MMasabi provides Fare Payments as a Service (FPaaS) for public transit, offering mobile ticketing and fare collection that agencies can deploy quickly. Its platform lets transit operators create branded mobile apps for ticket purchases or embed the system into third-party apps for MaaS integrations, enabling services like journey planning and ticket buys through popular apps (e.g., Uber). The product is modular, so agencies can deploy a full fare system or select specific components to fit their needs, serving clients from large metropolitan systems to regional operators worldwide. Revenue comes from service fees charged to transit agencies and operators. Masabi’s goal is to modernize and simplify fare collection by replacing old, bespoke technologies with scalable, cost-efficient, rapidly deployable solutions that improve accessibility and convenience for riders.
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Industries
Company Size
201-500
Company Stage
Series C
Total Funding
$40.8M
Headquarters
London, United Kingdom
Founded
2001
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First Bus completes national mobile ticketing migration to Masabi, with expanded multi-operator capabilities and ticket-buying enhancements planned. First Bus has completed the migration of its national mobile ticketing back office to Masabi's platform, covering all regional operations across the UK and millions of app users. The British operator, which serves more than one million customers daily, has selected Masabi as the provider of its central ticketing engine, with the new system supporting [...] 27 October 2026 By Editorial staff First Bus has completed the migration of its national mobile ticketing back office to Masabi's platform, covering all regional operations across the UK and millions of app users. The British operator, which serves more than one million customers daily, has selected Masabi as the provider of its central ticketing engine, with the new system supporting ticket purchases through both the First Bus app and website. According to a press release issued by Masabi on 27 October 2026, the migration began in April and was implemented in phases, with customer accounts and existing tickets transferred without service interruptions. The agreement also establishes a broader technology partnership between the two companies, including planned developments in multi-operator ticketing and digital ticket purchasing, as well as the introduction of a dedicated portal for institutional partners. First Bus migrates mobile ticketing to Masabi across UK. The migration involved the transfer of First Bus's entire mobile ticketing back office to Masabi's software-as-a-service fare collection platform. The process started in April 2026 and was completed over the following months, with customer migration, security and data protection identified as priorities throughout the rollout. According to Masabi, millions of First Bus app users were migrated to the new system without interruption to ticket access or journeys. The company states that the platform now manages mobile ticketing across all of First Bus's regional operations. The First Bus app represents the operator's largest customer touchpoint. Under the new arrangement, the app and the company's website are supported by the same central ticketing platform, allowing customers to purchase tickets through either channel. A central technical component of the solution is Masabi's multi-tenant brand architecture, developed for transport groups managing several local businesses within a single organisation. The architecture is being deployed across First Bus's regional operating structure, with ticketing services consolidated onto a common back-office platform. The migration covers existing customer accounts and tickets, rather than the introduction of a separate customer-facing ticketing application. Masabi reports that the transition was completed without disruption to the services used by passengers during the rollout. Masabi and First Bus plan multi-operator ticketing developments. The completion of the migration marks the beginning of a wider digital ticketing partnership between First Bus and Masabi. According to the technology provider, the two companies are working on a pipeline of additional functionalities, including expanded multi-operator capabilities and further developments to the ticket-buying experience. The partnership also includes the introduction of a new partner portal intended for organisations managing ticketing agreements with First Bus. The portal provides a self-service interface for institutional partners, including universities and colleges operating discounted ticket schemes. These organisations will be able to manage their ticketing arrangements with First Bus through the new system. In brief. * Which ticketing provider has First Bus selected? First Bus has selected Masabi to provide its central ticketing engine across its UK regional operations. * When did the migration take place? The phased rollout began in April 2026 and was completed before the announcement on 27 October 2026. * Which ticketing channels are covered? The Masabi platform supports ticket purchases through the First Bus app and website. * What additional developments are planned? The partnership includes expanded multi-operator capabilities, ticket-buying enhancements and a self-service portal for institutional partners. First Bus and Masabi on the national ticketing migration. "Moving our customer base onto a new platform without disruption was a significant undertaking and delivering that transition safely and seamlessly was our priority throughout," said Owen Hughes, Director of Digital and Retail at First Bus. "With the new platform now in place, we have a strong foundation from which to continue improving the digital experience for our customers." "First Bus' migration represents a major technology transformation delivered at significant scale and to an exacting timeline, while ensuring customers continued to be able to access the tickets and services they rely on without interruption," said Brian Zanghi, CEO at Masabi. "The new platform gives First Bus the resilience and flexibility it needs today, while creating a foundation for the next generation of joined-up, innovative digital travel experiences. We're delighted to be working with the First Bus team on their customer growth journey."
Saskatoon Transit launches Account-Based Ticketing with new TGo smart cards, powered by Masabi. 21 October 2026 Saskatoon Transit announced the launch of Account-Based Ticketing (ABT) in partnership with Masabi, the global leader in enterprise-grade SaaS fare collection for public transit. With Account-Based Ticketing, riders no longer need to plan ahead or work out which ticket to buy. They can simply Tap & Ride, top up their TGo smart card or account, and check their balances whenever it suits them, through the updated Transit Go app or the refreshed web portal. The Transit Customer Service Centre and select retail locations across the city also remain available. Those who prefer to continue purchasing mobile ticket fare products or using cash fares can continue to do so, ensuring everyone can pay for travel in the way that works best for them. While most standard fare products can be purchased online, select products, such as discounted fares that require eligibility verification or entitlement renewal, may still require an in-person visit. Saskatoon Transit is also deploying Masabi's Justride Inspect app to support fare compliance across the network. Inspect runs on the agency's handheld devices, giving fare enforcement a fast and consistent way to verify fares while avoiding the cost and complexity of purchasing and maintaining a separate device fleet. "These upgrades mark another important step toward making transit more convenient and accessible for the community," said Michael Moellenbeck, Director of Saskatoon Transit. "By continuing to modernize how riders manage and pay their fares, we're building a more flexible, customer-focused system that meets today's needs and those of the future." "Modern fare collection should be something agencies can grow into at their own pace, adding capability as their riders' needs change," said Brian Zanghi, CEO at Masabi. "Saskatoon Transit started with mobile ticketing on the Justride platform in 2021 and has now expanded on a full account-based system using the same infrastructure. We are delighted to be supporting Saskatoon Transit as they take this next step." Today's launch builds on Saskatoon Transit's mobile ticketing rollout with Masabi in 2021, when the agency first introduced mobile fares alongside validators across its entire fixed route fleet. That mobile-first deployment created the digital foundation for account-based ticketing, allowing the agency to add capability as its riders' needs have grown rather than replacing infrastructure already in place. Saskatoon Transit serves nearly a million rides each month across the City of Saskatoon. With over 40 routes and more than 1,400 stops, the agency provides service across the city, offering safe and environmentally friendly transportation for residents travelling to work, education, healthcare, and community services.
Biz Briefs: New Flyer secures additional 100-bus order from WMATA and more. In METRO's latest installment, Metro Magazine also take a look at recent news from Masabi, MCI, Samsara, and more partnerships making headlines across the transportation sector. October 9, 2026 5 min to read * The transportation industry is rapidly evolving with strategic partnerships, acquisitions, and technological advancements. * METRO's Biz Briefs edition highlights significant developments involving Masabi, MCI, and Samsara, showcasing recent partnerships within the sector. * New Flyer has received a 100-bus order from the Washington Metropolitan Area Transit Authority, including hybrid-electric and battery-electric models. *Summarized by AI From strategic partnerships and acquisitions to service expansions and technology investments, the transportation industry continues to evolve at a rapid pace. In this edition of Biz Briefs, Metro Magazine spotlight the latest developments shaping the future of mobility. From manufacturers and suppliers to transit agencies and motorcoach operators, these updates offer a snapshot of the projects, partnerships and business moves driving the industry forward. In METRO's latest installment, Metro Magazine take a look at recent news from Masabi, MCI, Samsara, and more partnerships making headlines across the transportation sector. New Flyer secures additional 100-bus order from WMATA. New Flyer announced that the Washington Metropolitan Area Transit Authority (WMATA) exercised its second-year options under a five-year contract for 500 buses. The order includes 75 Xcelsior(R) hybrid-electric 40-foot transit buses and 25 Xcelsior CHARGE NG battery-electric 40-foot transit buses. The options are being exercised from New Flyer's Q2 2026 backlog. Funding for these buses is sourced from a mix of federal, state, and local programs, including grants from the Federal Transit Administration's Low or No Emission grant program. The new buses will replace retiring fleet units and improve passenger comfort and operational efficiency, aligning directly with WMATA's five-year Strategic Transformation Plan to become the region's premier choice for safe, efficient transportation. The purchase of low- and zero-emission buses continues WMATA's progress under its five-year