Why marketing's oddest partnerships can make the most sense. Betsy utley-marin. Published On: October 12, 2026 1 MIN News The most effective partnerships aren't always the most obvious. At Advertising Week New York, Madison Logic CEO Keith Turco joined industry leaders for a conversation about the unconventional collaborations reshaping advertising and why bringing different perspectives together can unlock new opportunities for growth. In this latest The Drum feature, B2B Editor Reuben Webb explores why the partnerships that seem unlikely on paper may make the most sense in practice. Read more. Ready to run ABM the right way? See how Madison Logic helps enterprise marketers convert their best accounts faster.

Madison Logic launches AI Planner, an industry first that brings intelligence and speed to multi-channel campaign planning. Betsy utley-marin. Improves execution effectiveness and ROI by ensuring strategic planning decisions are aligned to campaign objectives NEW YORK, NY - September 9, 2026 - Madison Logic, a B2B marketing technology company focused on performance-first strategies, today announced the launch of AI Planner, a new agentic capability that operationalizes strategy into prioritized audiences, channel mix, and budget investments aligned with key objectives and goals. As multi-channel go-to-market (GTM) planning grows more complex, the limits of manual processes have become harder to ignore. Today's announcement is the first step in Madison Logic's long-term vision of creating a more connected intelligence system where planning, execution, and measurement continuously inform one another to improve outcomes. "Our research shows that nearly half of B2B marketers can't say with confidence what actually drives purchase decisions, and that uncertainty has a real cost when campaigns are built on assumptions rather than insight," said Keith Turco, CEO of Madison Logic. "When intelligence is built into campaign design from the start, teams stop guessing and start knowing. With AI Planner, teams get to market faster, spend their resources more efficiently, and see stronger results from every campaign." Rather than simply executing a predefined workflow, Madison Logic's new planning experience takes an active role in shaping the campaign itself, connecting market context, audience signals, budget allocation, and goals to actively shape full, ready-to-execute multi-channel account-based marketing (ABM) programs. Built with data validation, human oversight, and approval controls, AI Planner is the next generation of B2B marketing innovation built for improved speed, strategic quality, and marketer productivity. Marketers benefit from: * Planning efficiency at scale: Building audiences, coordinating markets, and aligning campaign priorities manually takes significant time. AI Planner shortens planning cycles and accelerates campaign readiness by reducing the manual effort needed to build audiences, coordinate markets, and align priorities - a particular advantage for global teams that need consistency across regions. * Audience prioritization and insights: Recommendations are informed by real market context, audience size, and signals rather than generic defaults. AI Planner surfaces intent topics relevant to the organization's solution and market, and maps existing content and assets to the personas and funnel stages they serve best, giving teams a more informed basis for targeting and messaging decisions. * Execution strategy recommendations: AI Planner aligns cross-channel execution to the intended campaign outcome, such as net-new acquisition, competitive takeout, demand generation, or one-to-many or one-to-few ABM. Every recommendation is explainable, so marketers understand the reasoning behind the suggested channel mix, budget split, and prioritization, rather than treating the output as a black box. * Intelligent targeting and activation: Strategies are grounded in the same data and activation scale that already powers leading campaigns today, harnessing over 20 years of proprietary historical engagement data, the industry's largest multi-channel media activation reach, and best-in-class ABM expertise. Early client feedback has consistently centered on three themes: reduced planning timelines and manual effort, improved confidence in planning recommendations, and more thoughtful, strategically aligned execution plans. Clients have expressed enthusiasm not only for the capability itself, but for the broader shift it represents toward technology that functions as a true marketing partner, not a passive tool. "Planning tools have always told marketers where to click next," said Justin Hoskins, Vice President of Product at Madison Logic. "AI Planner changes that completely by actually shaping the decisions behind it, surfacing strategies and motions marketers may not have even considered. That's a meaningful shift for this category from tools that execute plans to technology that helps build them, and it's really just the beginning of where we think the industry is headed." AI Planner is a first step toward Madison Logic's longer-term vision of a connected go-to-market system, in which planning becomes more adaptive over time by learning from buyer signals and campaign performance, execution becomes more responsive to buyer behavior, and measurement moves beyond reporting to deliver actionable, next-best-action recommendations. AI Planner is immediately available as a core Madison Logic feature for all its clients. Visit the Madison Logic AI Capabilities Page to learn more. About Madison Logic Madison Logic is a B2B marketing technology company that delivers performance-first strategies across the full buying journey. Its multi-channel ABM (account-based marketing) activation and measurement platform leverages proprietary intent data to identify the accounts most likely to purchase and engage them at the right time. As the only ABM solution to unify content syndication, display advertising, LinkedIn ads, connected TV (CTV), and audio advertising into a centralized platform, Madison Logic empowers B2B marketers to maximize engagement, accelerate the customer journey, and drive measurable ROI. Visit madisonlogic.com for more information. Ready to run ABM the right way? See how Madison Logic helps enterprise marketers convert their best accounts faster.