Precise expands executive team: Dave Antonelli as Chief Revenue Officer and Jordan Cauley as Chief Technology Officer. Senior commercial and technology leaders join Precise as the company scales Decisioning Economics for programmatic and agentic media Jordan brings an AI-native understanding of how software and autonomous agents work together. Dave knows how to turn advanced programmatic capabilities into valuable agency and brand solutions." - Spencer Potts, CEO of Precise NEW YORK, NY, UNITED STATES, September 8, 2026 / EINPresswire.com / - Precise, the company pioneering Decisioning Economics for programmatic and agentic media, today announced the appointments of Dave Antonelli as Chief Revenue Officer and Jordan Cauley as Chief Technology Officer. The appointments strengthen the company's commercial and technical leadership as it scales a real-time calibration platform for programmatic and agentic media. The platform gives brands and agencies visibility and control over which campaign decisions are creating value, continuously recommends the next best action and recalibrates as campaigns run to improve outcomes. "Decisioning Economics becomes a category when the technology operates at machine speed and its economic value is clear to buyers," said Spencer Potts, CEO of Precise. "Jordan brings an AI-native understanding of how software and autonomous agents work together. Dave knows how to turn advanced programmatic capabilities into valuable agency and brand solutions. Together, they give Precise the leadership to scale." Since launching in June, Precise has begun working with a dozen agencies and has evaluated more than a billion programmatic decisions across live campaigns. Antonelli and Cauley will help convert that momentum into broader adoption and continued product development. Antonelli joins Precise from DISH Media, where he served as Vice President and National Head of Sales, leading revenue across major agency holding companies, brands, programmatic channels and partnerships for DISH and Sling. He previously served as Chief Revenue Officer of Cognitiv, where he built the demand strategy and led revenue for an AI-powered programmatic buying platform. He also held senior commercial roles at SessionM, Viacom and Live Nation. Cauley joins Precise after eight years at Mediavine, where he most recently served as Vice President of Product & Delivery, leading product strategy and engineering delivery for technology serving more than 16,000 websites and billions of monthly advertising impressions. A software engineer by training, his recent work includes AI tools, custom agents and infrastructure connecting large language models with business systems. As CRO, Antonelli will lead go-to-market strategy, revenue and partnerships, creating a disciplined path from customer engagement through deployment, demonstrated value and enterprise expansion. "Precise sits exactly where advertising is heading: at the intersection of AI, programmatic and agentic decision-making," said Antonelli. "As more media decisions move inside automated systems, brands and agencies gain a clear view of what each decision costs, what it is expected to contribute and what occurred. I am excited to make Decisioning Economics a practical discipline that improves outcomes and accounts for every dollar." As CTO, Cauley will lead Precise's technology strategy, product roadmap and platform development, including the AI-native infrastructure through which people and autonomous agents evaluate alternatives, predict economic impact and learn from outcomes. "Media has become a continuous stream of interconnected decisions," said Cauley. "Precise is building the intelligence layer to evaluate them in real time, place each in its economic context and learn from the result. This gives people and AI agents greater speed, accountability and confidence." The appointments follow Precise's $7 million seed financing round co-led by Blockchange Ventures and Lasagna, with participation from Michael Kassan's 3C Ventures and Click Ventures, the venture firm founded by Mediaocean CEO Bill Wise. About Precise.ai Precise.ai is the company building Decisioning Economics for programmatic and agentic media. Its AI-native platform predicts, evaluates and records the contribution of media decisions while campaigns are in flight, helping agencies and brands continuously improve performance and govern the economics behind their media investments. Joseph Zappa Sharp Pen Media +1 516-477-1617 email Today in New York here Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. Today in New York do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

Mediavine elevates Publisher Advocacy to a strategic priority, taps Cyd Converse to lead the charge. New role puts publisher insight directly into Mediavine's product and business strategy as AI search and algorithm volatility reshape the publishing landscape. NEW YORK, Aug. 13, 2026 (GLOBE NEWSWIRE) - Mediavine, the largest exclusive independent full-service ad management company representing and monetizing more than 18,000 publisher partner websites, today announced the appointment of Cyd Converse to the newly created role of Director of Publisher Advocacy & Partnerships. In this role, Converse will connect Mediavine's publisher partners directly with the company's product, programs, and business strategy teams, ensuring that publishers' experiences and insights help shape what Mediavine builds next. Mediavine created the role as part of its continued investment in