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Overview
Maxx Marketing is a global licensing and product solutions agency that helps leading brands grow through licensed products and merchandising programs. It designs, engineers, and produces copyright/trademark licensed items and coordinated promotions, using buy- and sell-side licensing experience across TV/film, publishing, sports, lifestyle, and celebrity brands. The company connects brands with tailored programs—from concept to delivery—covering strategy, negotiation, product development, manufacturing, and retail activations. Maxx differentiates itself with a worldwide network of 11 offices and 6 creative centers, experienced in both licensing deals and product creation, enabling authentic, brand-aligned merchandise at scale. Its goal is to help clients achieve revenue targets and business objectives by extending entertainment properties and creating memorable licensed products and promotions."
About Maxx Marketing
Industries
Consumer Goods
Entertainment
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Santa Monica, California
Founded
1997
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Simplify's Take
What believers are saying
- YuMe’s Netflix Gift Box launch in August 2026 shows active commercialization.
- The company serves recognizable brands through merchandising programs and retail activations.
- Current active status and multi-region footprint support continued cross-border deal flow.
What critics are saying
- NBC Fourth Realty Corp v Maxx Marketing Limited surfaced in September 2026.
- Trademark disputes can block brands, stall launches, and drain management time fast.
- No funding signal exists; long-term dependence on client wins raises concentration risk.
What makes Maxx Marketing unique
- Maxx Marketing blends licensing deals with product design, engineering, and manufacturing.
- Its network spans 11 offices and six creative centers across major global markets.
- Keren Cheung joined in 2023 to strengthen APAC expansion and toy-industry access.
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Growth & Insights and Company News
6 month growth
↑ 12%1 year growth
↑ 12%2 year growth
↑ 12%Maxx Group and Maxx Marketing have announced the appointment of Keren Cheung as a Business Advisor covering APAC.
Maxx Marketing is Hiring for 7 Jobs on Simplify!
Find jobs on Simplify and start your career today
About Maxx Marketing
Industries
Consumer Goods
Entertainment
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Santa Monica, California
Founded
1997
Maxx Marketing is Hiring for 7 Jobs on Simplify!
Find jobs on Simplify and start your career today