/PRNewswire/ -- Medal, the innovative AI company behind the popular MedalTV clipping app, today announced the launch of Highlight, its groundbreaking AI...

Medal raises $13M as it builds out a contextual AI assistant for desktop.

Medal, a startup that is better known for its video game clipping product, just announced that it has raised $13 million at a valuation of $333 million from several investors, including Horizons Ventures, OMERS Ventures, peak6 and Arcadia Investment Partners.The company also unveiled Highlight, a new cross-platform desktop app that acts as a contextual AI assistant for users. The app captures the content on your screen and lets you ask questions to a Large Language Model (LLM) based on that context.Henry Gladwyn, a partner at OMERS Ventures, told TechCrunch over a call that the venture firm saw an opportunity to use Medal’s core technology and apply it to LLMs.“So the core Medal technology is based around the idea of understanding what’s going on on somebody’s device, whether that be the video, the audio, and the stuff going on around it. That was originally used for clipping. Now, the company is taking that tech and applying that to LLMs for prompting, which is a clever use, ” Gladwyn said.Gladwyn added that he saw Medal as a product for recording the best bits of virtual life rather than just a gaming company. And the Highlight app is a natural extension of that paradigm.How does Highlight work?Over the years, companies have tried to build a useful assistant for users that utilizes on-screen information. Google has been trying for years with Google Now, Google Assistant, and now Gemini