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Monarch

Direct-care, membership-based women's health platform

Overview

Monarch partners with women’s health physicians to build and operate independent, membership-based practices. The model relies on patient memberships for care rather than insurance reimbursements; physicians pay Monarch for operational support while retaining ownership and clinical autonomy. Monarch’s back-office platform handles billing, marketing, staffing, regulatory compliance, and technology so clinicians can spend more time with patients, typically 45–60 minute visits. Led by Chief Clinical Officer Dr. Suzanne Gilberg, Monarch focuses on menopause and integrative women’s health, expanding a nationwide network of high-touch, personalized practices with the goal of reducing physician burnout and improving patient care.

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About Monarch

Simplify's Rating
Why Monarch is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

ConsultingEnterprise SoftwareHealthcare

Company Size

11-50

Company Stage

Series A

Total Funding

$23.9M

Headquarters

Albemarle, North Carolina

Founded

1958

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Simplify's Take

What believers are saying

  • Monarch announced four launches by March 24, 2026, including Beverly Hills and Aventura.
  • New partnerships in California, Michigan, and South Carolina signal nationwide expansion.
  • Dr. Kate White joined August 25, 2026, validating Monarch’s appeal to marquee OB-GYNs.

What critics are saying

  • Monarch depends on physician adoption; one weak launch can stall expansion and referral momentum.
  • Membership concierge care faces reimbursement pressure from insurers and rivals like Beckerman Gyn.
  • If patient acquisition costs outrun memberships, Monarch becomes a fragile services business.

What makes Monarch unique

  • Monarch’s zero-equity model keeps physicians 100% owned and clinically autonomous.
  • Anna Lohrfink became CEO on March 24, 2026, sharpening founder-led execution.
  • Monarch bundles capital, staffing, marketing, and tech for membership-based women’s health practices.

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Funding

Total Funding

$23.9M

Above

Industry Average

Funded Over

0 Rounds

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Paid Time Off
  • Paid Holidays
  • Remote Work Options

Company News

PR Newswire
Oct 8th, 2026
Dr. Kameelah Phillips launches Evolve Gyn in New York with Monarch partnership

Dr. Kameelah Phillips has launched Evolve Gyn in New York's Upper East Side in partnership with Monarch, a platform transforming women's healthcare. The board-certified OB/GYN is shifting from caring for over 7,500 patients to a membership-based model with just 300 members, enabling 45-to-60-minute appointments instead of the typical 10-to-15-minute visits. The practice focuses on perimenopause, menopause, and specialised gynecological needs. Only 35% of midlife women report discussing menopause with their doctor, whilst 75% of OB/GYNs experience burnout under insurance-driven constraints. Dr. Phillips joins Monarch's expanding network of physicians launching independent concierge practices across the US, including doctors in Austin, Charleston, Aventura, Beverly Hills, and Farmington Hills.

The Financial Technology Report
Jun 6th, 2025
Monarch Raises $75M, Valued at $850M

Monarch, a personal finance app, raised $75M in a Series B round, valuing the company at $850M. The funding was co-led by FPV Ventures and Forerunner Ventures, with support from Accel, SignalFire, Clocktower Ventures, and Menlo Ventures. Following Intuit's announcement to shut down Mint, Monarch saw a surge in users. The company plans to expand its platform and team, hiring in engineering and marketing across North America.

Businessuite Media Group International
May 23rd, 2025
Fontana Reports $835.9M Gross Profit Growth

Fontana Limited reported a Q3 2025 gross profit of $835.9 million, a 15.2% increase from the previous year, driven by a 15.3% rise in revenue to $2.2 billion. The Monarch acquisition led to a 13.3% increase in operating expenses, mainly due to staffing costs. Operating profit grew 25% to $148.1 million. Finance costs rose 38.4% to $63 million due to foreign exchange losses and loan interest. Net profit increased by 10.6% to $102.8 million, with earnings per share rising to $0.08.

CNBC
May 23rd, 2025
Monarch raises $75M amid fintech downturn

Monarch, a personal finance app, raised $75 million in a Series B round, valuing the company at $850 million. This funding comes amid a challenging period for consumer fintechs. Monarch's growth surged after Mint's closure, as it offers a paid, ad-free service. The round, led by FPV, highlights Monarch's innovative approach to financial planning. Despite a 38% decline in fintech funding, Monarch's success stands out in the current "nuclear winter" for fintech startups.

PR Newswire
Oct 11th, 2023
Monarch Breaks Ground With Free, Online Curriculum For Those With Intellectual Or Developmental Disabilities Struggling With Addiction

ALBEMARLE, N.C., Oct. 11, 2023 /PRNewswire/ -- Monarch has launched "Understanding Addiction and Developmental Disabilities," a first-of-its-kind web-based resource to help an underserved population of people living with intellectual or developmental disabilities (I/DD) and substance use disorders (SUD)."Substance use is often overlooked and people with I/DD are less likely to seek help." - Peggy Terhune, Ph.D. Tweet this Understanding Addiction and Developmental Disabilities, a curriculum developed by Monarch to assist professionals and caregivers in helping those with Intellectual and/or developmental disabilities and substance use disorders, features our hero Eddie learning about the health risks that come from mixing medicines and alcohol, and the importance of taking only the medicines and dosages prescribed by his doctor.The " Understanding Addiction and Developmental Disabilities '' website features screening tools and helpful guides for those who work with individuals with I/DD, such as mental health clinicians and caregivers, guardians or parents and teachers. The free, open-source curriculum consists of 14 animated videos that provide relevant therapeutic information for the person with I/DD and SUD. To learn more, visit understanding.monarchnc.org .Those interested in learning more can attend the "Understanding Addiction and Developmental Disabilities" webinar, a free training for professionals, family members and other caregivers, Friday, Nov. 17, 2023 11 a.m

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