Overview
Madhappy is a Los Angeles-based apparel and lifestyle brand that sells bright unisex basics like hoodies, sweatpants, and t-shirts through direct-to-consumer e-commerce and experiential retail, including pop-ups and a flagship in West Hollywood. Its products feature bold colors and hood-stitch detailing, and it collaborates with brands like Gap, Columbia, UGG, and sports teams. The company builds a community around optimism and mental health via The Madhappy Foundation, which donates 1% of net sales to mental health initiatives and partners with organizations like Jed Foundation and Child Mind Institute. It differentiates itself by a mission-driven approach, emphasis on community-building and collaborations rather than traditional digital advertising, with a goal to destigmatize mental health while growing a lifestyle brand.
Work here?Claim your company
About Madhappy
Industries
Company Size
51-200
Company Stage
Early VC
Total Funding
$4M
Headquarters
Los Angeles, California
Founded
2017
Get referred to Madhappy
See people who can refer or advise you
Simplify's Take
What believers are saying
- September 5, 2026 Seoul opened as Madhappy's second international store and fifth flagship.
- August 27, 2026 Maui launched PANTRY's first standalone café and first Hawaii location.
- August 24, 2026 PUMA released Madhappy's third capsule, proving repeat partner demand.
What critics are saying
- Revenue concentration in collaborations leaves Madhappy exposed if PUMA or Hanes slows.
- Six flagships by September 2026 demand heavy rent and buildout costs.
- Hospitality sprawl risks diluting the apparel brand and turning Madhappy into a lifestyle accessory.
What makes Madhappy unique
- Mental-health branding and The Madhappy Foundation still anchor the product story.
- PANTRY cafés turn Madhappy stores into hospitality destinations, not simple apparel outlets.
- PlayLab-designed flagships and selective collaborations create a recognizable, premium retail world.
Help us improve and share your feedback! Did you find this helpful?
Funding
Total Funding
$4M
Above
Industry Average
Funded Over
2 Rounds
Benefits
Paid Holidays
401(k) Retirement Plan
Health Insurance
Dental Insurance
Vision Insurance
Retirement plans available
Health, dental, and vision insurance
PTO
PTO
Sabbatical Leave
Unlimited Signed?
Growth & Insights and Company News
6 month growth
8%1 year growth
8%2 year growth
10%Ryoko Rain announces limited-edition clothing collab before USC versus Oregon football game. The CA-based luxury brand is set to drop a one-day partnership of special USC products at gameday pop-up. September 23, 2026 at 6:06PM PDT The sold-out Oregon-USC football game isn't the only thing happening on campus Saturday. California-based brand, Ryoko Rain, is hosting a pop-up event in collaboration with the USC Bookstore featuring streetwear-inspired clothing that will only be available on Sept. 26 at 9 a.m. The brand announced the collaboration on Instagram and will feature USC football alumnus Matt Leinart, Heisman Trophy winner and College Football Hall of Fame inductee, in the campaign. The brand will offer eight new products outside the bookstore. According to Darren James, executive director of auxiliary services at the USC Bookstore, the collaboration is intended to be a one-time product drop while supplies last. Ryoko Rain's Instagram also mentioned the clothing drop will only be available at the pop-up. Founded by former college athlete Garrett James in 2021, the collaboration focuses on athletic, creative styles that combine fashion and sports. "This partnership with USC was about blending vintage Los Angeles culture with what makes the campus so iconic to create something genuinely special for the community and fanbase," said James in a USC Media Relations release. The USC Bookstore has a history of partnering with other brands such as Aviator Nation, Madhappy and Lululemon and according to the bookstore trends team, they are dedicated to bringing fashionable trends to the bookstore. Ryoko Rain has also partnered with a variety of sports brands and athletes to blend sports and fashion. Some of their collaborations include Adidas, NBA All-Star 2026 and more. "Ryoko Rain is a natural fit for USC because both the brand and the university reflect a strong athletic culture, creative expression, and a distinctly Southern California point of view," said Tobe Chuke, a student worker for the USC Bookstore trends team.
Seoul: madhappy store opening. September 5, 2026 Following late last year's opening of a flagship store in Tokyo, leisure wear brand madhappy plants a flag in one Seoul's most fashionable nooks - Dosan Park. Here, the Los Angeles-based company has secured a 316 sqm. (3,400 sq.ft.) unit on the ground floor of a newly built, five-storey structure. Encased in floor-to-ceiling glass on three sides, the light-filled space, created by Los Angeles-based creative practice Playlab Inc., sees an understated yet playful aesthetic with signature elements that make it effortlessly tie in with all other madhappy retail spaces. The floor and walls, which come with recessed sections used as display space and tiered shelving units, are dipped in the brand's signature soft blue shade, while support pillars and a pillar-like sound installation clad in timber add an element of warmth to the setting. Taking centre stage is a seating area comprising a glass side table, and two sofas, seemingly encased in glass and with built-in round metal tables. The latter readily accommodates shoppers who dropped by pantry, madhappy's very own café concept which occupies a counter right next to the entrance. The new madhappy store stocks the full range of men's and women's apparel, accessories and footwear. (C) superfuture madhappy 9 Dosan-daero 49-gil (Dosan Park) 06021 Seoul Daily 12pm-8pm From Sites We Love Publishers Note Just to be clear - superfuture(R) is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that's as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one - as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture(R) has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
Madhappy's first standalone Pantry location opens at Four Seasons Resort Maui. By Kennedy Choo - Reporter, Pacific Business News Aug 27, 2026 Preview this article 1 min Pantry Maui marks the clothing brand's first standalone location and first cafe in Hawaii. The menu features island ingredients like lilikoi, coconut and mango. Don't Stop Here - Continue Reading For $1 Per Week Secure 4 weeks of award-winning news and trusted insights Subscribe for only $4
Four Seasons Resort Maui at Wailea introduces new cafe experience, Pantry Maui by Madhappy. The Resort's new all-day café marks Pantry's first stand-alone concept and Hawai[[ʻ]]i outpost, featuring exclusive menu items alongside specialty beverages and fresh all-day fare August 27, 2026, Hawaii, Maui, U.S.A. Download this image Download all images Hawai[[ʻ]]i's five-star, five-diamond Four Seasons Resort Maui at Wailea is pleased to announce the opening of Pantry Maui, the newest addition to the Resort's collection of elevated dining experiences and guest amenities. Crafted in tandem with Four Seasons Resort Maui's culinary team, the café concept by Madhappy brings a thoughtfully curated menu of premium coffee and matcha specialty beverages, all-day fare, island-inspired creations available exclusively at the Resort, and a collection of specialty retail offerings unique to the Maui location. Marking Pantry's debut in Hawai[[ʻ]]i and its first standalone destination, the concept introduces a distinctive culinary destination that adds a new dimension to the Resort's lifestyle offerings. Executive Chef Ryan Schelling and Executive Sous Chef AJ Thalakkat worked closely with the Pantry team to develop a collection of curated offerings specifically for Maui, reflecting the flavors, ingredients, and rhythm of the island and further enriching the breadth of culinary experiences available to guests throughout the Resort. Maui-exclusive beverage highlights include the Mango Sticky Rice Matcha Latte and Banana Coconut Latte, alongside Pantry's signature sweet-cloud matcha and latte drinks. Guests will enjoy curated culinary offerings created specifically for Four Seasons Resort Maui, drawing inspiration from the island's flavors. Highlights include the Poi Coconut Crown, a flaky pastry layered with poi and coconut, The South Side Acai Bowl with li-hing mui, pineapple, lychee, strawberry, haupia, toasted coconut, mac nut crumble, lilikoi sauce, and honey. Thoughtfully designed to elevate the ease and flow of a day at the Resort, Pantry Maui offers a refined selection of grab-and-go fare. Guests can enjoy house-made pastries, sandwiches, salads, wraps, smoothies, açaí bowls, gelato, and sundaes, made with island ingredients such as lilikoi, coconut, and mango. The menu is complemented by cold-pressed juices and tonics from Maui Juice Co., as well as chocolate crafted with Hawai[[ʻ]]i-grown cacao from Lonohana Estate Chocolate. Coffee is sourced from Los Angeles roastery Loquat with a signature blend created exclusively for Pantry, while ceremonial-grade matcha comes from Nekohama, a Japanese-founded brand rooted in traditional craftsmanship. "Exceptional culinary offerings have always been central to the Four Seasons Resort Maui experience, and Pantry represents our continued commitment to creating thoughtful, high-quality offerings for our guests," says Konrad Gstrein, Regional Vice President and General Manager of Four