Overview
Company Does Not Provide H-1B Sponsorship
Mirakl provides a marketplace SaaS platform that lets businesses launch and scale online marketplaces for B2C and B2B, retailers, and manufacturers. The platform centralizes core marketplace functions so sellers list items, buyers shop, and operators manage orders, payments, and fulfillment, with added omnichannel and customer experience features. It differentiates itself by offering a globally scalable, inventory-light solution that supports many client types and emphasizes expanding catalogs through third-party sellers. Its goal is to help clients increase sales, engage customers, and grow product selection by enabling a wide network of sellers.
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Simplify's take
What believers are saying
- Mirakl reported 2025 group profitability and $218 million ARR, up 23%.
- Best Buy, Janie and Jack, Tesco, and Ulta expanded marketplace launches through Mirakl in 2025.
- Adspert acquisition and Mirakl Ads diversify revenue beyond core marketplace software.
What critics are saying
- Mirakl’s GMV-fee model makes costs rise with customer success, pushing buyers toward alternatives.
- Marketplacer and open-source rivals target Mirakl’s overlay architecture and undercut enterprise renewal economics.
- If agentic commerce stalls after the 2026 beta, Nexus becomes an expensive marketing story.
What makes Mirakl unique
- Mirakl powers 450-plus marketplaces and 2025 GMV reached $14.6 billion.
- Mirakl Nexus and J.P. Morgan Payments launched agentic commerce in March 2026.
- Mirakl Connect won G2’s Fall 2026 Marketplace Grid leadership among 29 products.
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