WISC-TV's Scot Chastain to lead Morgan Murphy's new Marketing team. GM's promotion marks the station group's first effort to establish a dedicated, company-wide marketing and creative services group MADISON, Wisc. - Morgan Murphy Media has named Scot Chastain, general manager of WISC-TV here, as vice president of its new Marketing and Creative Services team. Chris Hussey, currently marketing and creative services director at WKBT-TV in La Crosse, Wisc., and Ross Lytle, creative services director at WISC-TV, Madison, were also named directors of MMM's new marketing unit, reporting to Chastain. The establishment of the Marketing and Creative Services division marks the first time Morgan Murphy has established a dedicated marketing organization to unify its branding efforts across all markets and deliver tailored local marketing solutions, the company said. "With Scot's expertise, he's the perfect person to lead this initiative," Morgan Murphy President and CEO Brian Burns said. "His extensive experience and passion for marketing will be instrumental in shaping a group that drives innovation and meaningful results for the entire company. Alongside Chris and Ross, we have a strong leadership team ready to guide this transformation." Chastain will continue as WISC-TV general manager in addition to taking on his new corporate role, Morgan Murphy said. "I am honored to take on this role, building on my experience at Morgan Murphy Media and throughout my career," Chastain said. "With Chris and Ross joining me as directors, we are ready to create a collaborative and data-driven marketing organization that serves our local brands, advertisers, and audiences with excellence." WKBT's Hussey brings extensive experience leading marketing, brand strategy and media placements in multiple TV markets to his new corporate role, Morgan Murphy said. He has a proven track record of growing audiences, driving year-over-year revenue growth and creating high-impact local and regional marketing campaigns, the company said, and brings expertise in multiplatform brand messaging, budget management, team leadership and community engagement to support the station group's strategic marketing goals. The professional video industry's #1 source for news, trends and product and tech information. Sign up below.

Morgan Murphy Media promotes Jill Shiroma to VP of Digital Strategy. MADISON, Wis. - Morgan Murphy has promoted Jill Shiroma to Vice President of Digital Strategy, effective immediately. Shiroma will lead the company's digital strategy initiatives in the newly created role, building on more than two decades of progressive leadership within the organization. Shiroma joined Morgan Murphy Media in July 2003 and has been assumed increasing responsibilities in the company's digital operations over her 20-plus year tenure. She began her career at the company's Madison station, WISC-TV, before transitioning to a corporate role where she has overseen digital operations encompassing both content and revenue generation across the organization. In her new position, Shiroma will focus on advancing the company's digital strategy to better serve local audiences and advertisers. She has been instrumental in Morgan Murphy Media's artificial intelligence rollout and will continue to lead these innovative initiatives. "I'm thankful for the opportunity to take on this role at a pivotal time for local media," said Shiroma. "We have a strong foundation, and I'm excited to help grow our digital strategy in ways that support sustainable journalism, our local advertisers and meaningful community connection." Brian Burns, President and CEO of Morgan Murphy Media, emphasized the strategic importance of the new role. "Jill has consistently delivered results throughout her career here, and this promotion recognizes her leadership in transforming how we connect with our communities," Burns said. "Her vision for digital innovation will be crucial as we continue building solutions that serve both our viewers and business partners in an ever-changing marketplace." The promotion reflects Morgan Murphy Media's commitment to strengthening its digital presence and capabilities as the company continues to serve communities across its local media footprint.