Material Holdings

Material Holdings

Overview

About Material Holdings

Simplify's Rating
Why Material Holdings is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Los Angeles, California

Founded

1973

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Simplify's Take

What believers are saying

  • Kalra's cross-border acquisition experience at ReNew supports portfolio diversification for APAC client growth strategies.
  • Oscar Yuan as Chief Strategy and Growth Officer strengthens global scaling of consumer insights.
  • Anutosh Yadav's CTO promotion enhances AI-driven insights infrastructure for competitive advantage.

What critics are saying

  • IBM Consulting poaches Material's APAC clients leveraging Kalra's prior relationships and superior scale.
  • Rapid executive turnover signals internal instability, eroding client trust in strategy-to-execution delivery.
  • Overlapping leadership between Kalra and Ben Mooney creates turf war, stalling APAC expansion.

What makes Material Holdings unique

  • 50 years of market research and behavioral science expertise differentiates Material from pure AI disruptors.
  • Raman Kalra's IBM transformation services background enables end-to-end AI and CX solutions for APAC.
  • Integrated strategy-to-execution capabilities across insights, design, and marketing technology serve enterprise clients holistically.

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Benefits

Hybrid Work Options

Company News

Morningstar
Mar 20th, 2025
Material Welcomes Oscar Yuan as Chief Strategy and Growth Officer

Material, a growth strategy company providing consumer data and insights, brand strategy and product innovation, is pleased to announce the appointment of Oscar Yuan as Chief Strategy and Growth Officer.

The Huntsville Item
Mar 18th, 2025
Material Appoints Laila Worrell as Chief Executive Officer

Material, a growth strategy company providing consumer data and insights, brand strategy and product innovation, today announced the appointment of Laila Worrell as Chief Executive Officer.

MrWeb Ltd
Feb 26th, 2025
Material Promotes for CTO and APAC MD Roles

In Los Angeles, insights and CX solutions company Material has appointed Anutosh Yadav as SVP and Chief Technology Officer, and given an expanded role to Ben Mooney as MD for Asia Pacific.

Business Wire
May 22nd, 2024
Material Named A Finalist For Six National Awards, Recognizing Leading Work In Advertising, Creative, Brand And Social Media

LOS ANGELES--(BUSINESS WIRE)--Material, a leading insights, marketing and technology company, is pleased to announce it has been named a finalist for six awards at three industry-leading competitions this spring and summer: the Drum Awards for Marketing Americas, PR Daily’s Social Media Digital Awards and the 16th Annual Shorty Awards. The finalist projects include the ABM Industries 2023 EV Answers campaign, Chuck E. Cheese Weddings, website redesign for The Presidio Trust and brand redesign for the iconic watch company Movado by Material’s design studio Aruliden. “It’s a testament to our team's versatility, creativity and commitment to craft that Material has been recognized for such a diverse group of projects across a wide range of industries,” said Liesje Hodgson, SVP and Design Practice Lead at Material. “Whether we’re reinvigorating a time-honored luxury brand or helping an e-mobility leader reach new audiences, our work is shaping conversations and shifting customer behavior.”. The 16th Annual Shorty Awards is an annual, international flagship awards competition honoring organizations producing outstanding content across digital and social media

Business Wire
Mar 6th, 2024
Material Wins Seven Awards In Local 2024 American Advertising Awards

LOS ANGELES--(BUSINESS WIRE)--Material, a leading insights, marketing and technology company, is pleased to announce it received seven American Advertising Awards from the American Advertising Federation of Austin (AAF Austin), American Advertising Federation of New York City Metro (AAF New York City Metro) and American Advertising Federation of Philadelphia Metro (AAF Philadelphia Metro). The consultancy firm was awarded for its work on the Chuck E. Cheese 2023 April Fool’s Weddings campaign, Kate Farms packaging redesign campaign, the Movado brand redesign campaign and the integrated brand campaign for Wetwall, a Wilsonart company. Honoring excellence in advertising, Material received the following American Advertising Awards from three local competitions:. AAF AustinJudge’s Choice Award for work with Chuck E. Cheese April Fool’s Weddings in the Social Media categoryGold Award for work with Chuck E

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