Mindbody

Mindbody

Software for fitness and wellness businesses

About Mindbody

Simplify's Rating
Why Mindbody is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Enterprise Software

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

San Luis Obispo, California

Founded

2001

Overview

Mindbody helps fitness and wellness businesses run their operations and reach more customers. It provides a cloud-based platform that combines booking and scheduling, client management, payments, and marketing tools so studios, gyms, spas, and other wellness providers can manage classes, appointments, memberships, and payments from a single system. Customers can discover local studios and book services through Mindbody’s consumer apps and the platform’s web interfaces, while business owners use an admin dashboard to handle schedules, bookings, payments, and client communications. Mindbody differentiates itself by offering an end-to-end platform that connects a large network of providers with a broad customer base, helping both sides transact more efficiently. The company’s goal is to simplify how fitness and wellness businesses operate and to grow their customer reach and revenue by making online booking and management easy and scalable.

Simplify Jobs

Simplify's Take

What believers are saying

  • Fenix Hot Fitness switches from Wix to Mindbody in early 2026 for better booking.
  • ImageAssist boosts client engagement via automated photo linking to appointments.
  • Two million free images enhance Mindbody marketing campaigns and automations.

What critics are saying

  • ImageAssist enables photo exports to 4D-EMR, eroding Mindbody lock-in within 6-12 months.
  • Relevance AI pulls fitness data for rival workflows, diverting users in 3-6 months.
  • FitMetrix integrates with Strava, fragmenting data and retention in 6-12 months.

What makes Mindbody unique

  • ImageAssist integrates on March 17, 2026, for standardized client photos in Mindbody workflows.
  • Native iOS/Android app uploads before-and-after photos to client profiles.
  • Pabbly Connect links Mindbody to over 1000 apps for no-code automation.

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Funding

Total Funding

$849.5M

Above

Industry Average

Funded Over

0 Rounds

Benefits

Performance Bonus

Stock Price

Company News

ImageAssist
Mar 17th, 2026
ImageAssist now integrates with Mindbody for client photography.

ImageAssist now integrates with Mindbody for client photography. Tue Mar 17 2026 ImageAssist now integrates with Mindbody, helping wellness, fitness, and aesthetic businesses capture consistent client photos, track results, and organize image libraries directly within their existing workflow. ImageAssist now integrates with Mindbody. Exciting news - ImageAssist is now integrated with Mindbody. This new integration brings structured, standardized client photography to many of the world's leading fitness, beauty, and wellness brands. Practices using Mindbody can now capture professional client photos and automatically connect them to their client records - making it easier to document results, track progress, and deliver a better client experience. Why this matters. Client photos are essential for many wellness and aesthetic services. Before-and-after photos help demonstrate results, track progress, and build client confidence. Yet many businesses still manage photos across phones, shared folders, and disconnected systems. This often leads to: - Inconsistent before-and-after photos - Photos scattered across staff devices - Limited ability to showcase results during consultations The ImageAssist + Mindbody integration solves this by bringing structured client photography directly into your workflow. What Mindbody practices can now do. With ImageAssist connected to Mindbody, practices can: - Capture consistent before-and-after photos using iPhone or iPad - Automatically connect photos to client appointments - Organize photo libraries across staff and locations - Securely manage images for documentation and client engagement Photos are automatically saved in: - ImageAssist for organized photo sessions and comparisons - Mindbody within the Documents section of the client record This ensures client photos remain connected to their records and easy to access when needed. How to connect ImageAssist to Mindbody. Setting up the integration only takes a minute. Step 2: open integrations. From the left navigation menu: Select "Integrations" Step 3: connect Mindbody. Choose Mindbody from the list of integrations and enter: - Mindbody Username - Mindbody Password - Mindbody Account ID Then click Save. Your integration is now connected. What happens next. Once the integration is active, your team can capture photos directly from the ImageAssist iOS app. On iPhone or iPad: - Client appointments from your Mindbody calendar will automatically appear in ImageAssist - Staff can start a photo session directly from the client appointment - Photos are automatically saved to both ImageAssist and the client's Mindbody record This creates a seamless workflow for documenting client results. A better workflow for client photography. ImageAssist helps fitness, beauty, and wellness brands bring structure and consistency to client photography. Instead of managing photos across phones and folders, teams can capture standardized photos, organize results by client, and build a visual record of client progress. ImageAssist INC is excited to bring modern photography workflows to the Mindbody ecosystem and help practices elevate how they document results and engage with clients. If your practice uses Mindbody and wants to streamline how you capture and manage client photos, ImageAssist INC'd love to show you how ImageAssist works.

Fenix Hot Fitness
Mar 16th, 2026
Big news at Fenix Hot Fitness: we're moving to Mindbody!

Big news at Fenix Hot Fitness: Fenix Hot Fitness is moving to Mindbody! At Fenix Hot Fitness, Fenix Hot Fitness is always looking for ways to improve your experience in and out of the studio. Over the next few weeks, Fenix Hot Fitness will be transitioning its booking and membership system from Wix to Mindbody. This change will make it easier for you to book classes, manage your memberships, and stay connected with everything happening at the studio. Why the change? Mindbody is one of the leading fitness studio platforms and will give its members: Easier class booking A better mobile app experience Faster checkout for class packages and memberships Improved scheduling and notifications More flexibility for managing your account Its goal is to make everything simpler and smoother for you. What this means for you. As Fenix Hot Fitness complete this transition: - Class bookings and plan purchases will move to its new Mindbody booking site - Fenix Hot Fitness will begin phasing out the "Spaces by Wix" app - Members will start using the Mindbody app or its new booking page to reserve classes Don't worry - Fenix Hot Fitness will guide you through each step along the way! What you'll need to do. Soon Fenix Hot Fitness will ask all clients to: 1⃣ Create or activate your Mindbody account Fenix Hot Fitness'll share detailed instructions very soon to make the process easy. During the transition. For a short period, you may see both systems available while Fenix Hot Fitness move everything over. Its goal is to make the switch as smooth as possible with no interruption to your classes. Thank you for growing with Fenix Hot Fitness. Fenix Hot Fitness has grown so much thanks to its amazing community. Moving to Mindbody helps Fenix Hot Fitness continue improving the studio experience and supporting all of you in your fitness journey. Fenix Hot Fitness appreciate your patience as Fenix Hot Fitness make this upgrade and can't wait for you to enjoy the new system! See you on your mat soon! - Danae & the Fenix Hot Fitness Team

WV News
Sep 30th, 2025
Mindbody Taps Disco to Power Personalized Discovery Ahead of Holiday Wellness Spending Surge

NEW YORK, Sept. 30, 2025 /PRNewswire/ - Disco, the AI-powered commerce media platform, has partnered with Mindbody, leading experience technology platform for fitness, wellness, and beauty, to bring personalized discovery from 1,000+ premium brands into the Mindbody app.

Athletech News
Mar 18th, 2025
Mindbody Taps Rokt for AI-Powered Online Ad Placements

Fitness and wellness software giant Mindbody is partnering with ecommerce platform Rokt to deliver more targeted, impactful online ads to its community members, the sides announced on Tuesday.

Tech Cornell
Dec 10th, 2024
A Decade of Innovation: The Pioneering Johnson Cornell Tech MBA Program

After securing seed funding, which was followed by exponential growth, Bowtie.ai was acquired in 2019 by Mindbody.

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