Mary Kay paints Fort Worth pink - and powers a major business boost. By TBP Staff August 13, 2026 More than 11,000 entrepreneurs bring energy, innovation and an estimated $18.6 million impact to Cowtown. Discover more Business & Industrial Geographic Reference Fort Worth is getting a high-profile dose of pink this week as Mary Kay's 62nd annual Seminar brings more than 11,000 entrepreneurs to the Fort Worth Convention Center, transforming the city into a hub for business training, networking, beauty innovation and celebration. Running through August 17, the event is expected to generate an estimated $18.6 million in economic impact for Fort Worth and account for more than 8,500 hotel room nights - a meaningful lift for hotels, restaurants, transportation providers, small businesses and the broader tourism economy across Tarrant County and North Texas. For Mary Kay, the Fort Worth Seminar is more than a temporary venue shift. While the company's annual gathering has long been associated with Dallas, ongoing renovations at the Kay Bailey Hutchison Convention Center have opened the door for the iconic brand to take its signature energy west on I-30. Fort Worth has responded with the kind of hospitality and infrastructure that make major conventions matter - not just for attendees, but for the local economy. "Thank you to Fort Worth for hosting us this year, we are thrilled to provide such a positive impact to the Fort Worth economy. We love Cowtown!" - Stacy Freund, Mary Kay Program Manager - Advertisement - A convention with local consequences. Large-scale business events can be powerful economic engines, and Mary Kay's presence in Fort Worth illustrates why. Thousands of attendees need hotel rooms, meals, rides, meeting spaces, shopping options and after-hours experiences - spending that ripples through the city well beyond the convention center doors. Discover more Local News Business Formation Business Press Mary Kay leadership describes the Fort Worth stop as an opportunity to contribute directly to the local economy while giving independent beauty consultants a new setting for education, recognition and connection. The company said the seminar supports "restaurants, transportation providers, small businesses" and contributes to tourism across Tarrant County and North Texas. Why Fort Worth works for Mary Kay. Fort Worth offers Mary Kay a blend of convention capacity, hospitality and cultural character. The city gives attendees room to gather for business development while also offering entertainment, restaurants and a distinctive Texas identity that makes the event feel memorable. As the company put it, "Fort Worth offers a fantastic venue for community building, networking connections, entertainment and education." That combination matters for a sales-force-centered company whose annual Seminar is part recognition event, part training academy and part cultural touchstone. Discover more Business Operations City & Local Guides Engineering & Technology Attendees are not just sitting in conference rooms. They are celebrating achievements, sharpening business skills, building relationships and experiencing the city. From Sundance Square to the Stockyards, Fort Worth gives visitors a sense of place - something that can turn a business trip into a brand memory. - Advertisement - Innovation keeps the brand moving forward. Mary Kay's Fort Worth moment also highlights how the company is working to keep a 60-plus-year entrepreneurial legacy relevant in a digital era. The brand is blending in-person gatherings with online engagement, giving independent beauty consultants tools to build relationships face-to-face and through their phones. "Mary Kay was always looking into the future, and we've just continued that tradition." - Stacy Freund, Mary Kay Program Manager The company's recent innovations include an AI-powered Foundation Finder that scans a customer's face on a mobile phone and provides personalized foundation shade recommendations in seconds, along with the Mirror Me app, which lets beauty lovers virtually try on lip shades. Mary Kay also points to its Global Social Squad, a community of emerging social creators made up of Independent Beauty Consultants across 15 markets worldwide. Those tools signal a broader business strategy: modernize the customer experience without losing the personal consultant relationship that helped define the brand. "Beauty lovers can shop with Mary Kay online, on digital platforms, and always connect with an Independent Beauty Consultant for tailored expert recommendations," Freund said. A pink takeover with staying power. On the convention floor, the business story comes wrapped in unmistakable Mary Kay style: pink Cadillacs, beauty demonstrations, a life-size tube of lipstick and the kind of visual branding that turns a corporate event into a citywide conversation. The newest all-electric Cadillac adds another symbol of where the company wants to go - rooted in legacy, but pointed toward the future. - Advertisement - This fall, Mary Kay plans to launch a new global brand campaign aimed at introducing what the company calls its "timeless and powerful brand" to a new generation of consumers. For Fort Worth, the immediate win is visible in hotel rooms, restaurant traffic and convention energy. For Mary Kay, the win is equally clear: a major stage to celebrate entrepreneurs, showcase innovation and prove that pink still has plenty of power. - Digital Sponsors -

