Mizzen+Main

Mizzen+Main

Direct-to-consumer performance menswear with moisture-wicking fabrics

Overview

Mizzen+Main creates performance menswear that blends classic styles with fabric technology. It offers shirts, pants, and other menswear built with moisture-wicking, wrinkle-resistant, and machine-washable fabrics, designed for professional men who want comfort and a sharp look. The products work by using technical textiles that wick away moisture, resist wrinkles, and can be cleaned in a washing machine without special care, making daily wear easy and durable. The company differentiates itself from rivals through its focus on performance fabrics embedded in traditional men’s apparel and by selling directly to consumers via its website (with some products through select retail partners), enabling direct relationships and convenient shopping. Its goal is to provide high-quality, comfortable, and stylish clothing that meets professional needs while building a sustainable, recurring revenue stream through direct-to-consumer sales.

About Mizzen+Main

Simplify's Rating
Why Mizzen+Main is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Design

Consumer Goods

Company Size

51-200

Company Stage

Series B

Total Funding

$4.6M

Headquarters

Dallas, Texas

Founded

2012

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Simplify's Take

What believers are saying

  • Performance fabric adoption by mainstream menswear expands total addressable market significantly.
  • Retail expansion in high-growth Southern markets leverages Sepp Straka PGA sponsorship visibility.
  • Bold Metrics integration reduces return rates and improves customer lifetime value metrics.

What critics are saying

  • Fast-fashion competitors replicate moisture-wicking and wrinkle-resistant fabrics at lower price points.
  • Retail expansion capital drain threatens cash runway without demonstrated unit economics validation.
  • Bold Metrics dependency creates switching cost trap if pricing increases or competitor acquires.

What makes Mizzen+Main unique

  • AI-powered Smart Size Chart from Bold Metrics enables precise fit accuracy unmatched by competitors.
  • Fresco Suit with advanced performance fabrics replicates Leeward Shirt success in suiting category.
  • Omnichannel strategy combines DTC model with 600+ retail partners and owned flagship locations.

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Funding

Total Funding

$4.5M

Below

Industry Average

Funded Over

4 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$3M
Mizzen+Main
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Unlimited Paid Time Off

Holiday/ Paid Holidays

Flexible Work Hours

Remote Work Options

Health Insurance

Dental Insurance

Vision Insurance

Wellness Program

Mental Health Support

Stock Options

Family Planning Benefits

Fertility Treatment Support

Conference Attendance Budget

Professional Development Budget

Phone/Internet Stipend

Home Office Stipend

401(k) Retirement Plan

401(k) Company Match

Hybrid Work Options

Paid Vacation

Adoption Assistance

Parental Leave

Sabbatical Leave

Employee Discounts

Gym Membership

Mea l Benefits

Parental Leave

Growth & Insights and Company News

Headcount

6 month growth

3%

1 year growth

3%

2 year growth

0%
Business Wire
May 23rd, 2024
Mizzen+Main Announces New Retail Location In Birmingham, Alabama

DALLAS--(BUSINESS WIRE)--After recently announcing the Grand Reopening of the Dallas flagship store and the addition of four new locations in 2023, Mizzen+Main continues to establish its retail presence across the United States with a new location in the city of Birmingham, Alabama. "We know many of our ecommerce customers are located throughout the south, so we’re excited to have more of a physical presence near where they are,” says Bethany Muths, Chief Marketing Officer of Mizzen+Main. “Birmingham is such a great fit for the brand, and we can’t wait to expand our brand experience into new territories.". In addition to being the hometown of Mizzen+Main sponsored PGA TOUR professional, Sepp Straka, Birmingham serves as a comfortable addition to the welcoming environments that host Mizzen+Main retail locations. And it’s that feeling of comfort and welcome that the store is created to foster

D Magazine
May 8th, 2024
Mizzen+Main Founder Kevin Lavelle Brings His Innovative Touch to Baby Monitors

Harbor co-founder and CEO Kevin Lavelle-the mind behind performance dress shirt company Mizzen + Main-raised $3.7 million in seed funding for the startup.

Business Wire
Apr 4th, 2024
Mizzen+Main Unveils All-New Fresco Suit

DALLAS--(BUSINESS WIRE)--After being the first brand to include performance fabrics in classic menswear, Mizzen+Main has stayed at the forefront of companies utilizing technologically advanced fabrics. Their latest launch—The Fresco Suit is the latest in their Spring Collection designed with the end user in mind and tailor made for a more comfortable suit. “This suit comes back to the reason Mizzen+Main exists—to take staple styles in classic menswear and make them better,” says Ryan Kent, CEO of Mizzen+Main. “The Fresco Suit will change the game of suiting just like our Leeward Dress Shirt did to shirts ten years ago.”

PR Newswire
Aug 8th, 2023
Bold Metrics And Mizzen+Main Redefine Performance Menswear Fit

SAN FRANCISCO, Aug. 8, 2023 /PRNewswire/ -- Bold Metrics , the artificial intelligence (AI) company specializing in advanced sizing solutions for the apparel industry, is thrilled to power fit for Mizzen+Main , a performance menswear company. Mizzen+Main customers can now use the Find My Size solution powered by Bold Metrics' AI-driven Smart Size Chart to quickly and accurately find the best size for their preferred fit.Mizzen+Main shoppers can use the Find My Size solution to quickly and accurately find their best size and preferred fit. Tweet this Bold Metrics is now powering fit for Mizzen + Main, the performance menswear company.Mizzen+Main combines performance fabrics with modern silhouettes to create clothes that look great and feel even better. Originally known for The Best Damn Dress Shirt, Mizzen+Main now creates multiple lines of apparel, helping men feel a lot more comfortable and even more confident."Mizzen+Main blends performance and comfort, and there's nothing more essential to comfort than fit," explains Daina Burnes, CEO of Bold Metrics. "Our AI solutions create a digital twin of each shopper, determining over 50 unique body measurements through a simple survey

Business Wire
Nov 2nd, 2022
Mizzen+Main Partners With Three Charity Partners To Commemorate Veterans Day

DALLAS--(BUSINESS WIRE)--Mizzen+Main announced their partnership with three charitable organizations to share 50% of the proceeds from the sales of their specialty t-shirts in honor of Veterans Day. Mizzen+Main is committed to working with values-driven organizations that work closely with the men and women who serve America, as well as their families, and Veterans Day represents an opportunity to do just that. As Ryan Kent, President of Mizzen+Main, says, “Veterans Day is a great day to pause in our busy lives to think about and show appreciation for those individuals who have served, and to try and uphold the values and beliefs by which this country was founded. Veterans Day is a day in my mind to just say 'thank you.' ”

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