Starburst has launched its Juicyverse experience inside the metaverse mall known as TheMall, and it’s accessible via any device on the web.The Starburst Juicyverse enables people to visit the virtual mall and engage in virtual entertainment using the MetaVRse Engine 2.0, which lets people connect from any device over a web browser.Alan Smithson and Julie Smithson’s MetaVRse company has been working on TheMall for eight years, though the latest stretch of work on the mall’s core infrastructure has taken place over the past year. It’s been open for a week or so, with very little publicity.The first major brand partner is Mars-Wrigley, and it has launched the Starburst Juicyverse on the second floor of the mall. In an interview with GamesBeat, Alan Smithson said his company wants to build a 100-story mall with about a million square feet of space on each floor.What it’s like in the JuicyverseYou can listen to music in the Juicyverse.The Juicyverse features a virtual Starburst store where a QR code brings the guests into the virtual experience. I went into the experience with Alan Smithson. I logged in via my desktop computer and joined the experience in about 30 seconds. No download was necessary

Today MetaVRse is excited to share a new demo and case study highlighting its work in medical device training.

XR firm MetaVRse last year revealed its photorealistic 3D shopping center TheMall, which was set to launch by the end of 2022 but never did.