publisher success, with a focus on developing the partnerships and programs that help publishers thrive as the digital ecosystem undergoes rapid change. According to Chartbeat, page views from Google Search and Google Discover, two of the largest traffic sources for publishers globally, fell 34% and 15%, respectively, from December 2024 to December 2025. The shift reflects an industry-wide transformation in how audiences discover and engage with content. As traffic acquisition, SEO, and discovery patterns fundamentally change, publishers need proactive, strategic advocacy to help navigate what's ahead, not reactive guidance after the fact. Converse's primary responsibilities and key initiatives include: * Serving as a voice and strategic advocate for Mediavine's publisher community, bringing publisher perspectives, feedback, and on-the-ground insights directly into company strategy and partner initiatives. * Leading Mediavine's publisher-focused partnership strategy across hosting, social media, SEO/GEO, email marketing, legal, hiring, education, and other operational services that publishers need to grow and succeed. * Partnering with Product and Engineering on publisher-focused integrations, tools, and beta programs, ensuring publisher needs and feedback help inform product innovation and development. * Overseeing Mediavine's social impact programs, including Uplift, its diversity advertising marketplace, and Shine, its PSA initiative. "Independent publishing is evolving faster than ever. AI is reshaping how audiences discover content, monetization continues to evolve, and the challenges publishers face tomorrow won't look the same as they do today. That's why keeping publishers at the center of our strategy has never been more important." said Amanda Martin, Chief Revenue Officer at Mediavine. "Cyd has spent years championing publishers, and she'll help ensure their needs continue to shape the products we build, the partnerships we pursue, and the investments we make. Keeping publishers at the center of every decision isn't just part of our philosophy, it's how we'll continue building for the future." Converse brings a rare, practitioner-rooted perspective to the role. Before joining Mediavine six years ago, she founded The Sweetest Occasion, an entertaining and lifestyle site recognized by Better Homes & Gardens and SAVEUR as a top entertaining blog. Her work has been featured by People, House Beautiful, Martha Stewart, The Today Show and Every Day with Rachael Ray, and her nearly two decades of experience as an independent publisher and editor give her firsthand insight into the challenges and opportunities facing the businesses she now supports. Converse steps into the role after most recently serving as Executive Director of Social Impact, where she drove the development and scaling of Mediavine's social impact programs. In that role, she led Uplift, which expands access to programmatic advertising opportunities for BIPOC, LGBTQ+, women, veterans and disabled publishers, as well as Shine, which connects publishers with nonprofit organizations supporting meaningful causes. Uplift has generated more than 163 billion ad impressions purchased on diverse publisher sites in the past 12 months, while Shine PSAs have served more than 80 billion impressions since launch in support of nonprofit organizations including Big Brothers Big Sisters of America, Cookies for Kids' Cancer and World Central Kitchen. Converse's firsthand experience on both sides of the publisher-platform relationship uniquely positions her to champion publishers' needs and help ensure their voices are represented in the decisions that shape the future of the industry. "I've run a publishing business for going on 20 years. I know what it costs when a platform changes the rules without warning, and I know that behind every algorithm update or policy shift the impacts are felt most keenly by small business owners, the publishers who built the web as we know it on their backs," said Cyd Converse, Director of Publisher Advocacy & Partnerships at Mediavine. "This role exists to translate industry shifts into guidance publishers can act on, and to amplify their reality in front of the people making decisions. Advocacy that doesn't change outcomes isn't advocacy. That's the standard I'm holding this role to." Reporting to Chief Revenue Officer Amanda Martin, Converse will work closely with Client Experience, Publisher Development, Product, and Marketing to ensure publisher needs, feedback, and experiences shape Mediavine's strategy, products and partnerships. Converse has already begun shaping that work. Through Mediavine Labs, the company's new beta program, she has partnered with Product and Engineering from the earliest stages, helping set strategy for what gets built, how it evolves, and how quickly publishers can access and influence what Mediavine builds next. About Mediavine Mediavine is the largest exclusive independent full-service ad management company, representing and monetizing more than 20,000 publisher partner websites. Mediavine consistently ranks as a Comscore top 5 lifestyle property with 114+ million unique monthly visitors and 14 billion video impressions annually. Mediavine is a Google Certified Publishing Partner - Premier and Great Place to Work(R). To learn more about Mediavine, visit www.mediavine.com or follow us on X, Facebook, LinkedIn, and Instagram. Media Inquiries Kite Hill for Mediavine [email protected] Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.