contract with New Flyer. In February 2025, New Flyer announced a base order for 100 hybrid-electric buses, followed in February 2026 by WMATA's Year 1 options for an additional 75 Xcelsior 40-foot hybrid-electric buses and 25 Xcelsior CHARGE NG 40-foot battery-electric buses, strengthening the agency's battery-electric fleet already serving the region. Ad Loading... Masabi launches AI Incubator. Masabi announced the launch of Masabi AI Labs, an AI Incubator focused on developing tools that deliver meaningful, practical value for public transit agencies and their customers. AI Labs formalizes more than a year of work, including research and discovery sessions with transit agencies across North America and Europe, and is now working with four agencies along with technology and payment companies to test where AI can make a measurable difference. According to company officials, rather than starting with the technology, Masabi is focusing on real operational and customer challenges, developing and testing ideas collaboratively with agencies and partners before considering wider deployment. Initial work has focused on developing AI use cases and tools in six specific areas: * Making transit data easier to interrogate and act on. * Improving customer service. * Strengthening revenue protection. * Augmenting repetitive operational and back-office processes. * Helping teams manage increasingly sophisticated fare systems. * Exploring how passengers could discover and purchase public transit through emerging AI interfaces. Ad Loading... MCI to deliver 92 commuter coaches to New York City Transit. Motor Coach Industries (MCI) announced that New York City Transit (NYCT) has awarded a contract for 92 MCI D45 CRT commuter coaches. Supported by state, local, and Metropolitan Transportation Authority (MTA) funding, the new coaches will replace aging vehicles on express bus routes and help deliver comfortable, efficient transportation for customers. The order has been added to NFI's third-quarter 2026 backlog. The MCI D45 CRT is purpose-built for high-capacity commuter and express operations, combining passenger comfort with the durability and performance transit agencies expect from MCI coaches. Samsara launches Driver Perks. Samsara Inc. announced Samsara Driver Perks, the first rewards program built for professional drivers that is free to drivers and at no cost to the fleet. Millions of professional drivers in the Samsara network - from long-haul trucking to passenger transit and last-mile delivery - can now access exclusive offers and discounts from leading brands spanning food and beverage, wellness, fitness, travel, and more. Driver Perks is available in the U.S., with plans to expand to more drivers worldwide. Ad Loading... Samsara co-built Driver Perks with members of its Driver Council, an advisory board that informs Samsara's product development. Samsara also surveyed drivers across its network to gauge what products and services they value most. Drivers ranked fitness and wellness (64%), food and beverage (58%), and learning and personal development (51%) high on the list. Being healthy and active (79%) and time to rest and recharge (64%) topped what matters for their wellbeing. The findings underscored that the best way to support drivers is through everyday offerings that fuel their health, wellness, and interests. The result is a lineup of more than 50 partners that add value to a driver's lifestyle on and off the road. Partners include brands like Audible, BetterHelp, BetterSleep, Dickies, Liquid I.V., OLIPOP, Pit Boss Grills, MEATZY, Truck Parking Club, and more. Eligible drivers can access Driver Perks through the Samsara Driver App, a direct web link, or a QR code shared by their organization. Offers are available anytime, with additional brands and offers added over time. Each participating brand sets its own offer terms, and drivers redeem directly with the brand. Complete Coach Works completes refurbished bus for Minot City Transit. Complete Coach Works (CCW) completed a refurbished 30-foot Gillig Low Floor diesel transit bus for North Dakota's Minot City Transit. The completed bus marks the successful conclusion of a project designed to provide Minot City Transit with a reliable, cost-effective fleet solution while extending the useful life of a proven transit vehicle. CCW completed the refurbishment at its Riverside, California facility. Ad Loading... Major Scope Highlights Included: * Replacement of the existing engine with a Cummins ReCon diesel engine. * Replacement of the existing transmission with a rebuilt Allison transmission. * Refurbishment of the radiator, charge air cooler (CAC), surge tank, air intake, and exhaust components. * Install new Altro commercial-grade flooring, reupholster passenger seating, install a new ergonomic driver's seat, refurbish stanchions, and refresh interior panels. * Install new interior and exterior LED lighting, replace the battery, upgrade the electrical panel and wiring, and install a new Luminator destination sign. * Rebuilt wheelchair ramp, new ADA restraints, and updated accessibility signage. Quick answers. *Summarized by AI Ad Loading...
