MMindbody helps fitness and wellness businesses run their operations and reach more customers. It provides a cloud-based platform that combines booking and scheduling, client management, payments, and marketing tools so studios, gyms, spas, and other wellness providers can manage classes, appointments, memberships, and payments from a single system. Customers can discover local studios and book services through Mindbody’s consumer apps and the platform’s web interfaces, while business owners use an admin dashboard to handle schedules, bookings, payments, and client communications. Mindbody differentiates itself by offering an end-to-end platform that connects a large network of providers with a broad customer base, helping both sides transact more efficiently. The company’s goal is to simplify how fitness and wellness businesses operate and to grow their customer reach and revenue by making online booking and management easy and scalable.
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1,001-5,000
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San Luis Obispo, CA
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2001
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Mindbody AI Insights: find missed second-visit opportunities. Mindbody's AI Insights can point to clients who may be drifting away, but a risk flag is not proof that someone missed a second visit. Use it to focus your review of booking history and test whether a personal follow-up leads to rebooking. * client retention * customer segmentation * mindbody * rebooking * ai insights * 3 minutes * October 6, 2026 Related service Know who drives your revenue Mindbody has introduced AI Insights, a set of tools built into its Analytics dashboard and powered by Playlist. The suite includes weekly performance summaries plus features called Clients at Risk and Big Spenders. For an appointment-based business, the useful question is not whether an AI-generated trend looks interesting. It is whether it helps you identify a specific retention opportunity, such as a first-time client who has not booked a second visit. Treat a risk flag as a prompt. Mindbody describes Clients at Risk as a feature that uses predictive analytics to flag clients who may stop visiting and show the estimated revenue at risk. It runs on the business data already in your Mindbody account. That can give you a place to start looking. But don't treat a general risk flag as proof that a client missed a second visit or as an automatic instruction to send a message. Check the person's actual booking history first. A client who has already booked again needs a different follow-up from someone who came once and has not returned. Look specifically for the second visit. Use your booking records to narrow the question. Start with clients whose first appointment is complete, then check whether they have booked again. Consider the service they chose and how long it has been since that appointment. Those details help you decide whether a client is outside the return pattern you normally see for that service. The return window should come from your own business's booking history, not a single rule applied to every client. A service that people commonly repeat on a short cycle may call for a different follow-up than one clients book less often. If your records do not show a clear pattern, treat the timing as a working assumption and review it as you learn more. If AI Insights surfaces a broader change in bookings, use it to decide what to inspect next. Then verify whether the trend includes first-time clients who have not rebooked, rather than assuming the feature identifies that exact group. The goal is a useful, specific list for human review - not a label that replaces your knowledge of client relationships. Make the follow-up relevant. A helpful message should make the next step clear without making the client feel watched. You might check in after a first appointment, offer an easy way to book again or share a relevant membership option if it fits the client's past choices. Keep the wording personal and appropriate to the relationship, and make it easy for someone to decline further messages. For med spas, IV clinics and wellness businesses, keep health or treatment details out of ad audiences and general marketing tools. Check whether privacy rules such as HIPAA apply before using client information in outreach. A retention message can be based on booking activity without including sensitive details. Mindbody also reports that customers using Clients at Risk see a 19% higher client rebooking rate than customers who do not. The company says this reflects average relative lift in its data from January 1 through August 27, 2026. Mindbody says there are no guarantees and results vary. That is a vendor-reported comparison, not a promise that using the feature or sending a particular message will produce the same result for your business. Use an attribution experiment to assess whether your follow-up is associated with more second bookings. Keep attention on the client outcome, not just whether a prediction or list was generated. What to do. * Review the clients flagged as at risk and check their actual booking history. * Identify first-time clients who have not booked again within your usual return window. * Send a relevant follow-up and use an attribution experiment to assess rebooking. * Review second bookings and time to rebook to see whether the work is helping. If you want a clearer view of which client groups drive revenue and why, Vetraeus's Customer Segmentation work focuses on that question. * client retention * customer segmentation * mindbody * rebooking * ai insights From Vetraeus Alan Jordan, founder and principal solutions architect. Data engineering, data science and business analytics for appointment-based businesses.
Playlist launches AI analytics tools. Playlist is expanding its use of artificial intelligence across its fitness and wellness software portfolio with the launch of AI Insights, a new set of analytics tools designed to help operators interpret business performance, identify retention risks and forecast revenue. The features will initially be available to Mindbody customers and use machine learning to analyze data including sales, bookings, visits, membership activity and client behavior. Playlist is the parent company of Mindbody, ClassPass, Booker, EGYM and Kite. AI Insights includes weekly performance summaries that translate business data into plain-language reports, including sales and utilization trends and revenue by class or service type. Operators can view the reports through the Weekly AI Insights dashboard or opt to receive them by email. The company is also developing an AI Assistant, currently in beta, that allows Mindbody customers to ask questions about their business in natural language. An operator could, for example, ask which memberships are approaching expiration and be directed to the relevant data. Another component, Comparative Analytics, allows operators to compare sales, visits, membership, classes and appointments with similar businesses based on factors including category and region. Playlist said the benchmarking will draw on anonymized data from more than 110,000 venues across its portfolio. The feature is currently available to Mindbody Accelerate and Ultimate customers.
How voice AI books into Mindbody while you're with a client. See exactly how voice AI integrates with Mindbody to answer calls, book appointments, and capture revenue when your front desk is tied up. TL;DR: Tersavia's AI receptionist connects directly to Mindbody, reads your live schedule, and books appointments into it in real time - without a human touching the call. If your front desk is with a client or the phone rings at 9 p.m., the booking still gets made and lands exactly where it should. Mindbody is one of the most widely used platforms in the spa and wellness space for good reason. It handles scheduling, memberships, packages, staff management, and a lot more. What it doesn't do is answer the phone. That gap is where most appointment businesses quietly lose revenue. A client calls during a service. Nobody picks up. They try once more, maybe twice. Then they book somewhere else - or they don't book at all. The loss is invisible because there's no record of a call that went unanswered and a booking that never happened. This post walks through exactly what happens when Tersavia's AI receptionist is connected to a Mindbody account. Not in the abstract. Step by step, from the moment the phone rings to the moment the appointment appears in your calendar. What the integration actually does. Tersavia connects to Mindbody through its API. That means the AI receptionist isn't working from a copy of your schedule - it's reading your live availability, your actual service menu, and your real staff assignments at the moment the call comes in. When a caller asks to book a 60-minute Swedish massage on Saturday afternoon with a specific provider, the AI checks what's open, confirms availability out loud, and books it directly. The appointment shows up in Mindbody the same way it would if a staff member had made it manually. No sync delay, no duplicate entry, no follow-up required. The AI also collects the information Mindbody needs to create or match a client record: name, phone number, and email. If the caller is already in your system, it finds them. If they're new, it creates the record. Either way, the data lives in Mindbody where your team can see it. The scenario: mid-service phone call. It's a Tuesday afternoon. Your front desk person is checking out a client at the register - processing payment, rebooking, handing over aftercare instructions. The phone rings. Nobody can get to it without making the client at the counter wait. Before Tersavia, this call goes to voicemail. Research consistently shows that most callers who reach voicemail don't leave a message and don't call back. The revenue from that call evaporates. With Tersavia connected to Mindbody, here's what happens instead: * The call is answered immediately, on the first or second ring, by the AI receptionist. * The caller states what they want - say, a facial for next Thursday. * The AI pulls your live Mindbody schedule for the service category, finds open slots on Thursday, and reads them to the caller. * The caller picks a time. The AI confirms the provider, the duration, and the price. * The caller gives their name and contact information. * The AI books the appointment into Mindbody and reads back a confirmation. * Mindbody sends the client its standard confirmation message, because the booking came through the same channel as any other. Total time: under three minutes. Your front desk never had to split attention. The client at the counter got a clean checkout. The new client got