Modash vs Heepsy: Which influencer platform is better in 2026? May 2026 · Tools Modash and Heepsy are the two most popular self-serve creator discovery tools. Both publish pricing, both offer free trials, both index Instagram, TikTok and YouTube creators. The difference is scope: Modash bundles outreach inside the platform, Heepsy keeps it search-first at a lower price. Neither is built for SEO blog outreach. This guide compares the two so you can pick the right one, or skip both. Quick verdict. * Pick Modash if you want one self-serve tool for creator discovery, contact lookup and outreach sequencing, and you're running ongoing influencer campaigns where the integrated workflow saves real time. * Pick Heepsy if you only need creator search and analytics, want the lowest entry price, and you'll run outreach in your own email tool. * Pick neither if your goal is SEO blogger outreach, link building or smaller-scale editorial PR. Both are mismatched. A flat-rate alternative fits better for that workflow. Side-by-side comparison. | Feature | Modash | Heepsy | | Best for | Discovery + outreach in one tool | Cheap self-serve discovery | | Starting price | ~$99/mo | ~$49/mo | | Billing | Monthly or annual | Monthly or annual | | Sales call required | No (Enterprise only) | No | | Free tier or trial | Free trial | Free tier / trial | | Creator search | Instagram, TikTok, YouTube | Instagram, TikTok, YouTube | | Audience analytics | Strong | Strong | | Fake follower analysis | Yes | Yes | | Email finding built in | Yes | Limited | | Outreach sequencing built in | Yes | No | | Lists / CRM | Yes | Yes | | API access | Higher tiers | Higher tiers | | Best fit team size | Small to mid agencies and brands | Freelancer to small agency | Pricing compared. Both publish pricing transparently, which makes comparison easier than with quote-only enterprise tools. Modash plans typically start around $99/mo for the entry tier and scale into the hundreds per month for higher search volume. Annual billing is discounted. Enterprise plans are quote-only. See its Modash pricing guide. Heepsy plans typically start around $49/mo, with Plus and Premium tiers in the $169 to $269/mo range. Annual billing is discounted. There's a free tier or free trial. See its Heepsy pricing guide. At the entry tier, Heepsy is roughly half the price. The trade-off is scope: Modash bundles outreach, Heepsy doesn't. Where Modash wins. * Outreach built in. Email finding plus sequencing in one tool. Heepsy doesn't really do this. * End-to-end workflow. From search to send without exporting contacts to a separate tool. * Stronger email finder. Built into the workflow rather than a side feature. * Fits ongoing programs. When you're running creator outreach as a continuous channel, the integrated workflow saves real time. * Performance tracking. Monitor creator content and campaign performance over time inside the platform. Where Heepsy wins. * Lower entry price. Roughly half the cost of Modash at the starter tier. * Free tier for evaluation. Browse the database before paying. * Less to learn. Lightweight UI, search-first, no campaign workflow to set up. * Fits ad-hoc workflows. When you need to find creators occasionally, not run a continuous program, Heepsy is the right scope. * Cheaper for pure discovery. If you don't use the outreach features, Modash's price premium is wasted. Where both fall short. * SEO blog outreach. Both index social creators only. For editorial outreach to bloggers and journalists for backlinks, neither is the right tool. * Cold email at scale. Even Modash's outreach is functional rather than best-in-class. Heavy cold email teams may still prefer a dedicated tool. * Journalist databases. For PR pitches, Cision, Muck Rack and Prowly are built for that. Modash and Heepsy are not. * Editorial blogger coverage. Both index social creators, not blog authors. * Ambassador programs. Neither has the marketplace, affiliate tracking and content rights workflow that Aspire or CreatorIQ provide. A simpler alternative for blog and editorial outreach. If you came here looking for blogger and editorial outreach for SEO and link building, neither Modash nor Heepsy fits. They are creator discovery tools. For automated blog and editorial outreach, MentionAgent runs the full workflow: * Finds relevant blogs in your niche * Looks up the right contacts * Writes personalized pitches based on the recipient's content * Sends follow-ups You approve the emails before they go out. No creator database to learn, no campaigns to set up, no annual contract. * Pricing: $99/mo flat * What it does: Automated blogger and editorial outreach for SEO and PR * What it doesn't do: Creator discovery on Instagram, TikTok or YouTube. Audience demographic analytics. Influencer campaign management. Modash and Heepsy are the right tools for finding social creators. MentionAgent is the right tool for SEO and editorial outreach. Pick the one that matches what you actually need to do. Test yourself You manage marketing for a DTC skincare brand. You run monthly Instagram and TikTok creator outreach and want one tool for finding creators, getting their emails and pitching. Which platform fits best? Test yourself You're a freelance social media consultant running a few creator searches per month. You'll handle outreach in your own email tool. Which platform fits best? Test yourself Your goal is automated outreach to bloggers in your niche to land guest posts and editorial backlinks. Which option fits? How to choose in 30 seconds. Walk through these in order. Stop at the first "yes": * Are you actually doing SEO blog or editorial outreach, not social creators? Skip both. Use MentionAgent. * Do you want one tool for discovery, contacts and outreach? Modash. * Do you run ongoing creator campaigns where bundled outreach saves time? Modash. * Do you only need creator discovery and you'll send outreach elsewhere? Heepsy. * Is your budget under $100/mo and a free tier matters? Heepsy. * Are you running an ad-hoc one-off search project? Heepsy free tier. Reference table: | If you... Choose | | Want bundled discovery, email finding and outreach | Modash | | Run ongoing influencer campaigns as a real channel | Modash | | Only need creator search and analytics | Heepsy | | Want the lowest entry price with a free tier | Heepsy | | Run SEO blog outreach and want it automated | MentionAgent | | Want flat monthly pricing with no annual contract | MentionAgent | Editorial outreach that runs itself If you don't need a creator database, MentionAgent automates the full blogger and editorial outreach workflow at $99/mo flat. No annual contracts, no quote calls, no seat minimums. Frequently asked questions. Is Modash better than Heepsy? Is Heepsy cheaper than Modash? Does Modash or Heepsy do SEO blog outreach? Can I use both Modash and Heepsy together? Which platform is better for small agencies? Which is faster to start with, Modash or Heepsy? Which has better outreach features?

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Modash, a Tallinn, Estonia-based provider of an influencer marketing platform, acquired Promoty, a Tallinn, Estonia-based provider of an influencer platform providing CRM tools and focus on meaningful brand-creator relationships