Metabase

Metabase

Open-source BI tool for dashboards

Overview

Metabase provides an open-source business intelligence tool that helps organizations analyze and visualize data. It focuses on usability for non-technical users, allowing people to connect data sources, create dashboards and reports, and embed analytics into applications without deep SQL knowledge. The product supports both self-hosted (open-source) and hosted (premium) options, including features like advanced analytics, priority support, and white-labeling through a freemium model. Compared to competitors, Metabase differentiates itself with its open-source foundation, easy-to-use interface, and flexible deployment and branding options, making it accessible to small and medium-sized businesses as well as larger enterprises. Its goal is to enable data-driven decision-making by democratizing access to data analytics and visualization across organizations.

About Metabase

Simplify's Rating
Why Metabase is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

51-200

Company Stage

Series B

Total Funding

$38M

Headquarters

San Francisco, California

Founded

2014

Your Connections

People at Metabase who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Embedding dashboards into apps expands SaaS and platform use cases.
  • AI features in every edition widen adoption and reduce procurement friction.
  • Enterprise controls attract regulated buyers needing security, auditing, and access limits.

What critics are saying

  • Power BI and Tableau retain entrenched enterprise procurement and governance advantages.
  • Free open-source usage suppresses conversion to Cloud and Enterprise subscriptions.
  • AI governance failures would damage trust in embedded multi-tenant analytics.

What makes Metabase unique

  • Open-source BI with embedded analytics and AI-powered self-serve reporting.
  • Product-led growth drives adoption from free installs to paid enterprise usage.
  • Semantic-layer controls keep AI answers grounded in governed company data.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$38M

Below

Industry Average

Funded Over

2 Rounds

Notable Investors:
Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Metabase
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Remote Work Options

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

0%
Metabase
Jun 9th, 2026
AI for everyone, with confidence.

