Mediaocean AI Ventures launches to scale next generation of AI startups across advertising. Published on: 16th September 2026 at 12:47 PM Mediaocean has launched Mediaocean AI Ventures, a new initiative to invest in and scale startups transforming the advertising ecosystem with AI. By pairing capital with direct access to the advertising industry's system of record, Mediaocean AI Ventures gives portfolio companies a faster path into the day-to-day workflows of the world's largest agencies and brands. Mediaocean AI Ventures brings together the capital, technology, and industry reach of Mediaocean with the strategic backing of CVC Capital Partners, TA Associates, and Eterna Growth Partners - creating a platform designed to help the next generation of AI companies achieve global scale. "Some of the most transformative companies in advertising will be built in the next few years," said Bill Wise, CEO of Mediaocean. "We want to find those companies early and give them something far more valuable than capital alone - a path to scale. Mediaocean AI Ventures is about combining the speed and innovation of startups with the reach, infrastructure, and AI ecosystem of Mediaocean to help build the next generation of advertising technology." The launch marks a strategic extension of Mediaocean's recent AI innovation, including the rollout of NIVO and its expanding Model Context Protocol (MCP) footprint. Together, these technologies provide startups with the infrastructure to build connected, production-grade, agentic AI solutions directly inside global advertising systems. For the broader venture capital community, Mediaocean AI Ventures will serve as a strategic co-investor, helping portfolio companies overcome traditional integration barriers and accelerate the path from emerging technology to enterprise adoption. "We're offering startups an immediate pathway into the heartbeat of global media execution," said Guy Kuperman, chief strategy officer at Mediaocean and head of Mediaocean AI Ventures. "By uniting capital with our extensive integration footprint and agentic framework, we're creating a powerful runway for the industry's most ambitious founders." Mediaocean AI Ventures is actively evaluating investment opportunities across early- and growth-stage AI startups operating in areas including agentic workflow automation, advertising optimization, cross-channel analytics, dynamic creative execution, measurement, data intelligence, and other emerging applications of AI across the advertising lifecycle. Founders and co-investors can enquire about partnering with Mediaocean AI Ventures now. Join more than 30,000 advertising industry experts Get all the latest advertising and media news direct to your inbox from B&T.

Mediaocean has launched Mediaocean AI Ventures, an investment initiative to fund and scale artificial intelligence startups developing technology for advertising and marketing. The venture is backed by Mediaocean alongside CVC Capital Partners, TA Associates and Eterna Growth Partners. The initiative combines investment capital with Mediaocean's advertising technology infrastructure and enterprise customer relationships. Mediaocean's platforms handle more than $200 billion in annualised advertising spend and are used by more than 100,000 users worldwide. Mediaocean AI Ventures will focus on companies developing technology across agentic workflow automation, advertising optimisation, cross-channel analytics, dynamic creative execution, measurement and data intelligence. The initiative will consider both early-stage and growth-stage AI companies. The venture will be led by Chief Strategy Officer Guy Kuperman. Portfolio companies will gain access to Mediaocean's technology stack, potentially shortening the time between proving their technology and achieving distribution among enterprise customers.

Mediaocean has launched NIVO AI, an artificial intelligence system that reduced campaign setup time by up to 90% in pilot programmes with brands including FanDuel, Canvas and Paddy Power. Built on Innovid's ad serving platform, NIVO transforms briefs, emails and spreadsheets into ready-to-run campaigns within minutes. The system deploys specialised AI agents across creative development, campaign delivery, measurement and optimisation. These agents handle tasks from creative generation and predictive performance scoring to automated trafficking and real-time insights. NIVO integrates with platforms including Meta and Snapchat. The launch reflects growing industry adoption of AI automation, with Gartner reporting that 88% of chief marketing officers expect generative AI to positively impact marketing investment. Mediaocean plans to expand NIVO across all its solutions.