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About
Moloco helps businesses in the digital advertising industry acquire and re-engage high-value users by using machine learning and first-party data. Their services optimize for specific business goals, allowing companies to effectively target users and monetize their efforts regardless of budget or location. Unlike competitors, Moloco focuses on delivering measurable outcomes for any advertising goal, maximizing the value of every user. The company's goal is to assist clients in increasing their revenue through performance advertising.
Company Stage
N/A
Employees
501-1,000
Industries
Fintech, AI & Machine Learning
Total Funding
$186.4M
Headquarters
N/A
Founded
2013
Simplify's Take
What believers are saying
- Moloco's recognition by Goldman Sachs and partnerships with industry giants like SK Telecom and Viacom18 indicate strong growth potential and market validation.
- The launch of the Agency Partner Program expands Moloco's reach and influence, providing agencies with advanced tools to drive client success and revenue.
- Their machine learning engine's ability to make accurate real-time predictions can significantly boost client ROI, making Moloco an attractive partner for performance advertising.
What critics are saying
- The digital advertising space is highly competitive, with major players like Google and Facebook posing significant threats to market share.
- Dependence on first-party data may limit Moloco's effectiveness in markets with stringent data privacy regulations.
What makes Moloco unique
- Moloco leverages machine learning and first-party data to optimize user acquisition and monetization, setting it apart from competitors relying on third-party data.
- Their focus on delivering outcomes for any advertiser goal ensures a tailored approach, unlike one-size-fits-all solutions in the market.
- Strategic partnerships with major players like SK Telecom and Viacom18 highlight Moloco's ability to integrate and enhance existing platforms with advanced AI capabilities.
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6 month growth
↑ 13%1 year growth
↑ 20%2 year growth
↑ 69%Benefits
Comprehensive health and wellness: Competitive health, dental, vision and life insurance (covered at 100% for you) and your family.
Professional development: Teach yourself something new and get reimbursed each year for your professional development.
Food and snacks: Enjoy lunch on us. We bring lunch in for employees everyday, In addition, our micro-kitchens are filled with healthy snacks and beverages for you to enjoy
Paid parental leave: Our maternity/paternity leave plan also has you covered when you welcome a new child into your family.
Unlimited vacation: We encourage team members to take time off to relax and recharge with our flexible paid time off policy.
Financial benefits: We provide stock options and generous 401k/pension with an employer match that helps you prepare for your future.
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