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Overview
MSM Inc. designs and executes custom experiences for tradeshows, events, retail spaces, and permanent installations for B2B brands. It turns brand messages and product solutions into engaging live and digital experiences, guiding projects from strategy and design through fabrication and logistics. The firm differentiates itself by evolving from exhibit builder to a full-service partner with offerings like the LiVi virtual-events platform and The Experience Shop, and by its Fortune 500 client roster and industry recognitions. Its goal is to deliver personalized, story-driven experiences that connect brands with audiences across live and digital channels, extending beyond the tradeshow floor.
About MSM
Industries
Consulting
VR & AR
Design
Entertainment
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Webster, New York
Founded
1993
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Simplify's Take
What believers are saying
- April 2026 Top Workplace recognition strengthens recruiting in Rochester and Webster.
- MSM's May 2026 trade-show management content targets enterprise marketers seeking one accountable vendor.
- The official site highlights global partner networks and LiVi, expanding reach beyond live shows.
What critics are saying
- Cisco, PepsiCo, and Johnson & Johnson spending swings hit MSM's project pipeline quickly.
- Freeman and GES own larger exhibit networks, squeezing margins on national accounts by 2027.
- Losing one anchor client like Cisco or PepsiCo would slash fabrication utilization and cash flow.
What makes MSM unique
- WBENC-certified, woman-owned, and active since 1993; MSM pairs strategy with in-house fabrication.
- MSM manages trade shows, events, digital activations, and permanent installations under one roof.
- Top Workplace 2026, its 12th Rochester honor, signals unusually sticky execution culture.
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MSM is Hiring for 2 Jobs on Simplify!
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About MSM
Industries
Consulting
VR & AR
Design
Entertainment
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Webster, New York
Founded
1993
MSM is Hiring for 2 Jobs on Simplify!
Find jobs on Simplify and start your career today