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About Mavrck
Industries
Consumer Software
Social Impact
Company Size
201-500
Company Stage
Growth Equity (Venture Capital)
Total Funding
$271.7M
Headquarters
Boston, Massachusetts
Founded
2014
Overview
Mavrck provides a platform for influencer marketing, now known as Later Influence™, which helps brands collaborate with creators and influencers to produce authentic content. The platform connects social media managers, influencer managers, and creators, allowing them to work together to create high-performing content that engages audiences and drives return on investment. Mavrck differentiates itself from competitors by focusing on building a community where all parties involved in social media marketing can collaborate effectively. The company's goal is to establish the first Social Revenue Platform, enabling users to make a living through their creativity while achieving reliable performance and growth in their social media efforts.
Simplify's Take
What believers are saying
- Acquisition of Mavely expands Mavrck's capabilities in influencer marketing and social commerce.
- AI-driven tools enhance Mavrck's ability to discover and partner with relevant creators.
- Partnerships with platforms like Rakuten Advertising boost Mavrck's influencer offerings.
What critics are saying
- Competitors' rapid AI advancements could outpace Mavrck's current technology offerings.
- Integration challenges from Mavely acquisition may disrupt Mavrck's operations.
- Evolving social media algorithms may impact Mavrck's influencer marketing effectiveness.
What makes Mavrck unique
- Mavrck offers AI-enhanced search for efficient influencer discovery and partnership opportunities.
- The platform integrates with major social media platforms like Meta, TikTok, and LinkedIn.
- Mavrck and Later's merger creates a unified Social Revenue Platform for creators and marketers.
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Funding
Total Funding
$271.6M
Above
Industry Average
Funded Over
6 Rounds
Company News
/PRNewswire/ -- Later, a leader in influencer marketing and social media management software and services, today announced its acquisition of Mavely, the...
Mavrck releases a new version of search powered by AI to help brands identify more influencer and creator partnersBOSTON, June 8, 2023 /PRNewswire/ -- Mavrck , the all-in-one enterprise influencer marketing platform today announced enhanced search capabilities backed by the power of AI, a better way for brands to find creators and influencers for partnerships. The creator economy continues to grow, with over 300 million people identifying as creators today, according to Adobe . It's even more important for brands to discover the right creator partners to reach consumers."Millions of people now make a living monetizing their passion and creativity," said Lyle Stevens, Co-Founder and CEO of Mavrck. "Our enhanced search capabilities will make that discovery of creators easier for brands while empowering the growing passion economy."In this new search feature, whenever a user types in a keyword or hashtag, it will automatically broaden the search to cover related terms and even emojis that creators use in their bios and captions. By expanding the initial search, marketers will organically discover creators that have a high likelihood of resonating with a new or niche segment of their target audience they might not have discovered before - increasing brand reach, engagement, and conversions.Features and benefits of Mavrck's enhanced search by AI include:Increased efficiency: Streamline creator discovery by conducting a single search that will output more pertinent results, consolidating effort and saving time.Discover related audiences: Expand partnership opportunities by discovering related segments of target audiences.Optimized for ROI: Discover influencers who have a higher likelihood of resonating with a brand's target audience, which can lead to increased engagement, conversions, and sales."The new AI feature has made it so much easier to find creators that truly match what our brand stands for and makes sure that we get the best results for us and the influencers," says Lauren DeCarlo, an influencer marketer at Lumineux, a Mavrck customer.AI Enhanced Search is currently available to all Mavrck customers. This is one of several AI-enhanced features released by Mavrck within its social media and influencer marketing solutions
Mavrck Company is thrilled to announce that a Mavrck case study highlighting one customer’s impressive holiday campaign results has won a MUSE Creative Award, earning Silver in the Branded Content: Influencer Marketing category.
Micley joins from influencer marketing company Mavrck, where he helped to raise the largest round in the influencer space and handled multiple successful acquisitions.
Specifically, Mavrck was awarded a spot on the list for Best Midsize Places to Work in Boston.
There are no jobs for Mavrck right now.
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About Mavrck
Industries
Consumer Software
Social Impact
Company Size
201-500
Company Stage
Growth Equity (Venture Capital)
Total Funding
$271.7M
Headquarters
Boston, Massachusetts
Founded
2014
There are no jobs for Mavrck right now.
Find jobs on Simplify and start your career today