Mary Kay's Pink Changing Lives(R) Program turns purpose into measurable impact for women around the world. * August 8, 2026 06:00 GMT+700 More than 4 million women have benefited through nonprofit organizations supported by the program since its launch. Dallas-(ANTARA/Business Wire)- Mary Kay Inc., a global advocate for women's empowerment, proudly reaffirms its commitment to enriching women's lives worldwide through its signature Pink Changing Lives(R) Program - a multi-faceted global initiative that blends purpose-driven giving with cause-marketing to create meaningful, measurable impact across communities. Since 1996, the program has provided over $230 million in monetary and product donations to nonprofit organizations empowering women, transforming women's health and safety, and protecting our natural resources. Rooted in the Company's mission of enriching women's lives, the Pink Changing Lives (R) cause-marketing campaign transforms everyday beauty purchases into powerful acts of giving. With over $19 million funneled back into local communities, funded through a portion of sales from designated products across participating markets, the program enables Mary Kay to partner locally and act globally - supporting causes that matter most to women and their families. Each purchase of a Pink Changing Lives (R)-designated product directly contributes to charitable efforts, allowing consumers to participate in giving back through their everyday choices. "At Mary Kay, we believe in the power of small acts to create extraordinary change," said Allison Levy, Chief Legal Officer and Corporate Secretary at Mary Kay Inc. "Through Pink Changing Lives (R), every market, consumer, Independent Beauty Consultant and designated purchase has the power to uplift a woman, support a family, and strengthen a community. This program reflects who we are at our core - a company committed to turning purpose into action and creating a world where every woman can thrive." Since its inception, the program has evolved into a cornerstone of Mary Kay's global social impact strategy, supporting initiatives that advance cancer research, aid survivors of domestic violence, expand access to education, protect the environment, and help communities thrive around the world. A Global Movement, Powered Locally Pink Changing Lives (R) drives impact through the passion of Mary Kay's independent sales force and employees, who activate the program in markets around the world, bringing its mission to life through locally relevant partnerships and initiatives. Across regions, markets are turning shared purpose into tangible outcomes: * Mary Kay China: Through the Hope for Pearl Program, Beauty Consultants help fund educational opportunities for girls from disadvantaged backgrounds, linking beauty experiences to life-changing educational access. * Mary Kay Germany global outreach efforts: Partnerships with organizations like the Reiner Meutsch FLY & HELP Foundation have expanded access to education through the construction and renovation of 12 schools in underserved regions, including Africa and South Asia. * Mary Kay Colombia: In partnership with Fundación Colombianitos, funding supports the creation of safe spaces for children to learn, grow, and play. Projects have included the restoration of a neglected sports field and multipurpose room to allow for after-school activities and community building through sport, play, recreation, education, and health. * Other global markets: Thousands of nonprofit partnerships support critical causes from domestic violence prevention and cancer care to community beautification projects - all tailored to the needs of local communities. By empowering each Mary Kay market to select causes and partners aligned with local priorities, Pink Changing Lives (R) ensures that impact is not only global in scale but deeply personal in execution. Cause Marketing That Creates Lasting Impact Pink Changing Lives (R) is a powerful cause-marketing model - where purpose and product intersect. This model not only raises critical funds but also builds awareness and engagement, creating a ripple effect of purpose that extends far beyond the point of sale. The result is a sustainable approach to philanthropy - one that empowers individuals, drives community involvement, and reinforces Mary Kay's longstanding commitment to social good. Did You Know: * Mary Kay ranked #8 out of 5,500 brands on Forbes's 2026 Best Brands for Social Impact[1] moving up from stellar #9 achieved in 2025. Mary Kay is the only beauty brand in the Top 15 and the only direct selling company on the list. * Mary Kay has a presence in 40 markets around the world. About Mary Kay One of the original glass ceiling breakers, Mary Kay Ash founded her dream beauty brand in Texas in 1963 with one goal: to enrich women's lives. That dream has blossomed into a global company with millions of independent sales force members in 40 markets. For over 60 years, the Mary Kay opportunity has empowered women to define their own futures through education, mentorship, advocacy, and innovation. Mary Kay is dedicated to investing in the science behind beauty and manufacturing cutting-edge skincare, color cosmetics, nutritional supplements, and fragrances. Mary Kay believes in preserving our planet for future generations, protecting women impacted by cancer and domestic abuse, and encouraging youth to follow their dreams. Learn more at marykayglobal.com. Find us on Facebook, Instagram, and LinkedIn. | ____________________________ | | [1] Alan Schwarz (March 17, 2026). Forbes - Best Brands For Social Impact 2026. https://www.forbes.com/lists/best-brands-social-impact/ | Mary Kay Inc. Corporate Communications

