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Material Holdings

Insights-driven operating system for growth marketing

Overview

Material Holdings provides marketing and digital experience services driven by consumer insights. It builds an insights-driven operating system at the core of clients’ design, go-to-market, and digital experiences, translating consumer intelligence into demand generation actions. This approach connects understanding of consumers with marketing priorities to guide when and where to act, helping ambitious brands achieve smarter growth and profitable, lasting customer relationships. The company differentiates itself by embedding insights directly into marketing execution and experience priorities, instead of offering generic services, and aims to enable clients to see exactly when to take the critical actions that count.

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About Material Holdings

Simplify's Rating
Why Material Holdings is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Los Angeles, California

Founded

1973

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Simplify's Take

What believers are saying

  • Ranjan Kalia joined as CFO on May 19, 2026, strengthening capital discipline.
  • Raman Kalra’s April 22, 2026 APAC role opens cross-border enterprise sales.
  • PayBright invested in Material on March 10, 2026, backing retail POS expansion.

What critics are saying

  • Headcount fell to 426 employees in March 2026, down 14.6% from 2023.
  • Material still depends on growth-capital and executive-led expansion, not product recurring revenue.
  • AI-native rivals in consulting and analytics compress margins and client loyalty by 2027.

What makes Material Holdings unique

  • Material combines consumer insights, behavioral science, design, and platform engineering.
  • Ranjan Kalia called Material a category-of-one on May 19, 2026.
  • Raman Kalra expanded Material’s AI-driven capabilities across Asia Pacific on April 22, 2026.

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Benefits

  • Hybrid Work Options

Company News

Material
Sep 17th, 2026
Material Named a 2026 North America ESOMAR Award Finalist for Qualitative Excellence

Material Named a 2026 North America ESOMAR Award Finalist for Qualitative Excellence - Company among top leaders for a behavioral segmentation framework that redefined donor engagement for a leading health care brand - New York, NY - September 17, 2026 - Material, an intelligent growth company providing AI-driven consumer data and insights, brand and product innovation, is pleased to announce it was named a finalist in the 2026 North America ESOMAR Awards for Qualitative Excellence. The ESOMAR Awards celebrate market research innovators and visionaries whose outstanding work is redefining the role of insights in business, culture and society. Qualitative Excellence Award Material was a finalist for the Qualitative Excellence Award for developing a behavioral segmentation framework for a leading health care brand that moved beyond traditional demographics to uncover qualitative and emotional drivers behind philanthropic giving. The resulting insights are now guiding the organization's fundraising and donor engagement. "Today's donors aren't one audience, and generosity isn't driven by one universal motivation," said Holly Galpin, vice president of Insights at Material. "What makes someone give, and what makes that giving feel meaningful, can be deeply personal. This work helped us move beyond identifying who donors are to understand the different relationships they want to have with the organizations they support, and how to meet them there." This marks Material's second consecutive year receiving ESOMAR recognition following two awards in 2025 for Excellence in AI and Automation in Market Research and Best Customer Experience Insight. About Material Material is an intelligent growth company that is part of the Blackstone portfolio. Material has a 50 year history of helping clients build customer intelligence into brands, experiences and digital platforms that compete and win. Material works with world-class companies to drive demand-centric growth through integrated capabilities including insights-driven strategy, product design and innovation, customer engagement and digital platform engineering. In addition to serving the corporate market, through its subsidiary, Aruliden, Material has helped some of the world's most celebrated cultural icons extend their personal brands into new product lines. Learn more at www.materialgrowth.com.

Material
May 19th, 2026
Material Welcomes Ranjan Kalia as Chief Financial Officer

