Motorway launches AI-powered seller verification to cut fraud risk. * By Aimee Turner * | * 6 February 2026 * News Motorway has announced a new AI-powered seller verification system aimed at giving its dealer partners greater peace of mind when buying used stock through the platform. The company said the upgrade is designed to deliver higher-quality listings by strengthening document checks that confirm sellers have the right to sell their vehicles. The move is intended to help protect dealers from bad actors and reduce the risk of purchasing problematic vehicles such as stolen or clocked cars. Developed in partnership with Incode, the system uses AI and automation to verify seller documents in real time, including V5C, driving licences and finance settlement letters. It also introduces real-time facial image capture for identity verification, with the aim of making checks faster and more consistent. For sellers, Motorway said the process will be simpler and more efficient, with instant document feedback. For dealers, the company said the change should mean easier access to higher-quality, verified stock. James Wilson, chief operating officer at Motorway, said: "While very rare, purchasing a stolen or clocked vehicle can be a real blow to a dealer. Our partnership with Incode gives dealers an extra layer of reassurance, by making sure every seller on our platform is genuine." Roman Karachinsky, chief product officer at Incode, added: "Motorway is modernising its service to give dealers a safer, simpler way to buy, and we share that same mission of digital trust. Incode is leveraging advanced AI to stay one step ahead of fraud, innovating faster than the threats themselves." The rollout has started with an initial segment of sellers and is continuing, with the goal of automating most verification tasks while reserving specialist cases for manual review. Motorway said that by the end of Q1 2026, the system is expected to cover more than 95% of sales, enabling a secure level of seller verification at scale. AM Dealer Recommended 2026. The AM Dealer Recommended programme allows dealerships to have their say about the companies they trust most to provide the best partnership. Each year gmd people Ltd gather opinions via research conducted among Automotive Management's registered dealer audience. The top performing companies have now been granted Dealer Recommended status. See if your suppliers made the list - or who you should consider working with in 2026. Deputy editor. Aimée Turner is deputy editor at Automotive Management, where she helps steer the daily and long-range editorial agenda for one of the UK's most-read B2B titles serving automotive retail. Award-winning and deadline-hardened, she specialises in the parts of the industry where the stakes are highest and the jargon is thickest: technology, market development and the business model shifts that decide who thrives and who simply survives. With 20+ years in journalism across automotive and aviation, Aimée has built a reputation for turning complex industry change into clear, usable insight. At Automotive Management she focuses on the EV transition, supply and stock-mix dynamics, profitability pressures, and the practical realities of manufacturing and retail transformation, from emerging brands and network strategy to the operational impact of data, digital tools and regulation. Her work is grounded in what retailers and decision-makers actually need: what's changing, why it matters, and what to do next. Recognition for her work includes BCA Feature Writer of the Year in the 2025 Guild of Motoring Writers Awards alongside multiple international journalism accolades. The winning feature focussed on Paul Philpott's leadership at Kia UK and took a fresh approach to a manufacturer insight by reframing a well-trodden corporate turnaround story through the prism of dealer relations, trust-building, and long-term cultural change. Importantly, the feature went beyond recounting the past to explore Kia's philosophy of partnership - transparency and equal opportunity among its dealer partners - positioning these values as lessons for the wider industry. Aimée holds a BA (Hons) French with Italian from the University of London and a PGCert in French from the University of Leicester. Aimée's career began after a four-year interlude in the groves of Academe before moving fully into specialist business journalism after learning the craft on the local beat. She went on to report and edit across leading aviation titles, including Flight International and Air Traffic Management, covering European and international programmes, policy and technology with a focus on safety, sustainability and system-wide reform. Aimée's love for Radiohead is best described as a long-running commitment to music that treats sound like engineering: precise and quietly merciless. She reckons Radiohead reflects the job of a journalist perfectly: built as it is on the same uncomfortable virtues: curiosity, scepticism, pattern-spotting - all the virtues that make for a perfectly written paragraph. She speaks French professionally and can also order a beer and a ham sandwich in Italian and Spanish. When she's not interrogating markets or chasing a clean quote, you'll find her at Uppingham Volleyball Club, discovering fresh ways to practise resilience, usually involving bruises, bad calls and a ball that absolutely has it in for her.

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