Moloco

Moloco

Machine learning for user acquisition and monetization

About

Moloco helps businesses in the digital advertising industry acquire and re-engage high-value users using machine learning and first-party data. Their services optimize advertising efforts based on real-time data, allowing clients to achieve their specific goals regardless of budget or location. Unlike competitors, Moloco focuses on delivering measurable outcomes and maximizing user value, generating revenue by helping clients increase their advertising success. The company has received recognition for its effectiveness, with satisfied clients and accolades for its entrepreneurial efforts.

Company Stage

Series C

Employees

501-1,000

Industries

Fintech, AI & Machine Learning

Total Funding

$186.4M

Headquarters

Redwood City, California

Founded

2013


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Simplify's Take

What believers are saying

  • Moloco's expansion into India taps into a rapidly growing digital ad market.
  • The rise of CTV advertising aligns with Moloco's streaming service partnerships.
  • AI-driven personalization in advertising boosts engagement, benefiting Moloco's machine learning capabilities.

What critics are saying

  • Increased competition from AI-driven platforms may erode Moloco's market share.
  • Regulatory challenges in India could impact Moloco's expansion efforts.
  • Dependence on large partnerships poses risks if these relationships are disrupted.

What makes Moloco unique

  • Moloco leverages first-party data for precise user targeting and engagement.
  • The company uses machine learning to optimize advertising campaigns in real-time.
  • Moloco's partnerships with major brands enhance its credibility and market reach.

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Growth & Insights
Headcount

6 month growth

7%

1 year growth

21%

2 year growth

65%

Benefits

Comprehensive health and wellness: Competitive health, dental, vision and life insurance (covered at 100% for you) and your family.

Professional development: Teach yourself something new and get reimbursed each year for your professional development.

Food and snacks: Enjoy lunch on us. We bring lunch in for employees everyday, In addition, our micro-kitchens are filled with healthy snacks and beverages for you to enjoy

Paid parental leave: Our maternity/paternity leave plan also has you covered when you welcome a new child into your family.

Unlimited vacation: We encourage team members to take time off to relax and recharge with our flexible paid time off policy.

Financial benefits: We provide stock options and generous 401k/pension with an employer match that helps you prepare for your future.

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