booked. After hours is the same story. About a third of booking attempts for appointment-based businesses happen outside of business hours. People call when they think of it - after dinner, early morning, on a Sunday - and if they reach a voicemail, the momentum is gone. The AI receptionist runs the same process at 10 p.m. that it runs at 2 p.m. It's reading your actual Mindbody schedule, so it won't book into closed hours or around blocked time. It knows what's available because it's looking at the same data your staff would look at. For operators running memberships or packages in Mindbody, the AI can also confirm whether a caller has sessions remaining before booking. That matters for wellness studios and spas where clients expect their package balance to be respected during the call - not sorted out awkwardly at arrival. What the AI doesn't do (and why that matters). The AI stays in its lane. It books, confirms, and collects contact information. It does not override provider preferences, ignore booking rules you've set in Mindbody, or promise things that aren't in your system. If a caller asks something the AI can't resolve - a complex billing question, a refund request, a medical intake situation - it transfers the call to a human and logs the reason. You can see a full breakdown of when those transfers should happen and how to configure them so the rules match how your business actually runs. That transfer logic is important. The AI isn't a replacement for every front-desk function. It handles the high-volume, repeatable work: answering, booking, confirming. The judgment calls go to your staff, with context already attached to the call record. Connecting Tersavia to your Mindbody account doesn't require a developer or an IT consultant. The configuration happens inside Tersavia's setup flow, where you authorize the Mindbody connection and map your services, staff, and booking rules. If you want to see the full picture of how Tersavia sits alongside the systems you already use, the Works With Your System page covers the specifics. A few things to confirm before going live: * Your Mindbody service categories are clean and up to date - the AI reads what's there, so outdated or duplicate services will cause confusion on calls. * Provider scheduling rules are set in Mindbody the way you want them enforced. The AI won't book around rules that aren't there. * Your business hours are accurate in both systems. The AI uses your Mindbody hours as the boundary for available slots. * You've decided which call types should transfer to staff, and in what order. That configuration lives in Tersavia. Setup time for most Mindbody accounts runs a few hours, not days. The AI learns your service menu, not the other way around. The revenue case. The math here is simple enough to run in your head. If your average booking is worth $90 and you're missing even four calls a week that could have converted, that's roughly $360 a week in lost revenue, compounded by the fact that those clients often end up at a competitor and build a habit there. The per-provider pricing that most scheduling platforms charge means your software costs scale with your team size. The revenue you lose to unanswered calls doesn't show up on any invoice - it just doesn't appear. Adding voice AI to a Mindbody account changes the capture rate on that invisible loss without adding headcount. For spas and wellness businesses already invested in Mindbody, the integration means you're not replacing what's working. You're filling in the gap the software was never designed to cover. Frequently asked questions. Does Tersavia's voice AI work with any Mindbody account, or only certain plans? Tersavia connects to Mindbody through the API, which is available on Mindbody's business-tier plans. If your account has API access enabled, the integration works. If you're unsure whether your plan includes it, Mindbody's support team can confirm in a few minutes. Will the AI receptionist book appointments into the right staff member's calendar, or just any open slot? The AI reads provider availability exactly as it's set up in Mindbody. If a caller requests a specific provider, it checks that provider's schedule. If no preference is stated, it can offer available slots across your staff according to rules you configure in Tersavia. What happens if a caller wants to book a service that requires a consultation or intake form first? The AI books the appointment and flags the call type in the record. You configure which services trigger a transfer or a follow-up task in Tersavia's setup. The appointment still gets made - the intake requirement gets routed to your team so nothing falls through. Can the AI confirm a client's membership or package balance before booking? Yes. When a caller is matched to an existing Mindbody client record, the AI can confirm whether they have sessions remaining in an active package before completing the booking. This keeps the interaction accurate and avoids billing surprises at check-in.
