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About Madison Logic
Industries
Data & Analytics
Enterprise Software
Company Size
201-500
Company Stage
Early VC
Total Funding
$1M
Headquarters
New York City, New York
Founded
2005
Overview
Madison Logic provides Account-Based Marketing (ABM) solutions aimed at helping businesses improve their sales processes and marketing returns. Their services include ABM Content Syndication, ABM Display Advertising, and LinkedIn Social Advertising, which focus on delivering relevant content to potential customers at key moments in their buying journey. Madison Logic's offerings integrate with major platforms like Marketing Automation Platforms (MAP) and Customer Relationship Management (CRM) systems, facilitating better collaboration and informed decision-making based on data. Unlike many competitors, Madison Logic operates on a subscription and performance-based pricing model, ensuring clients can see tangible results in their sales pipelines and revenue growth. The company's goal is to assist enterprises in optimizing their marketing strategies to drive engagement and accelerate revenue generation on a global scale.
Simplify's Take
What believers are saying
- Increased investment in AI tools enhances Madison Logic's data-driven marketing strategies.
- The ABM Certification Program simplifies B2B marketing complexities, boosting client engagement.
- Integration with Gong's platform enhances sales and marketing collaboration for revenue growth.
What critics are saying
- Failure to integrate advanced AI capabilities could hinder Madison Logic's competitive edge.
- Shift towards consumer-facing platforms challenges Madison Logic's traditional B2B focus.
- Younger decision-makers' preference for quick processes pressures Madison Logic to streamline.
What makes Madison Logic unique
- Madison Logic offers a unique multi-channel ABM media activation and measurement solution.
- The company integrates seamlessly with major platforms like CRM systems and LinkedIn.
- Madison Logic's proprietary data helps identify accounts most likely to purchase.
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Funding
Total Funding
$1M
Above
Industry Average
Funded Over
1 Rounds
Benefits
Health insurance - Insurance plans that meet the needs of you and your family, with generous contributions.
Mental health - Access to Employee Assistance Programs and wellness benefits.
Retirement benefits - 401k (US) and Pension (international) plans with a generous annual employer match.
Educational benefits - Educational reimbursement (global) and employer-paid student loan contributions (US).
Professional development - Global mobility program and access to LinkedIn Learning materials.
Employee recognition - Receive points each month and recognize peers for a job well done!
Monthly allowance - Monthly allowance valued at $100 per month to redeem in gift cards or cash.
Anniversary rewards - Get rewarded each year for your anniversary at Madison Logic.
Paid time off - Flex days, volunteer days, and generous PTO.
Flexible or remote work - Work from home or create a hybrid schedule if you are near an office location.
Legal & Financial Services Benefits
Wellness Initiatives like Gym Membership Discounts
Employer-paid Life, AD&D and Short-term Disability insurance.
Growth & Insights and Company News
6 month growth
↑ 16%1 year growth
↑ 16%2 year growth
↑ 16%Madison Logic, the leading global digital Account-Based Marketing (ABM) activation platform, today announced the launch of The ABM Certification - Essentials, a new training program designed to equip today's B2B marketing teams and agencies with the expertise to execute data-driven, multi-channel ABM strategies with ease.
New interactive course aims to simplify B2B marketing complexities while enhancing audience targeting and maximizing return on investmentNEW YORK, Feb. 26, 2025 /PRNewswire/ -- Madison Logic, the leading global digital Account-Based Marketing (ABM) activation platform, today announced the launch of The ABM Certification – Essentials, a new training program designed to equip today's B2B marketing teams and agencies with the expertise to execute data-driven, multi-channel ABM strategies with ease. The interactive course is designed to empower B2B marketers across all experience levels to more effectively identify and prioritize high-value accounts, drive higher engagement through personalization with buying groups, and deliver best-in-class experiences that drive superior pipeline and revenue impact across the organization.According to a recent survey of 300+ marketing and advertising leaders conducted by the Harris Poll on behalf of Madison Logic, nearly 70% are actively seeking new ways to drive revenue against a backdrop of an increasingly sophisticated digital advertising environment. Madison Logic's new platform-agnostic ABM Certification addresses this need and goes beyond the basics to provide a deeper understanding of marketing fundamentals that drive better long-term outcomes.Participants will learn:Data-Driven ABM: How to use intent data to segment target accounts more effectively and deliver personalized campaigns to drive engagement.How to use intent data to segment target accounts more effectively and deliver personalized campaigns to drive engagement. Multi-Channel Execution: How to unify channels like Content Syndication, Display, LinkedIn Ads, and Connected TV (CTV) for maximum impact with an integrated approach to ABM (and integrating emerging channels such as podcasts, webinars, and events in future course updates as the landscape continues to evolve).How to unify channels like Content Syndication, Display, LinkedIn Ads, and Connected TV (CTV) for maximum impact with an integrated approach to ABM (and integrating emerging channels such as podcasts, webinars, and events in future course updates as the landscape continues to evolve). Performance Measurement: The key data that enables stronger alignment with sales teams and the metrics to effectively measure ROI."With the challenge of engaging prospects becoming increasingly more difficult, marketers need to take advantage of most recent learnings and the latest tools to remain competitive," said Keith Turco, CEO of Madison Logic
Nearly Seven in 10 Marketing Leaders Are Seeking New Ways to Drive Revenue with 66% Prioritizing Shorter Adverts and 64% Focusing on Consumer Channels [TikTok and Instagram]NEW YORK, Dec. 17, 2024 /PRNewswire/ -- Madison Logic, the leading global digital account-based marketing (ABM) activation platform, today announced the results of a new Harris Poll survey of over 300 U.S. adults ages 21+ employed full-time, as marketing, advertising, communications, or social media decision-makers (director level or higher) at their current company and found that seven in ten (69%) respondents are looking for new and different ways to drive revenue and measure the impact of their marketing campaigns. Notably, surveyed B2B marketers are planning to invest more in four key areas in 2025: social media advertising (60%), Artificial Intelligence [AI] tools (60%), video (53%) and podcast advertising (50%)."Digital advertising is more sophisticated than ever," said Madison Logic CEO Keith Turco. "As marketers strive to cut through the digital noise, we are committed to providing brands and agencies alike with the most comprehensive solutions to connect with their audiences today."According to Forrester, 67% of global buyers making purchases of $1 million or greater now belong to Millennials and Gen Zers and they are changing the B2B buying game. In fact, 60% of survey respondents said that they will allocate more budget to social media advertising next year and 64% said that they plan to take a B2C approach and advertise in consumer-facing spaces like TikTok and Instagram, highlighting the growing need to reach these audiences who are increasingly taking on leadership roles in B2B organizations.Notably, Turco notes that these younger decision-makers value efficiency and transparency, often preferring a seamless, quick purchasing process over lengthy sales interactions
"By integrating Madison Logic's powerful market-leading intent data and account activation with Gong's revenue intelligence platform, we're further empowering sales and marketing teams to sharpen their focus on high-value accounts, enhance collaboration, and make smarter decisions that lead to measurable revenue growth."
NEW YORK, NY - October 3, 2024 - Madison Logic, the leading global digital Account-Based Marketing (ABM) activation platform, today announced that it earned 33 total badges in the G2 Fall 2024 Grid(R) Reports, including Leader across ten categories and High Performer across six categories.
Madison Logic is Hiring for 6 Jobs on Simplify!
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About Madison Logic
Industries
Data & Analytics
Enterprise Software
Company Size
201-500
Company Stage
Early VC
Total Funding
$1M
Headquarters
New York City, New York
Founded
2005
Madison Logic is Hiring for 6 Jobs on Simplify!
Find jobs on Simplify and start your career today
People Also Viewed
Discover companies similar to Madison Logic