Morning Consult

Morning Consult

Provides high-frequency data and predictive analysis

About Morning Consult

Simplify's Rating
Why Morning Consult is rated
B
Rated C on Competitive Edge
Rated B on Growth Potential
Rated A on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

201-500

Company Stage

Series B

Total Funding

$91M

Headquarters

Washington DC, District of Columbia

Founded

2014

Overview

Morning Consult provides high-frequency data and predictive analysis to support decision-making in the market research industry. Their proprietary Intelligence platform allows users to access and collaborate on data quickly, delivering insights within days instead of weeks. This speed helps clients understand market trends, improve brand reputation, and prepare for future challenges. The goal of Morning Consult is to turn data into actionable strategies that resonate with audiences and track results in real time.

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Simplify's Take

What believers are saying

  • Rising demand for real-time data analytics boosts Morning Consult's service expansion opportunities.
  • AI-driven sentiment analysis tools align with Morning Consult's data and predictive analysis focus.
  • Growing importance of reputation management enhances Morning Consult's expertise in this area.

What critics are saying

  • Rapid AI advancements may outpace Morning Consult's current capabilities, risking competitive disadvantage.
  • Recent layoffs suggest potential financial instability, affecting client trust and opportunities.
  • Lack of clear succession plans in the industry could impact long-term client relationships.

What makes Morning Consult unique

  • Morning Consult offers high-frequency data insights faster than traditional research methods.
  • Their Intelligence platform allows easy data collaboration without formal requests.
  • They provide predictive analytics that turn data into actionable strategies for clients.

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Funding

Total Funding

$91M

Above

Industry Average

Funded Over

3 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidlyโ€”often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$45M
Linktree
$60M
Morning Consult
$65M
Substack
$100M
ClickUp

Benefits

Company Equity

Performance Bonus

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

โ†“ -2%

1 year growth

โ†“ -1%

2 year growth

โ†“ -3%
Morning Consult
Apr 15th, 2025
Morning Consult & American City Business Journals Debut First-Ever Metropolitan Consumer Sentiment Index

NEW YORK - April 15, 2025 - Morning Consult, in partnership with American City Business Journals, today launched the Metropolitan Consumer Sentiment Index (MCSI) - a new quarterly dataset that tracks shifts in consumer confidence across 46 U.S. metropolitan areas.

Bizjournals
Apr 15th, 2025
ACBJ, Morning Consult partner on new index to track local consumer sentiment

American City Business Journals and Morning Consult have partnered to launch the Metropolitan Consumer Sentiment Index, which will provide visibility into metro-level consumer confidence data each quarter.

MRWeb
Mar 26th, 2025
Morning Consult Hires Lead Solutions Architect

Decision intelligence specialist Morning Consult has appointed Ivan Rocabado as Lead Solutions Architect for Reputation Measurement, charged with using the firm's high-frequency data to 'redefine how businesses measure and manage their reputation and its impact on overall performance'.

MRWeb
Sep 25th, 2024
Daily Research News Online

US-based decision intelligence company Morning Consult has appointed former Qualtrics Principal Scientist Franck Sarrazit as Lead Solutions Architect.

Logan Banner
Jun 25th, 2024
Many Business Owners Lack a Succession Plan

However, many business owners have not made plans for the future of their business, based on a survey from financial services firm Edward Jones in partnership with Morning Consult and NEXT360 Partners.

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