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Make-a-Wish America

Grants life-changing wishes for sick children

Overview

Make-A-Wish America grants life-changing wishes to children with critical illnesses through a nationwide network of volunteers, donors, and staff. When a child is eligible, a local chapter assesses interests and designs a wish, then a team coordinates planning, approvals, and execution with family and supporters, funded by donations. The organization uses travel, events, and experiences made possible by volunteers and partners, focusing on resilience and hope. Its goal is to grant a wish for every eligible child.

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About Make-a-Wish America

Simplify's Rating
Why Make-a-Wish America is rated
B+
Rated A on Competitive Edge
Rated B on Growth Potential
Rated B on Differentiation

Industries

Social ImpactHealthcare

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Phoenix, Arizona

Founded

1980

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Simplify's Take

What believers are saying

  • March 20, 2026 Gallup named Make-A-Wish a 2026 Exceptional Workplace Award winner.
  • Revelio Labs reported 1,210 employees in March 2026, with 45 active job postings.
  • July 22, 2026 Thankmas and September 2026 American Airlines mileage drives add fresh funding channels.

What critics are saying

  • Wish granting depends on partners like Disney, American Airlines, and Formula 1.
  • Revenue relies on campaign-driven donations; a weak holiday season hits grants within months.
  • External nonprofits compete for children, donors, and sponsors; donor fatigue can starve the mission.

What makes Make-a-Wish America unique

  • Since 1980, Make-A-Wish has granted 650,000-plus wishes worldwide by March 2026.
  • September 2026 partnerships with Disney, Formula 1, American Airlines expand wish experiences.
  • June 2026 Wishmas and July 2026 Thankmas mobilize creators through Tiltify fundraising.

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Benefits

  • Health Insurance
  • Vision Insurance
  • Dental Insurance
  • Wellness Program
  • Health Savings Account/Flexible Spending Account
  • Health Reimbursement Account
  • Short Term Disability
  • Long Term Disability
  • Life Insurance
  • Accident
  • Critical Illness
  • Hospital Indemnity

Company News

ABC27
Oct 17th, 2026
GIANT partners with Make-A-Wish for $250,000 donation, special scavenger hunt.

GIANT partners with Make-A-Wish for $250,000 donation, special scavenger hunt. Posted: Oct 17, 2026 / 03:46 PM EDT Updated: Oct 17, 2026 / 03:46 PM EDT CAMP HILL, Pa. (WHTM) - GIANT is making a big move to help local children with critical illnesses. The company announced that it would partner with the Philadelphia, Delaware and Susquehanna Valley chapter of Make-A-Wish for a $250,000 donation, helping to grant 20 local wishes. WHTM daily digest. As part of the donation, the GIANT in Camp Hill is also hosting a special event Monday, where one child and their family will embark on a "fun-filled scavenger hunt" throughout the store, spotlighting the wish they will receive. This is the second straight year GIANT has donated to Make-A-Wish, having also contributed $250,000 last year, which supported 19 wishes.

MR Magazine
Oct 13th, 2026
Saks and Nordstrom set The Holiday stage.

Saks and Nordstrom set The Holiday stage. The holiday campaigns are rolling in. Nordstrom and Saks Fifth Avenue unveiled their 2026 efforts a day apart, and both sell the same core idea: that the hunt for the perfect gift is part of the pleasure. How each retailer gets there, though, says a lot about where it is placing its bets this season. Nordstrom's campaign, announced October 12, is built around sound: the crinkle of wrapping paper, the hum of a full dinner table, the reaction to a well-chosen gift. Its centerpiece is a partnership with the estate of David Bowie, whose "Let's Dance" scores a streaming TV spot that turns the living room into a stage for a holiday gathering. The tie-in extends well beyond the ad. Bowie80, marking the artist's 80th birthday year, brings immersive shops to the Chicago, NYC and Seattle flagships and Nordstrom.com starting in November, with exclusive and limited-edition collections from AllSaints, Barbour, Paul Smith, Marc Jacobs, Undercover Jun Takahashi and others, a lineup with clear menswear appeal. Elsewhere, Nordstrom is leaning on breadth: a holiday catalog of more than a thousand gifts, expanded in-store gift shops, and a new FAO Schwarz partnership that includes a shop inside the NYC flagship and jewel box locations in eight additional stores. For its 125th anniversary, the retailer has also revived its Nordy mascot, now joined by a sidekick named Disco. Service rounds out the story, with new app features including an In Store mode with interactive maps and one-scan pickup and returns, an AI-powered Request a Look styling tool, a Gift Edit feature, and same-day beauty delivery in more than 15 markets. Its long-running Shoes That Fit partnership aims to raise another $1.7 million this season. Saks Fifth Avenue's "Main Character Energy" campaign, launched October 13, keeps the focus squarely on its New York flagship. Directed and shot by Nadine Ijewere, the campaign follows a group of friends, Ruby Lyn, Stella Jones, Solange Smith, Luna Yohannan, Divine Mugisha and George McNally, through the store as they shop for others, treat themselves and plan looks for the season's parties. Cheryl Han, chief marketing and digital officer of parent company Exemplar Luxury Group, said the aim was to capture "the unexpected discoveries, moments of delight and sense of possibility" of the season, carried from Fifth Avenue through Saks.com. The Holiday Gift Guide, live now, includes Gifts for Him alongside Gifts for Her, Beauty Gifts and Gifts Under $200, and men get two dedicated edits, Most Wanted and Men's Holiday Dressing. In store, the flagship hosts a Holiday Market with globally sourced décor and gifts, a life-size Santa, dancing penguins and an exclusive snow globe, while the new Epicure program packages gourmet treats in New York-themed keepsake tins. Darcy Penick, Exemplar's president and chief commercial officer, said the assortment was curated to deliver an experience "that feels distinctly Saks and uniquely personal." The season culminates November 23 with the unveiling of the holiday windows and light show, presented by Bread Financial, the season's official payment sponsor. Saks is also partnering with Make-A-Wish on an in-store fundraising campaign.

ABC27
Oct 13th, 2026
Make-A-Wish Mother's Day Truck Convoy will have a new home in 2027.

Make-A-Wish Mother's Day Truck Convoy will have a new home in 2027. Posted: Oct 12, 2026 / 09:35 PM EDT Updated: Oct 12, 2026 / 09:35 PM EDT LANCASTER COUNTY, Pa. (WHTM) - The Make-A-Wish Mother's Day Truck Convoy has been a longtime staple of Lancaster County for over three decades. Its 38th edition will have a new home in 2027. Make-A-Wish Philadelphia, Delaware & Susquehanna Valley announced Monday that next year's convoy will take place at Hess Auctioneers in Marietta on Saturday, May 8, 2027. This week in pennsylvania. The event's starting point for the last seven years has been at the Manheim PA Auto Auction. LNP | LancasterOnline reported in August that the convoy, which moved from the Burle Business Park in 2020, was looking for a new host following "logistical issues" on the auto auction's end. "We are thrilled to have found a new home for the Mother's Day Truck Convoy at Hess Auctioneers," Jennifer Davis, President & CEO of Make-A-Wish Philadelphia, Delaware & Susquehanna Valley, said in a press release. "This event is such a meaningful tradition for our drivers, wish families and supporters, and we are excited to continue bringing everyone together in Lancaster County to make wishes come true." "Hess Auctioneers is humbled and excited to partner with Make-A-Wish to host the 38th annual Truck Convoy," Bill Troop, GM/Partner, Hess Auctioneers, said. "Our team and partner companies are looking forward to being part of and supporting this exciting event. It's an excellent opportunity for us to give back to a great cause while helping to shine a positive light on the trucking industry." Since its inception, the convoy has raised over $10 million, also aiding in making over 1,000 wishes possible for children across the region. The 2027 iteration will feature Family Fest, which offers activities and entertainment for families at 9 a.m., before the convoy hits the road at 1:30 p.m. for its 18-mile route through Lancaster County. As part of the accommodation for the site at Hess, the convoy will be limited to 150 tractor-trailers in 2027. Registration opens Monday, Oct. 19. There will be no on-site registration on the day of the event. The 2026 convoy was the first to travel through Dauphin County. It raised nearly $450,000 for the foundation and featured just under 400 trucks along its 33-mile route.

Auburn University
Sep 10th, 2026
Make-A-Wish and Chef Thomas Keller selected for College of Human Sciences' 33rd annual International Quality of Life Awards in New York City.

