Mediaocean names Jeff Austin as EVP, Revenue Operations. Mediaocean has appointed Jeff Austin as Executive Vice President, Revenue Operations, adding senior leadership to its revenue organization as the advertising technology company continues to expand its operations across media, data, and AI. Austin brings experience across revenue operations, sales, marketing, and business operations within technology companies. Earlier in his career, he served as Senior Vice President of Revenue Operations at Innovid, where he was responsible for aligning sales, marketing, customer success, and operational processes. He previously held the role of Vice President, Business Operations at Stackline. In his new position at Mediaocean, Austin will focus on revenue operations, a function that increasingly connects sales strategy, marketing, customer success, data, technology, and business processes. The role comes as advertising technology companies manage increasingly complex go-to-market models and multiple product capabilities. Mediaocean has continued to make changes across its leadership and operating structure during 2026. In May, the company appointed Iván Markman as President and Chief Operating Officer, with responsibility for global operational alignment and performance. The company has also expanded its focus on AI and connected advertising workflows across its portfolio, including Prisma, Innovid, and Protected. Mediaocean's recent announcements have highlighted efforts to connect planning, activation, measurement, verification, and other stages of the advertising lifecycle through technology and automation. Austin's appointment places revenue operations within this broader business environment, where alignment between marketing, sales, customer teams, and technology platforms is becoming increasingly important. His background in revenue operations and business management adds another layer to Mediaocean's leadership structure as the company continues to develop its advertising technology portfolio and manage the operational requirements of a changing media ecosystem.

Mediaocean partners with Assembly to expand Prisma in MENA. Search. Global Partnership Extends into UAE and Saudi Arabia, Reinforcing Prisma's Role as the Core Platform for Media Execution and Financial Operations Mediaocean's Prisma, the trusted omnichannel platform for global media investment, today announced its growth in the Middle East and North Africa (MENA) region, launching with global omnichannel media agency Assembly, part of the Stagwell network and leader in brand performance, across the United Arab Emirates (UAE) and Saudi Arabia. This milestone builds on the companies' longstanding partnership in North America and Europe, extending Prisma's global footprint to a market that is seeing rapid growth in digital and cross-channel media investment. Assembly's MENA teams will use Prisma to manage media execution and financial operations within a single connected platform, bringing greater efficiency, visibility, and control across campaigns and media investments. This expansion reinforces Prisma's role as a foundational platform for media investment - connecting planning, execution, and financial workflows across channels, teams, and markets. By standardizing workflows globally, Prisma helps agencies reduce complexity, improve collaboration, and drive stronger performance. "As our clients continue to scale across markets, having consistent, connected workflows is critical to delivering efficiency and performance," said Keisha Brescia, Global Chief Transformation Officer, Assembly. "Expanding our use of Prisma into MENA enables our teams to operate with greater speed, transparency, and alignment, while maintaining the global standards our clients expect." "Growth at this level requires infrastructure that can keep up," said Ravi Rao, MENA CEO, Assembly. "Our clients are scaling across regions and channels simultaneously. Platforms like Prisma give our teams the consistency and control needed to build better experiences and drive performance, no matter the market." "As we continue to expand with agency partners around the world, unified and scalable workflows have become foundational to modern media operations," said Stephanie Watson, Chief Operating Officer, Prisma. "Expanding Prisma into MENA with Assembly reflects both the strength of our partnership and the critical role connected systems play in helping agencies operate with greater speed, control, and consistency across every market."

Can Centriply integrate TV sports reporting with DSPs? Integrate TV sports ad campaigns reporting with your DSP analytics workflow? Yes - in many cases, Centriply's Tango Media Systems can fit into an existing DSP or analytics workflow through an API, a scheduled data export, or a compatible media-management file format. Does every DSP have a native, out-of-the-box connector. The practical answer is usually yes. That distinction matters because TV reporting still lives in a different operational reality than most digital reporting. Digital platforms are built around standardized event flows and dashboards. TV campaign data, especially in local broadcast, cable, regional sports, and cross-screen planning, often has to be normalized before it becomes useful inside a broader analytics stack. Centriply's positioning is that Centriply is built for exactly that messy middle. Centriply can report by daypart, network, location, impressions, and audience delivery. Centriply also provide support for local broadcast, cable, CTV, and regional sports inventory, along with the ability to apply the same ID-level audience segments used by programmatic DSPs to linear TV planning. That makes the reporting conversation much more practical, because it means the TV side can be structured around the same audience logic your team may already use in digital media. From an integration standpoint, Centriply can support API connectivity to campaign-management software for recurring report delivery and specifically references compatibility with Mediaocean, WideOrbit, and Strata formats. Its sports-related materials further point to reporting at granular levels such as market, ZIP code, household, network, and audience segment, plus proof-of-performance reporting and potential lift analysis. In practice, the workflow usually looks like this: * Centriply produces TV delivery data, such as spots, impressions, spend, network or program details, geography, and audience segment data. * That data is delivered into another environment through an API, recurring file feed, or compatible export format. * An analytics partner maps the TV data to DSP, BI, or attribution reporting so it can analyze combined reach, frequency, incremental reach, CPM, ROI, or sports-campaign performance by market. Tango Media Systems can feed reporting into a larger analytics workflow, at this time separate one-click integrations for client DSPs are available. Whether the connection is direct or custom depends on the downstream platform, the required schema, the authentication method, and how often the reporting must refresh. If you are evaluating integration feasibility, the right next step is to confirm the exact fields available for export or API delivery, including campaign ID, creative ID, network or placement metadata, event or game metadata, spend, impressions, audience segment, timestamps, and the match keys needed to join TV data with your broader measurement environment. The short version: Centriply is capable of feeding TV sports reporting into an existing DSP analytics workflow, but you should expect a scoping conversation around data structure and delivery method rather than assume a universal native plug-in. Yes, likely through an API, a scheduled export, or a compatible media-management file format rather than a universal plug-and-play connector. Centriply's public materials suggest the company can support Data-Driven reporting workflows for Advanced TV, local broadcast, cable, CTV, and regional sports Campaigns. That makes it a plausible fit for teams that need TV delivery data inside a broader DSP or analytics environment. What Centriply Can Likely Deliver Tango Media Systems is able to provide reporting across the dimensions that matter most for Advanced TV measurement, including: * impressions * audience delivery * network * daypart * market and location * ZIP code-level targeting * Household-Level Targeting * audience segments That level of granularity matters because DSP analytics workflows depend on structured, comparable reporting across channels, not just top-line summaries. How the Integration Usually Works In practice, the workflow is usually straightforward even if the setup is not always turnkey. First, Tango Media Systems generates the TV Campaign reporting. Second, that data is delivered through an API, recurring export, or compatible file format. Third, your team maps that reporting into a DSP, BI, or attribution environment for combined analysis. That analysis may include: * combined reach and frequency * incremental reach * Attribution Measurement * Measurable ROI * CPM comparisons * market-by-market sports Campaign performance Why the Fit Makes Sense Centriply's positioning is built around the same operational reality many media teams already face: TV data is valuable, but it often sits outside the systems used for Programmatic reporting and optimization. This is where the fit becomes practical: * compatibility with Mediaocean, WideOrbit, and Strata files * recurring report delivery options * audience-first planning logic * reporting structured around geography, network, and delivery * the use of the same ID-level Audience Segments commonly used in Programmatic workflows For a team trying to unify linear TV and digital reporting, that is the right shape of capability. The Caveat You Should Keep That means the right answer is not "yes, always" or "no, never." The right answer is that Centriply appears capable of fitting into many DSP analytics workflows, but the exact path depends on the downstream platform, required schema, authentication method, and reporting cadence. What To Confirm Before You Scope the Integration Before you describe the setup as a direct integration, confirm that Tango Media Systems can provide: * campaign IDs * creative IDs * network and program metadata * event or game metadata * spend * impressions * audience segments * timestamps * geography fields * match keys for downstream reporting joins You should also confirm: * delivery cadence * authentication method * file schema or API schema * historical backfill availability * error handling and retry logic * whether reporting is pre-aggregated or event-level That is usually the difference between a reporting connection that looks possible in theory and one that works cleanly in production. The Ad Tech Bottom Line Tango Media Systems is capable of feeding TV sports reporting into a DSP analytics workflow, especially for teams that need Advanced TV, Hyper-Local, and audience-based Campaign reporting in one place. The most likely path is an API or recurring export backed by field mapping and technical scoping, not a guaranteed one-click connector. Short FAQ answers FAQ 1 Question: Can Centriply integrate TV sports reporting with DSP analytics? Answer: Yes, Centriply can support DSP analytics workflows through API connections, scheduled data exports, or compatible media-management file formats. The company can provide granular TV Campaign reporting, but Centriply do not confirm a native out-of-the-box connector for every DSP. FAQ 2 Question: What TV reporting data can Centriply provide for sports Campaigns? Answer: Reporting on dimensions such as daypart, network, market, location, impressions, and audience delivery. Sports-related materials also point to granular reporting at the ZIP code, household, and audience-segment level. FAQ 3 Question: Does Centriply support both linear TV and CTV reporting? Answer: Yes, support for local broadcast, cable, CTV, and regional sports inventory. Reporting can span multiple TV environments within the same broader analytics workflow. FAQ 4 Question: Is Centriply a native one-click integration for every DSP? Answer: Centriply can likely fit into many DSP analytics environments, but the implementation may require technical scoping, field mapping, or a custom API or file-based setup. FAQ 5 Question: What should teams confirm before integrating Centriply reporting with a DSP? Answer: Teams should confirm the available delivery method, reporting cadence, authentication approach, and field structure. When supplied, files can contain the campaign IDs, creative metadata, network or program details, spend, impressions, audience segments, timestamps, and match keys needed for downstream reporting. Suggested anchor links * #centriply-dsp-analytics-integration * #tv-sports-reporting-data * #how-centriply-reporting-connects * #centriply-dsp-integration-caveats * #questions-to-ask-before-integration