Movable Ink

Movable Ink

Personalized marketing content creation platform

About Movable Ink

Simplify's Rating
Why Movable Ink is rated
A-
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A on Rating Differentiation

Industries

Consumer Software

Enterprise Software

Company Size

501-1,000

Company Stage

Series D

Total Funding

$94.6M

Headquarters

New York City, New York

Founded

2010

Overview

Movable Ink helps businesses create personalized marketing content for their digital marketing strategies. Their platform integrates with popular marketing technologies, allowing users to leverage existing tools to generate customized content. The core of Movable Ink's offerings is their "Integrations Exchange," which connects with various trusted marketing technologies, enabling marketers to maximize their current technology investments. The company operates on a subscription model, where clients pay for access to the platform and its integrations. Additionally, Movable Ink offers workshops and reports to support clients in their marketing efforts. Their clients range from small businesses to large enterprises, all seeking to stand out in a competitive digital landscape by delivering creative and personalized marketing messages. Movable Ink's goal is to empower marketers to enhance customer engagement and achieve success in their digital marketing initiatives.

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Simplify's Take

What believers are saying

  • Growing demand for AI-driven personalization tools boosts Movable Ink's market potential.
  • Integration with major CRM systems aligns with industry trends and customer needs.
  • Expansion of omnichannel marketing strategies supports Movable Ink's dynamic content capabilities.

What critics are saying

  • Increased competition from AI-driven personalization platforms like Persado and Phrasee.
  • Over-reliance on major partners like Adobe and Salesforce for integrations.
  • Privacy regulations like GDPR and CCPA may impact data access for personalization.

What makes Movable Ink unique

  • Movable Ink offers AI-driven personalization, enhancing customer engagement and conversion rates.
  • The platform integrates with major CRM systems like Salesforce and Adobe.
  • Movable Ink's Universal Data Activation allows access to data from any source.

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Funding

Total Funding

$94.6M

Below

Industry Average

Funded Over

4 Rounds

Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.
Series D Funding Comparison
Below Average

Industry standards

$77M
$55M
Movable Ink
$70M
Twilio
$80M
Handshake
$100M
Affirm

Benefits

Stock Options

Performance Bonus

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-1%
Colorado Golf Association
Jan 20th, 2025
A Matter of Timing

When it comes to the Colorado(/Denver) Golf Expo, what has been a February Fixture is now Movable to March.

MarTech View
Oct 14th, 2024
Movable Ink Integrates with Adobe for Better Personalization

Movable Ink integrates with Adobe for better personalization.

MarTech 360
Oct 3rd, 2024
Movable Ink Collaborates with Adobe to Launch Cutting-Edge Integrations

Movable Ink, known for its AI-driven email and mobile personalization solutions, has unveiled a significant partnership with Adobe.

Intelligence360
Aug 9th, 2024
Movable Ink To Occupy 13,716 Square Feet Of Space In New York City.

Movable Ink to occupy 13,716 square feet of space in New York City. Movable Ink to occupy 13,716 square feet of space in New York City.New York, New York — According to state and local development sources, Movable Ink plans to build out 13,716 square feet of new space in New York. The company plans to occupy the new space at 841 Broadway in New York, on or about January 1, 2025. According to the company website Movable Ink empowers marketers with scalable, omni-channel personalization through data activation and AI decisioning. The worlds most innovative brands rely on Movable Ink to maximize revenue, simplify workflow and boost marketing agility. Movable Ink is one of the fastest-growing SaaS companies in the U.S

PR Newswire
Jun 13th, 2024
Movable Ink Expands Da Vinci Ai Product Offerings And Introduces Creative Iq, Messaging Iq, And Performance Iq

NEW YORK, June 13, 2024 /PRNewswire/ -- Movable Ink, an AI-powered personalized content platform, today announced enhancements to Da Vinci, its AI-native personalization solution. The three new components, Creative IQ, Messaging IQ, and Performance IQ , mark a significant milestone in the company's mission to revitalize global batch messaging programs by curating content for each customer to generate revenue lift and deliver deeper customer relationships."Capturing customer attention is more challenging than ever. Click-through rates hover around a mere 2%; Batch messaging programs must do better to engage their entire customer base and drive bottom-line metrics," said Vivek Sharma, Movable Ink's CEO & Co-Founder. "Da Vinci empowers brands to engage their full customer files and boost revenue while optimizing for brands' unique business objectives. The one-size-fits-all approach is a relic of the past. Welcome to a new era of precision, prediction, and personalization."Da Vinci provides marketers with new ways to personalize email experiences, additional controls for executing campaigns, unique creative insights, and more.Creative IQ : Da Vinci uses AI to curate content for each customer based on their unique tastes, preferences, and motivations and to enhance business results

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