Mars is investing $60 million to expand manufacturing capacity for Tru Fru, its brand of fruit-based treats, in Utah. The privately held food and pet care company aims to meet fast-growing demand for the snacks, which are frozen and freeze-dried fruit dipped in chocolate and other coatings. Tru Fru's annual revenue has risen to about $500 million, from around $100 million before Mars closed its acquisition of the brand in early 2023, according to the company. The line is now sold in 20 global markets, most recently Australia.

Mars, Incorporated has been named to Forbes' Most Trusted Companies in America list for the second year running. It rose to number 17 of 300 companies from number 40 in 2026. The list weighs employee sentiment, consumer trust, financial performance, business trajectory, media sentiment, and workforce stability. Anton Vincent, president of Mars Snacking North America and Global Ice Cream, said the company thinks "in generations" and invests in its associates, innovation, and communities. Earlier this year, Glassdoor ranked Mars number 6 on its Best Places to Work list. It also placed first on Glassdoor's inaugural Best Places to Work in Manufacturing list. The family-owned company operates 53 factories, labs, and offices in the US, along with more than 2,000 veterinary clinics and hospitals.

Mars, Incorporated has awarded a $2.07 million grant to Elucid, a social enterprise that runs health programmes in agricultural supply chains. The money comes through the Mars Impact Fund and will support Elucid Santé Côte d'Ivoire, the group's local arm. The three-year programme, called BLOOM, runs from 2026 to 2029. It aims to help up to 12,750 cocoa-farming households access national health insurance by removing upfront costs and administrative barriers. The grant also unlocks about $2 million in matching funds from Gavi, the Vaccine Alliance. That money will upgrade rural health facilities and extend vaccination campaigns, mobile clinics and preventive care to more than 200,000 people, including 150,000 children. Mars says the health of farming communities underpins the resilience of its cocoa supply chain.