Madison Logic

Madison Logic

Provides B2B Account-Based Marketing solutions

About Madison Logic

Simplify's Rating
Why Madison Logic is rated
B
Rated A on Competitive Edge
Rated B on Growth Potential
Rated C on Rating Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

201-500

Company Stage

Seed

Total Funding

$972.7K

Headquarters

New York City, New York

Founded

2005

Overview

Madison Logic provides Account-Based Marketing (ABM) solutions aimed at helping businesses improve their sales processes and marketing returns. Their services include ABM Content Syndication, ABM Display Advertising, and LinkedIn Social Advertising, which focus on delivering relevant content to potential customers at key moments in their buying journey. Madison Logic's offerings integrate with major platforms like Marketing Automation Platforms and Customer Relationship Management systems, facilitating better collaboration and informed decision-making based on data. Unlike many competitors, Madison Logic operates on a subscription and performance-based pricing model, ensuring that clients can see tangible results in terms of pipeline growth and revenue. The company's goal is to assist enterprises in optimizing their marketing strategies to drive engagement and accelerate revenue generation on a global scale.

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Significant Headcount Growth
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Simplify's Take

What believers are saying

  • Increased investment in AI tools enhances Madison Logic's data-driven strategies.
  • Integration with Gong boosts sales and marketing collaboration for smarter decision-making.
  • ABM Connected TV launch enhances targeting and visibility in digital marketing.

What critics are saying

  • Shift towards consumer channels may dilute B2B focus.
  • Over-reliance on AI tools could impact personalized customer interactions.
  • Dependency on third-party technologies like Gong may pose risks if partnerships change.

What makes Madison Logic unique

  • Madison Logic integrates seamlessly with major platforms like CRM and LinkedIn.
  • The ML Platform uses proprietary data to identify accounts likely to purchase.
  • Madison Logic offers a comprehensive suite of ABM services, including content syndication and display advertising.

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Funding

Total Funding

$972.7k

Above

Industry Average

Funded Over

1 Rounds

Early VC funding comparison data is currently unavailable. We're working to provide this information soon!
Early VC Funding Comparison
Coming Soon

Benefits

Health insurance - Insurance plans that meet the needs of you and your family, with generous contributions.

Mental health - Access to Employee Assistance Programs and wellness benefits.

Retirement benefits - 401k (US) and Pension (international) plans with a generous annual employer match.

Educational benefits - Educational reimbursement (global) and employer-paid student loan contributions (US).

Professional development - Global mobility program and access to LinkedIn Learning materials.

Employee recognition - Receive points each month and recognize peers for a job well done!

Monthly allowance - Monthly allowance valued at $100 per month to redeem in gift cards or cash.

Anniversary rewards - Get rewarded each year for your anniversary at Madison Logic.

Paid time off - Flex days, volunteer days, and generous PTO.

Flexible or remote work - Work from home or create a hybrid schedule if you are near an office location.

Legal & Financial Services Benefits

Wellness Initiatives like Gym Membership Discounts

Employer-paid Life, AD&D and Short-term Disability insurance.

Growth & Insights and Company News

Headcount

6 month growth

โ†‘ 16%

1 year growth

โ†‘ 16%

2 year growth

โ†‘ 16%
PR Newswire
Dec 17th, 2024
New Survey From Madison Logic By The Harris Poll Reveals B2B Marketers Will Be Investing More In Social Media Advertising, Ai Tools, Video And Podcasts In 2025

Nearly Seven in 10 Marketing Leaders Are Seeking New Ways to Drive Revenue with 66% Prioritizing Shorter Adverts and 64% Focusing on Consumer Channels [TikTok and Instagram]NEW YORK, Dec. 17, 2024 /PRNewswire/ -- Madison Logic, the leading global digital account-based marketing (ABM) activation platform, today announced the results of a new Harris Poll survey of over 300 U.S. adults ages 21+ employed full-time, as marketing, advertising, communications, or social media decision-makers (director level or higher) at their current company and found that seven in ten (69%) respondents are looking for new and different ways to drive revenue and measure the impact of their marketing campaigns. Notably, surveyed B2B marketers are planning to invest more in four key areas in 2025: social media advertising (60%), Artificial Intelligence [AI] tools (60%), video (53%) and podcast advertising (50%)."Digital advertising is more sophisticated than ever," said Madison Logic CEO Keith Turco. "As marketers strive to cut through the digital noise, we are committed to providing brands and agencies alike with the most comprehensive solutions to connect with their audiences today."According to Forrester, 67% of global buyers making purchases of $1 million or greater now belong to Millennials and Gen Zers and they are changing the B2B buying game. In fact, 60% of survey respondents said that they will allocate more budget to social media advertising next year and 64% said that they plan to take a B2C approach and advertise in consumer-facing spaces like TikTok and Instagram, highlighting the growing need to reach these audiences who are increasingly taking on leadership roles in B2B organizations.Notably, Turco notes that these younger decision-makers value efficiency and transparency, often preferring a seamless, quick purchasing process over lengthy sales interactions

MarTech 360
Oct 18th, 2024
Madison Logic Teams Up with Gong to Boost Revenue Workflows

"By integrating Madison Logic's powerful market-leading intent data and account activation with Gong's revenue intelligence platform, we're further empowering sales and marketing teams to sharpen their focus on high-value accounts, enhance collaboration, and make smarter decisions that lead to measurable revenue growth."