Make-A-Wish and Chef Thomas Keller selected for College of Human Sciences' 33rd annual International Quality of Life Awards in New York City. September 10, 2026 5 min 28 sec In its 33rd year honoring individuals, partnerships and organizations that significantly impact quality of life and change the world, the College of Human Sciences' annual International Quality of Life Awards (IQLA) returns to New York City to honor the world's largest wish-granting organization and a world renowned chef/proprietor with a special celebration inside the iconic Rainbow Room on the 65th floor of the Rockefeller Center on Monday, Dec. 7. Make-A-Wish and Chef Thomas Keller will join the legacy of dozens of other laureates and lifetime achievement award recipients dedicated to advancing well-being through their leadership qualities, vision, service and far-reaching impact that continually makes an extraordinary difference in the lives of others aligning with the mission of the College of Human Sciences and the IQLA - improving quality of life and changing the world. Following a record-setting night in the nation's capital celebrating the 32nd annual IQLA in Washington, D.C. for the first time in 2025, IQLA returns to the place where it all began 33 years ago in New York City. "This year's honorees have a natural connection to the work we do in Human Sciences. Chef Thomas Keller's leadership and influence in hospitality reflect the level of excellence we strive to instill in our Hospitality Management students, while Make-A-Wish's commitment to children and families speaks directly to the heart of our work in Philanthropy and Non-profit leadership and in Human Development and Family Science. We are honored to celebrate two remarkable examples of people and organizations using their gifts to improve quality of life and change the world." College of Human Sciences Dean Susan Hubbard "After a memorable year in Washington, D.C., we are excited to celebrate the 33rd International Quality of Life Awards once again in New York City, a place that has been such an important part of the IQLA story," said Susan Hubbard, dean of Auburn University's College of Human Sciences. "This year's honorees have a natural connection to the work we do in Human Sciences. Chef Thomas Keller's leadership and influence in hospitality reflect the level of excellence we strive to instill in our Hospitality Management students, while Make-A-Wish's commitment to children and families speaks directly to the heart of our work in Philanthropy and nonprofit leadership and in Human Development and Family Science. We are honored to celebrate two remarkable examples of people and organizations using their gifts to improve quality of life and change the world." Make-A-Wish President and CEO Leslie Motter will accept the Laureate Award on behalf of the organization at the IQLA celebration on Dec. 7. Make-A-Wish, receiving the 2026 IQLA Laureate Award, is the world's largest wish-granting organization, granting life-changing wishes for children with critical illnesses. Founded in Phoenix, Arizona, Make-A-Wish is the No. 1 most trusted nonprofit operating in all 50 states throughout the U.S., and also has a network of affiliates in over 50 countries across six continents. Together with generous donors, supporters, staff and more than 20,000 volunteers across the country, Make-A-Wish helps children and families find hope and strength in the midst of a medical journey. Make-A-Wish President and CEO Leslie Motter will accept the award on behalf of the organization at the IQLA celebration on Dec. 7. Before assuming her role as president and CEO in 2022, Motter was a senior member of the Make-A-Wish America leadership team for nearly a decade, joining the organization in 2013 and advancing to chief operating officer in 2015. An accomplished business leader, Motter built an extensive career in operations, management and organizational leadership. Prior to Make-A-Wish, Motter served in leadership roles at American Express, Aetna, Vanguard and Prudential, bringing a proven record of building high-performing teams and driving growth and impact to her work with the organization. Just as the College of Human Sciences Department of Human Development and Family Science recognizes the incredible importance of family relationships and the emotional well-being of children and caregivers, Make-A-Wish understands the power of a wish, as research shows that wishes can help improve emotional and physical well-being, strengthen resilience and help families cope with traumatic stress. Since 1980, Make-A-Wish has granted more than 650,000 wishes worldwide, including more than 400,000 in the U.S. and its territories. The IQLA Lifetime Achievement Award, an honor reserved for outstanding individuals who have achieved success in their chosen professions, will be presented to internationally acclaimed Chef Thomas Keller. The IQLA will add to his impressive list of culinary accolades that includes earning The Culinary Institute of America's "Chef of the Year" Award, the James Beard Foundation's "Outstanding Chef" and "Outstanding Restaurateur" Awards and Michelin Guide's Chef Mentor Award. Chef Keller has established a collection of restaurants - Thomas Keller Restaurant Group - that sets a new paradigm within the hospitality profession. He is the first and only American-born chef to hold multiple three-star ratings from the prestigious Michelin Guide - for The French Laundry and Per Se - in addition to being awarded one star for The Surf Club Restaurant, becoming the most honored American chef by Michelin Guide, as well as the first American male chef to be designated a Chevalier of The French Legion of Honor, the highest decoration in France. This year, eight students were chosen for the tour - an educational enrichment opportunity where students served as ambassadors for the college while getting to experience Washington, D.C. Prior to being recognized at IQLA, Chef Keller's team will provide a group of College of Human Sciences ambassadors chosen to take part in the IQLA Study Tour a one-of-a-kind experience, offering a behind the scenes look at his New York City restaurant, Per Se, with a back of the house tour and offering an exclusive look at the elegant dining room setting overlooking Central Park. Chef Keller's legacy of mentorship makes him a natural fit for the IQLA Lifetime Achievement Award. Through his restaurants, he has helped launch the careers of many of today's leading chefs, while his work with the Ment'or Foundation has provided grants, mentorship and international learning opportunities to young culinary professionals. Chef Keller holds honorary doctorates in Culinary Arts from Johnson and Wales University and The Culinary Institute of America and led a team from the U.S. to its first-ever gold medal in the Bocuse d'Or, a prestigious biennial competition that is regarded as the Olympics of the culinary world. With more than 1.6 million copies in circulation, he is the author of six cookbooks, including the most recently released The French Laundry, Per Se. Included among the notable past IQLA laureates and lifetime achievement honorees over the years are Olympic great Scott Hamilton and fashion icon Billy Reid, Habitat for Humanity International cofounder Millard D. Fuller; FEED founder and CEO Lauren Bush Lauren; Congressman John Lewis; Nobel Peace Prize laureate Norman Borlaug and most recently former U.S. Secretary of Defense Robert Gates and former NASA astronaut and Auburn alumna Jan Davis '77. Make-A-Wish and Keller will soon join this distinguished group of honorees in December. The black-tie International Quality of Life Awards gala is attended by guests from across the country, members of Auburn University leadership, as well as selected College of Human Sciences students as part of the IQLA Study Tour. The gala will begin with a reception at 6:30 p.m. followed by dinner and the awards celebration inside the iconic Rainbow Room on the 65th floor of the Rockefeller Center in New York City on Monday, Dec. 7.