Seasons Resort Maui at Wailea. "Pantry enhances our existing collection of dining experiences with distinctive beverages, exclusive menu offerings, and an elevated all-day grab-and-go concept that seamlessly fits into a guest's stay." Born from Los Angeles-based Madhappy, Pantry is a food and beverage concept designed as a gathering place for the community, bringing together custom menus, specialty drinks with local and global partners. Marking the brand's first stand-alone café and hospitality destination, Pantry Maui bridges fashion, culinary, and luxury hospitality through a distinctive experience inspired by the island's lifestyle and sense of place. The curated Maui-exclusive menu offerings are complemented by a thoughtfully selected collection of Pantry Maui apparel, accessories, drinkware, specialty packaged goods, and products created exclusively for the Resort. Designed to extend the Pantry experience beyond the café, the collection offers guests a distinctive way to take home a lasting connection to their time on Maui. "Pantry has always been intentional about the experiences we create and the communities we become part of. We're proud to bring Pantry to Four Seasons Resort Maui, where a shared commitment to quality, thoughtful hospitality, and exceptional guest experiences has shaped every aspect of the concept," says Peiman Raf, Co-Founder and CEO at Madhappy. The opening of Pantry Maui marks the latest chapter of Four Seasons Resort Maui's comprehensive property-wide transformation. The broader evolution includes refreshed guest rooms and suites (debuting Q4 2026), a reimagined Club Floor (opened May 2026), the opening of Kai Holo Spa (July 2026), new pool cabanas, immersive cultural spaces and expanded wellness offerings, all inspired by Maui's landscapes, culture, and spirit. Pantry Maui is open daily from 6:00 am to 6:00 pm to resort guests and local visitors. For more information, visit the website or call (808) 874-8000. About Madhappy Madhappy is a clothing brand for a community of optimists. Born in Los Angeles in 2017, the brand has built itself around an optimistic ideology, expressed through apparel, events, and experimental retail spaces around the world. Madhappy publishes Local Optimist magazine and supports research and awareness in mental health through The Madhappy Foundation. PRESS CONTACTS Crissa Hiranaga Senior Director of Public Relations and Communications 3900 Wailea Alanui Drive Wailea, Maui, Hawaii 96753
Madhappy and Puma are back with updates to the Speedcat Plus, H-Street and suede sneakers. Completing the capsule is a cropped knitted T7 jacket and flared pants. August 24, 2026, 1:23pm Puma and Madhappy are back together again for their third collection. This newest footwear and apparel range features a selection of post-workout essentials and relaxed sportswear staples that take inspiration from California's natural landscape through a palette of earthy neutrals that channel sandy beaches, coastal trails and Malibu sunsets. At the heart of the collection is the footwear. The offering this time around features updates to iconic Puma sneaker silhouettes like the H-Street and a Madhappy-exclusive Speedcat Plus, which are subtly reimagined through muted colorways and thoughtful detailing. The sneaker range also features a special-edition Suede silhouette. You May also like. Completing the capsule is a cropped knitted T7 jacket and flared pants, which serve as a reworked version of Puma's classic T7 tracksuit. To launch the capsule, Puma and Madhappy tapped Dutch model Yasmin Wijnaldum to star in the campaign visuals. Photographed by Gillian Garcia, the imagery draws on the visual language of '90s magazine editorials and the iconic roadside billboards along California's Pacific Coast Highway. Puma and Madhappy first teamed up in October 2025 on a 19-piece collection of apparel and sneakers. The capsule also featured an updated take on Puma's Speedcat Plus, this time in soft suede and premium leather. The collection was expanded in March with the duo's second release. This drop featured a 21-piece collection spanning apparel, accessories and footwear. At its core was Puma's Speedcat Plus, transformed through satin jacquard fabrication and a delicate micro-floral motif. The March collection's apparel offerings included a dual-branded nylon tracksuit, poplin lounge shirts and shorts in subtle stripes, and a range of fleece hoodies and straight-leg sweatpants accented with Puma's lace logo detailing. The third Puma x Madhappy collection's exclusive Speedcat Plus will be available starting Aug. 28 via Madhappy.com and Madhappy shops. The full collection will be available starting Sept. 5 at Puma.com, Puma flagship stores and select retailers. Daily Headlines You May Like
Madhappy is Hiring for 17 Jobs on Simplify!
Find jobs on Simplify and start your career today
About Madhappy
Industries
Company Size
51-200
Company Stage
Early VC
Total Funding
$4M
Headquarters
Los Angeles, California
Founded
2017
Madhappy is Hiring for 17 Jobs on Simplify!
Find jobs on Simplify and start your career today