Madison Logic
Oct 3rd, 2024
Madison Logic Earns 33 Badges Including 10 For Leader in G2 Fall 2024 Grid(R) Reports

NEW YORK, NY - October 3, 2024 - Madison Logic, the leading global digital Account-Based Marketing (ABM) activation platform, today announced that it earned 33 total badges in the G2 Fall 2024 Grid(R) Reports, including Leader across ten categories and High Performer across six categories.

PRWeb
Jul 11th, 2024
Madison Logic Secures 26 Badges In G2 Summer 2024 Gridยฎ Reports

Persistent positive recognition on leading peer-to-peer business review site highlight company's role as a trusted partner in helping revenue marketers achieve measurable resultsNEW YORK, July 11, 2024 /PRNewswire-PRWeb/ -- Madison Logic, the leading global digital Account-Based Marketing (ABM) activation platform, today announced that it earned 26 total badges in the G2 Summer 2024 Gridยฎ Reports, including Leader or High Performer across 18 categories for Account-Based Advertising, Account-Based Analytics, Account-Based Orchestration Platforms, Marketing Account Intelligence, Buyer Intent Data Providers, and Account Data Management. Based entirely on an evaluation of client reviews, the badges reflect the company's continued leadership in helping B2B marketers generate the account engagement that drives revenue impact."Effective ABM requires a data-led understanding of the accounts ready to engage, the buying committee personas making those decisions, and the content that will accelerate them through the buyer's journey faster," said Keith Turco, CEO of Madison Logic. "This recognition is directly tied to our ability to deliver the tools and services needed for our clients to see more success from their ABM strategies. We're proud to have earned these badges and the vote of confidence it provides our teams to continue to provide the best experiences and results."Madison Logic was named a Leader across 18 categories in the G2 Summer 2024 Grids, including:Leader โ€“ Account-Based Advertising โ€“ OverallLeader โ€“ Account-Based Advertising โ€“ EnterpriseLeader โ€“ Account-Based Analytics โ€“ OverallLeader โ€“ Account-Based Analytics โ€“ EnterpriseLeader โ€“ Account-Based Orchestration Platforms โ€“ OverallLeader โ€“ Account-Based Orchestration Platforms โ€“ EnterpriseLeader โ€“ Account-Based Orchestration Platforms โ€“ Mid-MarketLeader โ€“ Marketing Account Intelligence โ€“ EnterpriseRegional Leader (Americas) โ€“ Account-Based Orchestration Platforms โ€“ OverallRegional Leader (Americas) โ€“ Account-Based Orchestration Platforms โ€“ Mid-MarketRegional Leader (Americas) โ€“ Account-Based Analytics โ€“ EnterpriseRegional Leader ( Europe ) โ€“ Account-Based Analytics โ€“ Overall) โ€“ Account-Based Analytics โ€“ Overall High Performer โ€“ Buyer Intent Data Providers โ€“ OverallHigh Performer โ€“ Buyer Intent Data Providers โ€“ EnterpriseHigh Performer โ€“ Account Data Management โ€“ EnterpriseRegional High Performer (Americas) โ€“ Account-Based Analytics โ€“ OverallRegional High Performer (Americas) โ€“ Account-Based Analytics โ€“ Mid-MarketRegional High Performer (Americas) โ€“ Account Data Management โ€“ OverallG2, the leading provider of business software and services reviews, uses its community's knowledge to help others make informed software and service decisions for their business. Client reviews praise Madison Logic for its transparent practices and market-leading, data-driven approach that empowers them to convert their best accounts faster, saying:Identifying & Targeting High-Value Accounts: "Madison Logic stands out for its comprehensive suite of tools that enable precise targeting and effective engagement with B2B audiences." โ€“ Verified User in Computer SoftwareGlobal Reach & Scale: "Madison Logic is helping us reach our preferred enterprise buyers more quickly and helping us build out our contact database with the buying committee at these accounts." โ€“ Courtney P., Vice President, Demand Generation & Global GrowthReporting, Measurement & Data: "Madison Logic provides great insights on account engagement, collecting data across different organic and paid channels." โ€“ Judit S., Global Head of Demand GenerationBest-In-Class Client Service & Support: "Working with the ML team makes my work life easier as they think things through almost like an extension to my team." โ€“ Jakob J., Field Marketing SpecialistWith a holistic view of a unified ABM strategy, Madison Logic's centralized ML Platform is the only ABM activation solution that combines three sources of intent signals, four leading media channels, and real-time measurement to power growth and drive quality conversions faster. This enables users to generate the account engagement that drives revenue impact by leveraging data to prioritize the accounts ready to buy, stay top-of-mind at every stage of the sales cycle, and track multi-channel impact to optimize their approach across the buying journey.Visit the Madison Logic G2 review page to learn more about what other clients say about Madison Logic and contribute to its reviews.For more information about why marketers behind the fastest-growing companies in the world trust Madison Logic to accelerate growth across the buying journey, visit www.madisonlogic.com.About Madison LogicThe ML Platform, a global multi-channel ABM activation and measurement platform, enables B2B marketers to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI

Demand Gen Report
Apr 9th, 2024
Madison Logic Names New CEO

Madison Logic, a global digital account-based marketing (ABM) platform, welcomed Keith Turco as its new CEO.

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