Overview

Metadata.io automates repetitive tasks in B2B marketing, allowing marketers to focus on more strategic and creative work. The platform integrates with existing marketing tools like Salesforce, helping users optimize their budgets and target the right audiences for better campaign performance. By handling low-value tasks, Metadata.io enables clients to allocate their ad spend to the most effective channels, increasing efficiency and revenue. The company operates on a subscription model, providing ongoing updates and expert support to its clients. With successful case studies from clients like ThoughtSpot and Eightfold.ai, Metadata.io demonstrates its ability to enhance marketing qualified lead creation and budget optimization, aiming to empower B2B marketers with the tools they need to succeed.

Simplify's Take

What believers are saying

• Increased adoption of AI-driven marketing tools boosts Metadata.io's market potential.
• The rise of Account-Based Marketing aligns with Metadata.io's demand generation focus.
• Growing demand for marketing automation platforms presents a robust opportunity for Metadata.io.

What critics are saying

• Integration challenges from Reactful acquisition may disrupt service delivery.
• Privacy concerns may arise from LeadSift partnership without IP matching.
• Intensifying competition in B2B marketing automation could impact Metadata.io's market share.

What makes Metadata unique

• Metadata.io automates B2B marketing tasks, allowing focus on strategy and creativity.
• The platform integrates with Salesforce, optimizing ad spend and targeting the right audience.
• Metadata.io offers a comprehensive marketing OS, enhancing efficiency and revenue for clients.

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Funding

Total Funding

$48.8M

Meets

Industry Average

Funded Over

4 Rounds

$40,000,000

Series B

Mar 2022

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.

Series B Funding Comparison

Above Average

Industry standards

Ind Avg. $35M

$4M

$30M

$40M

$45M

$65M

$100M

View all funding stages