Material Holdings

Material Holdings

Insights-driven operating system for growth marketing

Overview

Material Holdings provides marketing and digital experience services driven by consumer insights. It builds an insights-driven operating system at the core of clients’ design, go-to-market, and digital experiences, translating consumer intelligence into demand generation actions. This approach connects understanding of consumers with marketing priorities to guide when and where to act, helping ambitious brands achieve smarter growth and profitable, lasting customer relationships. The company differentiates itself by embedding insights directly into marketing execution and experience priorities, instead of offering generic services, and aims to enable clients to see exactly when to take the critical actions that count.

About Material Holdings

Simplify's Rating
Why Material Holdings is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Los Angeles, California

Founded

1973

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Simplify's Take

What believers are saying

  • APAC expansion broadens access to multinational enterprise budgets.
  • AI and data investments can deepen recurring, tech-enabled services revenue.
  • Senior hires strengthen execution for larger integrated client contracts.

What critics are saying

  • Leadership turnover signals unfinished operating problems and growth retooling.
  • Enterprise incumbents can bundle similar services and compress Material's pricing.
  • Client concentration exposes revenue to delayed spend or competitive rebids.

What makes Material Holdings unique

  • Material combines behavioral science, design, and platform engineering.
  • Ranjan Kalia scaled Virtusa from $100 million to $1.2 billion.
  • Raman Kalra brings IBM Consulting transformation experience across Asia Pacific.

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Benefits

Hybrid Work Options

Company News

Material Plus
May 19th, 2026
Material Welcomes Ranjan Kalia as Chief Financial Officer

Material Welcomes Ranjan Kalia as Chief Financial Officer - New CFO brings strong global finance leadership to support clients in the company's future growth - New York, NY - May 19, 2026 - Material Plus Holdings, LLC (Material), an intelligent growth company providing AI-driven consumer insights, growth strategy, product design and digital platform engineering, is pleased to welcome Ranjan Kalia as Chief Financial Officer (CFO). Kalia's appointment comes as Material continues to scale its global capabilities, helping clients harness the power of data and AI to deliver demand-centric growth. A three-time CFO with more than 30 years of experience, Kalia brings incisive financial perspectives and operational command shaped by senior leadership roles across both public companies and private-equity owned enterprises. Laila Worrell, Material's CEO, stated, "Ranjan's leadership as CFO will play a pivotal role in our next phase of growth, as we invest to deliver even greater innovation and value for our clients. He brings a global, results-oriented mindset and a strong track record scaling tech-enabled services businesses. He will be a tremendous partner in executing Material's strategy and creating exceptional outcomes for our clients." Kalia will partner with Material's executive team to advance the company's continued global expansion and investment in AI and data capabilities. Kalia commented, "Material sits at a powerful intersection of customer data, behavioral and decision science, product design and platform engineering. Material is in a category-of-one in bringing these differentiated capabilities together to drive growth for clients. I am energized by the company's momentum, the caliber of its people and its longstanding client relationships with the world's most influential companies. The opportunity ahead is significant, and I look forward to helping Material continue to capture it." About Ranjan Kalia, Chief Financial Officer (CFO) Ranjan Kalia joins Material with more than 30 years of experience leading finance organizations across global businesses. Most recently, Kalia was CFO at Brillio, and before that at Orion Innovation and Virtusa Corporation, where he was a central figure in scaling Virtusa's business from roughly $100 million to $1.2 billion in revenue. Earlier in his career, Kalia held senior finance and operational leadership roles at EMC Corporation, General Electric Company, PepsiCo, Inc., and PricewaterhouseCoopers LLP, building a foundation in global finance, audit and operations. About Material

Morningstar
Mar 20th, 2025
Material Welcomes Oscar Yuan as Chief Strategy and Growth Officer

Material, a growth strategy company providing consumer data and insights, brand strategy and product innovation, is pleased to announce the appointment of Oscar Yuan as Chief Strategy and Growth Officer.

The Huntsville Item
Mar 18th, 2025
Material Appoints Laila Worrell as Chief Executive Officer

Material, a growth strategy company providing consumer data and insights, brand strategy and product innovation, today announced the appointment of Laila Worrell as Chief Executive Officer.

MrWeb Ltd
Feb 26th, 2025
Material Promotes for CTO and APAC MD Roles

In Los Angeles, insights and CX solutions company Material has appointed Anutosh Yadav as SVP and Chief Technology Officer, and given an expanded role to Ben Mooney as MD for Asia Pacific.

Business Wire
May 22nd, 2024
Material Named A Finalist For Six National Awards, Recognizing Leading Work In Advertising, Creative, Brand And Social Media

LOS ANGELES--(BUSINESS WIRE)--Material, a leading insights, marketing and technology company, is pleased to announce it has been named a finalist for six awards at three industry-leading competitions this spring and summer: the Drum Awards for Marketing Americas, PR Daily’s Social Media Digital Awards and the 16th Annual Shorty Awards. The finalist projects include the ABM Industries 2023 EV Answers campaign, Chuck E. Cheese Weddings, website redesign for The Presidio Trust and brand redesign for the iconic watch company Movado by Material’s design studio Aruliden. “It’s a testament to our team's versatility, creativity and commitment to craft that Material has been recognized for such a diverse group of projects across a wide range of industries,” said Liesje Hodgson, SVP and Design Practice Lead at Material. “Whether we’re reinvigorating a time-honored luxury brand or helping an e-mobility leader reach new audiences, our work is shaping conversations and shifting customer behavior.”. The 16th Annual Shorty Awards is an annual, international flagship awards competition honoring organizations producing outstanding content across digital and social media

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