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About Moloco
Industries
Fintech
AI & Machine Learning
Company Size
501-1,000
Company Stage
Series C
Total Funding
$186.4M
Headquarters
Redwood City, California
Founded
2013
Overview
Moloco helps businesses in the digital advertising industry acquire and re-engage high-value users by using machine learning and first-party data. Their services optimize for specific business goals, allowing companies to make accurate predictions and monetize effectively, regardless of budget or location. Unlike competitors, Moloco focuses on delivering measurable outcomes for any advertising goal, maximizing the value of every user. The company's goal is to assist clients in increasing their revenue through performance advertising.
Simplify's Take
What believers are saying
- Partnership with MetaRouter enhances privacy-first ad personalization capabilities.
- Expansion into India opens new growth opportunities in emerging markets.
- Acquisition of Masterful boosts AI marketing capabilities and company growth.
What critics are saying
- Increased competition from companies like The Trade Desk and Criteo.
- Potential privacy concerns due to use of first-party data in strict regions.
- Economic downturns may lead to reduced advertising budgets.
What makes Moloco unique
- Moloco leverages machine learning to optimize user acquisition and monetization campaigns.
- The company uses first-party data for precise targeting of high-value users.
- Moloco's tech-driven approach is supported by talent from Google, Amazon, and Twitter.
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Funding
Total Funding
$186.4M
Above
Industry Average
Funded Over
4 Rounds
Tiger GlobalIndustry standards
Benefits
Comprehensive health and wellness: Competitive health, dental, vision and life insurance (covered at 100% for you) and your family.
Professional development: Teach yourself something new and get reimbursed each year for your professional development.
Food and snacks: Enjoy lunch on us. We bring lunch in for employees everyday, In addition, our micro-kitchens are filled with healthy snacks and beverages for you to enjoy
Paid parental leave: Our maternity/paternity leave plan also has you covered when you welcome a new child into your family.
Unlimited vacation: We encourage team members to take time off to relax and recharge with our flexible paid time off policy.
Financial benefits: We provide stock options and generous 401k/pension with an employer match that helps you prepare for your future.
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 1%2 year growth
↑ 3%Mumbai: Moloco has announced a successful collaboration with global game publisher KRAFTON.
SYDNEY, Feb. 26, 2025 /PRNewswire/ - Moloco, a leader in operational machine learning (ML) and performance advertising, today announced a partnership with MetaRouter, a leader in server-side tag management and pioneer in enterprise-grade data collection and integration.
Wayfair partners with Moloco to transform display advertising.
Masterful has been acquired by Moloco to enhance its AI marketing capabilities. Masterful CEO Tom Rikert highlighted Moloco's rapid growth, achieving 100X growth over six years with billions in ad spend across three products. Rikert expressed excitement about joining Moloco, citing synergies in customer empathy, machine learning expertise, and a product-driven culture. He also praised Moloco's high-performance team and positive company culture.
The Bay Area ad tech startup Moloco announced on Wednesday that Iris Chen has stepped down as deputy general counsel of Airbnb to become the machine learning company's general counsel.
Moloco is Hiring for 26 Jobs on Simplify!
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About Moloco
Industries
Fintech
AI & Machine Learning
Company Size
501-1,000
Company Stage
Series C
Total Funding
$186.4M
Headquarters
Redwood City, California
Founded
2013
Moloco is Hiring for 26 Jobs on Simplify!
Find jobs on Simplify and start your career today