins since 2014 signal a durable employer brand.
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MSM is Hiring for 4 Jobs on Simplify!
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About MSM
Industries
Consulting
VR & AR
Design
Entertainment
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Webster, New York
Founded
1993
MSM is Hiring for 4 Jobs on Simplify!
Find jobs on Simplify and start your career today