Mary Kay's Pink Changing Lives(R) Program turns purpose into measurable impact for women around the world. Mary Kay Inc. 4 mins read More than 4 million women have benefited through nonprofit organizations supported by the program since its launch. DALLAS-BUSINESS WIRE- Mary Kay Inc., a global advocate for women's empowerment, proudly reaffirms its commitment to enriching women's lives worldwide through its signature Pink Changing Lives(R) Program - a multi-faceted global initiative that blends purpose-driven giving with cause-marketing to create meaningful, measurable impact across communities. Since 1996, the program has provided over $230 million in monetary and product donations to nonprofit organizations empowering women, transforming women's health and safety, and protecting its natural resources. Mary Kay China supports the Hope for Pearl Program, providing financial assistance to girls from economically disadvantaged areas to receive a life-changing education, opening doors to new possibilities and bright futures. (Photo Courtesy: Mary Kay China) Rooted in the Company's mission of enriching women's lives, the Pink Changing Lives(R) cause-marketing campaign transforms everyday beauty purchases into powerful acts of giving. With over $19 million funneled back into local communities, funded through a portion of sales from designated products across participating markets, the program enables Mary Kay to partner locally and act globally - supporting causes that matter most to women and their families. Each purchase of a Pink Changing Lives(R)-designated product directly contributes to charitable efforts, allowing consumers to participate in giving back through their everyday choices. "At Mary Kay, we believe in the power of small acts to create extraordinary change," said Allison Levy, Chief Legal Officer and Corporate Secretaryat Mary Kay Inc. "Through Pink Changing Lives(R), every market, consumer, Independent Beauty Consultant and designated purchase has the power to uplift a woman, support a family, and strengthen a community. This program reflects who we are at our core - a company committed to turning purpose into action and creating a world where every woman can thrive." Since its inception, the program has evolved into a cornerstone of Mary Kay's global social impact strategy, supporting initiatives that advance cancer research, aid survivors of domestic violence, expand access to education, protect the environment, and help communities thrive around the world. A Global Movement, Powered Locally Pink Changing Lives(R) drives impact through the passion of Mary Kay's independent sales force and employees, who activate the program in markets around the world, bringing its mission to life through locally relevant partnerships and initiatives. Across regions, markets are turning shared purpose into tangible outcomes: * Mary Kay China: Through the Hope for Pearl Program, Beauty Consultants help fund educational opportunities for girls from disadvantaged backgrounds, linking beauty experiences to life-changing educational access. * Mary Kay Germany global outreach efforts: Partnerships with organizations like the Reiner Meutsch FLY & HELP Foundation have expanded access to education through the construction and renovation of 12 schools in underserved regions, including Africa and South Asia. * Mary Kay Colombia: In partnership with Fundación Colombianitos, funding supports the creation of safe spaces for children to learn, grow, and play. Projects have included the restoration of a neglected sports field and multipurpose room to allow for after-school activities and community building through sport, play, recreation, education, and health. * Other global markets: Thousands of nonprofit partnerships support critical causes from domestic violence prevention and cancer care to community beautification projects - all tailored to the needs of local communities. By empowering each Mary Kay market to select causes and partners aligned with local priorities, Pink Changing Lives(R) ensures that impact is not only global in scale but deeply personal in execution. Cause Marketing That Creates Lasting Impact Pink Changing Lives(R) is a powerful cause-marketing model - where purpose and product intersect. This model not only raises critical funds but also builds awareness and engagement, creating a ripple effect of purpose that extends far beyond the point of sale. The result is a sustainable approach to philanthropy - one that empowers individuals, drives community involvement, and reinforces Mary Kay's longstanding commitment to social good. Did You Know: * Mary Kay ranked #8 out of 5,500 brands on Forbes's 2026 Best Brands for Social Impact[1] moving up from stellar #9 achieved in 2025. Mary Kay is the only beauty brand in the Top 15 and the only direct selling company on the list. * Mary Kay has a presence in 40 markets around the world. About Mary Kay One of the original glass ceiling breakers, Mary Kay Ash founded her dream beauty brand in Texas in 1963 with one goal: to enrich women's lives. That dream has blossomed into a global company with millions of independent sales force members in 40 markets. For over 60 years, the Mary Kay opportunity has empowered women to define their own futures through education, mentorship, advocacy, and innovation. Mary Kay is dedicated to investing in the science behind beauty and manufacturing cutting-edge skincare, color cosmetics, nutritional supplements, and fragrances. Mary Kay believes in preserving its planet for future generations, protecting women impacted by cancer and domestic abuse, and encouraging youth to follow their dreams. Learn more at marykayglobal.com. Find Medianet on Facebook, Instagram, and LinkedIn. | ____________________________ | | [1] Alan Schwarz (March 17, 2026). Forbes - Best Brands For Social Impact 2026.https://www.forbes.com/lists/best-brands-social-impact/ | Contact details: