Mindbody

Mindbody

Software for fitness and wellness businesses

Overview

Mindbody helps fitness and wellness businesses run their operations and reach more customers. It provides a cloud-based platform that combines booking and scheduling, client management, payments, and marketing tools so studios, gyms, spas, and other wellness providers can manage classes, appointments, memberships, and payments from a single system. Customers can discover local studios and book services through Mindbody’s consumer apps and the platform’s web interfaces, while business owners use an admin dashboard to handle schedules, bookings, payments, and client communications. Mindbody differentiates itself by offering an end-to-end platform that connects a large network of providers with a broad customer base, helping both sides transact more efficiently. The company’s goal is to simplify how fitness and wellness businesses operate and to grow their customer reach and revenue by making online booking and management easy and scalable.

About Mindbody

Simplify's Rating
Why Mindbody is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Enterprise Software

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

San Luis Obispo, California

Founded

2001

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Simplify's Take

What believers are saying

  • Bilt's May 2026 partnership exposes thousands of studios to higher-intent consumers.
  • April 2026 product updates added add-ons, tap-to-pay, and recurring appointments.
  • The $785 million January 2026 financing funds AI initiatives and platform expansion.

What critics are saying

  • Competition from Zipper, WellnessLiving, PushPress, and Vagaro is actively pitching Mindbody migration.
  • Mindbody filed five WARN notices totaling 610 layoffs through January 2025, signaling operating strain.
  • Delaware litigation around the 2019 take-private keeps governance and disclosure history in view.

What makes Mindbody unique

  • Mindbody still powers 40,000 businesses and 2.8 million active users.
  • Playlist merged with EGYM in March 2026, pairing software with connected gym hardware.
  • Mindbody NextUP and AI Assistant show deeper workflow automation across bookings and support.

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Funding

Total Funding

$849.5M

Above

Industry Average

Funded Over

0 Rounds

Benefits

Performance Bonus

Stock Price

Company News

Fitt Insider
Jun 9th, 2026
Blink launches Untapped, returning booking control and excess spot inventory to fitness studios.

Blink launches Untapped, returning booking control and excess spot inventory to fitness studios. Untapped gives independent studios a branded, direct channel to sell last-minute class spots on their own terms, keeping the member relationship and 100% of class revenue. Winter Park, FL / Jun 9, 2026 / Untapped Blink, a 20-year veteran of the fitness and wellbeing industry has launched Untapped, a new platform that gives independent fitness and wellness studios a direct, studio-owned channel for selling last-minute class spots on top of the booking software they already use. The software lets studios publish discounted open seats on their own branded booking page, under rules they set and at prices they control, while keeping the member relationship and 100% of class transaction revenue. Independent studios have long filled empty last-minute seats through third-party aggregators such as ClassPass, USC, and GymPass. Those networks provide discovery, but they also own the member relationship, set the listing terms, and take a share of every booking. Untapped gives operators a direct alternative they control, designed to run alongside the networks studios already use rather than replace them. Untapped reflects two decades of Blink's work with independent fitness and wellness operators, including brands such as Rostudios, Yoga Joint, Title Boxing Club, Power Life, and Urban Waxx. That experience shaped a platform built around how studios actually manage open inventory and customer relationships, rather than generic marketplace logic. "For the last 6 years, the studios we work with have asked the same question: why does filling an empty seat mean handing over the customer and a slice of the revenue?" said Joseph Wheeler, Principal at Blink. "ClassPass is great at putting new faces in the room, but the open seat belongs to the studio, so should the member and the full dollar. Untapped is how operators finally sell those seats on their own terms." With Untapped, studios configure their own listing rules: which classes show discounted inventory, how many seats open for booking, caps and cooldowns per member, and same-day visibility windows. Capacity-based pricing tiers map open-seat levels to discounts the studio defines, so prices fall as more spots open while guardrails protect full-price demand. Untapped integrates directly with the three leading member management platforms - Mariana Tek, ClubReady and Mindbody. Classes, capacity, and bookings stay in sync with no separate payments mechanism or delayed payouts. It also includes Untapped AI, an LLM backed listing advisor that reads each studio's own fill patterns and recommends which spots to open and at what price, ready to apply in one click. About Untapped Untapped is B2B software that gives independent fitness and wellness studios a studio-owned channel for last-minute class inventory. It offers an alternative to third-party aggregators such as ClassPass, keeping booking, customer data, and revenue in-house. Untapped was built by Blink, a 20-year veteran of the fitness and wellbeing industry. The platform layers on top of existing member management software, including Mariana Tek ClubReady and Mindbody, rather than replacing it. Giving operators of pilates, yoga, HIIT, barre, boutique gym, and broader wellness studios control over listing rules, capacity-based pricing, branded booking, and customer ownership. Press Contact Mya Castellon [email protected]

Boland Hill Media, LLC
May 29th, 2026
Rego updates Family Wallet platform and other digital transactions news briefs from 5/29/26.

Rego updates Family Wallet platform and other digital transactions news briefs from 5/29/26. * Rego Payment Architectures Inc., whose technology allows financial institutions to offer banking services to families, announced an update to its Family Wallet platform to give parents control of children's accounts directly through Rego's platform. * Fresha, a payments platform specializing in beauty and wellness businesses, said it is widening the capabilities of its Marketplace offering to improve connections with clients. * Bilt, a platform that offers rewards on housing payments, said it will work with Mindbody, a technology provider to the fitness and beauty industries, to allow Bilt users to earn points on fitness classes at Mindbody studios through the Bilt app. * The U.S. Faster Payments Council and Accredited Standards Committee X9 Inc. formed the FPC-ASC X9 Joint Standards Steering Committee to work on accelerating the adoption of faster payments by tackling standards-related barriers in the payments ecosystem. * Mark Gould, chief payments executive at Federal Reserve Financial Services, will retire by year's end after 35 years at the institution, FRFS announced. Gould assumed the role of chief payments executive, the agency's first, in 2021. FRFS offers payment services to financial institutions.

Standard-Journal
May 28th, 2026
Bilt partners with Mindbody to bring thousands of neighborhood fitness studios into its rewards ecosystem.

Bilt partners with Mindbody to bring thousands of neighborhood fitness studios into its rewards ecosystem. * Business Wire * May 28, 2026 * 0 NEW YORK-(BUSINESS WIRE)-May 28, 2026- Bilt, the membership for where you live, today announced a partnership with Mindbody, the leading experience technology platform for the fitness, wellness, and beauty industries. Starting today, Bilt Members can discover, book, and earn 1X Bilt Points on fitness classes at thousands of Mindbody-connected studios directly through the Bilt app - whether through the Bilt Concierge or Fitness Tab - expanding Bilt's total neighborhood fitness network to more than 7,000 studios nationwide. Griffin Says Mamdani Made It Clear That He Needs to Double Down on Miami The integration brings marquee national brands, including F45, Orangetheory, Bodyrok, and ID Hot Yoga, alongside thousands of independent local studios into the Bilt ecosystem, making Bilt one of the only large-scale loyalty programs to deeply integrate boutique fitness into a housing-and-neighborhood rewards ecosystem. Members can pay with points, Bilt Cash, any linked card, or their Bilt card when booking. "We've always believed that your housing payments should do more for you, and it all starts right there in your home," said Ankur Jain, Founder and CEO of Bilt. "Partnering with Mindbody means that when someone pays rent on the 1 st, they can book their favorite class on the 2 nd and grab dinner down the street on the 3 rd - whether they use the Bilt Concierge to do it or not - and every part of that is connected through Bilt. That's hospitality working for where you live." "Our job is to help studios, spas, and salons grow, and our partnership with Bilt is a natural extension of that mission," said Fritz Lanman, CEO of Playlist, parent company of Mindbody. "Bilt connects thousands of Mindbody businesses with millions of highly engaged members who are already spending and actively looking for great in-person fitness and wellness experiences in their neighborhoods. It's a clear win for our businesses and a real value-add for Bilt members." Alongside the partnership, Bilt is launching new app features to improve how members discover studios. New personalized recommendations and improved search help members find classes based on their workout preferences: from yoga and Pilates to CrossFit and bootcamp, across locations nationwide. The expanded fitness network adds meaningful inventory well beyond major markets, bringing neighborhood fitness rewards to Bilt Members across the country. The fitness booking experience is available in the Fitness tab and through the Bilt Concierge in the Bilt app. About Bilt Launched in 2021, Bilt is the membership for where you live and the hospitality platform powering the residential ecosystem around it. For members, Bilt makes where our members live the center of their lives - allowing them to earn rewards on housing payments, access neighborhood services, build a path to homeownership, and redeem points across a best-in-class travel and lifestyle ecosystem including airlines, hotels, boutique fitness studios, neighborhood restaurants, and more. For partners, from residential properties and neighborhood merchants to travel advisors, Bilt's hospitality platform provides the tools to deliver exceptional customer experiences and build deeper relationships with residents. The Bilt Alliance spans more than 6.5 million homes across the country, developed in partnership with some of the nation's largest residential owners and operators. Bilt boasts the highest value rewards currency on the market today. For more information, visit www.bilt.com. About Mindbody Part of the Playlist portfolio of brands, Mindbody is a leading experience technology platform for the fitness, wellness, and beauty industries. For more than 20 years, Mindbody has empowered businesses - from local studios to global franchises - to thrive by streamlining operations and driving growth. More than 2.8 million active users turn to the Mindbody app to discover, book, and buy wellness experiences across thousands of gyms, studios, spas, salons, and integrative health centers worldwide. For more information on how Mindbody is powering the world's fitness and wellness businesses and connecting them with more consumers, more effectively than anyone else, visit www.mindbodyonline.com. Deniz Sonmez |[email protected] KEYWORD: UNITED STATES NORTH AMERICA NEW YORK INDUSTRY KEYWORD: TECHNOLOGY RETAIL GENERAL SPORTS HEALTH CONSUMER ONLINE RETAIL LUXURY SPORTS OTHER TECHNOLOGY OTHER RETAIL GENERAL HEALTH OTHER CONSUMER FITNESS & NUTRITION WOMEN PUB: 05/28/2026 11:22 AM/DISC: 05/28/2026 11:23 AM

ImageAssist
Mar 17th, 2026
ImageAssist now integrates with Mindbody for client photography.

ImageAssist now integrates with Mindbody for client photography. Tue Mar 17 2026 ImageAssist now integrates with Mindbody, helping wellness, fitness, and aesthetic businesses capture consistent client photos, track results, and organize image libraries directly within their existing workflow. ImageAssist now integrates with Mindbody. Exciting news - ImageAssist is now integrated with Mindbody. This new integration brings structured, standardized client photography to many of the world's leading fitness, beauty, and wellness brands. Practices using Mindbody can now capture professional client photos and automatically connect them to their client records - making it easier to document results, track progress, and deliver a better client experience. Why this matters. Client photos are essential for many wellness and aesthetic services. Before-and-after photos help demonstrate results, track progress, and build client confidence. Yet many businesses still manage photos across phones, shared folders, and disconnected systems. This often leads to: - Inconsistent before-and-after photos - Photos scattered across staff devices - Limited ability to showcase results during consultations The ImageAssist + Mindbody integration solves this by bringing structured client photography directly into your workflow. What Mindbody practices can now do. With ImageAssist connected to Mindbody, practices can: - Capture consistent before-and-after photos using iPhone or iPad - Automatically connect photos to client appointments - Organize photo libraries across staff and locations - Securely manage images for documentation and client engagement Photos are automatically saved in: - ImageAssist for organized photo sessions and comparisons - Mindbody within the Documents section of the client record This ensures client photos remain connected to their records and easy to access when needed. How to connect ImageAssist to Mindbody. Setting up the integration only takes a minute. Step 2: open integrations. From the left navigation menu: Select "Integrations" Step 3: connect Mindbody. Choose Mindbody from the list of integrations and enter: - Mindbody Username - Mindbody Password - Mindbody Account ID Then click Save. Your integration is now connected. What happens next. Once the integration is active, your team can capture photos directly from the ImageAssist iOS app. On iPhone or iPad: - Client appointments from your Mindbody calendar will automatically appear in ImageAssist - Staff can start a photo session directly from the client appointment - Photos are automatically saved to both ImageAssist and the client's Mindbody record This creates a seamless workflow for documenting client results. A better workflow for client photography. ImageAssist helps fitness, beauty, and wellness brands bring structure and consistency to client photography. Instead of managing photos across phones and folders, teams can capture standardized photos, organize results by client, and build a visual record of client progress. ImageAssist INC is excited to bring modern photography workflows to the Mindbody ecosystem and help practices elevate how they document results and engage with clients. If your practice uses Mindbody and wants to streamline how you capture and manage client photos, ImageAssist INC'd love to show you how ImageAssist works.

Fenix Hot Fitness
Mar 16th, 2026
Big news at Fenix Hot Fitness: we're moving to Mindbody!

Big news at Fenix Hot Fitness: Fenix Hot Fitness is moving to Mindbody! At Fenix Hot Fitness, Fenix Hot Fitness is always looking for ways to improve your experience in and out of the studio. Over the next few weeks, Fenix Hot Fitness will be transitioning its booking and membership system from Wix to Mindbody. This change will make it easier for you to book classes, manage your memberships, and stay connected with everything happening at the studio. Why the change? Mindbody is one of the leading fitness studio platforms and will give its members: Easier class booking A better mobile app experience Faster checkout for class packages and memberships Improved scheduling and notifications More flexibility for managing your account Its goal is to make everything simpler and smoother for you. What this means for you. As Fenix Hot Fitness complete this transition: - Class bookings and plan purchases will move to its new Mindbody booking site - Fenix Hot Fitness will begin phasing out the "Spaces by Wix" app - Members will start using the Mindbody app or its new booking page to reserve classes Don't worry - Fenix Hot Fitness will guide you through each step along the way! What you'll need to do. Soon Fenix Hot Fitness will ask all clients to: 1⃣ Create or activate your Mindbody account Fenix Hot Fitness'll share detailed instructions very soon to make the process easy. During the transition. For a short period, you may see both systems available while Fenix Hot Fitness move everything over. Its goal is to make the switch as smooth as possible with no interruption to your classes. Thank you for growing with Fenix Hot Fitness. Fenix Hot Fitness has grown so much thanks to its amazing community. Moving to Mindbody helps Fenix Hot Fitness continue improving the studio experience and supporting all of you in your fitness journey. Fenix Hot Fitness appreciate your patience as Fenix Hot Fitness make this upgrade and can't wait for you to enjoy the new system! See you on your mat soon! - Danae & the Fenix Hot Fitness Team

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