Moon

Moon

Non-custodial crypto-to-Visa card payments

Overview

Moon provides virtual Visa cards that let people spend cryptocurrency anywhere Visa is accepted. It converts crypto assets (Bitcoin on-chain or via Lightning, Ether, USDC, USDT) into a Visa balance, enabling purchases at millions of merchants; users choose 1X single-use cards or X reloadable cards for higher limits and subscriptions. The service is non-custodial, so Moon does not hold user funds and shields personal data from merchants. Its goal is to make cryptocurrency a practical daily payment method by bridging crypto to fiat with private, easy-to-use card solutions.

Launched Recently

About Moon

Simplify's Rating
Why Moon is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Consumer Software

Fintech

Crypto & Web3

Financial Services

Company Size

11-50

Company Stage

Seed

Total Funding

$100K

Headquarters

New York City, New York

Founded

2018

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Simplify's Take

What believers are saying

  • The June 5, 2026 site still supports Bitcoin Lightning, a fast rail few card startups match.
  • Moon’s privacy pitch fits users avoiding merchant data exposure, especially for online shopping.
  • LinkedIn updated September 2, 2026 shows Kruger still active, signaling ongoing operator continuity.

What critics are saying

  • Moon depends on Visa and partner financial institutions; any issuer cutoff instantly kills card issuance.
  • June 2026 limits stay tight: $4,000 monthly spending and no Apple Pay or physical card.
  • Crypto card competitors and merchant-branded gift-card rails compress Moon’s fee advantage and user retention.

What makes Moon unique

  • Moon’s June 5, 2026 site sells non-custodial Visa cards funded by BTC, Lightning, USDC, USDT, and ETH.
  • Moon separates one-time 1X cards from reloadable X cards, matching privacy and subscription use cases.
  • Kenneth Kruger has led Moon since June 2018, giving the product a long, focused crypto-payments thesis.

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Funding

Total Funding

$100k

Above

Industry Average

Funded Over

0 Rounds

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Health Savings Account/Flexible Spending Account

Growth & Insights

Headcount

6 month growth

↑ 0%

1 year growth

↑ 0%

2 year growth

↑ 0%

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