M

Matic

Floor-cleaning robot with mopping and vacuuming

Overview

Matic Robots builds an advanced floor-cleaning robot that combines mopping and vacuuming and uses computer vision to sense its environment and switch cleaning modes. The robot navigates homes, avoids obstacles, responds to voice commands and gestures, and can follow custom cleaning routines through a dedicated app, all while aligning with a quiet, continuous cleaning experience and smart-home setups. Its differentiators include a focus on privacy, quiet operation, seamless smart-home integration, and a direct-to-consumer sales model with ongoing software updates. The goal is to make household cleaning easier and more efficient by providing a reliable robot that fits modern homes and stays up to date.

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About Matic

Simplify's Rating
Why Matic is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Robotics & AutomationHardwareConsumer SoftwareConsumer Goods

Company Size

201-500

Company Stage

Series A

Total Funding

$29.6M

Headquarters

Menlo Park, CA

Founded

2017

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What believers are saying

  • Matic shipped over 13,000 units and 110 million square feet cleaned by January 2026.
  • August 2026 Matic Cues added 70-language voice control across 10,000-plus shipped robots.
  • July 28, 2026 FCC restrictions hit foreign robots, favoring Matic's US assembly.

What critics are saying

  • Matic raised prices to $1,495 on September 9, 2026, squeezing demand.
  • Google Gemini API still parses voice commands, reintroducing cloud dependence and outage exposure.
  • If component shortages persist, Matic loses volume economics before competitors scale domestically.

What makes Matic unique

  • Matic builds full-stack home robots in California, from firmware through assembly.
  • Matic Cues runs on-device for vision and gestures, reducing cloud dependence.
  • Five cameras, long-term SLAM, and voice-first control create a distinctive home interface.

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Funding

Total Funding

$29.6M

Above

Industry Average

Funded Over

2 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
$15M
$24M
$30M

Benefits

  • Health Insurance
  • 401(k) Retirement Plan
  • Wellness Program

Growth & Insights and Company News

6 month growth

2%

1 year growth

7%

2 year growth

0%
The Verge
Oct 27th, 2026
My favorite robot vacuum just got quieter, and more expensive.

My favorite robot vacuum just got quieter, and more expensive. The new Matic Serene claims to be as quiet as your refrigerator while cleaning your floors. But it will cost you $1,700. by Jennifer Pattison Tuohy Oct 27, 2026, 9:00 AM PDT If you buy something from a link, The Verge may earn a commission. See our ethics statement. Image: Matic Jennifer Pattison Tuohy is a senior reviewer with over twenty years of experience. She covers smart home, IoT, and connected tech, and has written previously for Wirecutter, Wired, Dwell, BBC, and US News. Matic, the company behind my favorite robot vacuum, is launching its first new model since its 2023 debut: the Matic Serene. The new robotic floor cleaner has one key upgrade: noise reduction. With a promised output of just 52 decibels at its highest suction level, the Serene claims to be about as quiet as a running refrigerator. It costs $1,695, $200 more than the original Matic's current price, and is available now. The good news is the company is offering an upgrade path for existing Matic owners. The Serene targets people "who are extremely noise sensitive," cofounder and president Mehul Nariyawala tells The Verge. But beyond noise levels, it's "exactly the same Matic." The upgrade comes via a new hardware stack, and existing Matic owners can request a Serene hardware upgrade for their current model in early 2027. Loud robot vacuums often get shut off by annoyed owners, meaning they don't finish their job and frustrate owners even more. (This happens a lot in my household.) That is why many bots have the option of a quiet mode, but these modes generally mean lower suction and less effective cleaning. The Matic Serene will clean on max power at just 52 decibels. Jennifer Pattison Tuohy Oct 22 17 Jennifer Pattison Tuohy Oct 22 12 Jennifer Pattison Tuohy Oct 12 82 The Verge daily. A free daily digest of the news that matters most.

Matic Robots
Oct 7th, 2026
Why where your home robot is built matters.

Why where your home robot is built matters. By The Matic Team - October 7, 2026 Matic is the first, and to date only, robot vacuum to receive conditional FCC approval under new restrictions affecting certain foreign-made connected devices. Matic's current robot was already authorized and did not need this approval to remain on sale. Every Matic is assembled in Mountain View, California, and its perception and navigation run entirely on the robot. What do the new FCC rules mean for robot vacuums? Last week, the FCC granted Matic conditional approval under new rules restricting certain foreign-made drones, robots, and other connected devices from sale in the United States. Matic is the first, and to date only, robot vacuum to receive this approval. An important caveat is that its current robot did not actually need approval to stay on the market. Its wireless hardware had already been authorized, and the new restrictions apply primarily to future products. So why is this news important? Because Matic Robots Inc. believe these new rules point towards a larger question: how much should you know about the technology you bring into your home? A robot vacuum sees more than your floors. Modern home robots are connected computers that move through some of the most private spaces in your life. They use cameras and sensors to understand their surroundings. They build maps so they can navigate. They connect to your network. And as home robots become more capable, they will inevitably understand more about the environments they operate in. That makes questions like who built it, where it was built, and what happens to its data more important than they might be for a toaster. Regulators are starting to ask those questions, too. The FCC's new restrictions are part of broader scrutiny of foreign-made connected devices. Matic Robots Inc. think that scrutiny is reasonable. Matic Robots Inc. built Matic differently. Matic was designed in Silicon Valley, and every Matic is assembled at its production facility in Mountain View, California. Originally, its engineers and production team shared the same 24,000-square-foot building. As production grew, Matic Robots Inc. moved its R&D team to Menlo Park to devote the entire Mountain View facility to manufacturing. Matic Robots Inc. is also working to source more of the components inside Matic from U.S. suppliers. Its core compute platform comes from Nvidia, and Matic Robots Inc. source critical components from American companies whenever Matic Robots Inc. can. That direction is intentional. Assembling hardware locally is not the easiest way to make a consumer robot. But it lets the people designing, engineering, and manufacturing Matic work unusually closely together, while giving Matic Robots Inc. tighter control over how each robot is built. Ultimately, this is part of a broader philosophy about what a home robot should be. Your home shouldn't have to become someone else's data. Matic Robots Inc. designed Matic's intelligence to run entirely on the robot. Matic does not rely on the cloud for perception or navigation. The camera data Matic uses to understand and navigate your home stays on-device by default. Maps stay on the robot. Processing happens on the robot. If diagnostic information is ever shared with Matic Robots Inc., it is because you chose to share it. That architecture was not an afterthought. Matic Robots Inc. made it a fundamental constraint when building Matic. Cloud-connected cameras have become ubiquitous enough that it is easy to forget how strange the underlying proposition can be: put a device with eyes inside your home, then trust a distant server with what it sees. Matic Robots Inc. think home robotics can and should work differently. As robots become more useful and more capable, the standard should get higher. You should not have to trade privacy for intelligence. You should be able to understand what the machine moving through your home sees, where that information goes, and who controls it. Building the kind of home robot Matic Robots Inc. want to exist. The FCC approval does not suddenly change how Matic works, where Matic Robots Inc. build it, or whether you can buy one. However, it does bring attention to choices Matic Robots Inc. has been making for years. Matic Robots Inc. assemble Matic in California. Matic Robots Inc. is moving more of its supply chain toward U.S. suppliers. Matic Robots Inc. run Matic's perception and navigation entirely on the robot. Matic Robots Inc. is also building toward a future in which home robots can do much more - without requiring you to send more of your home into the cloud. Matic Robots Inc. is doing this because Matic Robots Inc. believe that a robot that lives in your home should earn the privilege of being there. Matic Robots Inc. think where it comes from, and what happens to everything it sees, are good places to start. Frequently asked questions. Is Matic affected by the FCC's new robot restrictions? Matic's current robot did not need conditional approval to remain on the market because its wireless hardware had already been authorized. Matic nevertheless became the first, and to date only, robot vacuum to receive conditional approval under the new rules. Where is Matic made? Matic is designed in Silicon Valley, and every Matic is assembled at its production facility in Mountain View, California. Matic is currently the only robot vacuum assembled in the U.S., and Matic Robots Inc. is continuing to move more of its supply chain toward U.S. suppliers. Does Matic send camera data to the cloud? Matic does not rely on the cloud for perception or navigation. Camera data and maps stay on-device by default. Diagnostic and training data is shared with Matic only if you choose to share it. Why do the FCC's new rules affect robot vacuums? Robot vacuums are connected devices that use wireless hardware and increasingly sophisticated sensors and compute. The FCC's new restrictions apply to certain foreign-made drones, robots, and other connected devices seeking authorization for sale in the United States. That includes robot vacuums.

Peerless Media LLC
Aug 25th, 2026
NVIDIA unveils Jetson Orin Nano 2 robotics computer.

NVIDIA unveils Jetson Orin Nano 2 robotics computer. Delivers 2x inference performance of predecessor and consumes 40% less power at the same performance. By Robotics 24/7 Staff August 25, 2026 NVIDIA said that Jetson Orin Nano 2 enables developers to build a new class of robots, delivery and inspection drones and vision AI systems with a significant leap in AI and video-processing performance. Stay up-to-date with news and resources you need to do your job. Research industry trends, compare companies and get weekly market intelligence with Robotics 24/7. NVIDIA announced the NVIDIA Jetson Orin Nano 2, a new robotics computer set that the company said will redefine entry-level edge AI - putting frontier-class generative AI performance in the hands of millions of developers. As AI models grow smaller and more efficient, more edge devices can become autonomous systems that understand context, interpret language and images, and act in real time. To bring these capabilities into physical machines like robots, delivery and inspection drones, and vision AI systems, NVIDIA said that developers need compact, energy-efficient robotics computers built for edge AI. The company said that Cognex, Doosan Bobcat and Matic are among the first to adopt and explore Jetson Orin Nano 2. A leap for entry-level edge Featuring 78 trillion operations per second of AI compute, 8GB of memory and an 8-core Arm CPU, NVIDIA said that Jetson Orin Nano 2 delivers a significant leap in AI and video-processing performance in a cost-effective, power-efficient system. "Today's small and medium frontier models have reached the accuracy of last year's largest frontier models, unlocking real-time intelligence for edge devices," said Deepu Talla, vice president of robotics and edge AI at NVIDIA. "The Jetson Orin Nano 2 computer puts that breakthrough within reach of millions of developers, delivering the performance and energy efficiency needed for real-time reasoning at the edge." The company said that Jetson Orin Nano 2 achieves 2x the inference performance of Jetson Orin Nano Super through improved Tensor Cores and higher memory bandwidth, while maintaining the same compact form factor. In 15-watt mode, NVIDIA said that Jetson Orin Nano 2 consumes 40% less power to deliver the same performance as its predecessor. Powered by NVIDIA's open software stack, NVIDIA Jetson agent skills and a large AI ecosystem, the company said that Jetson Orin Nano 2 enables developers to run the latest large language models and vision language models optimized for memory-efficient edge inference - including open models like NVIDIA Cosmos and NVIDIA Nemotron, Gemma 4 and Qwen 3 - to rapidly build advanced AI applications. Partner ecosystem and millions of robotics developers build on Jetson. NVIDIA said that over 3 million developers are building on its robotics stack. With Jetson Orin Nano 2, the company said that partners like Cognex, Doosan Bobcat, Matic and Wing are bringing real-world edge AI applications to compact devices. Wing, a drone delivery company and subsidiary of Alphabet, is using Jetson Orin Nano Super and the NVIDIA software stack in its delivery drone fleet - and plans to evaluate Jetson Orin Nano 2 to advance real-time AI perception and reasoning for faster, safer delivery from local businesses to residential yards. "Drone delivery depends on AI that can enable fast, reliable understanding of the real world," said Dinuka Abeywardena, head of perception at Wing. "Wing is exploring Jetson Orin Nano 2 to give us a path to more responsive, energy-efficient drones that can help make deliveries quicker and more dependable for customers." Matic Robots, an advanced consumer robotics company, said that it is adopting Jetson Orin Nano 2 to enable more intuitive interactions with its home cleaning robots, enabling them with conversational AI, gesture detection, deeper context of the home with precision mapping and semantic understanding, and autonomous cleaning capabilities. "Home robots need to understand people, map spaces precisely, understand the layout of objects and spaces, and clean autonomously in dynamic and constantly changing environments," said Navneet Dalal, cofounder and CEO of Matic Robotics. "With Jetson Orin Nano 2, Matic can run state-of-the-art AI models at the edge in a compact home robotics platform built for real-time perception, interaction and navigation." Latest in precision. Latest in artificial intelligence. Latest robotics news.

eWeek
Aug 14th, 2026
Matic's $1,245 robot vacuum follows spoken commands in more than 70 languages.

Matic's $1,245 robot vacuum follows spoken commands in more than 70 languages. Say "Hey Matic" and this robot vacuum will clean what you point at. Image: Matic Aug 14, 2026 eWeek content and product recommendations are editorially independent. eWEEK may make money when you click on links to its partners. Learn More "Hey Matic, clean this" is now all it takes. Matic Robots Inc. began rolling out a firmware update Thursday that transforms how its $1,245 robot vacuum operates. The new feature, called Matic Cues, lets users control the device through natural voice commands in more than 70 languages or by simply pointing at a mess and saying "clean this." The Mountain View, California-based company, founded by former Google Nest engineers Mehul Nariyawala and Navneet Dalal, has been working toward this moment for nine years. "When we started, we wrote down on a piece of paper that we're never going to get acquired," Nariyawala told Bloomberg. "It's good to finally ship what we dreamed about almost nine years ago." The robot responds to the wake word "Hey Matic," turns toward the speaker, and can follow commands like "clean the kitchen," "come here," or "follow me." Users can even chain instructions, such as asking the robot to vacuum one room and mop another in a single sentence. How it works. Unlike competing models that rely on smart home platforms like Alexa or Google Home, Matic's voice control is built directly into the robot itself. Gesture detection uses the device's five onboard cameras to see where a user is pointing, something the company says is impossible for lidar-only systems that "see nothing." "A truly intelligent robot that is intuitive to use should learn how humans naturally communicate, instead of asking families to learn yet another new interface," Nariyawala said in a company announcement. "That is the only way a robot can truly belong inside a home and become part of a family." Privacy considerations. Matic has built its reputation on privacy, processing visual data on the device rather than in the cloud. With Matic Cues, the company maintains that approach for the wake word and gesture detection - both handled entirely on the robot. However, voice commands are sent to Google's Gemini API for parsing, meaning the feature requires cloud connectivity. "We anonymously send the Gemini model your command," the company explained in a blog post. "No user info is sent." Microphones are off by default, and users must opt in to enable the feature. Matic says it plans to develop a smaller on-device model for the most common commands in the future, potentially eliminating the cloud dependency. Business context. The update arrives at a pivotal moment for the US robot vacuum industry. iRobot Corp., the pioneer behind Roomba, filed for bankruptcy late last year, while Chinese competitors like Roborock and Dreame have captured market share with lower-priced models, Bloomberg reported. The FCC's recent addition of foreign-produced "advanced robotic devices" to its Covered List could restrict new models from China entering the US market. Matic, which designs and assembles its robots in California, has sold over 13,000 units to date. The company announced $60 million in new financing in January, bringing total funding to $115 million. A price hike to $1,495 is scheduled for early September, which the company attributes to rising component costs, according to Bloomberg. What Matic has demonstrated with Cues is that the most advanced home robot isn't necessarily the one with the most sensors or the fastest processor; it's the one that disappears into the background and responds to eWEEK the way eWEEK already talk to each other. Additional reading: For more on how robots are mastering increasingly complex real-world tasks, see how Figure 03 autonomously climbed a ladder without human control. Aminu Abdullahi is a B2C and B2B technology and finance writer with more than six years of experience covering enterprise IT, cybersecurity, cloud computing, artificial intelligence, fintech, business software, and emerging technologies. His work has appeared in publications including TechRepublic, eWEEK, Channel Insider, Geekflare, Enterprise Networking Planet, eSecurity Planet, CIO Insight, and Webopedia. With a technical background in computer science, he specializes in translating complex technology topics into clear, accessible content for business leaders and decision-makers.

Associated Press
Aug 13th, 2026
US-assembled Matic robot adds 70-language voice control amid FCC restrictions on foreign robots

Matic, a California-based home robotics company, announced Matic Cues, a feature enabling its robots to understand over 70 spoken languages and human gestures. The update allows family members to command the robot naturally, such as pointing to a mess and saying "Hey Matic, clean this," without requiring an app. All existing Matic owners will receive the feature via over-the-air software update. The company emphasises privacy, processing all visual data on-device rather than in the cloud. The announcement comes after the Federal Communications Commission added foreign-produced "advanced robotic devices" to its Covered List, restricting new foreign-made models from entering the US market. Matic is designed and assembled in California and previously earned a 10/10 score from Wired. The robot retails for $1,245.

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