Mission Design & Automation

Mission Design & Automation

Designs, builds, and integrates intelligent automation

Overview

Mission Design & Automation designs, builds, and integrates custom intelligent automation solutions for industries such as automotive, medical devices, food and beverage, and consumer goods in West Michigan. Its products work by tailoring automation systems to each client’s needs, combining hardware, software, and controls to improve operational efficiency and productivity, with ongoing support to maintain performance. The company distinguishes itself through a strong focus on customer success, integrity, and long-term client relationships, delivering tailored solutions rather than one-size-fits-all offerings. Revenue comes from selling these custom automation solutions and providing ongoing support services. The goal is to help clients optimize operations and adopt new technologies to stay competitive in their markets.

Significant Headcount Growth

About Mission Design & Automation

Simplify's Rating
Why Mission Design & Automation is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Robotics & Automation

Automotive & Transportation

Industrial & Manufacturing

Healthcare

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Holland, Michigan

Founded

2004

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Simplify's Take

What believers are saying

  • Mission is filling engineering and build roles in Holland as of August 2026.
  • AUTOMATE 2026 and FABTECH 2026 presence keeps Mission visible to buyers.
  • The company opened a 50,000-square-foot expansion after a $5 million investment.

What critics are saying

  • Mission competes against global integrators like Gray AES, JR Automation, and ATS.
  • Custom-project revenue depends on manufacturing capex; a 2027 slowdown hits backlog fast.
  • Losing one large customer or a major integration program would crush utilization.

What makes Mission Design & Automation unique

  • Mission builds turnkey robotic systems for automotive, medical, food, and consumer-goods manufacturers.
  • Its 2026 Black River Court facility supports larger, more complex automation projects.
  • Dean Elkins joined April 2026, sharpening consumer-products specialization and market access.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Paid Vacation

Paid Holidays

Phone/Internet Stipend

Professional Development Budget

Company Social Events

Employee Discounts

Profit Sharing

Training Programs

Growth & Insights and Company News

Headcount

6 month growth

10%

1 year growth

10%

2 year growth

10%
WTWH Media LLC
Aug 26th, 2024
Olis Robotics Unveils Plc Capabilities For Industrial Robot Cells

Listen to this articleOlis’ PLC system alerts users to what went wrong when a robot stops working. | Source: Olis Robotics. End users turn to automation because it promises consistent work with minimal downtime. When something goes wrong, the robot must stop working and wait for a human operator to step in and figure out the problem. During this period, companies are losing out on valuable time and productivity. Olis Robotics said it hopes to tackle this issue with its remote diagnostics system for industrial automation cells

Osaro
Jun 28th, 2023
OSARO and Mission Partner to Optimize Warehouse Automation

June 28, 2023 : OSARO®, a global leader in machine-learning-enabled robotics for e-commerce, is partnering with Mission Design & Automation, a Michigan-based industrial robotic systems integrator, to develop and deploy a range of robotic automation solutions optimized for e-commerce fulfillment.

Crain Communications
Apr 1st, 2022
Mission Llc will increase headcount by 109 on Jun 1st 22'.

In June, Holland-based Mission Design & Automation LLC announced its $5 million, 50,000-square-foot expansion that added 109 new jobs.

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