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About Mavrck
Industries
Consumer Software
Social Impact
Company Size
201-500
Company Stage
Growth Equity (Venture Capital)
Total Funding
$264.2M
Headquarters
Boston, Massachusetts
Founded
2014
Overview
Mavrck provides a platform for influencer marketing, now known as Later Influence™, which helps brands collaborate with creators and influencers to produce authentic content. The platform works by enabling marketers to connect with influencers, manage campaigns, and track performance metrics to ensure effective engagement and return on investment. Mavrck differentiates itself from competitors by integrating with major social media platforms like Meta, TikTok, and YouTube, allowing for seamless collaboration and content sharing. The company's goal is to create the world's first Social Revenue Platform, where social media managers, influencer managers, and creators can work together to foster community engagement and drive consistent growth.
Simplify's Take
What believers are saying
- AI-driven tools boost creator discovery and engagement, increasing brand reach and conversions.
- Mavrck's MUSE Creative Award win highlights effective influencer marketing strategies.
- Recognition as 'Most Effective Network of the Year' underscores Mavrck's leadership in the industry.
What critics are saying
- Emerging AI-driven competitors could threaten Mavrck's market share.
- Social media algorithm changes may impact Mavrck's marketing strategy effectiveness.
- Integration challenges from Mavely acquisition could affect service delivery and satisfaction.
What makes Mavrck unique
- Mavrck's AI Enhanced Search streamlines creator discovery, enhancing brand partnerships.
- The acquisition of Mavely expands Mavrck's capabilities in maximizing social media ROI.
- Mavrck's partnership with Rakuten Advertising enhances influencer offerings and program optimization.
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Funding
Total Funding
$264.2M
Above
Industry Average
Funded Over
6 Rounds
Company News
/PRNewswire/ -- Later, a leader in influencer marketing and social media management software and services, today announced its acquisition of Mavely, the...
Mavrck releases a new version of search powered by AI to help brands identify more influencer and creator partnersBOSTON, June 8, 2023 /PRNewswire/ -- Mavrck , the all-in-one enterprise influencer marketing platform today announced enhanced search capabilities backed by the power of AI, a better way for brands to find creators and influencers for partnerships. The creator economy continues to grow, with over 300 million people identifying as creators today, according to Adobe . It's even more important for brands to discover the right creator partners to reach consumers."Millions of people now make a living monetizing their passion and creativity," said Lyle Stevens, Co-Founder and CEO of Mavrck. "Our enhanced search capabilities will make that discovery of creators easier for brands while empowering the growing passion economy."In this new search feature, whenever a user types in a keyword or hashtag, it will automatically broaden the search to cover related terms and even emojis that creators use in their bios and captions. By expanding the initial search, marketers will organically discover creators that have a high likelihood of resonating with a new or niche segment of their target audience they might not have discovered before - increasing brand reach, engagement, and conversions.Features and benefits of Mavrck's enhanced search by AI include:Increased efficiency: Streamline creator discovery by conducting a single search that will output more pertinent results, consolidating effort and saving time.Discover related audiences: Expand partnership opportunities by discovering related segments of target audiences.Optimized for ROI: Discover influencers who have a higher likelihood of resonating with a brand's target audience, which can lead to increased engagement, conversions, and sales."The new AI feature has made it so much easier to find creators that truly match what our brand stands for and makes sure that we get the best results for us and the influencers," says Lauren DeCarlo, an influencer marketer at Lumineux, a Mavrck customer.AI Enhanced Search is currently available to all Mavrck customers. This is one of several AI-enhanced features released by Mavrck within its social media and influencer marketing solutions
Mavrck Company is thrilled to announce that a Mavrck case study highlighting one customer’s impressive holiday campaign results has won a MUSE Creative Award, earning Silver in the Branded Content: Influencer Marketing category.
Micley joins from influencer marketing company Mavrck, where he helped to raise the largest round in the influencer space and handled multiple successful acquisitions.
Specifically, Mavrck was awarded a spot on the list for Best Midsize Places to Work in Boston.
There are no jobs for Mavrck right now.
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About Mavrck
Industries
Consumer Software
Social Impact
Company Size
201-500
Company Stage
Growth Equity (Venture Capital)
Total Funding
$264.2M
Headquarters
Boston, Massachusetts
Founded
2014
There are no jobs for Mavrck right now.
Find jobs on Simplify and start your career today