Motimatic launches three new core products, expanding its lifecycle marketing platform beyond higher education. Mar. 10, 2026 8:25 AM ET Source: Motimatic Create, Acquire, Reach, and Connect Form a Unified, Strategy-Led Growth Platform Designed to Improve Acquisition, Retention, and Churn Recovery NEW YORK, NY - March 10, 2026 (NEWMEDIAWIRE) - Motimatic, a full-funnel growth platform combining behavioral science with programmatic execution, today announced the launch of three new core products within its lifecycle marketing platform - Create, Acquire, and Connect - designed to complement its original Reach offering and marking a significant expansion of the company's full-funnel growth capabilities. Founded to improve student retention outcomes, Motimatic has partnered with more than 340 higher education institutions and delivered measurable impact across the lifecycle. Together, the four products extend that behavioral science-driven infrastructure into B2B SaaS and B2C subscription markets, where recurring revenue models and long buying cycles demand disciplined lifecycle orchestration. Packaging the unique and typically disjointed strategies that fuel each funnel stage into one platform allows Motimatic to support growth teams beyond higher education-while preserving the system that fueled its early success. "At most companies, the funnel is disconnected. Teams spend heavily on acquisition but often lack a structured plan for what happens after someone converts," said James Dressing, CEO of Motimatic. "These products allow us to guide customers programmatically through defined lifecycle stages, improving performance not just at the top of the funnel but across the entire customer journey." Motimatic anchors every campaign in behavioral and motivational science. Each program defines a desired action, the barrier preventing it and the motivator that moves someone to act. As users engage, they advance programmatically through lifecycle stages with aligned messaging and unique creative. Motimatic's expanded suite of products works together to guide customers through a coordinated lifecycle, built around its core Reach platform that re-engages known CRM segments, including dormant and churned users, through sequenced messaging. Create develops behaviorally grounded creative tailored to each stage. Acquire introduces new audiences with performance tied to downstream outcomes, and Connect ensures landing experiences match lifecycle intent, strengthening continuity between exposure and conversion. "We are proud of the measurable outcomes we've driven for more than 340 higher education partners," Dressing said. "Now we are bringing that same rigor and lifecycle intelligence to organizations that depend on long-term customer value. The goal is simple: move beyond disconnected campaigns and build growth systems that compound over time." Motimatic operates between traditional SaaS and agency models, combining integrated technology with dedicated strategist oversight. Automation supports sequencing and personalization, while hands-on guidance ensures accountability and measurable performance. Founded in 2015, the company raised seed funding in 2016 and later completed a Series A. Since September 2024, Dressing has focused the company on disciplined lifecycle execution and measurable revenue impact. About Motimatic Motimatic is a lifecycle marketing platform founded in 2015 to improve real-world outcomes through behavioral science and programmatic execution. Originally built to help colleges and universities improve student retention, the company has partnered with more than 340 higher education institutions to date, demonstrating measurable impact across acquisition, retention, and churn recovery. Leveraging its success in higher education, Motimatic has recently expanded into B2B SaaS and subscription businesses, applying the same infrastructure to full-funnel lifecycle orchestration. Today, Motimatic represents a modern, human strategy-led growth system that combines a fully managed programmatic platform with dedicated marketing strategists who ensure campaigns are behaviorally informed, thoughtfully deployed, and optimized for measurable performance across the entire customer journey. Media Contact

Motimatic, a full-funnel growth platform combining behavioural science with programmatic execution, has launched three new products—Create, Acquire and Connect—to complement its existing Reach offering. The expansion marks the company's move beyond its higher education base into B2B SaaS and B2C subscription markets. Founded to improve student retention, Motimatic has partnered with over 340 higher education institutions. The four products work together to guide customers through coordinated lifecycle stages, addressing acquisition, retention and churn recovery. Each campaign anchors in behavioural science, defining desired actions, barriers and motivators. Create develops stage-specific creative, Acquire introduces new audiences with performance tracking, Connect ensures landing experiences match lifecycle intent, whilst Reach re-engages dormant and churned users. The platform aims to build growth systems that compound over time rather than relying on disconnected campaigns.