Comcast Technology Solutions (CTS) is to further integrate its technologies with advertising ecosystem creator Mediaocean.

Agencies & Advertisers to Gain Unprecedented Control and Efficiency in TV Creative Ad ManagementDENVER and NEW YORK, Jan. 8, 2025 /PRNewswire/ -- Comcast Technology Solutions (CTS), a division of Comcast that provides media and entertainment technology to advertisers, and Mediaocean, a foundational partner for omnichannel advertising, today announced a significant expansion of their partnership. Building upon their previous successful integrations, the companies are set to deliver groundbreaking bi-directional integration between their platforms.Anticipated to launch in Q2 2025, this industry-first integration will empower agencies and brands to seamlessly manage creative traffic and distribution directly within Comcast Technology Solutions' AdFusion™ platform. By bridging the gap between creative and media teams, this integration promises to streamline advertising workflows, delivering key benefits:Faster Time to Market : Eliminate redundant, siloed workflows to streamline campaign launches and ensure timely delivery with maximum impact.: Eliminate redundant, siloed workflows to streamline campaign launches and ensure timely delivery with maximum impact. Increased Accuracy: Leverage source-of-truth media buy data to enhance brand safety, minimize errors, reduce talent fines, and deliver consistent, reliable reporting.Leverage source-of-truth media buy data to enhance brand safety, minimize errors, reduce talent fines, and deliver consistent, reliable reporting. Maximized Value: Gain full visibility into campaign metadata, optimizing resource allocation, asset utilization, and driving cost efficiencies for greater impact."This partnership represents a major leap forward in how agencies and brands manage their TV advertising," said Bart Spriester, SVP & GM of CTS