Masabi launches Passenger, bringing agency-branded journey planning, Fare Payments and concessions together in one app. 5 October 2026 Masabi, the global leader in enterprise-grade SaaS fare collection for public transit, today announced the launch of Passenger, a rider solution that brings journey planning, fare payments, concessions and real-time travel information together in a single agency-branded app. Launched at APTA TRANSform 2026, Passenger expands Masabi's rider experience beyond fare collection, giving transit agencies a single digital channel through which riders can plan their journey, pay their fare and travel, in their own app. Plan, Pay & Just Ride. Built on Masabi's deployment-proven Justride platform, Passenger is designed to give agencies greater ownership of the rider relationship while making public transit simpler and more accessible. Passenger is already the UK market leader, serving 2M+ riders a month and is rated above 4.7 in the app stores. It allows riders to plan a route, check live departures and service information, buy tickets or passes, access concessions and manage their account without moving between different apps or channels. The result is a simple proposition - Plan, Pay & Just Ride. "Transit riders increasingly expect the same simple, connected digital experience they receive in every other part of their lives," said Brian Zanghi, CEO at Masabi. "With Passenger, agencies can bring the entire journey together in an app carrying their own brand, creating a simpler experience for riders while gaining a much clearer understanding of how people want to move across their network. "It turns everyday interactions into an opportunity to build trust, improve communication and make transit easier to use, while keeping the agency's brand and relationship with the rider front and centre." One app. Every part of the journey. Passenger brings three core areas of the rider experience together within a single app: * Journey Intelligence Riders can plan journeys and compare route options, find nearby stops, check live departures, receive service alerts and disruption updates. * Fare Payments The app supports mobile ticketing and Account-Based Ticketing, including full and concessionary fare products, Open Payments trip history and account management. Where enabled by an agency, riders can also benefit from fare capping so they automatically receive the best available fare for their travel. * Concessions Passenger brings concession eligibility verification directly into the app, allowing eligible riders to access the correct fare without having to visit a customer service counter or complete a separate manual process. Passenger has been designed around the different ways people use transit. Daily commuters can quickly check live departures, receive disruption alerts and access their pass in the same place each day. Riders making unfamiliar journeys can plan their route before paying. Students and concession riders can verify eligibility and access the correct fare in-app, while visitors and occasional riders can understand the network and pay without first having to learn how the local fare system works. Masabi is committed to giving agencies choice: whether that means ticketing through Passenger, a third-party app, a bespoke agency app, or more than one rider experience, agencies can choose the digital approach that works best for their riders and network.
Cubic and moovel intend to protest recommendation in Miami for $42 million contract award to Masabi. The two vendors filed notices of intent to protest as recently as Monday. Both contend that Miami-Dade County's procurement process for its back-office deal has been flawed. Article highlights. Key Takeaway: Two vendors, Cubic and moovel, which are vying for Miami-Dade County's account-based ticketing back-office deal, have filed notices of intent to protest against a county recommendation to award a $42.6 million contract to rival Masabi, Mobility Payments has learned. It's the latest twist in the problem-plagued procurement. - Document: Cubic notice of intent to protest, Sept. 2026 - Document: moovel notice of intent to protest, Sept. 2026 - Table: First- and second-round evaluation scores, price bids (previously published) Organizations Mentioned: - Miami-Dade County - Cubic - moovel - Masabi - Miami-Dade Transit - Indra - INIT - Genfare Cubic Transportation Systems and moovel, which both came up short in their competition for Miami-Dade County's procurement of an account-based ticketing back office, have each filed notices of intent to protest a recommendation by the county to award a $42.6 million deal to rival vendor Masabi, Mobility Payments has learned. (Download the separate 14-page notices below.) The two suppliers respectively argued through their attorneys that they, not Masabi, should have emerged from the procurement's two evaluation rounds as the top-ranked vendor and to then have the right to negotiate a contract with the county. Both vendors are expected to soon file actual protests. The protests, which are not unexpected, represent one more complication in a problem-plagued procurement, Article has about2016words. To keep reading, subscribe today Get access to premium content from the only global publication devoted exclusively to mobility payments by subscribing today to the most authoritative source for news and analysis in the industry.
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Industries
Company Size
201-500
Company Stage
Series C
Total Funding
$40.8M
Headquarters
London, United Kingdom
Founded
2001
Find jobs on Simplify and start your career today
Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs