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Overview
Maxx Marketing is a global licensing and product solutions agency that helps leading brands grow through licensed products and merchandising programs. It designs, engineers, and produces copyright/trademark licensed items and coordinated promotions, using buy- and sell-side licensing experience across TV/film, publishing, sports, lifestyle, and celebrity brands. The company connects brands with tailored programs—from concept to delivery—covering strategy, negotiation, product development, manufacturing, and retail activations. Maxx differentiates itself with a worldwide network of 11 offices and 6 creative centers, experienced in both licensing deals and product creation, enabling authentic, brand-aligned merchandise at scale. Its goal is to help clients achieve revenue targets and business objectives by extending entertainment properties and creating memorable licensed products and promotions."
About Maxx Marketing
Industries
Consumer Goods
Entertainment
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Santa Monica, California
Founded
1997
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Simplify's Take
What believers are saying
- YuMe launched Netflix Gift Box in August 2026, signaling active product momentum.
- Keren Cheung's APAC advisor role strengthens expansion into toy-heavy Asian markets.
- Maxx Marketing's roster and locations position it for cross-border brand campaigns and retail wins.
What critics are saying
- YuMe's 2026 Netflix Gift Box depends on a few licensors and hit products.
- No recent funding, revenue, or growth disclosures suggest opaque financial health for 2025-2026.
- If licensing relationships sour, Maxx Marketing's consumer-products model loses its core revenue engine.
What makes Maxx Marketing unique
- Maxx Marketing sells licensed consumer products through blue-chip partners like Kellogg's and Coca-Cola.
- YuMe Toys, a Maxx Marketing trading name, leverages Netflix and Warner Bros licensing.
- Global offices in Hong Kong, London, El Segundo, Shanghai, and Toronto support international execution.
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Growth & Insights and Company News
6 month growth
↑ 8%1 year growth
↑ 8%2 year growth
↑ 8%Maxx Group and Maxx Marketing have announced the appointment of Keren Cheung as a Business Advisor covering APAC.
Maxx Marketing is Hiring for 6 Jobs on Simplify!
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About Maxx Marketing
Industries
Consumer Goods
Entertainment
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Santa Monica, California
Founded
1997
Maxx Marketing is Hiring for 6 Jobs on Simplify!
Find jobs on Simplify and start your career today