Overview

Metadata.io provides a marketing operating system designed to automate repetitive tasks for B2B marketers. This platform integrates with existing marketing tools like Salesforce, allowing users to manage campaigns more efficiently and optimize their advertising budgets. By automating low-value tasks, marketers can focus on strategic and creative aspects of their work, leading to better performance and increased revenue. Unlike many competitors, Metadata.io offers an extended team for expert support, ensuring clients can maximize their marketing efforts. The goal of Metadata.io is to enhance the efficiency of B2B marketing professionals, helping them generate more leads and drive growth in their sales pipelines.

Simplify's Take

What believers are saying

• Increased adoption of AI-driven marketing tools boosts Metadata.io's market potential.
• The rise of Account-Based Marketing aligns with Metadata.io's demand generation focus.
• Growing demand for marketing automation platforms presents a robust opportunity for Metadata.io.

What critics are saying

• Integration challenges from Reactful acquisition may disrupt service delivery.
• Privacy concerns may arise from LeadSift partnership without IP matching.
• Intensifying competition in B2B marketing automation could impact Metadata.io's market share.

What makes Metadata unique

• Metadata.io automates B2B marketing tasks, allowing focus on strategy and creativity.
• The platform integrates with Salesforce, optimizing ad spend and targeting the right audience.
• Metadata.io offers a comprehensive marketing OS, enhancing efficiency and revenue for clients.

Help us improve and share your feedback! Did you find this helpful?

YesNo

Funding

Total Funding

$47.5M

Below

Industry Average

Funded Over

4 Rounds

$40,000,000

Series B

Mar 2022

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.

Series B Funding Comparison

Above Average

Industry standards

Ind Avg. $35M

$4M

$30M

$40M

$45M

$65M

$100M

View all funding stages