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Overview
Moab builds software for equipment rental businesses and dealerships. The product helps run operations by managing rentals, inventory, pricing, reservations, maintenance, invoicing, and reporting in a single cloud-based system that can be accessed via web (and mobile where applicable). It offers modules for rental management, dealership sales, and related back-office tasks, so users can track assets, bookings, customer data, and finances in one place. Moab differentiates itself by targeting a wide range of users—from new-generation entrepreneurs to market leaders—backed by venture funding to support scalability and growth, with a focus on the equipment rental and dealership domain rather than generic software. Its goal is to help rental and dealer businesses operate more efficiently and grow their operations through an integrated, scalable platform that handles the end-to-end rental lifecycle.
About Moab
Industries
Automotive & Transportation
Enterprise Software
Company Size
1-10
Company Stage
Series A
Total Funding
$16M
Headquarters
New York City, New York
Founded
2023
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Simplify's Take
What believers are saying
- $16 million closed across Seed in April 2024 and Series A in October 2025.
- Moab launched from stealth on February 17, 2026, signaling commercial readiness.
- The company projects $2.5 billion annual transaction volume and $4 billion fleet assets.
What critics are saying
- Point of Rental, Wynne Systems, and Texada already dominate equipment rental software.
- Moab still relies on a handful of marquee customers, increasing concentration risk.
- A 2026-2027 sales stall lets incumbents lock in fleet operators for years.
What makes Moab unique
- Moab unifies dispatch, billing, accounting, and fleet workflows in one real-time system.
- It targets mid-market and enterprise rental operators, not fragmented small-shop rentals.
- Customers include Toromont-owned Battlefield Equipment Rental and HOLT Cat-owned Texas First Rentals.
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Funding
Total Funding
$16M
Below
Industry Average
Funded Over
2 Rounds
Industry standards
Benefits
Company Equity
Company News
The AlleyWatch startup daily funding report: 2/18/2026. The latest venture capital, seed, pre-seed, and angel deals for NYC startups for 2/18/2026 featuring funding details for Avantos, Vestwell, and much more. This page will be updated throughout the day to reflect any new fundings. Vestwell - $385M Series E. Vestwell, a digital savings platform for workplace retirement, education, and emergency savings access, has raised $385M in Series E funding led by Sixth Street Growth and Blue Owl Capital Corporation. Founded by Aaron Schumm in 2016, Vestwell has now raised a total of $660M in reported equity funding. Avantos - $25M Series A. Avantos, an AI-powered operating system for client management for onboarding, servicing, and growth for financial institutions, has raised $25M in Series A funding led by Bessemer Venture Partners. Founded by Bassam Chaptini and Rabih Ramadi in 2024, Avantos has now raised a total of $35M in reported equity funding. REACH NYC TECH LEADERS AlleyWatch is NYC's leading source of tech and startup news, reaching the city's most active founders, investors, and tech leaders. Advertise today Moab - $8M Series A. ENTERPRISE SOFTWARE Moab, a platform for equipment rental and dealers to manage inventory, orders, billing, and operations, has raised $8M in Series A funding led by Elad Gil. Founded by Charles Soll and Patrick Anderson in 2023, Moab has now raised a total of $16M in reported equity funding. UniqLearn - $1.96M. UniqLearn, a personalized K-12 learning platform creating tailored homework and student learning profiles, has raised $1.96M in funding according to a recent SEC filing. The filing indicates that the round comes from nineteen investors. UniqLearn was founded by Aidan McDowell in 2024. About alleywatch. Contact.
Moab, a New York-based software company building operating systems for equipment rental and dealership businesses, has raised $16 million across seed and Series A rounds. The seed round closed in April 2024 and the Series A in October 2025, with both rounds totalling $8 million each. Both rounds were led by Elad Gil, with participation from Ironspring Ventures and angel investors including Ramp co-founder Karim Atiyeh and Tidemark founder Dave Yuan. Led by CEO Charles Soll and CTO Patrick Anderson, Moab provides an operating system supporting workflows across operations, dispatch, billing and accounting. The platform targets mid-market and enterprise customers managing complex fleets. The funding will support product development and expand engineering and go-to-market teams. Customers include Axis Portable Air, Battlefield Equipment Rental and Texas First Rentals.
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About Moab
Industries
Automotive & Transportation
Enterprise Software
Company Size
1-10
Company Stage
Series A
Total Funding
$16M
Headquarters
New York City, New York
Founded
2023
Moab is Hiring for 8 Jobs on Simplify!
Find jobs on Simplify and start your career today