Blink launches Untapped, returning booking control and excess spot inventory to fitness studios. Untapped gives independent studios a branded, direct channel to sell last-minute class spots on their own terms, keeping the member relationship and 100% of class revenue. Winter Park, FL / Jun 9, 2026 / Untapped Blink, a 20-year veteran of the fitness and wellbeing industry has launched Untapped, a new platform that gives independent fitness and wellness studios a direct, studio-owned channel for selling last-minute class spots on top of the booking software they already use. The software lets studios publish discounted open seats on their own branded booking page, under rules they set and at prices they control, while keeping the member relationship and 100% of class transaction revenue. Independent studios have long filled empty last-minute seats through third-party aggregators such as ClassPass, USC, and GymPass. Those networks provide discovery, but they also own the member relationship, set the listing terms, and take a share of every booking. Untapped gives operators a direct alternative they control, designed to run alongside the networks studios already use rather than replace them. Untapped reflects two decades of Blink's work with independent fitness and wellness operators, including brands such as Rostudios, Yoga Joint, Title Boxing Club, Power Life, and Urban Waxx. That experience shaped a platform built around how studios actually manage open inventory and customer relationships, rather than generic marketplace logic. "For the last 6 years, the studios we work with have asked the same question: why does filling an empty seat mean handing over the customer and a slice of the revenue?" said Joseph Wheeler, Principal at Blink. "ClassPass is great at putting new faces in the room, but the open seat belongs to the studio, so should the member and the full dollar. Untapped is how operators finally sell those seats on their own terms." With Untapped, studios configure their own listing rules: which classes show discounted inventory, how many seats open for booking, caps and cooldowns per member, and same-day visibility windows. Capacity-based pricing tiers map open-seat levels to discounts the studio defines, so prices fall as more spots open while guardrails protect full-price demand. Untapped integrates directly with the three leading member management platforms - Mariana Tek, ClubReady and Mindbody. Classes, capacity, and bookings stay in sync with no separate payments mechanism or delayed payouts. It also includes Untapped AI, an LLM backed listing advisor that reads each studio's own fill patterns and recommends which spots to open and at what price, ready to apply in one click. About Untapped Untapped is B2B software that gives independent fitness and wellness studios a studio-owned channel for last-minute class inventory. It offers an alternative to third-party aggregators such as ClassPass, keeping booking, customer data, and revenue in-house. Untapped was built by Blink, a 20-year veteran of the fitness and wellbeing industry. The platform layers on top of existing member management software, including Mariana Tek ClubReady and Mindbody, rather than replacing it. Giving operators of pilates, yoga, HIIT, barre, boutique gym, and broader wellness studios control over listing rules, capacity-based pricing, branded booking, and customer ownership. Press Contact Mya Castellon [email protected]
Rego updates Family Wallet platform and other digital transactions news briefs from 5/29/26. * Rego Payment Architectures Inc., whose technology allows financial institutions to offer banking services to families, announced an update to its Family Wallet platform to give parents control of children's accounts directly through Rego's platform. * Fresha, a payments platform specializing in beauty and wellness businesses, said it is widening the capabilities of its Marketplace offering to improve connections with clients. * Bilt, a platform that offers rewards on housing payments, said it will work with Mindbody, a technology provider to the fitness and beauty industries, to allow Bilt users to earn points on fitness classes at Mindbody studios through the Bilt app. * The U.S. Faster Payments Council and Accredited Standards Committee X9 Inc. formed the FPC-ASC X9 Joint Standards Steering Committee to work on accelerating the adoption of faster payments by tackling standards-related barriers in the payments ecosystem. * Mark Gould, chief payments executive at Federal Reserve Financial Services, will retire by year's end after 35 years at the institution, FRFS announced. Gould assumed the role of chief payments executive, the agency's first, in 2021. FRFS offers payment services to financial institutions.
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Industries
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
San Luis Obispo, CA
Founded
2001
Find jobs on Simplify and start your career today
Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs