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Molson Coors Beverage Company
Work Here?
Global brewer of beer and beverages
Molson Coors Beverage Company
Work Here?
Global brewer of beer and beverages
Overview
Molson Coors Beverage Company is a multinational beverage producer and brewer with roots in Canada and the United States. It develops, manufactures and markets a wide range of beers and alternative beverages, including light, premium, craft, hard seltzer, non-alcoholic beverages and energy drinks, sold in North America, Europe and other global markets. Its operations span brewing facilities, supply-chain networks and branded platforms to meet evolving consumer tastes and expand into new categories like hard seltzers and non-alcoholic cocktails. The company aims to grow by expanding its beverage portfolio, entering new markets and maintaining sustainable, responsible practices.
About Molson Coors Beverage Company
Industries
Food & Agriculture
Industrial & Manufacturing
Consumer Goods
Company Size
10,001+
Company Stage
IPO
Headquarters
Chicago, Illinois
Founded
1786
Your Connections
People at Molson Coors Beverage Company who can refer or advise you
Simplify's Take
What believers are saying
- Coors 0.0 enters the fast-growing alcohol-free beer category in 2026.
- Monaco Cocktails and Fever-Tree drive the fastest-growing beyond-beer segment.
- Q1 2026 core brands gained on-premise share, supporting premium-channel execution.
What critics are saying
- U.S. financial volumes are forecast to fall 6% to 9% in Q2.
- Glass supply pinch points are already disrupting packages and depressing shipments.
- Core beer weakness and higher debt costs pressure margins if diversification underdelivers.
What makes Molson Coors Beverage Company unique
- Two-century brewing heritage anchors iconic brands like Coors Light and Miller Lite.
- It operates across North America and Europe with beer and beyond-beer portfolios.
- Horizon 2030 emphasizes diversified growth through nonalcoholic, cocktail, and value-segment innovation.
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Funding
Total Funding
$880M
Above
Industry Average
Funded Over
1 Rounds
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Parental Leave
Wellness Program
Stock Options
Hybrid Work Options
Flexible Work Hours
Stock Price
Company News
Pool Water Pale Ale: Keystone Ice returns, George Clooney's beer investment, and a brutal Trader Joe's beer review. The latest episode of Craft Beer Republic covers several recent craft beer and beer industry stories, including George Clooney's investment in Crazy Mountain Beer, the return of Keystone Ice, and Molson Coors launching Keystone Light Apple ahead of Memorial Day. Greg and Flex also spend part of the episode discussing a Trader Joe's exclusive imperial golden ale that quickly became one of the most aggressively disliked beers reviewed on the show. The episode also includes listener beer stories, discussion around Leinenkugel's and legacy brewery ownership, and reactions to several macro beer brands including Pabst Blue Ribbon, Busch Light, and Keystone. George Clooney-Backed Crazy Mountain Beer Raises $15 Million One of the major beer industry stories discussed involves Crazy Mountain Beer securing a $15 million seed funding round tied to actor George Clooney and his business partners. According to the discussion, the funding is expected to support a nationwide expansion beginning next spring. The story reflects a continuing trend of celebrity-backed alcohol investments entering the beer space, particularly as craft breweries search for new growth opportunities and broader distribution strategies. The episode briefly compares the move to other recent beverage industry celebrity partnerships and acquisitions that continue reshaping the craft beer market. Keystone Ice and Keystone Light Apple Expand Molson Coors' Lineup Molson Coors appears twice in the episode's beer news segment. First, Keystone Light Apple is set to launch ahead of Memorial Day. The flavored light beer joins a growing list of fruit-forward macro lager releases targeting seasonal beer drinkers. The hosts also discuss the return of Keystone Ice after the brand was discontinued in 2021 during Molson Coors' premiumization efforts. Keystone Ice is expected to return to shelves in 2026. The conversation turns into a broader discussion about macro beer brands including Busch Light, Pabst Blue Ribbon, Keystone, and regional drinking preferences. Pilot Tom Accidentally Roasts Leinenkugel's Founder One of the standout beer culture stories in the episode comes from listener favorite Pilot Tom. Tom recounts unknowingly criticizing the Leinenkugel's beer lineup directly to Dick Leinenkugel during a flight where Leinenkugel had reportedly covered beer tabs for passengers ordering the brewery's beer. The story also touches on the discontinued Big Eddy series and the larger history surrounding Leinenkugel's ownership under MillerCoors, including the closure discussions tied to Chippewa Falls brewing operations. The segment becomes a broader conversation about legacy regional breweries, acquisition fallout, and how longtime beer brands are viewed by modern craft beer drinkers. Trader Joe's Cookie Butter Beer Gets Destroyed Flex reviews Speculoos Cookie Butter Beer, an imperial golden ale brewed by Hardywood Park Craft Brewery for Trader Joe's. The beer features toasted coconut, vanilla beans, milk sugar, and cookie butter-inspired flavors. While the aroma receives early praise, the actual drinking experience goes downhill quickly. The review turns into a lengthy discussion about Trader Joe's private label beer program, dessert beer trends, and how flavored imperial ales can sometimes miss the mark despite strong concepts and high Untappd ratings. Featured Beers Speculoos Cookie Butter Beer - Hardywood Park Craft Brewery Imperial golden ale brewed with toasted coconut, vanilla beans, milk sugar, and cookie butter-inspired flavors. Me Again - Urban Roots Brewing West Coast IPA brewed with Citra hops featuring citrus, passion fruit, and light tropical fruit character. Episode Content Outside the beer industry discussion, the episode includes a listener story about a pale ale that allegedly tasted like heavily chlorinated pool water, comparisons between Pabst Blue Ribbon and other macro lagers, and Greg recounting a failed job interview after admitting he dislikes country music before learning the position involved editing country music television content. The episode also includes discussion about golf, wakeboarding injuries, and a Northern California campground arrest involving an intoxicated man and a running chainsaw. "Pool Water Pale Ale" is available now on Craft Beer Republic through Apple Podcasts, Spotify, and other podcast platforms.
Winning new occasions: Molson Coors unveils new flavor innovations for 2026. By Nick Kindelsperger, 13 October, 2025 Molson Coors has been clear in its ambitions to grow - both in beer and beyond. And to do that, it's focusing on expanding its portfolio into more occasions where consumers are looking for a refreshing beverage. "Flavor is key to the future of our business," says vice president of marketing for above premium flavor, Elizabeth Hitch. "This space brings in new 21+ drinkers and opens the door to win back more drinking occasions." With recognizable brands already in its portfolio, including Topo Chico Hard and Simply Spiked, Molson Coors has a solid foundation to compete in the category - especially in convenience stores, where the company has focused on bringing channel-specific innovation designed to match shoppers' buying behaviors. Hitch acknowledged that flavor is also a dynamic and complex segment where innovation is key, but discipline and a focused point of view are critical to a brand's success. That's why - in time for the National Association of Convenience Stores (NACS) - Molson Coors is unveiling strategic innovations, expected to hit shelves early next year, from Topo Chico Hard, Simply Spiked and Redd's Wicked - including new pack types, formats and higher ABV options that round out its flavor portfolio and give 21+ consumers options that meet any occasion. Topo Chico Hard: Glass bottles and more Margarita MAX Topo Chico Hard has been making meaningful progress in 2025. In particular, strawberry guava bottles are up 12% in volume sales YTD versus the previous year for the week 9/28, according to Circana. Earlier this year, the brand also launched its Margarita FAB Variety Pack and Margarita MAX FAB, which became top innovations in C-Store and Grocery, respectively. Yet, the brand isn't settling, as it plans to build on that success with two new margarita-flavored innovations. First is its new flavor for Topo Chico Hard Margarita MAX - strawberry hibiscus. This combines one of the brand's most popular and growing flavors, with the bolder margarita flavor and higher ABV of Margarita MAX. And with the positive performance on strawberry guava bottles, the brand is also releasing Topo Chico Hard Margarita FAB Signature Margarita in glass-bottle six packs early next year. Simply Spiked: From Bold to Bolder Hitch also noted that Molson Coors is leaning into what differentiates Simply Spiked, like the fact that it's inspired by the No. 1 chilled juice brand in America. What's more, two of Simply Spiked Bold's SKUs, Cherry Limeade and Signature Lemonade, are the top two 24 oz higher-ABV innovations in c-store, according to Circana YTD for the week ending 9/28. To get Simply Spiked Bold in front of more people, the brand plans to launch a variety 6-pack to expand its reach into food channels. The brand will also stand out on the shelf, as it leans into a streamlined visual identity that is more impactful and edgier. The brand is also going one step further early next year with Simply Spiked Bolder, an even more flavorful take with a 12% ABV in smaller, 7.5-ounce cans. "This is a new take on spiked lemonade for a new occasion," says Hitch. Redd's Wicked: Biting into apple With apple-flavored beer hotter than ever, Molson Coors is building on Redd's Wicked Apple. The ale, with natural apple flavor, is already the No. 3 Higher-ABV Flavored Alt single in c-stores, according to Circana YTD for the week ending 9/28. But Hitch believes there's still room to innovate. Early next year, Molson Coors will launch Redd's Wicked Apple Bites, which sports a 12% ABV in smaller, 7.5-ounce cans. "Redd's Wicked Apple Bites is a twist on the crisp apple taste you know and love from Redd's Wicked, now with even more bite," she says. Hitch adds that Molson Coors is ready to tackle flavor in 2026. "The flavor category may be complex, but our flavor brands are solid," she says. "Plus, with these strategic innovations, we can continue to unlock new occasions."
