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Momentum

Cloud-based adtech for data-driven marketing

Overview

Momentum is an adtech company that designs software and services to improve data-driven marketing and monetize digital marketplaces for brands and publishers. Its cloud-based solutions help clients launch, monitor, and scale workflow automation across channels. Momentum provides omnichannel insights, strategy, media, and creative services, with revenue coming from software licenses, service fees, and performance-based models. Unlike some competitors that focus on a single aspect of advertising tech, Momentum combines technology with data-driven services to guide brands through digital marketplaces, including Fortune 500 clients. The company aims for profitable growth by helping brands and publishers maximize marketplace monetization and marketing efficiency through scalable, integrated solutions.

Significant Headcount Growth

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About Momentum

Simplify's Rating
Why Momentum is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsConsultingEnterprise SoftwareAI & Machine Learning

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Fort Worth, TX

Founded

2000

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What believers are saying

  • On October 30, 2026, Momentum added MFA and domain-spoofing controls to HYTRA DASHBOARD.
  • On November 5, 2026, six-year JICDAQ certification strengthens sales credibility with cautious advertisers.
  • Grace Wright’s Europe growth appointment on May 22, 2026 signals international expansion momentum.

What critics are saying

  • Google, Meta, and The Trade Desk can compress verification budgets by bundling controls.
  • Momentum’s core value is compliance tooling; weaker ad markets can delay renewals in 2027.
  • If MFA filtering becomes platform-native, Momentum’s standalone product becomes a replaceable niche vendor.

What makes Momentum unique

  • Momentum’s November 2026 JICDAQ renewal proves six straight years of ad-quality certification.
  • HYTRA DASHBOARD lets advertisers tune risk filters by category, not one-size-fits-all settings.
  • Momentum combines ad verification software with services, helping Fortune 500 buyers operationalize policy.

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Benefits

  • Health Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Paid Vacation
  • Paid Sick Leave
  • Paid Holidays
  • Parental Leave
  • Short-term Disability Insurance
  • Long-term Disability Insurance
  • Life Insurance
  • Wellness Program

Growth & Insights and Company News

6 month growth

11%

1 year growth

11%

2 year growth

11%
Sarpy Chamber
Jun 29th, 2026
Local Organizations Partner to Help Families Stretch Their Grocery Budgets

Local Organizations Partner to Help Families Stretch Their Grocery Budgets. * Local Organizations Partner to Help Families Stretch Their Grocery Budgets June 29, 2026 Community Village Roots was grateful to partner with Union Bank & Trust, Yates Illuminates, MOMentum, Innocence Freed, and Sweet Circle to host a Stretching Your Grocery Budget workshop for local families and individuals. The event welcomed participants from both Sarpy and Douglas Counties. Led by Molly Christenson from Union Bank & Trust, the class focused on simple, realistic ways to make grocery dollars go further through meal planning, smart shopping strategies, and reducing food waste. After the workshop, participants were invited to shop Yates Illuminates' pantry before it opened to the public. Families were able to select fresh produce, dairy products, bread, and other food essentials based on their own household needs, as well as clothes from their clothing closet. This kind of collaboration matters. Families often need more than one resource at a time, and partnerships like this help connect people to practical information and support all in one place. Village Roots serves families in both Douglas and Sarpy Counties and is grateful for opportunities to work alongside partners who care about helping families build stability. Local Organizations Partner to Help F... Village Roots * Janece Ferris Executive Director * June 29, 2026 * (402) 525-6470 * Send Email Business Directory Events Calendar Job Postings Contact Us * Refunds for credit card payments will be issued as a check paid to the company under which the registration was made. A 10% processing fee will be deducted from the refund amount.

Campaign
May 22nd, 2026
Momentum appoints Grace Wright as head of growth for Europe.

Momentum appoints Grace Wright as head of growth for Europe. Wright joins from Imagination. by Charlotte Rawlings * Limited free articles a month * Free email bulletins Subscribe. * Unrestricted access to its most popular content including the School Reports, Power 100 and Best Places to Work * Essential round-ups such as Movers and Shakers, Pitch Update and the Question of the Week * Leading insights from Campaign's award-winning editors

Solar Industry
Nov 7th, 2024
Glint Solar Closes Funding Round to Accelerate SaaS Platform Adoption

Glint Solar has closed on an $8 million Series A funding round, led by Smedvig Ventures with participation from Momentum, Futurum Ventures and Antler.

Jewish News Syndicate
Jun 20th, 2024
Jewish women's movement Momentum appoints Orit Mizner as COO

The Jewish women's group Momentum, which empowers mothers around the world to connect to Israel and their Jewish heritage, has named Orit Mizner as its new chief operating officer.

TWICE
May 20th, 2024
Momentum Group Announced As New Rocky Mountain Region For K-array USA

K-array USA recently announced a new partnership with Momentum Group, a nationally recognized, award-winning manufacturer's representative firm specializing in the Lighting, Residential, and Commercial AV channels.

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