Morni

Morni

Automotive services platform for Saudi market

Overview

Morni runs an automotive services platform in Saudi Arabia that acts as a central hub for vehicle-related needs. It offers a full range of services across the vehicle’s life, including emergency roadside assistance, vehicle repairs, car auctions, and third-party administration for corporate partners. The company serves insurers, enterprise clients, and individual customers, and generates revenue from over one million annual subscribers as well as by coordinating services for its partners. Morni uses a technology-driven approach and a large network of thousands of vetted logistics and mobility service providers to ensure nationwide coverage and reliable service delivery. Its goal is to connect all parts of the automotive ecosystem into one seamless platform and make car-related services easy and accessible for everyone in Saudi Arabia.

About Morni

Simplify's Rating
Why Morni is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Automotive & Transportation

Consumer Software

Enterprise Software

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Riyadh, Saudi Arabia

Founded

2014

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Simplify's Take

What believers are saying

  • STV’s June 2025 investment funds Morni’s move into UAE and higher-margin services.
  • Morni targets insurance TPA, auctions, and recycling, lifting revenue beyond roadside assistance.
  • Morni’s newsroom listed Emirates Transport partnership, supporting cross-border scale and credibility.

What critics are saying

  • Morni faces crowded Saudi auto-tech competition from Syarah, Telgani, Jeeny, and Spiro.
  • The 2020 $9.1 million Series B looks small against regional expansion ambitions.
  • If UAE expansion stalls in 2026, Morni stays exposed to Saudi demand concentration.

What makes Morni unique

  • Morni bundles roadside assistance, claims, garages, auctions, and recycling into one workflow.
  • STV backed Morni in June 2025, validating its integrated Saudi auto-services model.
  • Morni’s nationwide network reached 75 digital workshops, strengthening service density across Saudi Arabia.

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