XMC announces four major brand wins across Experiential, Sponsorship and staffing. Toronto, March 30, 2026 - XMC continues its strong 2026 momentum with four major new client wins: TikTok, Church & Dwight, Molson Coors, and Boston Pizza. Strategy Online - XMC Four Wins The new partnerships span a range of integrated marketing needs, from experiential campaigns and national staffing support to cultural activations and consumer engagement programs. The wins reinforce growing demand from brands seeking partners who can combine strategy, flawless execution, and measurable business outcomes. As brands continue shifting investment toward channels that deliver stronger connection and performance, XMC remains focused on building experiences that influence behaviour, drive conversion, and create lasting brand relevance. These new partnerships further strengthen XMC's leadership across: * Experiential Marketing(TM) * Sponsorship * National Staffing Solutions * Corporate Hospitality * Marketing Evaluation and Analytics Looking to build experiences that drive measurable growth? Let's talk. Founded in 2006, XMC is an award winning and proudly independent agency that provides strategic counsel and execution of bespoke Sponsorship and Experiential Marketing(TM) programs for over 50 world-class companies. XMC collaborates with clients to create powerful integrated marketing campaigns shaped by strategic insight, defined by meaningful execution, and supported by proprietary business tools and AI-fueled analytics. Together, we leverage shared passion points in sport, music, culture, and cause to connect, engage, and inspire target actions with our 70+ full time employees and roster of 4,000 part time employees across the country.
A 2-day beer shoot that changed the direction of a brand. Future Proof Photography Ltd has been working with Molson Coors for over a year now, so when they approached Future Proof Photography Ltd with a confidential project, Future Proof Photography Ltd knew it was something worth getting excited about. Opportunities to help shape the future direction of an established beer brand don't come around often - and when they do, they demand both precision and bold creative thinking. This 2-day beer photography shoot focused on capturing a completely new visual identity - one that would redefine how the product is seen across campaigns, digital platforms, and advertising. The challenge of rebranding a well-known beer brand. Rebranding a well-known beer product comes with a unique set of challenges. You're not starting from scratch - you're evolving something that already exists in the minds of millions. Push too far, and you risk losing familiarity. Play it too safe, and nothing changes. The goal is to strike the balance between brand consistency and creative evolution - creating something fresh and distinctive, while still feeling unmistakably part of the brand's DNA. This is where commercial product photography plays a critical role in shaping perception. Beer product photography: it was all about the can. At the centre of this shoot was the new beer can design. This wasn't a complete departure from the past, but an elevated evolution - a darker, more refined take on a previous design. Compared to the bright white version Future Proof Photography Ltd had shot before, this new look introduced a moodier, more premium aesthetic. That shift in tone defined everything - from lighting direction to set design. In drink product photography, the packaging is often the hero - and in this case, the entire creative approach was built around making the can stand out. Creating a dark, premium visual style. One of the biggest creative questions Future Proof Photography Ltd faced was: How do you make a black beer can stand out against a dark background without using props? The answer wasn't to fight the darkness - but to embrace it. Future Proof Photography Ltd built a minimal set designed to enhance the product's tone, focusing on high-end product photography techniques rather than relying on additional elements. By stripping everything back, Future Proof Photography Ltd allowed lighting and composition to do the work. This approach is key in premium beverage photography, where less is often more. Lighting techniques for product photography. Lighting became the defining tool in bringing the can to life. A carefully controlled spotlight allowed the product to cut through the darkness, immediately drawing the viewer's eye. Subtle reflections were introduced to enhance the texture and curvature of the can - adding depth while maintaining a clean, minimal aesthetic. To refine the lighting setup, Future Proof Photography Ltd used: * A gobo for controlled light shaping * A high-intensity light source * A spotlight modifier for precision This allowed Future Proof Photography Ltd to direct light exactly where it was needed - an essential technique in studio product photography. Every highlight and shadow was intentional, reinforcing the premium look and feel of the product. Using smoke in product photography. Smoke played a key role in elevating the visuals. Not as a gimmick - but as a storytelling tool. Future Proof Photography Ltd used smoke to create a sense of reveal, allowing the can to emerge through the frame. This added movement, depth, and atmosphere - key elements in creative drink photography. When used correctly, smoke can: * Frame a product without physical props * Add depth and separation * Create dynamic, evolving visuals * Enhance lighting through subtle highlights The result was a series of images that felt alive - controlled, but never static. Casting to reflect the brand. Alongside