Overview

Moab builds software for equipment rental businesses and dealerships. The product helps run operations by managing rentals, inventory, pricing, reservations, maintenance, invoicing, and reporting in a single cloud-based system that can be accessed via web (and mobile where applicable). It offers modules for rental management, dealership sales, and related back-office tasks, so users can track assets, bookings, customer data, and finances in one place. Moab differentiates itself by targeting a wide range of users—from new-generation entrepreneurs to market leaders—backed by venture funding to support scalability and growth, with a focus on the equipment rental and dealership domain rather than generic software. Its goal is to help rental and dealer businesses operate more efficiently and grow their operations through an integrated, scalable platform that handles the end-to-end rental lifecycle.