Moloco

Moloco

Digital advertising using machine learning technology

About Moloco

Simplify's Rating
Why Moloco is rated
B
Rated B on Competitive Edge
Rated A on Growth Potential
Rated C on Differentiation

Industries

Fintech

AI & Machine Learning

Company Size

501-1,000

Company Stage

Series C

Total Funding

$191.6M

Headquarters

Redwood City, California

Founded

2013

Overview

Moloco helps businesses in the digital advertising industry acquire and re-engage high-value users by using machine learning and first-party data. Their services are tailored to meet specific business goals, allowing for real-time predictions that optimize advertising efforts. Unlike competitors, Moloco focuses on delivering measurable outcomes for various advertising objectives, maximizing the value of every user. The company's goal is to assist clients in achieving their advertising goals and increasing revenue.

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Simplify's Take

What believers are saying

  • Growing demand for privacy-first advertising boosts Moloco's market position.
  • Strategic partnerships with companies like KRAFTON and MetaRouter enhance service offerings.
  • Recognition as AppsFlyer Premier Partner highlights industry trust and credibility.

What critics are saying

  • Increased scrutiny on data privacy could impact Moloco's reliance on first-party data.
  • Competition from tech giants like Google and Amazon threatens market share.
  • Economic downturns may reduce client marketing budgets, affecting demand for services.

What makes Moloco unique

  • Moloco uses machine learning and first-party data for targeted advertising.
  • The company partners with major brands like Xiaomi and Wayfair for expanded reach.
  • Moloco's AI-powered re-engagement models improve ROAS and reduce CPA for marketers.

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Funding

Total Funding

$191.6M

Above

Industry Average

Funded Over

4 Rounds

Notable Investors:
Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Above Average

Industry standards

$50M
$50M
Medium
$62M
SeatGeek
$100M
Oura
$150M
Moloco

Benefits

Comprehensive health and wellness: Competitive health, dental, vision and life insurance (covered at 100% for you) and your family.

Professional development: Teach yourself something new and get reimbursed each year for your professional development.

Food and snacks: Enjoy lunch on us. We bring lunch in for employees everyday, In addition, our micro-kitchens are filled with healthy snacks and beverages for you to enjoy

Paid parental leave: Our maternity/paternity leave plan also has you covered when you welcome a new child into your family.

Unlimited vacation: We encourage team members to take time off to relax and recharge with our flexible paid time off policy.

Financial benefits: We provide stock options and generous 401k/pension with an employer match that helps you prepare for your future.

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↑ 0%

2 year growth

↑ 0%
Moloco
Jun 12th, 2025
Moloco Releases New State-of-the-Art Re-Engagement Models, Drives 15% ROAS Gains and Lowers CPA by 12%

Today, Moloco, Inc. is excited to announce the global launch of Moloco's AI-powered re-engagement models, designed to improve ROAS and reduce CPA for app marketers.

CXO Today
Jun 6th, 2025
Moloco Partners with Xiaomi's International Internet Business Department to Drive Growth for Millions of Mobile Apps

Moloco's advertising platform has now been integrated with Xiaomi's overseas app store (GetApps), in-app ads, and lock screen ads, providing advertisers with a range of high-quality advertising channels.

Moloco
Apr 25th, 2025
Moloco Named AppsFlyer Premier Partner for Third Consecutive Year

Moloco named AppsFlyer Premier Partner for third consecutive year.

Medianews4u
Mar 4th, 2025
KRAFTON teams up with Moloco for strategic CTV advertising of CookieRun India on LG channels

Mumbai: Moloco has announced a successful collaboration with global game publisher KRAFTON.

Thailand Business News
Feb 25th, 2025
Moloco Commerce Media and MetaRouter Partner to Drive Privacy-First Ad Personalization at Scale

SYDNEY, Feb. 26, 2025 /PRNewswire/ - Moloco, a leader in operational machine learning (ML) and performance advertising, today announced a partnership with MetaRouter, a leader in server-side tag management and pioneer in enterprise-grade data collection and integration.

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