the product, casting played a key role in shaping the overall identity of the campaign. The choice of models wasn't just about aesthetics - it was about alignment. Every individual on set was selected to reflect the audience the brand wants to connect with, helping to position the product within a specific lifestyle and mindset. In commercial photography, the right casting can subtly communicate who the product is for, without needing to say it outright. It adds a human layer to the visuals - making the brand feel more relatable, aspirational, and culturally in tune with its target audience. Precision product photography: why less is more. What appears minimal on screen was anything but simple in execution. This shoot reinforced an important principle in high-end commercial photography: impactful visuals don't come from adding more - they come from refining what's already there. Every detail - from lighting ratios to smoke movement - was carefully controlled to ensure the product remained the focus. A new direction for the brand. In just two days, Future Proof Photography Ltd created a suite of visuals that didn't just showcase a new beer can - but helped define a new direction for the brand's identity. This is the power of strategic product photography - it doesn't just capture a product, it shapes how it's perceived. And sometimes, a subtle shift - executed with precision - is all it takes to transform how a brand is seen. Ready to Elevate Your Brand? If you're looking to create scroll-stopping content that resonates with your audience, get in touch with Future Proof Photography Ltd at Future Proof Creative. Based in Bristol, Future Proof Photography Ltd specialise in product photography, video production, UGC and stop motion animation. Its team of commercial photographers and content creators are ready to bring your vision to life. Get in touch today for more information on its services. Never miss a thing from Future Proof Photography Ltd here at Future Proof by following Future Proof Photography Ltd on its LinkedIn, Instagram, TikTok and Pinterest.
Preston Grasshoppers appoints new brewery partner. By Jackie Ballard Published 25th Mar 2026, 14:46 GMT Updated 25th Mar 2026, 15:48 GMT Preston Grasshoppers Rugby Football Club, based on Lightfoot Green Lane, has appointed Molson Coors Beverage Company as its new brewery partner. The agreement will see a refreshed drinks offering across the Club, including at its popular 1869 Bar and matchday facilities, as well as at corporate events, private functions and for regular visitors. The new range will feature well-known lager brands including Coors, Pravha, Madri Excepcional, and Staropramen along with 0% options. Also on the Hoppers bar will be Aspall Cyder and Rekorderlig strawberry and lime ciders, and SALT Alpacalypse Session IPA. Preston Grasshoppers will continue to serve fan favourites Guinness and Wainwrights and feature a variety of guest ales. In addition, LWC Drinks has been appointed as the Club's main distributor, supplying beers, wines, spirits and soft drinks, including the Molson Coors portfolio. You May Like John Chesworth, chairman of Preston Grasshoppers RFC, said: "This is a significant move for the Club. It allows us to offer a wider and more popular range of drinks, while also giving us the flexibility to introduce guest ales and cask lines. This will be particularly exciting for our highly attended annual events including our Hopfest beer and gin festival in July." Molson Coors has been brewing beverages for over two centuries. It has breweries across the UK, including its UK head office based in the renowned brewing town, Burton upon Trent. It also operates a 300-year-old cider press in Suffolk. Thomas Atkinson, brand development manager at Molson Coors, said: "Preston Grasshoppers has such a rich history and a strong community of passionate supporters, so it's a pleasure for Lion Vehicle Systems to bring its portfolio of beers and ciders to the club. "Through the partnership we will be able to offer a fantastic choice for fans on matchdays and at key events to ensure that all tastes and preferences are catered for, including no and low alcohol options." The new brands were launched at Preston Grasshoppers' annual Ladies Day event on Saturday March 21, with over 200 guests dining at the club before the Hoppers men's 1st XV rugby team kicked off at 2.30pm versus Sheffield Tigers. Over 500 additional spectators joined the crowd for the afternoon as the 1st team continued its recent winning streak, beating Sheffield Tigers 39-37. John added: "Molson Coors and LWC are both highly respected partners, and we're excited to introduce the new range to our members and supporters and look forward to everyone's response on Saturday. With warmer weather approaching, it's the perfect time to enhance our offering." Established in 1869, Preston Grasshoppers is one of the founding clubs behind the Rugby Football Union and has a long history as a well-known and popular rugby club in the North West. As well as its senior and junior rugby teams, it hosts a wide range of other sports including cricket, squash, archery, darts and shooting and has three function rooms for both business and private function hire.
Molson Coors Beverage Company is Hiring for 135 Jobs on Simplify!
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About Molson Coors Beverage Company
Industries
Food & Agriculture
Industrial & Manufacturing
Consumer Goods
Company Size
10,001+
Company Stage
IPO
Headquarters
Chicago, Illinois
Founded
1786
Molson Coors Beverage Company is Hiring for 135 Jobs on Simplify!
Find jobs on Simplify and start your career today