Magic Labs

Magic Labs

Passwordless authentication platform for apps

Overview

Magic Labs summary: Magic.link provides secure, passwordless authentication for web and mobile apps through a wallet-as-a-service platform. Users sign in with magic links sent to email or SMS, eliminating passwords and reducing security risks. The platform integrates into applications via APIs, offering features like real-time service status, risk and compliance monitoring, and compatibility with various data tools to help developers and businesses secure identities. Unlike many identity providers, Magic.link emphasizes a developer-friendly, subscription-based model with high availability and continuous security oversight to ensure reliable logins and smooth user experiences. The company's goal is to lower the chances of password-based breaches while simplifying authentication for users and clients.

About Magic Labs

Simplify's Rating
Why Magic Labs is rated
C-
Rated C on Competitive Edge
Rated D+ on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Cybersecurity

Company Size

201-500

Company Stage

Early VC

Total Funding

$85M

Headquarters

San Francisco, California

Founded

2020

Get referred to Magic Labs

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • June 23, 2026: Newton mainnet beta shipped, and VaultKit went live on Base and Ethereum.
  • Payward's acquisition validates Magic's embedded wallet technology and expands its ecosystem reach.
  • June 2026 integration puts Newton SDK in front of 200,000 developers and 57 million wallets.

What critics are saying

  • July 27, 2026: selling wallet infrastructure to Payward strips Magic of its revenue engine.
  • Newton Protocol still needs developer adoption; WalletConnect, Polymarket, and others can switch stacks fast.
  • If VaultKit stalls, Newton Labs becomes a niche protocol shop with no durable distribution.

What makes Magic Labs unique

  • September 2026: Newton Labs enforces pre-settlement policy checks onchain, not post-trade monitoring.
  • Magic pioneered embedded wallets, powering 60 million wallets and 200,000 developers since 2018.
  • SOC 2 Type 2, ISO 27001:2022, and HIPAA certification supports enterprise trust.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$85M

Above

Industry Average

Funded Over

3 Rounds

Early VC funding comparison data is currently unavailable. We're working to provide this information soon!
Early VC Funding Comparison
Coming Soon

Benefits

100% remote team

Flexible hours

Unlimited vacation

Health, dental, & vision coverage

Professional growth stipend

Home office stipend

Top-of-the-line equipment

401k

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-16%
Business Wire
Jul 27th, 2026
Payward to Acquire Magic Labs' Wallet Infrastructure Business to Expand B2B Offering with Embedded Wallets

Payward, Inc., a unified financial infrastructure platform advancing an open, global financial system, today announced it has entered into a definitive agree...

The Crypto Basic
Jul 27th, 2026
Magic Labs sells embedded wallet business to Kraken parent.

Magic Labs sells embedded wallet business to Kraken parent. Payward, the parent company of cryptocurrency exchange Kraken, has acquired Magic Labs' embedded wallet business through an asset purchase, according to a report by The Block. Financial terms of the transaction were not disclosed. As part of the deal, the acquired business will operate under Payward Services. Magic Labs, meanwhile, will rebrand as Newton Labs and shift its focus to developing Newton Protocol. Magic Labs has raised more than $80 million from investors since its founding. In 2023, the company secured a $52 million funding round led by PayPal Ventures, marking its largest capital raise to date.

The Digital Track
Jul 27th, 2026
Kraken parent Payward acquires Magic Labs' embedded wallet business.

Kraken parent Payward acquires Magic Labs' embedded wallet business. July 27, 2026 The Block general Positive Kraken's parent company Payward acquires the embedded wallet business of Magic Labs in a strategic move that strengthens Kraken's self-custody and Web3 onboarding infrastructure. Magic Labs, known for its developer-friendly wallet-as-a-service platform, is divesting its wallet division to Payward and rebranding as Newton Labs to pivot exclusively toward onchain finance infrastructure. This Kraken embedded wallet acquisition signals growing consolidation in the crypto wallet space as major exchanges race to own the full user journey - from account creation to self-custody. For Kraken, integrating Magic Labs' embedded wallet technology means the exchange can offer seamless, non-custodial wallet experiences directly within its ecosystem, a capability increasingly demanded by DeFi users and institutional onboarding flows. The deal arrives as crypto wallet infrastructure becomes a critical competitive differentiator, with rivals like Coinbase aggressively expanding their own wallet and Layer 2 products. Magic Labs had previously raised significant venture funding and served hundreds of Web3 developers, making its wallet technology a valuable addition to Payward's product suite. The rebrand to Newton Labs underscores a clear strategic separation - Magic Labs exits the consumer wallet market entirely to focus on deeper blockchain finance tooling. Investors and developers watching the crypto exchange consolidation trend and embedded Web3 wallet market should monitor how Payward integrates this technology into Kraken's broader product roadmap and whether Newton Labs' onchain finance infrastructure pivot attracts new enterprise partnerships in the months ahead. Magic Labs is selling its wallet business to Payward and rebranding as Newton Labs to focus on onchain finance infrastructure.

Associated Press
Jun 23rd, 2026
Magic Labs launches VaultKit powered by Newton mainnet beta for onchain finance compliance

Newton Protocol, an authorisation layer for onchain finance, has launched its mainnet beta, with Magic Labs introducing the first VaultKit powered by Newton. The system enforces compliance, security, identity and risk policies before transactions settle, with all enforcement decisions recorded onchain. The VaultKit integrates policy tools from Chainalysis Hexagate, Vaults.fyi, RedStone, Credora and Webacy, allowing vault curators to enforce institutional-grade controls without building authorisation logic from scratch. The solution addresses the gap between growing curated DeFi vault TVL, which has increased over 350% in the past year, and risk management systems that remain offchain. Magic Labs, Newton's core developer, has previously onboarded 57 million wallets. The VaultKit is live on Base and Ethereum, with additional chain support planned.

Crypto Times Gazette
Jun 23rd, 2026
Newton mainnet beta: the authorization layer for onchain finance is live.

Newton mainnet beta: the authorization layer for onchain finance is live. Following the Newton Foundation's mainnet beta announcement today, Magic Labs announces the launch of the first VaultKit powered by Newton. NEW YORK, NY, UNITED STATES, June 23, 2026 / EINPresswire.com / - Earlier today, the Newton Foundation announced the mainnet beta of Newton, the authorization layer for onchain finance. Magic Labs, the protocol's core developer, is building on that launch with the first VaultKit powered by Newton: a composable policy pack that lets institutional-grade vaults enforce compliance, security, identity, and risk logic inside every transaction, before it settles. Assembled with category leaders across each layer of vault risk, the SDK gives capital allocators and risk curators a shared, transparent standard for the controls they underwrite against, with every enforcement decision recorded onchain. Newton is the authorization layer that checks every transaction against a policy before settlement, querying any onchain or offchain data required, and returning a pass or fail. Signed and timestamped attestations are linked to the transaction and readable by allocators and regulators. Other onchain tools report what happened. Newton enforces what's allowed before it happens - verifiably, without revealing the underlying data. Institutional capital has moved onchain faster than the controls meant to govern it. Curated DeFi vault TVL has grown more than 350% in the past year, yet their risk limits and guardrails live in offchain processes rather than enforceable code. The VaultKit powered by Newton closes that gap. Built by Magic Labs, the VaultKit lets a curator make a vault's rules enforceable onchain without building authorization logic from scratch. Magic Labs has onboarded 57M+ wallets and 200K+ developers since inventing the embedded wallet category. "Magic made crypto simple to enter - onboarded 57 million wallets with a login that felt like any web2 app," said Sean Li, Co-founder of Magic Labs. "Our next mission is to make it safe to stay. In March, alerts fired across the industry while allocation bots kept feeding a collapsing market. The bots weren't broken; they did exactly what they were told. Newton enforces a vault's mandate onchain before each transaction settles, compliance, identity, security, and risk, whether the manager is a human, a bot, or an AI agent, and leaves a signed record the curator can hand to an allocator or a regulator. Every other product in this market tells you what happened. Newton lets you decide what happens, and what doesn't." Introducing VaultKit: Protection Powered by Newton The VaultKit launches alongside Newton's mainnet beta with policy integrations from: - Chainalysis Hexagate for smart contract risk monitoring, with policy guidelines for OFAC sanctions compliance - Vaults.fyi for live vault health and ratings - RedStone for price feeds and Credora for risk ratings and collateral intelligence - Webacy for wallet reputation and risk scoring Each is a component a vault curator can compose into policy. "A policy is only as strong as the data behind it," said Mike Massari, Head of Partnerships at RedStone. "Credora and RedStone bring price data, risk ratings, and collateral intelligence into Newton's policies, so curators can enforce risk with the same confidence they track market prices." The Newton protocol also leverages technology from Eigen Labs and Succinct's ZK technology to help secure the protocol, Rhinestone for secure smart account infrastructure, and Octane for continuous, AI-powered smart contract security. VaultKit is live today! Curators now have access to best-in-class compliance, security, and risk enforcement through the VaultKit, ready to use with Euler and live on Base and Ethereum, with more chain support coming soon. Integration with vaults is seamless via hook, gate, or a provided smart account, and reference implementations for additional popular vault platforms are forthcoming. Starting with vaults, scaling toward RWAs and AI agents Vaults are the starting point. The same authorization layer extends to RWAs, stablecoins, and agentic finance, anchored by an Internet of Policies marketplace. Getting started If you operate a vault, allocate to one, or own the controls around institutional capital onchain, request a demo to see Newton enforce policy on a live transaction. For more, visit newton.xyz, explore records on Newton Explorer, or build with the VaultKit in the developer docs. About Newton Protocol Newton is an authorization layer for onchain finance. Stewarded by the Newton Foundation, Newton's onchain policy engine verifiably enforces the rules that govern DeFi vaults, RWAs, stablecoins, and agentic finance, before each transaction settles. About Magic Labs Founded in 2018 and backed by lead investor PayPal Ventures, Magic Labs powers 57M+ wallets for mainstream consumer brands and major crypto protocols, including Polymarket. Main offerings include Vaults SDKs, embedded wallets, and password-less logins. Magic Labs is the core developer of Newton Protocol. Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. Crypto Times Gazette do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

Recently Posted Jobs

Sign up to get curated job recommendations

There are no jobs for Magic Labs right now.

Find jobs on Simplify and start your career today

We update Magic Labs's jobs every few hours, so check again soon! Browse all jobs →