Madison Logic, the leading global digital Account-Based Marketing (ABM) activation platform, today announced the launch of The ABM Certification - Essentials, a new training program designed to equip today's B2B marketing teams and agencies with the expertise to execute data-driven, multi-channel ABM strategies with ease.

New interactive course aims to simplify B2B marketing complexities while enhancing audience targeting and maximizing return on investmentNEW YORK, Feb. 26, 2025 /PRNewswire/ -- Madison Logic, the leading global digital Account-Based Marketing (ABM) activation platform, today announced the launch of The ABM Certification – Essentials, a new training program designed to equip today's B2B marketing teams and agencies with the expertise to execute data-driven, multi-channel ABM strategies with ease. The interactive course is designed to empower B2B marketers across all experience levels to more effectively identify and prioritize high-value accounts, drive higher engagement through personalization with buying groups, and deliver best-in-class experiences that drive superior pipeline and revenue impact across the organization.According to a recent survey of 300+ marketing and advertising leaders conducted by the Harris Poll on behalf of Madison Logic, nearly 70% are actively seeking new ways to drive revenue against a backdrop of an increasingly sophisticated digital advertising environment. Madison Logic's new platform-agnostic ABM Certification addresses this need and goes beyond the basics to provide a deeper understanding of marketing fundamentals that drive better long-term outcomes.Participants will learn:Data-Driven ABM: How to use intent data to segment target accounts more effectively and deliver personalized campaigns to drive engagement.How to use intent data to segment target accounts more effectively and deliver personalized campaigns to drive engagement. Multi-Channel Execution: How to unify channels like Content Syndication, Display, LinkedIn Ads, and Connected TV (CTV) for maximum impact with an integrated approach to ABM (and integrating emerging channels such as podcasts, webinars, and events in future course updates as the landscape continues to evolve).How to unify channels like Content Syndication, Display, LinkedIn Ads, and Connected TV (CTV) for maximum impact with an integrated approach to ABM (and integrating emerging channels such as podcasts, webinars, and events in future course updates as the landscape continues to evolve). Performance Measurement: The key data that enables stronger alignment with sales teams and the metrics to effectively measure ROI."With the challenge of engaging prospects becoming increasingly more difficult, marketers need to take advantage of most recent learnings and the latest tools to remain competitive," said Keith Turco, CEO of Madison Logic

Nearly Seven in 10 Marketing Leaders Are Seeking New Ways to Drive Revenue with 66% Prioritizing Shorter Adverts and 64% Focusing on Consumer Channels [TikTok and Instagram]NEW YORK, Dec. 17, 2024 /PRNewswire/ -- Madison Logic, the leading global digital account-based marketing (ABM) activation platform, today announced the results of a new Harris Poll survey of over 300 U.S. adults ages 21+ employed full-time, as marketing, advertising, communications, or social media decision-makers (director level or higher) at their current company and found that seven in ten (69%) respondents are looking for new and different ways to drive revenue and measure the impact of their marketing campaigns. Notably, surveyed B2B marketers are planning to invest more in four key areas in 2025: social media advertising (60%), Artificial Intelligence [AI] tools (60%), video (53%) and podcast advertising (50%)."Digital advertising is more sophisticated than ever," said Madison Logic CEO Keith Turco. "As marketers strive to cut through the digital noise, we are committed to providing brands and agencies alike with the most comprehensive solutions to connect with their audiences today."According to Forrester, 67% of global buyers making purchases of $1 million or greater now belong to Millennials and Gen Zers and they are changing the B2B buying game. In fact, 60% of survey respondents said that they will allocate more budget to social media advertising next year and 64% said that they plan to take a B2C approach and advertise in consumer-facing spaces like TikTok and Instagram, highlighting the growing need to reach these audiences who are increasingly taking on leadership roles in B2B organizations.Notably, Turco notes that these younger decision-makers value efficiency and transparency, often preferring a seamless, quick purchasing process over lengthy sales interactions