USA Today
Aug 4th, 2026
Need a new back-to-school bag? These will carry you through the year.

Need a new back-to-school bag? These will carry you through the year. Aug. 4, 2026, 5:30 p.m. ET Ask USA TODAY anything What is R. Riveter's mission regarding military families? What discount is available for USA TODAY readers at R. Riveter? Why did Nature's Own partner with Make-A-Wish for 'Sandwishes'? AI Overview Full Summary R. Riveter offers American-made backpacks and handbags for back-to-school shoppers, highlighting a mission to empower military families and providing a 10% discount for USA TODAY readers with the promo code USATODAY. Back-to-school season is all about investing in essentials you'll use well beyond the first day of class and a thoughtfully made handbag is one piece that can carry you through the school year and beyond. If you're looking for a durable canvas tote for textbooks, a leather backpack or crossbody for commuting across campus or an everyday handbag that transitions seamlessly from class to work, R. Riveter offers American-made styles designed to last. Founded by military spouses Lisa Bradley and Cameron Cruse in 2011, R. Riveter was created to help military spouses build careers with flexible and portable work opportunities as their families move from place to place. Today, the brand's canvas and leather bags are made through a nationwide network of military spouses, with pieces sewn remotely and assembled in the U.S. Inspired by Rosie the Riveter, each bag supports a mission focused on empowering military families while celebrating American craftsmanship. As part of USA TODAY's month-long shopping event, The Fall Reset, now is the time to upgrade your everyday carry. For a limited-time, our readers can save 10% on their order at R. Riveter with the exclusive promo code USATODAY. From spacious totes and versatile crossbody bags to timeless leather handbags and accessories, these are the American-made styles worth adding to your back-to-school shopping list now. Save 10% on R. Riveter handbags, totes for back-to-school. Note: Shoppers remember to use our exclusive code USA TODAY to get 10% off at checkout. R. Riveter Eleanor Tote Named after Eleanor Roosevelt, the Eleanor Tote is a timeless, refined carryall designed for women who lead with purpose and grace. Shop at R. Riveter R. Riveter Hopper Crossbody Bag Inspired by Grace Hopper, the pioneering computer scientist and innovator, the Hopper Crossbody is a versatile, adventure-ready bag built for curiosity, movement and everyday exploration. Shop at R. Riveter R. Riveter Otto Tote Honoring Elinor Otto, the Last Rosie the Riveter, the Otto Tote blends practical design and timeless style for women who carry the strength of generations before them. Shop at R. Riveter R. Riveter Corbin Backpack Named after Margaret Corbin, a courageous Revolutionary War heroine, the Corbin Backpack is a sleek, hands-free essential designed for women ready to take on any mission. Shop at R. Riveter R. Riveter Lucy Large Zipper Pouch Inspired by Lucy Stone, a pioneering advocate for women's equality, the Lucy Large Zipper Pouch celebrates courage, empowerment and the power of standing up for what matters. It's part of the retailer's Support the Troops collection. Shop at R. Riveter Our editors independently choose our recommendations. Some content is produced with paid support from a third party, however our editorial decisions remain independent. If you buy through our links, the USA TODAY Network may earn a commission. Prices and availability may change.

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