Overview

Motimatic enhances engagement and performance for organizations in sectors like higher education, healthcare, employee engagement, and financial services through its digital platform. The platform delivers targeted content, called GuidePosts, to users at optimal times, helping them achieve goals related to academics, health, productivity, or financial planning. By utilizing behavioral science, Motimatic's platform learns and optimizes its performance analytics, making it more effective over time. Organizations pay to use this service, which is easy to implement and requires minimal administrative effort. Motimatic's goal is to improve the engagement and retention of members, employees, or students by providing a versatile and scalable solution.

Simplify's Take

What believers are saying

• Increased demand for digital mental health solutions in higher education.
• Growing interest in personalized learning experiences aligns with Motimatic's approach.
• Rising focus on employee well-being creates opportunities for engagement platforms.

What critics are saying

• Increased competition from AI-driven engagement platforms.
• Privacy concerns and regulatory scrutiny over personal data use.
• Rapid AI evolution may increase operational costs and technical debt.

What makes Motimac unique

• Motimatic uses behavioral science to deliver targeted content for engagement.
• The platform is versatile, serving education, healthcare, and financial services sectors.
• Motimatic's platform is scalable and requires minimal administrative effort from clients.

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Funding

Total Funding

$7.2M

Below

Industry Average

Funded Over

1 Rounds

$4,000,000

Series A

Apr 2019

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.

Series A Funding Comparison

Below Average

Industry standards

Ind Avg. $15M

$3.7M

$4M

$5M

$8.2M

$15M

$100M