Material Welcomes Ranjan Kalia as Chief Financial Officer - New CFO brings strong global finance leadership to support clients in the company's future growth - New York, NY - May 19, 2026 - Material Plus Holdings, LLC (Material), an intelligent growth company providing AI-driven consumer insights, growth strategy, product design and digital platform engineering, is pleased to welcome Ranjan Kalia as Chief Financial Officer (CFO). Kalia's appointment comes as Material continues to scale its global capabilities, helping clients harness the power of data and AI to deliver demand-centric growth. A three-time CFO with more than 30 years of experience, Kalia brings incisive financial perspectives and operational command shaped by senior leadership roles across both public companies and private-equity owned enterprises. Laila Worrell, Material's CEO, stated, "Ranjan's leadership as CFO will play a pivotal role in our next phase of growth, as we invest to deliver even greater innovation and value for our clients. He brings a global, results-oriented mindset and a strong track record scaling tech-enabled services businesses. He will be a tremendous partner in executing Material's strategy and creating exceptional outcomes for our clients." Kalia will partner with Material's executive team to advance the company's continued global expansion and investment in AI and data capabilities. Kalia commented, "Material sits at a powerful intersection of customer data, behavioral and decision science, product design and platform engineering. Material is in a category-of-one in bringing these differentiated capabilities together to drive growth for clients. I am energized by the company's momentum, the caliber of its people and its longstanding client relationships with the world's most influential companies. The opportunity ahead is significant, and I look forward to helping Material continue to capture it." About Ranjan Kalia, Chief Financial Officer (CFO) Ranjan Kalia joins Material with more than 30 years of experience leading finance organizations across global businesses. Most recently, Kalia was CFO at Brillio, and before that at Orion Innovation and Virtusa Corporation, where he was a central figure in scaling Virtusa's business from roughly $100 million to $1.2 billion in revenue. Earlier in his career, Kalia held senior finance and operational leadership roles at EMC Corporation, General Electric Company, PepsiCo, Inc., and PricewaterhouseCoopers LLP, building a foundation in global finance, audit and operations. About Material

AInvest Fintech Inc.
Apr 22nd, 2026
Material appoints Raman Kalra as President of Asia Pacific.

Material appoints Raman Kalra as President of Asia Pacific. Wednesday, Apr 22, 2026 1:34 pm ET 1min read Material, an intelligent growth company, has appointed Raman Kalra as President of Asia Pacific. Kalra will lead the company's operations in the region, providing AI-driven data- and technology-enabled solutions to clients. Kalra has over 30 years of experience in strategy, technology, and enterprise growth, and will partner with global teams to deliver Material's full strategy-to-execution capabilities to clients across the region. Material, an intelligent growth company, has appointed Raman Kalra as President of Asia Pacific, a role in which he will oversee the company's operations in the region and lead the delivery of AI-driven, data- and technology-enabled solutions to clients. Kalra brings over 30 years of experience in strategy, technology, and enterprise growth, having previously served as a Senior Partner at IBM Consulting, where he led business transformation initiatives across multiple industries. In his new role, Kalra will collaborate with global teams to provide Material's full suite of strategy-to-execution capabilities to clients across the Asia Pacific region according to company announcements. Kalra's career has spanned leadership roles in consulting, technology, and innovation, with a focus on leveraging digital tools and AI to drive business outcomes. His recent work has included advising on plant-based wellness initiatives and exploring the intersection of AI and consulting. His appointment aligns with Material's mission to deliver intelligent, data-driven solutions that support enterprise growth and transformation. The materials science and technology sectors have seen significant investment in recent months, with startups like Whizzo securing USD 15 million in Series A funding. This trend highlights the growing importance of AI and advanced technologies in driving innovation and operational efficiency across industries. As the Asia Pacific region continues to emerge as a key market for AI and digital transformation, Kalra's leadership is expected to play a pivotal role in advancing Material's strategic objectives in the region. Ask Aime: What is the potential impact of Raman Kalra's appointment as President of Asia Pacific on Material's stock performance? Aime insights. How does R&D spending compare among semiconductor leaders over years? Which renewable energy stocks have analyst buy recommendations? Between Microsoft and Google, which is better for long-term holding?

Yahoo Finance
Apr 22nd, 2026
Material appoints Raman Kalra as president for Asia Pacific region

Material, an intelligent growth company, has appointed Raman Kalra as President for Asia Pacific. The move supports Material's global expansion as it delivers consumer data, insights, brand strategy and product innovation services across the region. Kalra brings over 30 years of experience in strategy, technology and enterprise growth. He previously served as a senior partner with IBM and PwC Consulting, leading AI-driven growth strategies for global brands. Most recently, he headed Business Transformation Services for IBM in India and South Asia. In his new role, Kalra will lead Material's APAC operations, partnering with global teams to deliver the company's insights, design and marketing technology capabilities to clients. Material, which has 50 years of experience in market research and behavioural science, helps companies anticipate market shifts and influence consumer behaviour.

Morningstar
Mar 20th, 2025
Material Welcomes Oscar Yuan as Chief Strategy and Growth Officer

Material, a growth strategy company providing consumer data and insights, brand strategy and product innovation, is pleased to announce the appointment of Oscar Yuan as Chief Strategy and Growth Officer.

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