AI for everyone, with confidence. Jess thompson. - Jun 09, 2026 in Product * AI is everywhere, and everyone's exploring what it can do while feeling out the limits. Metabase is building the infrastructure to make sure you can use AI with confidence. * AI analytics without structured, contextual data? Not recommended. Metabase Enterprise introduced Data Studio for curating your semantic layer, so your data team manages a trustworthy foundation for AI answers. * Everyone should be able to use LLMs to work with data, so Metabase Enterprise made AI a core part of its product - even in open source - and gave you the keys to host and power it as you choose. * An AI-first data strategy still needs a human in charge. Tokens creep, bills climb, and people sometimes feel emboldened to ask things they wouldn't otherwise. Metabase Enterprise make sure you can govern access, set limits, and monitor usage. Connecting the dots across releases. Metabase Enterprise has shipped a bunch of new stuff since the start of the year: Metabot! MCP! Metabot in Slack! Data Studio! AI SQL and Python generation! Dashboards as code! All that stuff is cool, but it's the tip of the iceberg. What Metabase Enterprise really care about delivering: AI that answers correctly. AI-written code that you can inspect and verify. AI that's accessible to everyone, but with controls so each person gets appropriate access. Limits and tools to keep it in check. Auditing tools to keep an eye on what's actually happening. In short, Metabase Enterprise want you to use AI in your data workflows, with confidence. AI in your work is nearly as inevitable as death and taxes. Natural language querying is now standard. Chart and dashboard creation is now trivial. However, the plumbing that makes it trustworthy and reliable is both harder and essential for making AI work. The foundation: making AI work correctly. Agents need structure and context to answer questions correctly. Data Studio is where you manage your semantic layer so that AI produces trustworthy answers. It shouldn't be up to the LLM to decide which of three Accounts tables is canonical, make sense of field names like rev_1234 vs. earnings-q3-445, or define how your company calculates MRR. Those decisions belong in the hands of your data team; they should be made once and applied wherever AI and humans interact with your data. Data Studio is a dedicated space for defining logic and shaping context that keeps your data team in control of what AI uses and how it answers. Transform data with SQL or Python (Metabot can help write and debug your transform code, ready for you to check). Publish tables to the Library to signal to Metabot and your end-users which tables are canonical. Centralize logic, metrics, and definitions so all answers pull from the same source of truth. Build the foundation for your analytics so LLMs and end-users can get trustworthy answers - without having to guess or trust their gut (or whatever the robot equivalent is). The dependency graph and diagnostics let you and the LLM verify the integrity of your semantic layer. If a new transform breaks something upstream, you can see it, and resolve it. AI goes open source: making AI accessible and safe at the infrastructure level. When your team wants to ask AI about data, they find a way - with or without you. That means data leaves your environment, AI guesses at how to calculate common aggregations, and you have no way to see how it got there. Most analytics platforms treat AI as a premium upsell. Metabase Enterprise disagree. AI is a reality of how data work gets done, so Metabase Enterprise make it available in every edition, including open source. No one needs to leave Metabase to get answers. Data Studio paves the way for AI features to be broadly available as a batteries-included experience: AI that's guided to the right tables, metrics, and context from the start. Making AI open source requires infrastructure that lets you decide how it runs - from hosting to powering it on your terms. Since April, you can self-host Metabot and bring your own model, and pay your AI provider directly for tokens. Metabase Enterprise don't charge an add-on for AI, and Metabase Enterprise is not in the business of selling you tokens. As far as Metabase Enterprise know, Metabase Enterprise is the only analytics platform that works this way. That means you control the model, the cost, and the compliance story end-to-end. For organizations where data legally can't leave their private networks like government contractors, European orgs under data-sovereignty mandates, and other regulated industries it's a non-negotiable. That extends to its MCP server. Building a working MCP server is trivial. Building a reliable one that respects your data access and permissions, and doesn't break under real usage, is hard. The official MCP, built and maintained by Metabase, is one of the most popular features Metabase Enterprise has launched since the start of the year. And it's getting better with each release. Now you can use the MCP to create charts and dashboards. And Metabase Enterprise is continuing to build on that functionality - check back here in the coming weeks. Making AI yours to control and govern. AI is all fun and games, until it's not. Uber spent an entire year of budget in one quarter because all their engineers were unleashed with Claude. In 2024, you didn't ask your Finance Manager to oversee robot-authored SQL. In 2025, the term tokenmaxxing was still a glint in a tech bro's eye. Now it's 2026, and things are getting real - someone needs to be the adult in the room. So Metabase Enterprise introduced an AI governance layer Metabase Enterprise endearingly refer to as the Fun Police. Metabase Enterprise took AI analytics from accessible-to-everyone to actually-safe-for-grown-up-orgs-with-strict-compliance-needs. Sexy? No. Sensible? Hell yeah. It puts you back in control so the right AI features are put in the right hands. You set token limits to avoid runaway AI bills. You can rely on system prompts and customization options so that Metabot looks and feels like your org, and can answer like a colleague. AI usage analytics gives you full visibility into what's actually happening, so there are no surprises. If you're embedding analytics, the stakes are even higher. You need to be sure of what AI embedded in your product will say, that it won't leak data across tenants, and that it can't be manipulated. Those aren't hypotheticals - they're the questions Metabase Enterprise get asked most. So Metabase Enterprise built the controls into the product: AI that respects your data segregation at the row, column, or database level so your customers or tenants only ever see their own data. AI feature access and token limits you can define per tenant. And audit trails at the tenant and user level, so you know exactly what happened. Where Metabase Enterprise is heading. Agents will continue to get better at doing the work, and Metabase Enterprise'll keep giving you the tools to make the most of AI, with confidence. Metabase Enterprise want you to manage your Metabase and content without leaving your AI terminal, and to work with your semantic layer and analytics programmatically. The harder, more interesting work is the infrastructure around it: making sure what AI produces is accurate and useful, that it operates within the right perimeter, and that you can see and verify everything it's done. That's what Metabase Enterprise has been building toward. And Metabase Enterprise is shipping fast - keep an eye on upcoming releases.

Silicon Valley Daily
Aug 21st, 2021
Metabase receives financing of $30M in Series B funding round

Metabase, an open source platform for sharing data and analytics across any business enterprise, has completed a $30 million Series B funding round, bringing total invested capital to $42.5 million.

MagHub
Jul 22nd, 2021
Maghub integrates with Metabase

What’s more, MagHub also integrates with the amazing report building tool Metabase, giving you an additional resource for data management and analyzing your data.

Recently Posted Jobs

Sign up to get curated job recommendations

Metabase is Hiring for 17 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →